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Charlie Stroud is an accomplished design professional with over forty years of specialized experience in the custom architectural sign trade.
After studying art and engineering, Charlie Stroud began his career working as a designer for Young Electric Sign Company. After assisting in establishing a Bay Area office there, he joined Arrow Sign Company in 1988 as the Creative Art Director being promoted further to President in 2008.
Founded in 1952, Arrow Sign Company is a leader in custom electric and architectural signage. Charlie’s primary role includes overseeing design, estimating, engineering and marketing. However, as President, Charlie has gained knowledge of all facets of sign construction including how to build and install complicated and custom displays and the key components required in design to ensure overall project success. His unique experience has allowed him to enhance his natural creative talent while balancing the technical application required for practical project implementation.
Day to day, Charlie Stroud works closely with manufacturers and industry vendors to incorporate the latest technologies into his work. He consults with designers, architects, and contractors on all types of projects ranging from interior code signage to large spectacular displays. With his extensive experience, Charlie is considered an expert in lighting, sign construction and product specification.
Charlie has partnered with other leading industry designers on the development of large interior and exterior programs such as W Hotel Hollywood, UCSF Mission Bay Campus, Union Bank Rebranding, Samsung American Headquarters and LinkedIn San Francisco.