SEGD San Francisco Chapter - Sponsored by DesignTex

Chapter Chairs

Leah Ferguson is a Brand Designer at Gensler in San Francisco.
Leah Ferguson
Regan Mahoney is the VP of Environments at Splash! in San Francisco.
Regan Mahoney
Jane Woywod
Jane Woywod
Explore SEGD content about your city

SEGD Award Winning Projects

The Strand, American Conservatory Theater (A.C.T.)
The Strand, American Conservatory Theater (A.C.T.)
AmericaOne Identity, Vanderbyl Design
AmericaOne Identity
de Youngsters Studio
de Youngsters Studio
Metrius Trade Show Booth, ReVerb
Metrius Trade Show Booth
San Francisco Museum of Modern Art Opening Exhibition Graphics
San Francisco Museum of Modern Art Opening Exhibition Graphics
Gensler Studio 585
Gensler Studio 585

San Francisco, CA Blog

Event flyer features event information and image of an immersive digital experience

On Wednesday, October 26, we are joined by our sponsor Nanolumens and Float4's Alexandre Simionescu for an evening artist talk discussing the integration of digital experiences into physical spaces to amplify their identity.

We would like to thank Arup for generously hosting us in their space.

Register Here!

Artist Bio

Alexandre Simionescu

Alexandre is at the helm of Float4’s vision and strategy since its inception in 2008. Always on the go, and perpetually analyzing upcoming industry trends, he spearheads Float4’s creative initiatives. With a background in video-game development and software engineering, Alex’s work is devoted to exploring the oscillation between technology and art, using his findings to create compelling collective experiences that combine digital media and physical environments.

He has shared his expertise at conferences including the Future of Immersive Leisure Conference Society for Experiential Graphic Design, xLab’s Speakers Series in New York, Integrated Systems Europe, and TIDE at Infocom, HUB Montreal.



Wednesday, October 26, 2022





560 Mission Street, Suite 700, San Francisco, CA 94105

Blocks away from the Montgomery Street BART/MUNI Station.



Free for SEGD members, non-members, and students!



Vaccination and ID will be required upon entry. Masks are not required.

Images from the day of the Tunnel Tops tour

Thanks to all that joined us in the Presidio on September 30th. The weather was in our favor, and we learned so much about this very special project.

Surrounded by gorgeous views of the Bay and the Golden Gate Bridge, the tour was led by Rania Rayes (The Presidio Trust) and Kerry Huang (James Corner Field Operations), with additional anecdotes from Julie Vogel (Clearstory) and Jeremy Regenbogen (Macchiatto). We learned about the backstory of the project, the consideration for design and sourcing materials, and explored the various features of the park. At the end of the tour, Jeremy gave a brief presentation of the exhibit and retail design he did for the Visitor Center.

Thank you to Rania, Kerry, Julie, and Jeremy for sharing their time and expertise with us!

Presidio Tunnel Tops & Visitor Center Tour

On Friday September 30, SEGD San Francisco will be touring the new Presidio Tunnel Tops Park and Visitor Center. Join us for morning coffee and pastries as we explore the beautiful new park and hear from a diverse set of team members who worked on the project.

From the history of the project, to the design of the park, signage and Visitor Center experience, this is a tour you do not want to miss!

Spots are limited for this event, so register soon!


Event Details


Friday, September 30, 2022




Presidio Tunnel Tops

Meet at the Cypress trees between the Visitor Center and Transit Center.


Getting There


The Presidio Go Downtown Shuttle offers direct service to Presidio Transit Center at Presidio Tunnel Tops. It picks up at the Transbay Terminal, Embarcadero BART, and Van Ness/Union Street. It’s free and open to all with no pass required. It runs seven days a week, is accessible, and has bike racks.


Muni 43 offers direct service to Presidio Transit Center. Muni 30 offers direct service to Crissy Field near Presidio Tunnel Tops.


Paid parking is available at large lots near the Presidio Visitor Center (210 Lincoln Boulevard, San Francisco, CA 94129). Accessible parking spaces are available.



Free for SEGD Members and Students

$5 for Non-Members



Rania Rayes, The Presidio Trust

Kerry Huang, James Corner Field Operations

Julie Vogel, Clearstory

Jeremy Regenbogen, Macchiatto


COVID Policy

This event is primarily outdoors. Masks are encouraged, but optional.


Accessibility Information

This is a walking tour that involves using stairs. Full accessibility information for the park can be found here.


Post-Tour Recommendations

Recommendations for spending time in the park after the tour will be provided at a later date.

Event flyer features graphic of clinking glasses and event information

The weather is warming up in the Bay Area, so stop by Bartlett Hall for a cocktail and catch up with SEGD San Francisco!

Bartlett Hall is located just blocks away from the Powell BART station.

Event Details

Thursday, September 15
6:00 P.M.

Free for SEGD member, students, and friends!

Bartlett Hall
242 O'Farrell St
San Francisco, CA 94102

We hope to see you there!

Leah Ferguson, Regan Mahoney, and Jane Woywod

Images from the event- Left: Table of prototypes, Top-Right: Designer Talk, Bottom-Right: Demonstration of prototypes

Thank you to everyone that came out to Chronicle Books for our first in-person event in two years!

David Payne (Image Options) and Kevin Burch (Gensler) facilitated a great conversation sharing their experiences with material successes and failures, shared lessons learned, looked at detail drawings and built project work, as well as engaged the fellow participants in an on-going Q&A.

In addition to a great designer talk, participants were able to interact and touch real prototypes and samples, many of them featured in the presentation!

We’d like to give a big thank you to Chronicle Books for being able to host us, Image Options for helping put the evening together, and our regional sponsor Nanolumens.

Lastly, thank you to our great emcees David and Kevin!


SEGD is the smallest, friendliest, most open design association. Join and find out what community really means!.