SEGD

On Thursday, March 11th, join us at noon to hear creative director Udo Schliemann and cognitive neuroscientist Vedran Dzebic speak about creating purposeful places though design intuition and colour psychology.

Feeling blue? Red in the face? White as a ghost? It goes without saying that colour has an intimate relationship with how we think, feel and behave. Yet the application of colour in design is by no means simple or straightforward. By balancing design intuition with the psychology of colour, we will explore how colour can support human needs.


Udo Schliemann | Principal Creative Director, Entro

With over 35 years of experience, Udo Schliemann is one of Entro’s most skilled designers leading a team of professionals in identity development, corporate communications, and branded environments. A native of Germany, Udo came to Canada and joined Gottschalk+Ash International in 1999. In June 2011, just after chairing the annual SEGD (Society of Environmental Graphic Design) design conference in Montreal, Udo left G+A and joined Entro Communications as Principal Creative Director. Later that year, Entro merged with G+A to offer expertise in research, communication design, wayfinding and branded environments. Udo’s work has focused on integrated wayfinding systems and branded environments for institutions and companies in various sectors, like Artscape, Toronto Financial District, Rotman School of Management, Ivey School of Business, Deloitte, Daniels Spectrum and the Weston Family Learning Centre. His work has received numerous awards like the Red Dot Award, SEGD Awards, Applied Arts and RGD Awards and his work is published in multiple national and international magazines. Udo is a member of RGD, SEGD, DX and DIAC. In 2017, Udo was elected to become a member of the distinguished Royal Canadian Academy of Arts.

Vedran Dzebic  Head of Research and Development at Entro

Vedran leads the research and development practices at Entro. His work sits at the intersection of cognitive neuroscience and environmental design. Through the use of innovative techniques and technologies such as virtual reality, computer vision and machine learning, he explores how the physical environment shapes how we think, feel and behave. By applying rigorous yet human-centred research perspectives, he advances the mandate of building stronger connections between people and place. His expertise ranges from the study of visual complexity within urban environments, to biophilic design, to the role of emerging technologies in shaping how we think about our surroundings.

This is a free event, however, reservations are required.
Please click here to REGISTER today! 


Location and Time
March 11th, 2021
Zoom meeting will start at 12 noon, speaker presentation will comment at 12:05 pm. (Zoom meeting info will be sent out with your registration confirmation)