Toronto Chapter

Toronto, Canada Blog

The Sign Association of Canada (SAC - ACE) and the Society for Experiential Graphic Design (SEGD) would like to invite you to the CONSAC 2015!

Use promo code "SEGD" to get complimentary admission to the tradeshow floor on Friday, September 25 and Saturday, September 26 for free. The promo code can be used to register online here:


With over 50 people in attendance, the SEGD Toronto’s Speakers Series on Placemaking was very well received last night at Ryerson’s DMZ (Digital Media Zone). A panel of four speakers explored the topic from their varying perspectives and industry experience. Speakers included Tara O’Neil, xylem+loom; Tim Kocur, Toronto Financial District BIA; Natasha Mytnowych, Artscape Youngplace & Artscape Sandbox; and Udo Schliemann, Entro Communications. The event was sponsored by Signalex Inc. Thank you to everyone who took part!

Check out our pictures:


SEGD Toronto Speakers Series 1: Placemaking

SEGD Toronto Speaker Series 1: Placemaking

Placemaking is the creation of a communal space that embraces local community's assets, inspiration, and potential. Placemaking is a process as well as a philosophy. It is a multi-faceted approach to the planning, design and management of public spaces. 

Join us to hear relevant industry speakers discuss their areas of expertise in relation to the creation of places in varying context.
Followed by social networking, snacks and refreshments.

Event Schedule:
5:30 Registration & Networking
6:30 Opening Remarks
8:30 Closing Remarks & Networking

Event Speakers:

Tara O'Neil  |  xylem+loom
Tara O’Neil is a designer, strategist, and foresighter at xylem+loom, a retail innovation firm based in Toronto. She was formerly a VP of Retail Strategy & Design at Figure3. Prior to this role, Tara was Chief Creative Officer at Perennial Inc. With more than 20 years in the industry, Tara has worked on everything from grocery to courier services, from 100,000 sq. ft. stores to kiosks and for multi billion dollar corporations and one- man entrepreneurs. Tara provides her clients with experience, knowledge, insights and ideas as they relate the complex realities of modern retailing. She makes complicated things simple. She knows retail.
Topic: What it Takes to Win at Retail - Connecting People to Place

Tim Kocur  |  Toronto Financial District BIA
Tim Kocur is Communications Manager for the Toronto Financial District BIA, an organization that advocates on behalf of businesses in its office towers and PATH underground walkway on priority issues, improves public spaces, and promotes daily business activity online. Tim’s background has found him preparing communications for everyone from pre-schoolers to senior executives and in areas as varied as metal fabrication and art gallery management.
Topic: Building Community in the Towers and Tunnels of the Financial District  

Natasha Mytnowych  |  Artscape Youngplace & Artscape Sandbox
Natasha Mytnowych is the inaugural Managing Director of Artscape Youngplace, and is responsible for the overall management and implementation of the vision of this vibrant new cultural centre located at Queen Street West and Shaw Street. The facility is the largest cultural institution in West Queen West and Artscape’s fourth building in the neighbourhood. Artscape Youngplace serves as an anchor for arts and the community in West Queen West, one of the country’s most creative neighbourhoods. 
Topic: Creative Placemaking at Artscape Youngplace 
Udo Schliemann  |  Entro Communications
Udo has over 30 years of experience in corporate design and signage programs. A native of Germany, Udo was Studio Manager for one of Germany’s leading design firms, Stankowski + Duschek in Stuttgart. There, he developed corporate identity programs for the German Stock Exchange in Frankfurt, the development for Germany’s bid for the Winter Olympics ’92 and Leica Cameras.
In 1999, he immigrated with his family to Canada where he started at Gottschalk+Ash International. In 2011 he joined Entro Communications as Principal Creative Director. The last 4 years his work has focused on integrated wayfinding systems and branded environments for clients such as Artscape, RBC, Rotman, SickKids, Daniels Spectrum and the Weston Family Learning Centre. 
Topic: Looking Beyond the Sign Panel

Special thanks to our event sponsor: Signalex Inc.
Signalex Inc. is a leader in the development of component systems for the sign industry, with over 40 years experience as a proven manufacturer of quality, cost efficient sign products. Signalex designs, develops, extrudes and distributes, nationwide, Aluminum extruded sign box systems. With an inventory of over 200 custom extrusions, and our mainstream Signpro®, PHPlus®, Flipframe and Slim Brite extrusion systems have design and engineering specifications that have set a standard in the industry. SIGNALEX Inc.’s commitment to sign buyers and fabricators is to keep designers, engineers and architects informed of the latest developments in sign box production materials with excellent aesthetic appearance, durability, efficient fabrication and reduced maintenance costs. For more information, visit: 
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Save the date! We have secured an event on November 13 from 4-6PM. The event is free, however, space is limited to 25 and RSVP via Eventbrite is required:

We will gather at Lavazza Espression café at Harbourfront Centre at 4PM. We will tour Harbourfront Centre's studio space and learn about their resources, mentorship, exhibition, etc.

Craft & Design at Harbourfront Centre is a dynamic axis point for contemporary expression in Canada and an integral part of the country’s largest public multi-disciplinary arts complex. It is a unique post-graduate artist-in-residence programme supporting emerging talent in glass, ceramics, textiles, jewellery and design as it relates to object making. They have been in existence for 40 years and advocate collaboration between art, craft and design.

Non-Members are welcome!

What a successful evening! Thanks again to all who attended the Sign Painters documentary film screening. 



SEGD is the smallest, friendliest, most open design association. Join and find out what community really means!.