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San Diego, CA Blog

Enjoy an in-person presentation and tour of the recently completed UCSD/Merian Tower at Park & Market with the project team. The site thoughtfully combines architecture, public art, branding, and wayfinding design—a collaboration between designer, developer, architect, and local artists to tell a compelling experiential story.

Speaker, Ron Miriello, owner of the studio Miriello Grafico, acts as art director, designer, and artist to bring together comprehensive and culturally significant experiences for his projects. The shared wonder of art and science informs the brand-detailing Miriello integrated into this Carrier Johnson urban complex for Holland Partners.

REGISTRATION FOR ALL SDDW EVENTS IS OPEN! Check out the SDDW website for more design events happening Sept. 21–25 -


Date and Time
Sat, September 24, 2022
1:00 PM

601 11th Avenue
San Diego, CA 92101
Meet in the public courtyard, enter from the corner of Park Blvd. and G St.


This is an in-person event, and will follow all measures required by the property and San Diego Design Week to assure the safety of attendees.

We're back and excited to spend an evening with you and our friends at San Diego Design Week! Join us for our first in-person event of 2022! More info to come.

Cultural institutions within Balboa Park are using design to rethink their relationship to visitors in order to make their spaces more equitable and accessible. Join San Diego Design Week and the Society for Experiential Design (SEGD) for a discussion on how local museums are using architecture, signage and branding in innovative ways to welcome visitors into their buildings.

Featured Speakers


Date and Time
Thu, March 17, 2022
6:00 PM – 8:00 PM PDT

Mingei International Museum
1439 El Prado
San Diego, CA 92101


This is an in-person event, and will follow all measures required by the Mingei International Museum to assure the safety of attendees.

SplashView by Image Options
March 25 at 4:00pm(PST)

We've joined forces with the West Coast region and put together an exciting event that features the ultimate EGD visualization tool and you don't want to miss it!

Most companies spend a lot of time budgeting, designing and value engineering their projects. Often, this leaves fabricators with very little time to produce, print and install your wonderful creations. David Payne, a longtime SEGD member, decided to take on the challenge of streamlining the process so that ample time would be available to meet the high quality standards we demand while keeping the project within budget. 

The result of his efforts led him to develop software that allows clients to collaborate virtually within 360° photos to quickly develop a space plan, create a budget, and augment photos to create 360° renderings. Another great advantage to the software is the ability to minimize site visits, never more relevant than now.
Though developed specifically for internal use, David has agreed to share some of his insight and discoveries. Hear how David and his team at Image Options have used SplashView on projects for several marquis accounts in Silicon Valley. If you like what you see, David and his team will share access to SplashView so you can try it out for yourself. If you would like a sneak peek of SplashView, please check out this 3 minute video and register to join us March 25!
Watch this demo video of SplashView in action! 
The presentation starts at 4pm on March 25th but the virtual lobby will be open at 3:45pm. Sign on early for a little bit of networking before we begin!

We look forward to seeing you there.
Chris McCampbell & Stephanie Lessmann, San Diego Chapter Chairs

About the Speakers
David Payne is a designer turned fabricator. He has a degree in Graphic Design from San Jose State University. He founded Cannonball Graphics in 1987, eventually to become Splash. Splash was acquired by Image Options in 2018. David currently oversees the EGD division of Image Options as well as continuing to develop SplashView. The relatively recent explosion of EGD in the workplace continues to inspire him. He has worked on large projects for Amazon, Ebay, Epson, Google, LinkedIn and Uber.
Joining David will be Joyce Pekala, National Accounts Director, based at the Image Options design, fabrication and manufacturing facility in Southern California. Originally from Chicago, Joyce graduated from The Chicago Academy of Fine Arts with a Graphic Design degree. This has enabled her to collaborate with her clients to produce outstanding results. Her passion for the industry has been demonstrated while on the Board of the American Institute of Graphic Arts in the Los Angeles and San Diego Chapters. She is now applying that same energy into her involvement with SEGD.  
Register Now!



Celebrate San Diego’s multi-faceted design community this September 9-13 at San Diego Design Week! This inaugural event will explore design topics including architecture, landscape, fashion, tech and graphics. The week includes design events throughout San Diego and the region! To learn more, visit

SEGD will be hosting a presentation on iconic San Diego signage during the inaugural San Diego Design Week!
Wednesday 9/9 at 11:30am

San Diego has a unique collection of community identity signs. Some are historic, some are more modern, but all help to create a sense of place for the unique character of the community they represent. These signs are a sense of pride for residents, a welcoming feature for visitors, and often a driver for economic development.

Simon Andrews, Principal of San Diego-based sign design and planning firm Graphic Solutions, will present with Beryl Forman, Marketing and Mobility Coordinator for the El Cajon Boulevard Business Improvement Association. Together they will share how The Boulevard sign, which sits at the western gateway to El Cajon Blvd., became one of San Diego’s most iconic community signs, and how it shaped this important and historic corridor.

RSVP here


Looking forward to seeing you all there.

Thank you!

Join us for a cross-chapter virtual happy hour with your friends in LA, OC and SD. Network with some familiar, and some not familiar, faces across our region. Connect with some new people in themed break-out rooms, inspire each other, laugh and have a drink together—good times for all.

Look forward to seeing and meeting you there!

Mo Khalfan & Simon Majarian, LA Chapter
Josh Huckleberry & Steve Hutchison, OC Chapter
Chris McCampbell & Stephanie Lessmann, SD Chapter

THIS WILL BE A VIRTUAL EVENT – Please click the link above to RSVP in advance. 
After registering, you will receive a confirmation email containing information about joining the online meeting.



SEGD is the smallest, friendliest, most open design association. Join and find out what community really means!.