Time: Oct. 30 Tuesday 9:00-12:00
Venue: Darkroom, D&I, Tongji University
SEGD Shanghai Chapter
Public Design Lab, College of Design & Innovation Tongji University
9:00-9:20 Opening Speak
9:20-9:50 < Layers of Experience> Markus Pesendorfer
9:50-10:20 < Emotion evoking signage-Design for creating cultural and social values> Yoshiaki Osada
10:20-10:40 Tea Break
10:40-11:10 < Questioning & Answering-A Debate on the Hotel Design Planning> Thomas Hao
11:10-11:40 < The characteristics of museum space and environmental design> Ziyu Wang
11:40-12:00 Panel and Q&A
Markus Pesendorfer, Lifestyle Studio Director at Gensler, brings two decades of international brand design and strategy experience to the Gensler clients. A graduate from Kingston University in the United Kingdom, Markus has since worked with top global leading design and brand firms, providing well-rounded insights to the process of creation and evolution of brand strategy and expressions. Markus moved to China in 2002, and in the past 15 years has leveraged his experience and deep competency to translate complex and dynamic consumer trends into thoughtful profitable solutions.
Markus is a storyteller, delivering authentic experiences, tailored to fit the brands of his clients. An inspiring and collaborative leader, he oversees the creative output of Shanghai’s brand and retail teams and works across a diverse range of project types from corporate workplaces to retail centers, mixed use developments and prototype boutiques. With an education spanning architecture and visual communication, Markus applies this truly broad perspective and expertise to creating holistic solutions.
Layers of Experience
Chinese social structures are changing. There are multitude of online platforms in China, the more people connect on mobile the more isolated they become. Technology evolves but the fundamental dynamics of human desire and interaction remain. Years ago, we used to make buildings. Then we started to create stories in spaces. Now we are working on multi-purpose, multi-sensory environments that create multiple experiences for human Beings. Have we previously only looked at independent entities servicing a space (furniture, digital, human behavior, living parameters); it is now that these activations start forming spaces around us. This speech will start from the new shopping experience in China and explore the relationship between people and space and the layers of experience.
Yoshiaki Osada，GK Shanghai Deputy General Manager and Design Director of Environmental Graphic Design Department.
He was born in Kanagawa in 1982. Graduated from the Department of Engineering, University of Tokyo, Japan, specializing in social basics research during his graduate studies. In 2005, he went to the Lisbon University of Technology to study Architecture. After entering the GK Design Group in 2008, he focused on the research of space, environmental guidance systems and urban environmental construction. Representative works include Shanghai World Expo venue design; Beijing Dashilan Beijing Square logo design; Shenzhen Futian Central logo design and urban furniture planning and design; Japan Sapporo LRT traffic planning and design; Japan Shibuya HIKARIE logo planning and design; preparation of the guidelines for environmental design specifications of Yeongjong Island, Korea.
Emotion evoking signage
-Design for creating cultural and social values-
We live in the city and inadvertently come into contact with the logo in various scenarios. These logos are not particularly concerned with us, but they are essential at a critical moment. On the other hand, the logo also affects people's emotions and plays an important catalytic role in promoting communication between people and environments.
This speech will introduce the experience design of creating cultural and social values through the Japanese logo design case.
Thomas Hao, A vice president of Shimao-Star Hotel Group . A vice-chairman of China Hotel Association and a lecture of Asia Pacific Hotel Designer Association. A hospitality architect with more than 27 years practical experience in hotel design planning ,project management and relevant fields , He used to worked for and learned from the significant hotel groups: Marriott, Four Seasons, Landis, and Wyndham hotel group, he ever took lead of the Wanda Hotel & Resort in Design & Tech. Support founding jobs.
During these years, He involved and opened up to 300 hotels and mix-use projects which across Greater China, Asia, Australia, North America, Europe, and Pacific Islands. He is quite qualified and with intensive experiences in hotel design planning, project management, and hotel management.
Mr. Hao, an architect Belgium and EU, graduated from Katholic University Leuven and hold the Advanced Master Degree with honorary “Cum Laude” from the Architecture , Urban Design and Planning department of KUL. Belgium.
Questioning & Answering-A Debate on the Hotel Design Planning
In the field of hotel design, designers often encounter many problems: how to start a hotel design? Is the hotel design easy? What is a good hotel design? How is the hotel designed? How can a hotel design to make money? Who is the hotel designer? What kind of professionals do they need for hotel design? Hotel = room + public area? What is a research report? How to make an area planning book? Mr. Hao will answer the ten questions to describe the process of hotel design and explore the development direction.
Vice President/Design Director of Beijing LORD Times Cultural Industry Group
Vice Dean of Beijing LORD Culture Creative Institute
Senior Display Designer
The characteristics of museum space and environmental design
As a new form of architectural community, Chinese museums have developed rapidly in recent years, and various art galleries, natural museums, and planning museums have sprung up and formed a spectacular museum community.
This speech mainly explains the theme and the space narrative of the exhibition and the exploration of the development trend of the future museum display design through the practice of space design in the museums. The museum is a large experiential space with unique architectural and spatial features. Storytelling is an important part of museum display design and an important part of communication between people and space. The volume, form and content of the museum all over the world have different narrative angles and forms of exhibition. The communication between the museum space and the visitors has become a direction for further research, forming a future-oriented museum design approach and emerging practices.
Associate Professor, College of Design & Innovation, Tongji University
Founder/Leader, Public Design Lab of D&I
Co-Founder/Leader, SEGD Shanghai Chapter
She has a mixed background of industrial design, visual communication and Architecture design. Her education, research and practical are mainly about environmental design, experiential graphic design and innovation methods. In her ten-year career she has worked on a board range of projects including wayfinding and environmental graphics, public design, branding and exhibition design. As an educator and researcher, her research mainly looks at how to change “space to place” and influence users’ behavior through public design and experiential graphic design.
Seminar is open to public, welcome to join us!