Wellington Chapter

Chapter Chairs

Nick Kapica
Franziska Steinkohl is a student at Massey University in Wellington, NZ
Franziska Steinkohl
Jo Bailey, Massey University
Jo Bailey
Explore SEGD content about your city

SEGD Award Winning Projects

Makara Peak Mountain Bike Park Wayfinding
Makara Peak Mountain Bike Park Wayfinding
Urban Tales Shadow Typography, Massey University, College of Creative Arts, Katie Bevin
Urban Tales Shadow Typography
Te Kaapuia o Te Waoku — The Discovery Garden
Te Kaapuia o Te Waoku — The Discovery Garden
Our 10-Year Plan
Our 10-Year Plan


Alt Group
Special Group
Strategy Design  & Advertising
Studio Alexander
Studio Catherine Griffiths
SV Associates
Warren and Mahoney
We Love, Inc.


New Zealand Sign and Display Association

Design Schools

College of Creative Arts - Massey University
Faculty of Architecture and Design, Victoria University


Museum of Transport and Technology (MOTAT)
Torpedo Bay Navy Museum
Voyager - New Zealand Maritime Museum


Wellington Chapter Email: [email protected]




Wellington, New Zealand Blog

Type is Monument event banner

The Aotearoa chapter of the Society of Experiential Graphic Design and Design Assembly invite you to an evening exploring typographic design and its history with Alistair McCready from Monolith.


Meet at the Isthmus Tāmaki studio on Queen Street for drinks and nibbles from 5:30pm, with Alistair’s talk starting at 6pm.
Social mixer afterward.


Register here

Sorry folks, due to COVID we have had to postpone today's event :-( 
New details to follow asap.

Bilingual Signage and Cultural Narratives
Hīkoi of Te Wānanga with Isthmus and Maynard

May 25 2022

Hīkoi 17:00

Downtown Terminal 
Quay Street, Auckland, Auckland, 1010


Hui 18:00
Isthmus. Level 6, 246 Queen Street.

Join designers from Maynard and Isthmus for a hīkoi of Te Wānanga—the recently completed public space helping transform downtown Auckland.

The Society of Experiential Graphic Design (SEGD) invites you to join designers from Maynard and Isthmus for a hīkoi of the recently completed public space Te Wānanga and Te Ngau o Horotiu. Then join us at the recently opened Isthmus studio for a social get together and short presentations from Maynard and Isthmus on transforming downtown Tāmaki Makaurau and their approaches to bilingual signage and cultural narratives.

Meet at the fingerpost sign outside the ferry terminal entrance at 5pm for the hīkoi with designers from Maynard and Isthmus. Continue along Queen Street to the new Isthmus studio for a social mixer at 6pm with short presentations from the designers.



Auckland Council:
Phil Wihongi 

Eden Short

Sarah Bishop
Andrew Mirams

Register at https://www.eventbrite.co.nz/e/bilingual-signage-and-cultural-narratives-tickets-341082415687


Join us in Tāmaki Makaurau Auckland for a talk from design polymath James Goggin, who has recently relocated his studio Practise from the US. James will share his work on the topic: Graphic Design in Space.


James has borrowed the title of his talk from the subtitle of an elective class he has taught at Rhode Island School of Design for the past five years: “X, Y, and Z.” The course, and this talk, argues that even from the page, the screen, even from just typography, graphic design is an inherently spatial and anthropometric discipline, conditioned by context, contingency, and the body—by, for, and with people. James will survey a range of print, digital, and environmental projects by Practise as well as case studies by RISD students, particularly work from the recently concluded 2020 fall semester where they all grappled with how to work online in isolation during a pandemic for a class (not to mention a profession) that’s all about physicality and presence.

About James

James Goggin is a British and/or Australian graphic designer from London via Sydney, Stockholm, Copenhagen, Arnhem, Chicago, Providence, and Auckland. He founded a design practice named Practise with partner Shan James in London upon graduation from the Royal College of Art in 1999, working on art, architectural, civic, cultural, fashion, and publishing projects in Europe, Asia, Australasia, and North America. The studio is currently based in Tāmaki Makaurau and Providence, Rhode Island. James teaches at Rhode Island School of Design and previously taught at Werkplaats Typografie in the Netherlands and at ÉCAL in Switzerland. Alongside Practise, James has consulted for Tate Modern and Tate Britain, and served as Art Director of British music magazine The Wire and as Director of Design and Publishing at the Museum of Contemporary Art Chicago. He designs type for various projects and for Swiss foundry Lineto, and regularly writes, lectures, and exhibits internationally. James was inducted as a member of Alliance Graphique Internationale in 2010.  

Venue: Isthmus Auckland, 43 Sale Street, Freemans Bay

Date: 20 April 2021

Time: 18:30-20:00


Brought to you by the Te Whanganui-a-Tara Wellington chapter. 

Register at https://www.eventbrite.co.nz/e/james-goggin-graphic-design-in-space-tick...

Pop in for this pop up SEGD open session on urbanism: rapid thoughts from top NZ studios…

Pop in and join the Wellington (Aotearoa New Zealand) chapter online for an open session on Zoom, where you'll get three idea explosions on the theme of urbanism from our speakers: Andre de Graaf from Isthmus, Simone Speet from Maynard and Clem Devine from Jasmax then room for a discussion. 

The session is 12 noon NZST (New Zealand Standard Time), which is :

London (United Kingdom - England)

Wednesday, 14 April 2021 at 1:00:00 a.m.


UTC+1 hour

Los Angeles (USA - California)

Tuesday, 13 April 2021 at 5:00:00 p.m.


UTC-7 hours

Vancouver (Canada - British Columbia)

Tuesday, 13 April 2021 at 5:00:00 p.m.


UTC-7 hours

New York (USA - New York)

Tuesday, 13 April 2021 at 8:00:00 p.m.


UTC-4 hours


Hosted by SEGD Wellington co-chair Nick Kapica, and open to all current or could be SEGD members!


12:00 SEGD welcome
12:05 What the SEGD does
12:10 Andre de Graaf
12:15 Simone Speet
12:20 Clem Devine
12:25 Discussion
12:45 End

Register Here!


Zoom link will be sent to all registered participants the day before the event.



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