Wellington Chapter

Wellington, New Zealand Blog

SEGD screening poster

Come and join us for an informal evening of choice talk screenings from the 2015 SEGD Chicago conference. Members and non-members welcome. BYO drink if you fancy cracking a beer. 

Date: Thursday 13 August
Time: 6pm-7.30pm
Location: Massey University College of Creative Arts Block 1 Te Whare Pukaka

We'll be showing the following videos from the conference: 

Design for Social Change
George Aye
Greater Good Studio

Cities are facing unprecedented social challenges, and design thinking is playing a crucial role in providing innovative solutions. George Aye and Sara Cantor Aye, co-founders of Greater Good Studio, are leading the way with their innovative practice that uses the power of design to create tools for positive social change. Come and get inspired!

Taming Great Expectations
David Zach

What will the future be like? Strap yourself in for futurist David Zach’s take on the crystal ball. Is it all a guessing game, or can we make sense of how trends, new ideas, and content are shaping how we shape place? Join us for this look-ahead to an evolving design practice model and our future as a global community of thinkers, doers, and makers!

Questions? Tweet @segd_wlg or email [email protected]

Off Grid: An Experiential Journey. New Zealand, 2017

Off Grid: An Experiential Journey is a unique design driven way to experience New Zealand.

Off Grid explores the intersection of communication design and the built environment. Embracing a wide range of design fields, interrogating projects that create a sense of place, that help people find their way, communicate important information, and fuel dialogue between all users, the relationship between people and the spaces they all inhabit.

Off Grid will be a different type of conference that starts at local events in Auckland, Christchurch, Brisbane, and Sydney before participants undertake individual journeys to Wellington, the hub for Off Grid.

Off Grid is an ‘out of the lecture theatre’ experience that offers content you want in appropriate locations delivered in engaging ways. Every evening an Off Grid Party brings everyone together in an unexpected location to meet, discuss and learn from each other.

Off Grid lives through participation, your individual journeys and experiences inform topics that will be discussed when you convene in Wellington. Through an unconference format, opportunities are created for peer-to-peer learning, collaboration and creativity. There is no agenda until you create it!

Off Grid: An Experiential Journey. An international event from the Society for Experiential Graphic Design (SEGD) — the multidisciplinary community creating experiences that connect people to place.

Off Grid will bring influencers engaged in experiential design to stimulate and provoke discussion and respond to the emerging agenda.

Add your name and email address to our mailing-list to keep up to date with developments: http://eepurl.com/bYjSC5

Updates available on:

The Wellington chapter is teaming up with Design Pro Meetup. Introducing the SEGD to the community and exploring the potential for a regular experiential graphic design meetup. Join in, meet good people, have good conversation, share cunning ideas, processes and awesome design recommendations. Main points of the event are:

  • Nick Kapica chats about the Society for Environmental Graphic Design (SEGD) 
  • Dave Keyes shows some internet banking design bits 
  • Jordan MacLachlan previews a new photo app called Luna 
  • Some not-too-bad designery prizes to be won. 
  • Good food and inspired company. 
  • Regroup at a nearby bar afterwards. 

FYI ... we've been going for six years now. Wow. Until I just used my fingers to count it out, I thought it was five years?! Time flies when you're talking design and drinking beer. For more see: www.meetup.com/designpro

introducing … is the first in an ongoing series that features designers in New Zealand working in Experiential Graphic Design, each designer will suggest the next in the series. We begin the series with Catherine Griffiths.

Catherine (b.1966) is an independent designer and typographer who currently lives and works in Auckland and occasionally Paris. Her work is a versatile mix of visual communication design, self-published artist books, typography installations in public and private spaces, and writing memoir-style, on design. In 2002, Catherine won New Zealand’s top graphic design award for the Wellington Writers Walk concrete text sculptures. In 2009, she curated and co-organised New Zealand’s first-ever typography symposium, TypeSHED11. Catherine has been twice shortlisted on teams for Creative Director role at the Venice Architecture Biennale (New Zealand, for 2014, and Australia, for 2016). A large mirror-faced, brass-backed ‘O’ suspended in space is planned for Auckland city, another iteration in her ongoing vowel series.

Fifth Movement, Auckland, New Zealand, 2012 / photograph: Simon Devitt

One of 15 concrete text sculptures Wellington Writers Walk, New Zealand, 2002 — 2004

AEIOU, a typo/sound installation

To find out more about Catherine and her work visit her website: www.catherinegriffiths.co.nz

Sign painters

Come join us at the Wellington campus of Massey University, in the Creative Arts building Te Ara Hihiko. This unique screening in New Zealand, made possible through the SEGD and Massey University, is a fundraiser for a 2015 design expedition to Chicago for a group of Massey students.

Sign Painters celebrates the hand-painted sign industry, an American tradition. This documentary explores a fascinating insight into a a highly specialised underground trade, emphasising an appreciation for a balance between art and commerce. Directed by Faythe Levine & Sam Macon, the film stylistically explores this unacknowledged art form through anecdotal accounts from artists across the country including Ira Coyne, Bob Dewhurst, Keith Knecht, Norma Jeane Maloney and Stephen Powers.

Only 100 tickets are available for purchase, and they are available here:


We will see you there!


SEGD is the smallest, friendliest, most open design association. Join and find out what community really means!.