Toronto Chapter

Chapter Chairs

Nima Gopalakrishnan is a Senior Designer at Entro in Toronto.
Nima Gopalakrishnan
Monika Meyer
Monika Meyer
Explore SEGD content about your city

SEGD Award Winning Projects

Teknion IIDEX Exhibit 2009, Teknion, Vanderbyl Design
Teknion IIDEX Exhibit 2009
Lester B. Pearson International Airport, Greater Toronto Airport Authority, Pentagram
Lester B. Pearson International Airport
Dead Sea Scrolls, Royal Ontario Museum, Royal Ontario Museum
Dead Sea Scrolls
Un-Common Spaces
Un-Common Spaces
Teknion IIDEX Exhibit 2006, Vanderbyl Design
Teknion IIDEX Exhibit 2006
Teknion IIDEX Exhibit 2007, Teknion
Teknion IIDEX Exhibit 2007

Toronto, Canada Blog

On Thursday, March 11th, join us at noon to hear creative director Udo Schliemann and cognitive neuroscientist Vedran Dzebic speak about creating purposeful places though design intuition and colour psychology.

Feeling blue? Red in the face? White as a ghost? It goes without saying that colour has an intimate relationship with how we think, feel and behave. Yet the application of colour in design is by no means simple or straightforward. By balancing design intuition with the psychology of colour, we will explore how colour can support human needs.

Udo Schliemann | Principal Creative Director, Entro

With over 35 years of experience, Udo Schliemann is one of Entro’s most skilled designers leading a team of professionals in identity development, corporate communications, and branded environments. A native of Germany, Udo came to Canada and joined Gottschalk+Ash International in 1999. In June 2011, just after chairing the annual SEGD (Society of Environmental Graphic Design) design conference in Montreal, Udo left G+A and joined Entro Communications as Principal Creative Director. Later that year, Entro merged with G+A to offer expertise in research, communication design, wayfinding and branded environments. Udo’s work has focused on integrated wayfinding systems and branded environments for institutions and companies in various sectors, like Artscape, Toronto Financial District, Rotman School of Management, Ivey School of Business, Deloitte, Daniels Spectrum and the Weston Family Learning Centre. His work has received numerous awards like the Red Dot Award, SEGD Awards, Applied Arts and RGD Awards and his work is published in multiple national and international magazines. Udo is a member of RGD, SEGD, DX and DIAC. In 2017, Udo was elected to become a member of the distinguished Royal Canadian Academy of Arts.

Vedran Dzebic  Head of Research and Development at Entro

Vedran leads the research and development practices at Entro. His work sits at the intersection of cognitive neuroscience and environmental design. Through the use of innovative techniques and technologies such as virtual reality, computer vision and machine learning, he explores how the physical environment shapes how we think, feel and behave. By applying rigorous yet human-centred research perspectives, he advances the mandate of building stronger connections between people and place. His expertise ranges from the study of visual complexity within urban environments, to biophilic design, to the role of emerging technologies in shaping how we think about our surroundings.

This is a free event, however, reservations are required.
Please click here to REGISTER today! 

Location and Time
March 11th, 2021
Zoom meeting will start at 12 noon, speaker presentation will comment at 12:05 pm. (Zoom meeting info will be sent out with your registration confirmation)


Reserve your ticket here


FLAP Canada Event

On Thursday, November 12th, join us at Noon to find out how FLAP Canada has poured its efforts into protecting birds from the life-threatening dangers of our built environment. 

Fatal Light Awareness Program (FLAP) Canada is a registered Canadian charity widely recognized as the pre-eminent authority on the bird-building collision issue. Since 1993, FLAP Canada has been using on-the-ground conservation, advocacy, policy development, research, awareness, education and outreach to inspire change that will stop this leading cause of bird death across the globe.

Executive Director, Michael Mesure shares his story and history of the Building Collision Movement, the Evolution of Bird Window Collision Research and Collision Mitigation Technologies, background on existing Bird-Friendly Guidelines, Standards and Laws, and future developments. 

