SFO Chapter

Chapter Chairs

Chris Fato
Chris Fato
Kacey Bills, Project Coordinator, Shannon Leigh Associates, San Francisco
Kacey Bills
Sarah Szekeresh
Sarah Szekeresh
Explore SEGD content about your city
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BAR Architects Job Posted April 11
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M Arthur Gensler Jr.& Associates Job Posted April 5
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Design Blitz Job Posted March 30
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GNU Group Job Posted March 27
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GNU Group Job Posted March 27

SEGD Award Winning Projects

Forkchop Restaurant, James Tsai, Academy of Art University
Forkchop Restaurant
McSquared Restaurant + Zero°, Propp + Guerin
McSquared Restaurant + Zero°
Bloomberg San Francisco Tech Hub
Bloomberg San Francisco Tech Hub
San Francisco International Terminal, San Francisco International Airport, Mayer/Reed
San Francisco International Terminal
Metrius Trade Show Booth, ReVerb
Metrius Trade Show Booth
California Academy of Sciences Exhibits, California Academy of Sciences, Volume Inc., Cinnabar Inc.
California Academy of Sciences Exhibits

San Francisco, CA Blog

Thank you to everyone that came out for the Inside the Design Studio panel event at General Assembly, and a special thank you to our panelists and moderator! Mark Paddon, Darren David, and Rachel Newell were led in conversation by Sarah Dulski and discussed all things UX related. The topics included:

  • Similarities and differences between Web Design UX and Built Environment UX
  • Virtual and Augmented Realities role in UX design for the built environment
  • Graphic designs impact on UX in the built environment
  • UX success metrics
  • Data's role in shaping UX


Attendees had fantastic questions for the panelists during the Q & A portion as well. It was an in-depth discussion and we are grateful to all participants for engaging in the dialogue!

A special thank you to General Assembly for being our partner on this event. We look forward to collaborating more in the future!

All great work begins with a spark of inspiration and ends with flawless execution. We all want our work to look great, meet our sustainability goals, perform well, and fall within budget. At this session, enjoy drinks and appetizers while we inspire you with a showing of local projects and select 2018 SEGD award submissions. We will then explore the “What” of materiality and the “How” of fabrication, wrapping up with Q&A of the What+How most important to you.
Led by:
Mikaela CouchWhat Specialist, Gensler
David PayneHow Specialist, Splash!

What + How:
materials, finishes and build for EGD

Thursday, April 12th, 2018
Elan Event Venue, 839 Howard Street • SF
6:00pm - 8:30pm

Tickets available here


UX Design for the Built Environment

We are excited to be partnering with General Assembly (GA) on their Inside the Design Studio panel event series. This inspiring panel event series invites key players in San Francisco’s design community to offer a rare insider’s look at how they work and create. This particular panel will explore user experience design for the built environment, with a focus on the intersection of technology, architecture, and experiential graphic design.

The conversation will touch on a range of topics, including:

  • How a users experience in the built environment is similar and different from web UX
  • How Virtual Reality can be used throughout the design process to better inform designers and clients about the user experience
  • How technology, architecture, and graphic design intersect to impact the user experience in the built environment


The panel event will take place on Wednesday, March 21, 2018 at General Assembly in San Francisco. Follow the link to secure your space at this free event!


Interested in learning about blacksmithing and its history? Join us on Thursday, March, 8th as Blacksmith Jefferson Mack provides a workshop of heating, hammering and shaping metal into a custom design piece you can take with you.

"We will be heating, handling, hot bending, forming, hammering and twisting metal to make a one-of-a kind creation for our guests."
- Jefferson Mack

Drinks & Hors d'oeuvres will be served.




 Social Study, Featuring Artist Liz Hickok

SEGD SF would like to welcome you to Social Study, a new event series that will combine learning, inspiration, and drinks! To kick off this series, we are hosting a holiday party that will feature a conversation with Liz Hickok. A Bay Area artist with roots in graphic design, Liz’s work has always been a study in scale and material. Her multi-media approach engages sculpture, photography, augmented reality, and even jello. She will share her move from gallery spaces to creating pieces for where people live and work, and how strong fabricator partnerships, including Designtex, have facilitated a beautiful creative process.

The proceeds from ticket sales will go to North Bay Fire Relief, providing relief to victims of the Northern CA wildfires.


This event has generously been sponsored by Designtex and CTC - California Technical Contracting. Please join us for an evening of socializing, art, and inspiration!


SEGD is the smallest, friendliest, most open design association. Join and find out what community really means!.