San Francisco Chapter Header with sponsor Designtex

Chapter Chairs

Kacey Bills, SOM
Kacey Bills
Chris Fato
Chris Fato
Alan Kriegel, Co-Chair for the San Francisco Chapter.
Alan Kriegel
Explore SEGD content about your city

SEGD Award Winning Projects

AmericaOne Identity, Vanderbyl Design
AmericaOne Identity
REACH Design Guideline for SFO
REACH Design Guideline for SFO
Autodesk Customer Briefing Center, Autodesk Inc, Skidmore, Owings & Merrill LLP
Autodesk Customer Briefing Center
The Cathedral of Christ the Light, Roman Catholic Diocese of Oakland, Skidmore, Owings & Merrill
The Cathedral of Christ the Light
Forkchop Restaurant, James Tsai, Academy of Art University
Forkchop Restaurant
Food Bank Donor Wall, Skidmore, Owings & Merrill
Food Bank Donor Wall

San Francisco, CA Blog

7x7: Sense Making

SEGD SF's 7x7 event is back! We are bringing together experts across multiple industries and disciplines to explore how we design for the senses. We are dividing the speakers into sense categories — see, touch, sound, smell, taste — and in order to consider the combination of sensory experiences, we are adding “think” and “feel”. Through a PechaKucha style speaker series, each speaker will give a short presentation on how they create sensory experiences. The event will be hosted at 166 Maiden Lane in San Francisco at the Marketplace on Maiden Lane. Space is very limited. Get your tickets here! Speakers Tanya Holland, Brown Sugar Kitchen Pierre Germain, Meyer Sound Alisa Benfey, IROCOH Matthew Wasylciw, SOM Jessica Hannah, J. Hannah Co.


High/Low Photo Montage

We would like to give a huge thank you to Kyle, JJ, Leah, and all of you who showed up for High/Low last month. JJ and Kyle gave a great inside look on how they deliver projects that have champagne aspirations on a beer budget. Whether the projects were lacking in time or funds—or both—it was a great look at how to overcome challenges in the project life cycle. Kyle and JJ gave a great presentation and you all asked some fantastic questions. We can't wait for the next iteration of this event!

High/Low: High end results... just not how you thought!

You’ve had a brilliant vision for your design, but unfortunately it turns out that Unobtainium you specified is too expensive… and doesn’t exist.

The design and fabrication process is filled with opportunities that allow a project to look great, meet performance needs, and still fit the budget. Join CRĒO and Gensler for drinks and appetizers, and a lively discussion on the designer/fabricator partnership for high end results through alternate solutions.


Kyle Ottosen, CRĒO
JJ Beard, Gensler

High/Low: High end results… just not how you thought!

Thursday, August 15, 2019
Gensler, 45 Fremont Street #1500, San Francisco
5:30 – 7:30 PM


$10 for SEGD members, $15 general admission
Register here


May Meetup: Press Club

Grab your credentials and catch up with new friends and old at Press Club in Downtown SF. As the National Press Club founders put it over a century ago, we'll be there 'to promote social enjoyment among the members [and] to encourage friendly intercourse among [designers] and those with whom they were thrown in contact in the pursuit of their vocation.' Press Club features a fantastic selection of wines and beers, as well as an extensive list of curated flights.

Join us on Tuesday, May 14th at 6:00pm at Press Club, just off Market Street between Montgomery and Powell Stations. If you know that you will be able to join us, please register, otherwise feel free to drop in spontaneously!

Oh Sh!t
Stories about lessons learned when things go wrong

We've all been there - you're about to print and the software crashes.  You get on site for an install and there's now a door where there used to be a wall. You can't help but say... Oh sh!t.

We thought it would be interesting to talk about when things don't go according to plan. Big things, little things; they all affect a project in the same way. We have some great speakers willing to share some (funny) stories about when things go wrong, what happened to make it all work out, and ultimately what was learned. 

Mike Mulvey | The Combustion Chamber / DailyExhaust
Noah Veneklasen | Muse & Co.
An additional speaker to be announced soon!

Get your tickets HERE!

Oh Sh!t : Lessons learned when things go wrong
Thursday, April 25th, 2019
Bespoke Coworking
845 Market St. Suite 450
San Francisco, CA


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