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San Diego, CA Blog

SplashView by Image Options
March 25 at 4:00pm(PST)

We've joined forces with the West Coast region and put together an exciting event that features the ultimate EGD visualization tool and you don't want to miss it!

Most companies spend a lot of time budgeting, designing and value engineering their projects. Often, this leaves fabricators with very little time to produce, print and install your wonderful creations. David Payne, a longtime SEGD member, decided to take on the challenge of streamlining the process so that ample time would be available to meet the high quality standards we demand while keeping the project within budget. 

The result of his efforts led him to develop software that allows clients to collaborate virtually within 360° photos to quickly develop a space plan, create a budget, and augment photos to create 360° renderings. Another great advantage to the software is the ability to minimize site visits, never more relevant than now.
Though developed specifically for internal use, David has agreed to share some of his insight and discoveries. Hear how David and his team at Image Options have used SplashView on projects for several marquis accounts in Silicon Valley. If you like what you see, David and his team will share access to SplashView so you can try it out for yourself. If you would like a sneak peek of SplashView, please check out this 3 minute video and register to join us March 25!
Watch this demo video of SplashView in action! 
The presentation starts at 4pm on March 25th but the virtual lobby will be open at 3:45pm. Sign on early for a little bit of networking before we begin!

We look forward to seeing you there.
Chris McCampbell & Stephanie Lessmann, San Diego Chapter Chairs

About the Speakers
David Payne is a designer turned fabricator. He has a degree in Graphic Design from San Jose State University. He founded Cannonball Graphics in 1987, eventually to become Splash. Splash was acquired by Image Options in 2018. David currently oversees the EGD division of Image Options as well as continuing to develop SplashView. The relatively recent explosion of EGD in the workplace continues to inspire him. He has worked on large projects for Amazon, Ebay, Epson, Google, LinkedIn and Uber.
Joining David will be Joyce Pekala, National Accounts Director, based at the Image Options design, fabrication and manufacturing facility in Southern California. Originally from Chicago, Joyce graduated from The Chicago Academy of Fine Arts with a Graphic Design degree. This has enabled her to collaborate with her clients to produce outstanding results. Her passion for the industry has been demonstrated while on the Board of the American Institute of Graphic Arts in the Los Angeles and San Diego Chapters. She is now applying that same energy into her involvement with SEGD.  
Register Now!



Celebrate San Diego’s multi-faceted design community this September 9-13 at San Diego Design Week! This inaugural event will explore design topics including architecture, landscape, fashion, tech and graphics. The week includes design events throughout San Diego and the region! To learn more, visit

SEGD will be hosting a presentation on iconic San Diego signage during the inaugural San Diego Design Week!
Wednesday 9/9 at 11:30am

San Diego has a unique collection of community identity signs. Some are historic, some are more modern, but all help to create a sense of place for the unique character of the community they represent. These signs are a sense of pride for residents, a welcoming feature for visitors, and often a driver for economic development.

Simon Andrews, Principal of San Diego-based sign design and planning firm Graphic Solutions, will present with Beryl Forman, Marketing and Mobility Coordinator for the El Cajon Boulevard Business Improvement Association. Together they will share how The Boulevard sign, which sits at the western gateway to El Cajon Blvd., became one of San Diego’s most iconic community signs, and how it shaped this important and historic corridor.

RSVP here


Looking forward to seeing you all there.

Thank you!

Join us for a cross-chapter virtual happy hour with your friends in LA, OC and SD. Network with some familiar, and some not familiar, faces across our region. Connect with some new people in themed break-out rooms, inspire each other, laugh and have a drink together—good times for all.

Look forward to seeing and meeting you there!

Mo Khalfan & Simon Majarian, LA Chapter
Josh Huckleberry & Steve Hutchison, OC Chapter
Chris McCampbell & Stephanie Lessmann, SD Chapter

THIS WILL BE A VIRTUAL EVENT – Please click the link above to RSVP in advance. 
After registering, you will receive a confirmation email containing information about joining the online meeting.


Could we create a universal way to share our location using just 3 words?


Join us for a chat with Ashley Cashion, and explore the possibilities on how solutions such as what3words can add value to your wayfinding and UX projects.

what3words is the simplest way to talk about location and the first system built for voice. Designed to make sure every place in the world has an address, what3words divided the world into 10ft squares, each with a unique 3 word address made from three random words. Now people can refer to any precise location – a stadium entrance, a tent at a festival or a parking spot – using three simple words.

For example /// marks the entrance to our famous San Diego Zoo! what3words addresses are as accurate as GPS coordinates.

About our speaker Ashley Marie Cashion

Ashley heads what3words in the US,  and is focused on developing partnerships with public safety, travel and entertainment, mobility and logistics companies. She joined what3words in the London HQ in 2017, taking the lead of the Automotive and Mobility team soon after, later opening the first US office for what3words.

Prior to what3words, Ashley spent nine years at CNN International, managing advertising sales across Africa and the Middle East from its London headquarters, with a stint in the UAE. She started her career at HGTV (Scripps Networks) in NYC, where she spent almost three years on the advertising sales team. Outside of the office, Ashley can usually be found chasing her toddler around, hiking or on the rare occasion painting!

Event details:

Tickets are free and hosted via ZOOM by your SEGD San Diego Chapter. Join us from where ever you are in the world!

Please click here to register in advance, and you will receive a confirmation email with all the information you'll need to join us.

Or use:

Pandr Design

Join us THIS THURSDAY 12pm–1pm, for an uplifting look at the work of these incredible San Diego muralists!

Roxy Prima and Phoebe Cornog are the co-founders of Pandr Design Co. which is a boutique design agency in San Diego that specializes in murals. Working in a wide variety of mediums and methods, they tailor their work to any brand strategy, and accurately tell their clients company’s story through large scale artwork. They are known for their bold, unapologetic statement pieces and have worked with companies such as Visa, Target, the Minnesota Vikings, the Phillies, Lululemon, and Tilly's to name a few. 

They are also passionate about teaching other creatives to run a successful business. Through their online resources, classes, webinars, and talks, they help give creatives the tools they need to run a six figure business. 

In 2019, they started a nonprofit organization, called Ladies Who Paint, that is dedicated to empowering female artists. Each year they host a mural festival in San Diego where they fly 10 female artists from around the world for a once in a lifetime trip to install a large-scale mural.


THIS WILL BE A VIRTUAL EVENT – Please click the link above to RSVP in advance. 

After registering, you will receive a confirmation email containing information about joining the online meeting.


SEGD is the smallest, friendliest, most open design association. Join and find out what community really means!.