Last month, Sydney’s experiential design community came together to celebrate the launch of the inaugural SEGD Sydney Chapter.
Nick Bannikoff, Design Manager at BrandCulture and Carlo Giannasca, Head of Environments at Urbanite (Frost*Collective) – Co-Chairs of the SEGD Sydney Chapter – invited designers, architects and suppliers to share their ideas for building a stronger experiential design community here in Sydney.
Carlo kicked things off by saying the new Sydney Chapter is one of 30 SEGD (Society for Experiential Graphic Design) Chapters globally.
“We’re proud to be starting a local chapter in Sydney – it’s a small profession here but I think we’re very passionate and we want to foster that ability to build connections that help us all,” he said.
“The purpose tonight is to talk about how we can grow the community together and talk about some of the events we have planned.”
Nick Bannikoff, BrandCulture’s Design Manager, thanked everyone for braving the cold to talk about experiential and wayfinding design.
“SEGD was founded to help people collaborate and build partnerships within industry,” he said.
Of course here in the Antipodes, it can be hard to get time off to attend events in the United States, which inspired the launch of SEGD’s Sydney chapter.
“We wanted to get together tonight to find out what you want: what events would you like to attend? How should we be going about it as an organisation?”
He and Carlo are planning to host three kinds of events for Sydney’s experiential design community: events that educate; events that celebrate our industry’s achievements; and social events.
“Obviously we’re an industry which is undergoing radical change, so who should we talk to? Who’s doing something exciting and new? What can we learn from the people that manufacturers are collaborating with? We’d love to hear your recommendations,” said Nick.
At the annual SEGD Awards in the US, Australia wins more awards per capita than any other country. “We do amazing work here. So in February next year, we’d love to give SEGD winners in Australia and New Zealand the chance talk about those projects and celebrate what we achieve. What were the trials and tribulations? What didn’t go through? How can we learn from each other as an industry?”
He also thanked Singleton Moore Signs for generously sponsoring the inaugural SEGD Sydney chapter event.
Of course, the success of the SEGD Sydney Chapter ultimately depends on what the local Sydney design community makes of it! So, Nick and Carlo would love your ideas and suggestions so that together, we can make our industry stronger.
Get in touch by emailing [email protected] or via SEGD’s Sydney chapter page.