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Eventbrite - Urban Discovery Academy Tour & Talk

Friday, February 12 at 5:30pm

There is a new kid on the block in downtown San Diego's growing East Village—the Urban Discovery Academy is a vibrant and innovative new charter school, encouraging its students to learn through discovery and engagement with the community.

Championed and designed by MaeLin Levine and SEGD member Amy Levine of Visual Asylum, the school incorporates a vibrant color palette and energetic environmental graphics and signage. Join us as we take a tour of the facility and follow along as MaeLin and Amy share with us their process in making this dream school come true.

Friday, February 12 at 5:30pm

Urban Discovery Academy
840 14th Street
San Diego, CA 92101

Refreshments provided. Street parking available.

5:30–6pm Arrive, mingle
6pm–7pm Tour & Talk
7pm–8pm Questions, mingle

Eventbrite - Urban Discovery Academy Tour & Talk

MaeLin Levine
Partner / Creative Director

MaeLin Levine is the Partner and Creative Director of Visual Asylum. Her work has been nationally recognized by multiple organizations. She was also awarded the prestigious AIGA Fellow Award in 2008. Originally from Leadville, Colorado, Levine holds a BFA in Graphic Communications Design from the University of Denver and participated in the AIGA professional program at Harvard Business School.

MaeLin served on the board of the San Diego Chapter of AIGA – the professional association of Graphic Artists – for sixteen years and was president for four years. More recently MaeLin has turned her attention toward a new passion project as President of the Board of Trustees of the Urban Discovery Academy (UDA) – a highly successful K-8 charter school. MaeLin is also a design instructor at San Diego City College, where she has served as an adjunct faculty member for nearly twenty years.

Amy Levine
Partner / Design Director

Amy Levine a Partner and Design Director of Visual Asylum. With a Bachelor’s Degree of Fine Arts from Kansas City Art Institute in Missouri, Amy is a Colorado transplant who now considers San Diego her home.

Amy has served on the board of directors for the San Diego Chapter of AIGA –for over 15 years. She is a past president of the organization and during her tenure was appointed chair of the AIGA Y Conference in 2013 and 2014. Amy also teaches Advanced Typography at San Diego City College. Amy’s passion and natural talent for the design of the built environment are pivotal attributes for the studio, from themed restaurant design to museum exhibition graphics. Amy has a refined sense of the art of fine typographic design as well as exposure to fiber arts and product design that influence the work of the studio.

This week, Planar Systems gave SEGD's San Diego Chapter a sneak peak at their latest and greatest display technology. Wow. For starters, the content that displays on the new LED monitors is almost as crisp as HD video. Not to mention the fact that the monitors themselves are gorgeous--which was something of a paradox in the age of tube and even flat screen displays. Planar has practically done away with unsightly bezels and with the transparent OLED monitor (the undisputed star of the show) they've practically done away with monitors as we know them.  Picture a completely transparent display-a la Minority Report- that plays video content digital images and that can overlay text as well. This technology is no longer sci-fi fantasy. It has finally arrived and it's pretty darn cool. 

Special thanks to Planar Systems and One Touch Living in San Diego for hosting the event. Good times were had by all, especially the lucky attendee who won the raffle and went home with a brand new 28" 4K LCD monitor. Congratulations!

Eventbrite - Mixing in New Display Tech by Planar Systems

If you've seen the movie Minority Report, you know the future is transparent touchscreen displays and ubiquitous information. The former may have seemed a bit far-fetched, but not any more. Planar Systems has just introduced transparent OLED displays, and they are giving us the opportunity to come try it for ourselves!

Come see all of Planar's newest and hottest integrated display technology in one place, while mixing and networking with San Diego's brightest design professionals. Planar's Gabe Carruana will guide us through each display and highlight its greatest features; from architectural signage to interactive and UX design possibilities.

Planar products on display:

  • Planar LookThru OLED Transparent Display
  • Planar DirectLight LED Video Wall System
  • Clarity Matrix LCD Video Wall System with G2 Architecture
  • Planar Mosaic™ Architectural Video Wall
  • Planar UltraRes Series
  • Planar Simplicity Series LCD Displays


Refreshments and light eats will be provided by Planar Systems.

One Touch Living
15932 Bernardo Center Drive
San Diego, CA 92127

6–6:30pm Arrival and Networking
6:30–8:00pm Presentation and Demos by Gabe Carruana
8–9pm Networking

Eventbrite - Mixing in New Display Tech by Planar Systems

In addition to Wednesday night's event, Planar will be hosting an Open House and Certified Training Course on Thursday, 12/10 at same location.

Open House:
Thursday, December 10
10:00 AM - 3:00 PM

Certified Training Course:
AIA Designing Media Walls*
Thursday, December 10
11:00 AM- 12:00 PM

*Seating at Training session is limited. Advanced registration is required. Lunch will be provided .

RSVP for Training by Friday, December 4 to:
Danielle Cole
[email protected]


Eventbrite - Interaction Design at Architectural Scale with Michael Fox


Interaction Design + Architecture: what better topic for another event cohosted with our friends at SDXD?  

