SEGD San Francisco Chapter - Sponsored by DesignTex

Chapter Chairs

Kacey Bills, SOM
Kacey Bills
Leah Ferguson is a Brand Designer at Gensler in San Francisco.
Leah Ferguson
Alan Kriegel, Co-Chair for the San Francisco Chapter.
Alan Kriegel
Chris Fato
Chris Fato
Explore SEGD content about your city

SEGD Award Winning Projects

Gensler Studio 585
Gensler Studio 585
Autodesk Customer Briefing Center, Autodesk Inc, Skidmore, Owings & Merrill LLP
Autodesk Customer Briefing Center
Metrius Trade Show Booth, ReVerb
Metrius Trade Show Booth
California Academy of Sciences Exhibits, California Academy of Sciences, Volume Inc., Cinnabar Inc.
California Academy of Sciences Exhibits
The New San Francisco Museum of Modern Art: Identity and Placemaking
SFMOMA: Identity and Placemaking
Photography Interpretive Gallery
Photography Interpretive Gallery

San Francisco, CA Blog

SEGD Origins event on June 9 at 5PM PST

Have you ever wondered about how SEGD came together, or the rise of the environmental graphics industry? Join us as we bring together three SEGD Fellows to discuss what it was like founding an industry association when "EGD" wasn't even a term, where we’ve been as a community… and if they ever expected where we'd be as an industry now.

Rich Burns and John Berry were both co-founders of SEGD and past presidents, and Sarah Speare was the first paid executive director of SEGD. Each, in turn, was recognized for their contributions to our industry as an SEGD Fellow.

The San Francisco Chapter is excited to virtually welcome our Fellows from across the country, and the full west coast region for an intimate virtual discussion with Rich, John, and Sarah.

If you have any questions in advance, please email us or ask us live during the event.


Event Details

June 9, 2020 05:00 PM Pacific Time (US and Canada) 

Online, via Zoom — Register in advance to reserve your spot!
This event is free for all members!

Jan Lorenc Montage

Thank you to everyone who came out to see SEGD Fellow Jan Lorenc at the Allsteel Showroom. He charmed the crowd with stories from his personal history and his impressive forty years of design experience and innovation. This evening of storytelling, supplemented by the delicious food and drink generously provided by Nova Polymers, was a fantastic cap to our year.

An Evening with Jan Lorenc


Join us for an evening with Polish-American designer, SEGD Fellow and author, Jan Lorenc. Jan will take us on a journey from his early life in rural Poland to acclaimed designer, leading a thriving team of architects, graphic designers, sculptors, interior designers, and industrial designers in his Atlanta design firm, Lorenc+Yoo Design. The firm is responsible for award-winning museum spaces, trade show exhibits, sculptures, wayfinding and placemaking for renowned clients including Delta, the Mayo Clinic, Sony, Hyatt, Samsung, UPS, and many others.

Lorenc immigrated with his parents to the United States from rural Poland at age eight. He earned degrees in industrial design and visual design from the Illinois Institute of Technology, and in architecture from the Georgia Institute of Technology. As a professor Jan has taught at the renowned Savannah College of Art and Design (SCAD) in Atlanta and has been an adviser to the School of Design at Georgia Tech. He is a frequent lecturer in the United States, China and Korea. Jan is also co-author of the definitive museum and exhibit design textbook — “What Is Exhibition Design?” — which has been translated and published in Chinese, Russian, Korean, and his native tongue Polish.

In 2017, Jan was named SEGD Fellow, sharing the organization's highest honor with the likes of Paula Scher, Massimo Vignelli, Lance Wyman, Deborah Sussman, Robert Venturi, Ivan Chermayeff, and David Gibson, among others.

Join us on Thursday, December 5th at 6:00pm at the Allsteel Showroom in the Maritime Plaza, SF. Light appetizers and beverages will be served.
6:00 – 6:30  Check-in and mingle
6:30 – 8:30  Keynote and Q&A

Tickets available here

7x7: Sense Making Recap

Thank you to all that came out to the Marketplace on Maiden Lane for 7x7! 

Seven speakers were each given seven minutes to present how they create sensory experiences within their practice, and the result was inspiring. Our speakers design backgrounds ranged from textile design, acoustic design, culinary arts, interior design, fragrance design, exhibition design, and fashion and home-wares design. Needless to say a diverse range of perspectives was represented and all of the speakers did a fantastic job of educating us in a short amount of time. A big thank you to Alisa BenfeyPierre GermainTanya HollandMatthew WaslyciwJessica HannahBosco Hernández, and Erica Tanov

We want to give special thanks to our 2019 SEGD SF Sponsor Designtex who sponsored the event and hosted us in the incredible Marketplace on Maiden Lane showroom. We cannot thank Joanne Rarangol and Designtex enough for their continued support of the SF Chapter! 

Also, a big thank you to Blue Heron Catering and Fort Point Beer Company for the fantastic food and drinks! 

Lastly, thank YOU for attending and supporting SEGD SF! 

7x7: Sense Making

SEGD SF's 7x7 event is back! We are bringing together experts across multiple industries and disciplines to explore how we design for the senses. We are dividing the speakers into sense categories — see, touch, sound, smell, taste — and in order to consider the combination of sensory experiences, we are adding “think” and “feel”. Through a PechaKucha style speaker series, each speaker will give a short presentation on how they create sensory experiences. The event will be hosted at 166 Maiden Lane in San Francisco at the Marketplace on Maiden Lane. Space is very limited. Get your tickets here! Speakers Tanya Holland, Brown Sugar Kitchen Pierre Germain, Meyer Sound Alisa Benfey, IROCOH Matthew Wasylciw, SOM Jessica Hannah, J. Hannah Co.



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