SEGD San Francisco Chapter - Sponsored by DesignTex

Chapter Chairs

Regan Mahoney is the VP of Environments at Splash! in San Francisco.
Regan Mahoney
Alan Kriegel, Co-Chair for the San Francisco Chapter.
Alan Kriegel
Leah Ferguson is a Brand Designer at Gensler in San Francisco.
Leah Ferguson
Explore SEGD content about your city

SEGD Award Winning Projects

Golden Gates, Golden Gates National Parks Conservancy, Hunt Design
Golden Gates
Nano Jon Arcade, Jonathan Deepe, Rocky Mountain College of Art & Design
Nano Jon Arcade
San Francisco Museum of Modern Art Opening Exhibition Graphics
San Francisco Museum of Modern Art Opening Exhibition Graphics
Food Bank Donor Wall, Skidmore, Owings & Merrill
Food Bank Donor Wall
de Young Museum, Fine Arts Museum of San Francisco, Debra Nichols Design
de Young Museum
Pacific Bell Park, Debra Nichols Design
Pacific Bell Park

San Francisco, CA Blog

Accessible Signage Training banner

Do you struggle with accessible signage? Are you familiar with the codes, but unclear on the reasons behind them? Do you think that accessible signage must be ugly to be compliant?

The MAD Lab at the LightHouse for the Blind and Visually Impaired will be hosting a training session that will explore the 2010 ADA Standards and the 2019 California Building Code, the reasons behind them, and how to get the best possible accessible signage that looks elegant and satisfies the needs of multiple categories of users.

Register here

By the end of this course, you will be able to:

  • Correctly and accurately measure signage for compliance with code.
  • Identify the difference between contracted and uncontracted braille.
  • Correctly place signage that identifies permanent rooms and spaces.
  • Clearly identify which signage needs to be tactile vs. visual only.
  • Understand the why behind the codes and standards.

Course Agenda

  • What is Accessible Signage?
  • The Codes and Standards
  • The Review Process
  • The Details
  • Examples
  • Common Errors and Suggestions
  • Resources

Photo: LightHouse Media and Accessible Design Laboratory staff member Frank Welte reads the braille on the sign for the MAD Lab office. Credit: Sarika Dagar

From poppies to flamingoes to honey bears, you’ve probably seen fnnch’s work around San Francisco, especially this past year. A strong believer in bringing art to the public, his vibrant, graphic pieces bring bright pops of color to the street and, with the Honey Bear Hunt over this past year, a way to engage children of all ages when so many activities were closed. fnnch has a lot of fans and, like any artist, critics, too. Join us for a special unrecorded talk with this secretive artist about his process, ethos, and seeing spaces differently through public art.

Register here

Hello SEGD SF!

We've joined forces with the West Coast region and put together an exciting event that features the ultimate EGD visualization tool and you don't want to miss it!

Most companies spend a lot of time budgeting, designing and value engineering their projects. Often, this leaves fabricators with very little time to produce, print and install your wonderful creations. David Payne, a longtime SEGD member, decided to take on the challenge of streamlining the process so that ample time would be available to meet the high quality standards we demand while keeping the project within budget. 

The result of his efforts led him to develop software that allows clients to collaborate virtually within 360° photos to quickly develop a space plan, create a budget, and augment photos to create 360° renderings. Another great advantage to the software is the ability to minimize site visits, never more relevant than now.
Though developed specifically for internal use, David has agreed to share some of his insight and discoveries. Hear how David and his team at Image Options have used SplashView on projects for several marquis accounts in Silicon Valley. If you like what you see, David and his team will share access to SplashView so you can try it out for yourself. If you would like a sneak peek of SplashView, please check out this 3 minute video and register to join us March 25!
Watch this demo video of SplashView in action! 
The presentation starts at 4pm on March 25th but the virtual lobby will be open at 3:45pm. Sign on early for a little bit of networking before we begin!

We look forward to seeing you there.
Alan Kriegel, Leah Ferguson, and Regan Mahoney, SF Chapter

Register Here!

About the Speakers
David Payne is a designer turned fabricator. He has a degree in Graphic Design from San Jose State University. He founded Cannonball Graphics in 1987, eventually to become Splash. Splash was acquired by Image Options in 2018. David currently oversees the EGD division of Image Options as well as continuing to develop SplashView. The relatively recent explosion of EGD in the workplace continues to inspire him. He has worked on large projects for Amazon, Ebay, Epson, Google, LinkedIn and Uber.
Joining David will be Joyce Pekala, National Accounts Director, based at the Image Options design, fabrication and manufacturing facility in Southern California. Originally from Chicago, Joyce graduated from The Chicago Academy of Fine Arts with a Graphic Design degree. This has enabled her to collaborate with her clients to produce outstanding results. Her passion for the industry has been demonstrated while on the Board of the American Institute of Graphic Arts in the Los Angeles and San Diego Chapters. She is now applying that same energy into her involvement with SEGD.  

Design Improv: How do we break our unconscious biases? San Francisco Chapter event, August 6 3:15 EDT, 12:15 PDT

Roll your sleeves up for a Design Improv and get ready to create an exhibit—all from home! Join us for the first online Design Improv of this year's Exhibition + Experience conference. Get ready for some friendly competition as we split into teams to explore experiences that can help us break our unconscious biases.

 We'll be joined by Joel Krieger, our Chair of the E+E event and Chief Creative Officer at Second Story, where he focuses on exploring new methods of making that merge the fields of experience design, visual design, animation, visual effects, industrial design, and architecture. His work spans the gamut of both cultural and brand spaces—transforming passive audiences into active participants. This event is free and open to our members, whether or not you're attending the rest of the conference, but space is limited to sign up now! 

Get your free ticket now!


About our Speaker

Joel Krieger is Executive Creative Director at Second Story. Here, he leads interdisciplinary teams in a collaborative, lab-based approach to design — centered on the emerging category of responsive environments. As creative lead for the Atlanta studio, Joel is focused on exploring new methods of making that merge the fields of experience design, visual design, animation, visual effects, industrial design, and architecture. His work spans the gamut of both cultural and brand spaces — transforming passive audiences into active participants. Joel Krieger graduated with honors from the University of Georgia, Lamar Dodd School of Art with a BFA in interdisciplinary studies. His work has been recognized for design excellence by The American Institute of Graphic Arts (AIGA), Communication Arts, HOW Design, the Society for Experiential Graphic Design (SEGD), The Webby Awards, the Interaction Design Association (IxDA) and The American Alliance of Museums (AAM). View more of Joel Kriegel's work at Second Story. Connect with Joel on LinkedIn and Twitter.

SEGD Origins event on June 9 at 5PM PST

Have you ever wondered about how SEGD came together, or the rise of the environmental graphics industry? Join us as we bring together three SEGD Fellows to discuss what it was like founding an industry association when "EGD" wasn't even a term, where we’ve been as a community… and if they ever expected where we'd be as an industry now.

Rich Burns and John Berry were both co-founders of SEGD and past presidents, and Sarah Speare was the first paid executive director of SEGD. Each, in turn, was recognized for their contributions to our industry as an SEGD Fellow.

The San Francisco Chapter is excited to virtually welcome our Fellows from across the country, and the full west coast region for an intimate virtual discussion with Rich, John, and Sarah.

If you have any questions in advance, please email us or ask us live during the event.


Event Details

June 9, 2020 05:00 PM Pacific Time (US and Canada) 

Online, via Zoom — Register in advance to reserve your spot!
This event is free for all members!


SEGD is the smallest, friendliest, most open design association. Join and find out what community really means!.