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Join AIGA San Diego and SEGD San Diego for Art, Commerce and Design at the Mingei International Museum. In connection with the museum's newest exhibit, KANBAN–Traditional Shop Signs of Japan, this night features a crafty line-up of speakers that will explore contemporary themes of retail environments and graphic design in a series of quickfire presentations. Also, come early for refreshments and to see local craftspeople demonstrating their work in calligraphy, woodworking, and traditional sign making.

Your line-up of speakers for the evening:
John Ball & Shawn Ritzenthaler, MiresBall: Iconic San Diego creative agency
Eric DuVall, Ocean Beach Historical Society: Sidewalk stamp historian
Brian Dyches, REX: Digital interactive experiences for retail environments
David Michael & Ryan Carpenter, Tecture: Design and fabrication
Jim Mumford, Good Earth Plants and GreenScapes:Plantscaping, living walls and green roofs
Phoebe and Roxy, San Diego Letters: Custom lettering and wall murals
Linda "Rain" Rainwater, Rainwater Arts: Window and merchandise display designer
Chad Spaman, Coastal Signage + Wayfinding: Custom sign fabrication

With craft demos by:
Matt Herbert, SDSU: Woodworking, Professor of Furniture
Suzy Lee, Dear Darling Calligraphy & Co.: Calligraphy
Roderick Treece, Custom Glass Signs: Gold leaf, hand-painted signs/mirrors

KANBAN, a fusion of art and commerce, refers to the traditional signs Japanese merchants displayed street side to advertise their presence, denote the products and services to be found inside, and to give individual identity and expression to the shop itself. Mingei's current exhibition beautifully displays many historic examples of this traditional art from Japan. In modern times, while traditional forms of signage are still used to market products, the needs of contemporary society and advances in material and technology have changed how that message reaches the audience.

5:00–6:45pm: Doors open, craft demos & networking
7:00–8:30pm: Presentations
8:30–9:00pm: Q&A, networking

Mingei International Museum
Plaza de Panama, Balboa Park
1439 El Prado
San Diego, CA 92101

Special thank you to our venue host:

Mingei International Museum

Join the San Diego Emerging Museum Professionals and the Society for Experiential Graphic Design as we get a behind-the-scenes tour of San Diego Museum of Man's newest exhibit: "Living with Animals". Erika Katayama, Director of Exhibits, Kate Clyde, Fabrication Manager, and Sarah Crawford, Exhibit Developer, will share insight into the exhibit design process, the players involved and how they achieved the end result. After the tour, join EMP and SEGD for libations at Panama 66.





6pm-7pm - Living with Animals tour
7pm-8pm - Drinks at Panama 66


About the Exhibit
Throughout history, we’ve formed all kinds of relationships with all kinds of animals and encounter them everywhere in our daily lives. They cuddle up with us on the couch, crawl silently through our walls, sit on our dinner plates, and more.

But whether we see an animal as a pet, a pest, or food has changed over time and across cultures, making our relationships with them dynamic and complex to say the least.

Take a journey with us and discover all the surprising, unique, and inspiring ways that we live with animals. You’ll find we’re not human without them!



To put it simply, Andy Austin is a pioneer. His industry-leading work for some of the world's biggest retail clients bridges the gap between the digital and physical worlds, connecting people to place and brand by creating more meaningful exchanges through human-centered experiences in the physical environment. Join us as he shares the wizardry that went behind some of his most groundbreaking brand experience work from his Los Angeles interactive design agency, The Industrious.

Today, when consumers make the decision to leave the comfort of their homes (and browsers) they do not give up their time lightly. Retailers and live spaces need to create an experience that will surprise and delight their customers. The consumer’s multi-faceted, three-dimensional experience is what will create an emotional connection between the customer and the brand, turning the customer into a brand evangelist. But, yet, most brands still simply try to coerce their customers into a one-way conversation based on loss leaders and empty promises. Andy Austin, retail and digital expert, explains why and how integrating digital with the physical will create the two-way conversation your customers deserve and expect that is relevant, entertaining, and immediate. The latest digital innovations seamlessly bridge the gap between the online and offline worlds, creating user experiences that are interactive, socially integrated, and personally tailored – and ingrained in your consumer’s everyday activities. Digital does not replace the physical – in fact, it enhances and amplifies the influence of a live space while immersing the customer in an experience that is unique and consumer-focused. This marriage between the physical and digital will drive brand awareness, initiate a deep emotional connection, and increase sales.

6:00pm - Arrive & Networking
6:30pm - Presentation
7:30pm - Networking
8:00pm - End

Light refreshments will be served.

Parking available at One America Plaza, 600 W. Broadway (ABM parking garage)
$5 flat rate when you enter after 5:00 pm and exit before Midnight.
*Garage main entrance closes at 7:00 PM. After 7:00 PM, enter through the lobby on W. Broadway to parking garage elevators.

Co-hosted by San Diego State University's School of Art+Design and the Society for Experiential Graphic Design (SEGD) at the SDSU Downtown Gallery.



In partnership with AIA San Diego's Archtoberfest, a collaboratively-operated initiative aimed at establishing an annual, month-long program of publicly-accessible events and activities pertaining to architecture, design, planning and sustainability.



Thank you to our refreshment sponsor!

Eventbrite - Flavia Sparacino, The Technology Master Plan

Why Experiential Design Always Needs a Technology Master Plan

Software builds the nervous system of a space. It’s what turns programmed behaviors into physical action. If a technology master plan is missing from the original concept and design stages of a project, the final experience will lack integration. Flavia Sparacino PhD, CEO of creative technology agency Sensing Places, will run through the concepts and designs of her 10,000 ft² Vodafone Customer Experience Center project. Her team provided the experience design, architectural design, and custom-tailored software development and integration that enabled an experiential customer journey.

Flavia Sparacino is a creative inventor, technologist, and entrepreneur. She holds a PhD in Media Arts and Sciences from MIT and was granted 13 technology licenses for her inventions while part of the MIT Media Lab. Her specialities include ambient and body sensors, statistical mathematical models, interactive multimedia, and 3D graphics. As CEO of Sensing Places, a creative technology agency, Flavia and her team build interactive design and technology solutions for brands, retail spaces, and museums. She is also the founder of two SaaS product companies - Presentize and Beam.

This is a co-event with our good friends at SDXD.  
Eventbrite - Flavia Sparacino, The Technology Master Plan
Studio V (Five)
at the NewSchool of Architecture & Design
770 Park Blvd.
San Diego, CA 92101

6:00–6:30pm: Arrival, networking
6:30–7:15pm: Presentation
7:15–9:00pm: Q&A, networking

Venue hosted by
Domus Academy School of Design at NewSchool of Architecture & Design

Refreshments sponsored by
The Creative Group

What happens when experiential graphic designers take on the challenge of designing a school? The SEGD San Diego chapter learned first hand from San Diego designers MaeLin and Amy Levine. MaeLin and Amy (of San Diego Design firm Visual Asylum) masterminded the design behind the Urban Discovery Academy, a K-8 charter school in San Diego's burgeoning East Village neighborhood.  

The school's innovative look and feel is consistent throughout the building--from the dazzling exterior all the way down to the signage for the faculty restroom.  Not to mention the curriculum, which encourages its students to learn through discovery and engagement with the community. No real surprise that the school's waiting list is over 200 long! 

If you weren't able to make it to the event, you can catch Amy and Maelin at AIGA's Y-conference this year at the University of San Diego in April. Also, special thanks to 858 Graphics the SEGD SD chapter's slick new banner!


SEGD is the smallest, friendliest, most open design association. Join and find out what community really means!.