San Francisco Chapter Header with sponsor Designtex

Chapter Chairs

Alan Kriegel, Co-Chair for the San Francisco Chapter.
Alan Kriegel
Chris Fato
Chris Fato
Leah Ferguson is a Brand Designer at Gensler in San Francisco.
Leah Ferguson
Kacey Bills, SOM
Kacey Bills
Explore SEGD content about your city
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Media Objectives Job Posted November 12
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Gensler Job Posting November 6
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Media Objectives Job Posted October 24
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Volume Inc Job Posted October 21

SEGD Award Winning Projects

The Strand, American Conservatory Theater (A.C.T.)
The Strand, American Conservatory Theater (A.C.T.)
The Cathedral of Christ the Light, Roman Catholic Diocese of Oakland, Skidmore, Owings & Merrill
The Cathedral of Christ the Light
Food Bank Donor Wall, Skidmore, Owings & Merrill
Food Bank Donor Wall
Twitch Headquarters
Twitch Headquarters
Virtual Depictions : San Francisco
Virtual Depictions : San Francisco
The New San Francisco Museum of Modern Art: Identity and Placemaking
SFMOMA: Identity and Placemaking

San Francisco, CA Blog

7x7: Sense Making Recap

Thank you to all that came out to the Marketplace on Maiden Lane for 7x7! 

Seven speakers were each given seven minutes to present how they create sensory experiences within their practice, and the result was inspiring. Our speakers design backgrounds ranged from textile design, acoustic design, culinary arts, interior design, fragrance design, exhibition design, and fashion and home-wares design. Needless to say a diverse range of perspectives was represented and all of the speakers did a fantastic job of educating us in a short amount of time. A big thank you to Alisa BenfeyPierre GermainTanya HollandMatthew WaslyciwJessica HannahBosco Hernández, and Erica Tanov

We want to give special thanks to our 2019 SEGD SF Sponsor Designtex who sponsored the event and hosted us in the incredible Marketplace on Maiden Lane showroom. We cannot thank Joanne Rarangol and Designtex enough for their continued support of the SF Chapter! 

Also, a big thank you to Blue Heron Catering and Fort Point Beer Company for the fantastic food and drinks! 

Lastly, thank YOU for attending and supporting SEGD SF! 

7x7: Sense Making

SEGD SF's 7x7 event is back! We are bringing together experts across multiple industries and disciplines to explore how we design for the senses. We are dividing the speakers into sense categories — see, touch, sound, smell, taste — and in order to consider the combination of sensory experiences, we are adding “think” and “feel”. Through a PechaKucha style speaker series, each speaker will give a short presentation on how they create sensory experiences. The event will be hosted at 166 Maiden Lane in San Francisco at the Marketplace on Maiden Lane. Space is very limited. Get your tickets here! Speakers Tanya Holland, Brown Sugar Kitchen Pierre Germain, Meyer Sound Alisa Benfey, IROCOH Matthew Wasylciw, SOM Jessica Hannah, J. Hannah Co.


High/Low Photo Montage

We would like to give a huge thank you to Kyle, JJ, Leah, and all of you who showed up for High/Low last month. JJ and Kyle gave a great inside look on how they deliver projects that have champagne aspirations on a beer budget. Whether the projects were lacking in time or funds—or both—it was a great look at how to overcome challenges in the project life cycle. Kyle and JJ gave a great presentation and you all asked some fantastic questions. We can't wait for the next iteration of this event!

High/Low: High end results... just not how you thought!

You’ve had a brilliant vision for your design, but unfortunately it turns out that Unobtainium you specified is too expensive… and doesn’t exist.

The design and fabrication process is filled with opportunities that allow a project to look great, meet performance needs, and still fit the budget. Join CRĒO and Gensler for drinks and appetizers, and a lively discussion on the designer/fabricator partnership for high end results through alternate solutions.


Kyle Ottosen, CRĒO
JJ Beard, Gensler

High/Low: High end results… just not how you thought!

Thursday, August 15, 2019
Gensler, 45 Fremont Street #1500, San Francisco
5:30 – 7:30 PM


$10 for SEGD members, $15 general admission
Register here


May Meetup: Press Club

Grab your credentials and catch up with new friends and old at Press Club in Downtown SF. As the National Press Club founders put it over a century ago, we'll be there 'to promote social enjoyment among the members [and] to encourage friendly intercourse among [designers] and those with whom they were thrown in contact in the pursuit of their vocation.' Press Club features a fantastic selection of wines and beers, as well as an extensive list of curated flights.

Join us on Tuesday, May 14th at 6:00pm at Press Club, just off Market Street between Montgomery and Powell Stations. If you know that you will be able to join us, please register, otherwise feel free to drop in spontaneously!


SEGD is the smallest, friendliest, most open design association. Join and find out what community really means!.