Michael Fox, cofounder and principal of FoxLin Architecture, will talk about his work in designing interactive experiences at architectural scale. FoxLin is a San Clemente-based architecture firm that bridges the worlds of art and design. The office has completed numerous site-specific large-scale art projects centered on issues of social interaction. All of the projects have a social agenda, working to actively engage people over time.

Light food and beverages courtesy of Vitamin T.

Mitchell International
6220 Greenwich Drive, San Diego, CA 

6:00-6:30 pm Networking and socializing
6:30-6:45 pm Announcements and introduction
6:45-7:45 pm Presentation
7:45-8:00 pm Q&A
8:00-9:00 pm Networking and socializing

About Michael Fox
Michael Fox is the author of the book Interactive Architecture by Princeton Architectural Press and the upcoming book entitled: IA: Adaptive World. After graduation, Fox founded the Kinetic Design Group at MIT as a sponsored research group to investigate interactive architecture. His practice, teaching and research are centered on interactive architecture. He is the President of ACADIA (Association for Computer Aided Design in Architecture) and has lectured internationally on the subject matter of interactive, behavioral and kinetic architecture. Michael has won numerous awards in architectural ideas competitions and his masters’ thesis at MIT received the outstanding thesis award for his work on computation and design processes. Fox’s work has been featured in numerous international periodicals and books, and has been exhibited worldwide. His work has been funded by NASA, the Annenberg Foundation, the Graham Foundation, the Space Grant Foundation and others. Fox is an Associate Professor of Architecture at Cal Poly Pomona and has taught previously at MIT, The Hong Polytechnic University, the Art Center College of Design in Pasadena and Southern California Institute of Architecture (SCI_ARC) in Los Angeles as well as numerous international workshops. He is also very involved with his local community and serves on the Board of Directors for the Dana Point Chamber of Commerce and on the City Homeless Task Force.

Food and Beverage Sponsor

Special thanks to our generous food and beverage sponsor, Vitamin T

Venue Sponsor

Special thanks to Mitchell International for graciously opening its doors to our group. 

San Diego Experience Design (SDXD) is a vibrant local network of professionals working in UX design, UX research, interaction design, visual design, prototyping, and other disciplines all in service to designing effective, intuitive, and captivating experiences. (

The Society for Experiential Graphic Design (SEGD) is a global, multidisciplinary community of professionals creating experiences that connect people to place. We are an association of design professionals, industry experts, educators, and artists. Our work creates a sense of place, helps people find their way, communicates important information, and fuels a dialogue between users and the spaces they inhabit. (

RSVP ONLINE, space is limited. 

Wednesday, April 22 at 6pm

MJD Interactive
4667 Cass Street
San Diego, CA 92109


Refreshments provided.


Mix one part food truck, one part libation (OK, several parts for some of you), and one part local award-winning interactive agency and you have the makings of our next exciting event. Come join us at the offices of MJD Interactive to hear co-founder and CEO Jeremy Duimstra talk about how user experience is critical to their success, ranging from projects for Oakley, ProFlowers, the Grammys, Disney, Yelp, Matuse, and more.

Gone are the days when a hot new technology was the only requirement for success. In today’s marketplace the products that win are the ones where UX and design have magically made the technology disappear. Things just work. Jeremy will touch upon the UX techniques (such as user research, personas, information architecture, sketching, prototyping, and user testing) that make this possible. No MJD presentation would be complete without giving the audience a slew of cool tools to use, and this one will not disappoint. Jeremy will cover the best of breed tools to create game changing user experiences.

As if that were not enough, this event is also a special collaboration between SEGD and SDXD. Come meet and connect with some new faces working in cool areas you may not even have known existed. Special thanks to MJD for graciously opening its doors to us and generously hosting food and beverages.

About Jeremy Duimstra

Jeremy is the Co-Founder and CEO of MJD, a digital innovation agency based in San Diego. The agency crafts award winning digital experiences across web, mobile and experiential platforms that engage, inform and drive results. MJD’s unique combination of digital strategy, user experience, creative and technology innovation has enabled them to partner with some of the world’s best known brands and cutting edge start-ups in verticals that include: Entertainment, Lifestyle, Medical Device, Retail, Gaming, Action Sports, Hospitality, and Technology. MJD has created pioneering digital work for the Grammys, Oakley, Disney, Red Bull, Legendary Pictures, Vail Resorts, SDG&E, Titleist, ProFlowers, Riot Games, Qualcomm and many others. This work has led to a variety of highly acclaimed industry awards including honors from the Webby Awards, OMMA, W3 Awards, and the American Advertising Awards. An avid public speaker, as well as an Adjunct Professor at the University of California, San Diego, Professor Duimstra speaks nationally to groups to help them harness the power digital innovation to achieve real, measurable results. He focuses these discussions on a mix of best practices, case studies and the real nuts & bolts howto information that are required to take actionable items away from the event.


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