Toronto Chapter

Toronto, Canada Blog

Hi SEGD Toronto members and friends! We are planning an event for September 2014, where we can mingle and network, and also watch an 80 minute new documentary showcasing the past, present and future of the hand painted sign industry in the USA. It's an amazing film directed by Faythe Levine and Sam Macon and features legends such as Keith Knecht and Bob Dewhurst to contemporaries like Ira Coyne in Washington, Gary Martin in Austin and Colossal Media in NYC. 

Movie trailer: To be able to coordinate with the digital distributor for the event, we would like to see how many people are interested in attending. Please email us at: [email protected] to let us know if you are interested, so that we can plan for the venue accordingly. This will be a paid presentation, we will try to set up the ticketing through Eventbrite. The cost of a ticket is estimated to be in the $5-10 range/person (maybe less, depending on the number of interested attendees). Non-members & past-members are welcome.   

A system built around acute care, where patients passively receive treatments, is slowly adapting and realizing the importance of the user experience. This means going beyond the “expert perspective” and into the trenches of real world contexts. Without engaging real people in a design process, without learning about them and their everyday lives, it is unlikely the process, service or product created will be successful.

Join us to discuss varying perspectives on how and why the patient perspective can be useful to healthcare solutions. Hear relevant industry speakers discuss their areas of expertise within the design and health care realms — each speaker will have about 5 minutes to present 5 ideas using just 5 images.

Then, mix & mingle over snacks and refreshments.

Event Speakers: 

Jennifer Johannesen

Author of No Ordinary Boy and Principal at Low to the Ground Consulting

Jennifer Johannesen is an author, blogger and speaker about healthcare ethics,particularly as it relates to substitute decision-making. Jennifer is currently pursuing an MSc in Bioethics.

Katie W. Robinette

Katie W. Robinette joined Healthy Minds Canada in January of 2013 after a long career in government relations (both for-profit and non-profit) and leadership roles in campaigns and elections in Canada and the US.

Topic: Doctors are from Mars – Patients are from Venus

Laura Mitchell

RN, BA, BScN, MN, CON(C), Clinical Nurse Specialist, Adolescent and Young Adult (AYA) Program

Laura is a Clinical Nurse Specialist in the Adolescent and Young Adult (AYA) Program at Princess Margaret Cancer Centre and an Adjunct Lecturer with the Lawrence S. Bloomberg Faculty of Nursing, University of Toronto. Laura received her BScN and MN degrees from the University of Toronto and has a BA degree from McGill University.

Topic: A New Program for Adolescents and Young Adults with Cancer

Francie Kendal

Team Lead for the Apotex Family Mentor Program

As co-chair of the Family Advisory Council for the Apotex Jewish Home for the Aged at Baycrest, Francie Kendal participated in a multi-disciplinary review of the admissions process. To address gaps in service identified during the review, the Apotex Family Mentor Program was created in 2012. She is currently Team Lead for the Mentor Program which offers one-to-one peer support for family members of new residents to the home.

Topic: Family Member Collaboration During Admission

Cynthia Damar-Schnobb

Associate & Design Director at Entro

Cynthia is an Associate at Entro and currently serves as a Chapter Chair at the Society for Experiential Graphic Design. With a background in industrial design, experiential graphic design, and user-experience design, Cynthia has contributed her expertise to the development of a number of local and international wayfinding and signage programs, including the most recent world-class medical facility in Qatar.

Topic: Hospital Wayfinding: Design for Clarity

Frank Wang

Project Lead, Dept of Diagnostics Imaging, SickKids

Frank leads skunkworks projects for the Dept of Diagnostic Imaging at SickKids. As a firm believer in using soft-power, he creates better patient experiences to promote compliance in children at the hospital.

Topic: Play-based Training for Young Patients


Wednesday, May 7th - Design industry consultation for professionals designers such as graphic designers, industrial designers, architects, and landscape architects

City of Toronto Wayfinding Strategy Consultation on May 7 from 5:00 PM to 7:00 PM at Metro Hall, 55 John Street in downtown Toronto. Toronto's Wayfinding Strategy ( is in phase 2, pilot implementation in the financial district before the 2015 Pan/ParapanAm Games. From May 5-9, model wayfinding signs and maps will be on display in the Metro Hall Rotunda (on the main floor). The project team is keen to receive feedback from the design community and invite designers to attend this event to comment on the design development. Attendees are invited to meet in the Rotunda at 5:00 PM, and then head to Room 304 for a brief presentation by Fiona Chapman, Manager - Pedestrian Projects for the City of Toronto, and Phil Berzcuk, Director of Design at Steer Davies Gleave, and then an opportunity to offer feedback.


On Thursday January 23, the Toronto Chapter visited the CUMTR11 exhibit. SEGD members and friends met to network at Toronto's biggest alternative design event. 

About Come Up to My Room event (CUMTR11): 60 artists and designers are give full reign over Toronto's iconic heritage hotel, the Gladstone Hotel, creating 25 provocative installations. Staying true to its distinguishing off-the-cuff curatorial process rooted in urgency, risk, discovery and trust. CUTMR 11 encourages exhibitors to bend their discliplinary boundaries. Above all, CUTMR 11 celebrates the surprise of what's revealed in the final moments - the 11th hour - of the creative process.  




SEGD is the smallest, friendliest, most open design association. Join and find out what community really means!.