WLG Chapter

Chapter Chairs

Nick Kapica
Jo Bailey, Massey University
Jo Bailey
Explore SEGD content about your city

SEGD Award Winning Projects

Makara Peak Mountain Bike Park Wayfinding
Makara Peak Mountain Bike Park Wayfinding
Urban Tales Shadow Typography, Massey University, College of Creative Arts, Katie Bevin
Urban Tales Shadow Typography


Alt Group
Special Group
Strategy Design  & Advertising
Studio Alexander
Studio Catherine Griffiths
SV Associates
Warren and Mahoney
We Love, Inc.


New Zealand Sign and Display Association

Design Schools

College of Creative Arts - Massey University
Faculty of Architecture and Design, Victoria University


Museum of Transport and Technology (MOTAT)
Torpedo Bay Navy Museum
Voyager - New Zealand Maritime Museum


Nick Kapica | 0064 (0)22 621 8628

Wellington, New Zealand Blog

Katie Bevin is a New Zealand-born designer specialising in environmental graphic design. She creates branded experiences for the built environment. Her work and experience ranges from environmental graphics to signage systems, placemaking and installation design.

Katie has worked extensively in Australia (for agencies including Frost Collective) and Europe (for Holmes Wood) on a vast range of signage projects. Most recently she has been working with Auckland Transport and now is in Wellington where she studied design and will be helping the Wellington City Council design team explore wayshowing and placemaking.

Katie will share some of her recent work, and insights into international approaches to branding across different touchpoints for a seamless city brand experience.

This event is free, but koha will be collected to help fund an awesome student crew to attend, and speak at the SEGD conference in Miami in June 2017.

Tickets via Eventbrite.

Rekindle talk: Design for Reuse

Public talk, all welcome. Drinks from 5.30, talk starts at 6pm.

The Pit, Te Ara Hihiko (Block 12)
College of Creative Arts
Massey University
Wellington 6021

Block 12 can be accessed via Entrance C (Wallace Street) or Entrance E (Tasman Street). You can park in non-reserved Massey spaces either side after 5.30.

Wellington Campus Map

We welcome Juliet Arnott of Rekindle to the College of Creative Arts to launch Resource: Rise Again, and talk to us about design for reuse.

Rekindle is a social enterprise that enables diversion of reusable resources from waste via creativity and craftsmanship. Seeing waste as resources full of latent creative opportunity fuels our work. They have initially focused on diverting timber from waste within residential demolition in Christchurch, turning this into furniture, interiors, sculpture and jewellery.

Rekindle are now working in Christchurch and Auckland to expand their model beyond timber into other materials. We see design as the tool that unlocks the qualities of resources undervalued when seen as waste. They aim to grow our capacity to support communities to utilise their waste fully and in doing so, maximize the benefits of the purposeful work involved. As a social enterprise the majority of profits are dedicated to furthering development of this work.

Resource: Rise Again is a project that enables designer/makers across New Zealand to address resources currently going to landfill. This project involves 5 paid positions for designer/makers to undertake intensive periods of problem-solving with waste, resulting in development of high-quality reuse outcomes. The design brief requires commitment to social and environmental impact.

This lecture is brought to you courtesy of SEGD (Society of Experiential Graphic Design) Wellington Chapter, and is sponsored by Peter Yealands Wine.

View poster
View press release

Rekindle poster

SEGD screening poster

Come and join us for an informal evening of choice talk screenings from the 2015 SEGD Chicago conference. Members and non-members welcome. BYO drink if you fancy cracking a beer. 

Date: Thursday 13 August
Time: 6pm-7.30pm
Location: Massey University College of Creative Arts Block 1 Te Whare Pukaka

We'll be showing the following videos from the conference: 

Design for Social Change
George Aye
Greater Good Studio

Cities are facing unprecedented social challenges, and design thinking is playing a crucial role in providing innovative solutions. George Aye and Sara Cantor Aye, co-founders of Greater Good Studio, are leading the way with their innovative practice that uses the power of design to create tools for positive social change. Come and get inspired!

Taming Great Expectations
David Zach

What will the future be like? Strap yourself in for futurist David Zach’s take on the crystal ball. Is it all a guessing game, or can we make sense of how trends, new ideas, and content are shaping how we shape place? Join us for this look-ahead to an evolving design practice model and our future as a global community of thinkers, doers, and makers!

Questions? Tweet @segd_wlg or email [email protected]

Off Grid: An Experiential Journey. New Zealand, 2017

Off Grid: An Experiential Journey is a unique design driven way to experience New Zealand.

Off Grid explores the intersection of communication design and the built environment. Embracing a wide range of design fields, interrogating projects that create a sense of place, that help people find their way, communicate important information, and fuel dialogue between all users, the relationship between people and the spaces they all inhabit.

Off Grid will be a different type of conference that starts at local events in Auckland, Christchurch, Brisbane, and Sydney before participants undertake individual journeys to Wellington, the hub for Off Grid.

Off Grid is an ‘out of the lecture theatre’ experience that offers content you want in appropriate locations delivered in engaging ways. Every evening an Off Grid Party brings everyone together in an unexpected location to meet, discuss and learn from each other.

Off Grid lives through participation, your individual journeys and experiences inform topics that will be discussed when you convene in Wellington. Through an unconference format, opportunities are created for peer-to-peer learning, collaboration and creativity. There is no agenda until you create it!

Off Grid: An Experiential Journey. An international event from the Society for Experiential Graphic Design (SEGD) — the multidisciplinary community creating experiences that connect people to place.

Off Grid will bring influencers engaged in experiential design to stimulate and provoke discussion and respond to the emerging agenda.

Add your name and email address to our mailing-list to keep up to date with developments: http://eepurl.com/bYjSC5

Updates available on:

The Wellington chapter is teaming up with Design Pro Meetup. Introducing the SEGD to the community and exploring the potential for a regular experiential graphic design meetup. Join in, meet good people, have good conversation, share cunning ideas, processes and awesome design recommendations. Main points of the event are:

  • Nick Kapica chats about the Society for Environmental Graphic Design (SEGD) 
  • Dave Keyes shows some internet banking design bits 
  • Jordan MacLachlan previews a new photo app called Luna 
  • Some not-too-bad designery prizes to be won. 
  • Good food and inspired company. 
  • Regroup at a nearby bar afterwards. 

FYI ... we've been going for six years now. Wow. Until I just used my fingers to count it out, I thought it was five years?! Time flies when you're talking design and drinking beer. For more see: www.meetup.com/designpro


SEGD is the smallest, friendliest, most open design association. Join and find out what community really means!.