SEGD San Francisco Chapter - Sponsored by DesignTex

Chapter Chairs

Leah Ferguson is a Brand Designer at Gensler in San Francisco.
Leah Ferguson
Jane Woywod
Jane Woywod
Alan Kriegel, Co-Chair for the San Francisco Chapter.
Alan Kriegel
Regan Mahoney is the VP of Environments at Splash! in San Francisco.
Regan Mahoney
Explore SEGD content about your city

SEGD Award Winning Projects

Forkchop Restaurant, James Tsai, Academy of Art University
Forkchop Restaurant
San Francisco Museum of Modern Art Opening Exhibition Graphics
San Francisco Museum of Modern Art Opening Exhibition Graphics
The Cathedral of Christ the Light, Roman Catholic Diocese of Oakland, Skidmore, Owings & Merrill
The Cathedral of Christ the Light
The Strand, American Conservatory Theater (A.C.T.)
The Strand, American Conservatory Theater (A.C.T.)
René Magritte: The Fifth Season
René Magritte: The Fifth Season
Bloomberg San Francisco Tech Hub
Bloomberg San Francisco Tech Hub

San Francisco, CA Blog

Join us for our first in-person event in two years, as we reconnect over materials from design intent through fabrication.

About this event

Welcome back, SEGD San Francisco!

Join us for our first in-person event in two years for a lively presentation and conversation considering materials best practices, from design intent through to fabrication. Discussion will be led by David Payne (Image Options) and Kevin Burch (Gensler).

We’ll talk about material successes (and failures!), share lessons learned, look at detail drawings and prototypes, and be inspired by what’s possible with the designer/fabricator relationship. Bring your questions! It’s always a great time for a Q&A.
Register now!




Thursday, May 12, 2022

5:30 – 8:30 PM



Chronicle Books (680 2nd Street, San Francisco)

Easily accessible via MUNI. Street parking available.



Free for SEGD members, students, and friends!
Click here to register!



David Payne, Image Options

Kevin Burch, Gensler





COVID Policy

Masks required. Full vaccination required, with self-attestation at the door.


See you soon!

Your San Francisco Chapter co-chairs,

Leah FergusonMDes candidate, OCAD U

Regan MahoneyImage Options

Jane WoywodClearstory

Join us for a year end BYO happy hour at our new favorite bar, our own living rooms! Come dressed in your loudest festive attire, or your comfiest loungewear (we won’t judge!) as we hang out on Zoom to schmooze, catch up, and play a little trivia.

Register here!

Accessible Signage Training banner

Do you struggle with accessible signage? Are you familiar with the codes, but unclear on the reasons behind them? Do you think that accessible signage must be ugly to be compliant?

The MAD Lab at the LightHouse for the Blind and Visually Impaired will be hosting a training session that will explore the 2010 ADA Standards and the 2019 California Building Code, the reasons behind them, and how to get the best possible accessible signage that looks elegant and satisfies the needs of multiple categories of users.

Register here

By the end of this course, you will be able to:

  • Correctly and accurately measure signage for compliance with code.
  • Identify the difference between contracted and uncontracted braille.
  • Correctly place signage that identifies permanent rooms and spaces.
  • Clearly identify which signage needs to be tactile vs. visual only.
  • Understand the why behind the codes and standards.

Course Agenda

  • What is Accessible Signage?
  • The Codes and Standards
  • The Review Process
  • The Details
  • Examples
  • Common Errors and Suggestions
  • Resources

Photo: LightHouse Media and Accessible Design Laboratory staff member Frank Welte reads the braille on the sign for the MAD Lab office. Credit: Sarika Dagar

From poppies to flamingoes to honey bears, you’ve probably seen fnnch’s work around San Francisco, especially this past year. A strong believer in bringing art to the public, his vibrant, graphic pieces bring bright pops of color to the street and, with the Honey Bear Hunt over this past year, a way to engage children of all ages when so many activities were closed. fnnch has a lot of fans and, like any artist, critics, too. Join us for a special unrecorded talk with this secretive artist about his process, ethos, and seeing spaces differently through public art.

Register here

Hello SEGD SF!

We've joined forces with the West Coast region and put together an exciting event that features the ultimate EGD visualization tool and you don't want to miss it!

Most companies spend a lot of time budgeting, designing and value engineering their projects. Often, this leaves fabricators with very little time to produce, print and install your wonderful creations. David Payne, a longtime SEGD member, decided to take on the challenge of streamlining the process so that ample time would be available to meet the high quality standards we demand while keeping the project within budget. 

The result of his efforts led him to develop software that allows clients to collaborate virtually within 360° photos to quickly develop a space plan, create a budget, and augment photos to create 360° renderings. Another great advantage to the software is the ability to minimize site visits, never more relevant than now.
Though developed specifically for internal use, David has agreed to share some of his insight and discoveries. Hear how David and his team at Image Options have used SplashView on projects for several marquis accounts in Silicon Valley. If you like what you see, David and his team will share access to SplashView so you can try it out for yourself. If you would like a sneak peek of SplashView, please check out this 3 minute video and register to join us March 25!
Watch this demo video of SplashView in action! 
The presentation starts at 4pm on March 25th but the virtual lobby will be open at 3:45pm. Sign on early for a little bit of networking before we begin!

We look forward to seeing you there.
Alan Kriegel, Leah Ferguson, and Regan Mahoney, SF Chapter

Register Here!

About the Speakers
David Payne is a designer turned fabricator. He has a degree in Graphic Design from San Jose State University. He founded Cannonball Graphics in 1987, eventually to become Splash. Splash was acquired by Image Options in 2018. David currently oversees the EGD division of Image Options as well as continuing to develop SplashView. The relatively recent explosion of EGD in the workplace continues to inspire him. He has worked on large projects for Amazon, Ebay, Epson, Google, LinkedIn and Uber.
Joining David will be Joyce Pekala, National Accounts Director, based at the Image Options design, fabrication and manufacturing facility in Southern California. Originally from Chicago, Joyce graduated from The Chicago Academy of Fine Arts with a Graphic Design degree. This has enabled her to collaborate with her clients to produce outstanding results. Her passion for the industry has been demonstrated while on the Board of the American Institute of Graphic Arts in the Los Angeles and San Diego Chapters. She is now applying that same energy into her involvement with SEGD.  


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