Michael tirelessly advocates for bird protections at various levels of government, as well as consults with city planners across North America on developing bird-friendly guidelines and standards. His work increasingly focuses on solutions to help mitigate and remediate the challenges of bird migrations in built environments, having led the BirdSafe® Building Standards and risk assessments, to help develop the Canadian Standards Association’s (CSA) Bird-Friendly Design standard as a technical committee member.

Also joining us is Armond Shahinian, one of the founders of PCL Graphics, has been in business for over 36 years.  Specialising in bespoke graphics fabrication, over the years PCL has developed speciality products the meet and exceed the challenges in our industry. They share their experience working with FLAP for the implementation and installation of film to protect against bird collision.

This is a free event, however, reservations are required.
Please click here to REGISTER today! 

Our friends at MJMA Architects will be taking us on a tour of their recently completed project, Centennial College’s Downsview Campus Centre for Aerospace and Aviation. This project is chalk full of EGD and a fantastic example of the ability to integrate graphics as part of the building narrative. The team at Acumen Visual Group will join us in discussing how this project was brought to life.

"Centennial College had the tremendous ambition to re-purpose aircraft hangars at Downsview Airport as a teaching facility for aviation and aerospace. The existing structures – some of which date back to 1929 – are significant in Canadian aviation history. That history played an important role in the design of the visual identity. For example, curated archival photography is installed as super-sized graphic murals that form a dramatic backdrop in public spaces – speaking to the activities that once took place at this site. From a visual branding perspective; colours, symbols, and patterns we associate with an aircraft tarmac or manufacturing floor are used as inspirational cues for signage and wayfinding. Together these elements help contribute to a coherent experience. It has a quality that is distinctly new while also being rooted in the history of the place."

A big thanks to Acumen Visual Group for their support in realizing this event.

PLEASE NOTE:Transportation from downtown is provided as part of the attendeee's event ticket. Tickets are limited due to available bus seating. Tickets are free for SEGD members. SEGD members are asked to use the ticket code provided to them. Non-members will be added to the wait-list and notified prior if tickets become available.

Get your tickets here

YYZ logos

Join us in Toronto on Thursday, June 27 for an evening of discussion with guests from Float4 (Montreal, New York), Open Eye Global (New York), Forge Media + Design (Toronto) and I Gotcha (Montreal, Toronto) as they speak about digital applications in the EGD field, and how we reconcile the demand for digital interventions in our physical spaces.

Hosted by the Toronto Chapter of the Society for Experiential Graphic Design, this evening is a continuation of our speaker-series that invites professionals from within and outside the experiential-design community to share their thoughts, ideas and experience.


Alexandre Simionescu Principal at Float4, Montreal

Bryan Meszaros CEO & Founder of Open Eye Global / SEGD President, New York

Laurence Roberts Principal / Creative Director / Head of Interactive at Forge Media+Design, Toronto

Marcos Terenzio VP, Creative & Strategy at iGotcha Media, Toronto

As usual, tickets are free for SEGD members and students and only $10 for non-members. Be sure to book your tickets soon – seating is limited and tickets will not be available at the door.

Book your ticket here

Thank you to our sponsors iGotcha Media, Ryerson Univeristy and The Catalyst at FCAD for their support in realizing this event.

YYZ Chapter Mixer, 2019

We are starting off the year with a Chapter Mixer at the fabulous studio space of MacLennan Jaunkalns Miller Architects (MJMA). An evening to mix and mingle and share some thoughts, ideas, and experiences. 

We are also thrilled to have Mies Hora of Ultimate Symbol joining us where he will speak about his latest release of the book 'Official Signs & Icons 3'. Mies will discuss the importance of symbols in communicating messages, and how symbol signs help create effective wayfinding and standards. Copies of the book 'Official Signs & Icons 3' will be available for purchase and signing.

March 21, 2019
6:30pm - 8:30pm

MJMA Studio
425 Adelaide Street West, Level 6
Toronto, ON M5V 3C1

Register Here

We hope to see you there!

Hosted by the Toronto chapter of the Society for Experiential Graphic Design. Tickets are free for members and are available online starting today. Be sure to book soon, as space is limited and tickets will not be available at the door. Limit two tickets per member.

A big thank you to Window Film Systems for making this event possible! 





SEGD is the smallest, friendliest, most open design association. Join and find out what community really means!.