Cheryl Catterall has specialized in heading up multidisciplinary teams to deliver high-impact experiences, exploring the impact of digital storytelling on the experiential identity of a space. She has a professional degree in architecture from the University of Waterloo and a certificate in set and costume design from the National Theatre School of Canada. Drawing from an early career exploring the integration of digital media into the performance environment, she developed a varied practice, creating countless interactive experiences for permanent and temporary installations, institutional and corporate mandates, as well as privately owned and commissioned art pieces. The heart of the matter for Cheryl is the seamless layering of digital media as responsive architecture in order to express the evolving nature of a given space, while the users are the pulse whose collective energy bridge the physical-digital divide.