SAN Chapter

San Diego, CA Blog

Join the San Diego Emerging Museum Professionals and the Society for Experiential Graphic Design as we get a behind-the-scenes tour of San Diego Museum of Man's newest exhibit: "Living with Animals". Erika Katayama, Director of Exhibits, Kate Clyde, Fabrication Manager, and Sarah Crawford, Exhibit Developer, will share insight into the exhibit design process, the players involved and how they achieved the end result. After the tour, join EMP and SEGD for libations at Panama 66.





6pm-7pm - Living with Animals tour
7pm-8pm - Drinks at Panama 66


About the Exhibit
Throughout history, we’ve formed all kinds of relationships with all kinds of animals and encounter them everywhere in our daily lives. They cuddle up with us on the couch, crawl silently through our walls, sit on our dinner plates, and more.

But whether we see an animal as a pet, a pest, or food has changed over time and across cultures, making our relationships with them dynamic and complex to say the least.

Take a journey with us and discover all the surprising, unique, and inspiring ways that we live with animals. You’ll find we’re not human without them!



To put it simply, Andy Austin is a pioneer. His industry-leading work for some of the world's biggest retail clients bridges the gap between the digital and physical worlds, connecting people to place and brand by creating more meaningful exchanges through human-centered experiences in the physical environment. Join us as he shares the wizardry that went behind some of his most groundbreaking brand experience work from his Los Angeles interactive design agency, The Industrious.

Today, when consumers make the decision to leave the comfort of their homes (and browsers) they do not give up their time lightly. Retailers and live spaces need to create an experience that will surprise and delight their customers. The consumer’s multi-faceted, three-dimensional experience is what will create an emotional connection between the customer and the brand, turning the customer into a brand evangelist. But, yet, most brands still simply try to coerce their customers into a one-way conversation based on loss leaders and empty promises. Andy Austin, retail and digital expert, explains why and how integrating digital with the physical will create the two-way conversation your customers deserve and expect that is relevant, entertaining, and immediate. The latest digital innovations seamlessly bridge the gap between the online and offline worlds, creating user experiences that are interactive, socially integrated, and personally tailored – and ingrained in your consumer’s everyday activities. Digital does not replace the physical – in fact, it enhances and amplifies the influence of a live space while immersing the customer in an experience that is unique and consumer-focused. This marriage between the physical and digital will drive brand awareness, initiate a deep emotional connection, and increase sales.

6:00pm - Arrive & Networking
6:30pm - Presentation
7:30pm - Networking
8:00pm - End

Light refreshments will be served.

Parking available at One America Plaza, 600 W. Broadway (ABM parking garage)
$5 flat rate when you enter after 5:00 pm and exit before Midnight.
*Garage main entrance closes at 7:00 PM. After 7:00 PM, enter through the lobby on W. Broadway to parking garage elevators.

Co-hosted by San Diego State University's School of Art+Design and the Society for Experiential Graphic Design (SEGD) at the SDSU Downtown Gallery.



In partnership with AIA San Diego's Archtoberfest, a collaboratively-operated initiative aimed at establishing an annual, month-long program of publicly-accessible events and activities pertaining to architecture, design, planning and sustainability.



Thank you to our refreshment sponsor!

Eventbrite - Flavia Sparacino, The Technology Master Plan

Why Experiential Design Always Needs a Technology Master Plan

Software builds the nervous system of a space. It’s what turns programmed behaviors into physical action. If a technology master plan is missing from the original concept and design stages of a project, the final experience will lack integration. Flavia Sparacino PhD, CEO of creative technology agency Sensing Places, will run through the concepts and designs of her 10,000 ft² Vodafone Customer Experience Center project. Her team provided the experience design, architectural design, and custom-tailored software development and integration that enabled an experiential customer journey.

Flavia Sparacino is a creative inventor, technologist, and entrepreneur. She holds a PhD in Media Arts and Sciences from MIT and was granted 13 technology licenses for her inventions while part of the MIT Media Lab. Her specialities include ambient and body sensors, statistical mathematical models, interactive multimedia, and 3D graphics. As CEO of Sensing Places, a creative technology agency, Flavia and her team build interactive design and technology solutions for brands, retail spaces, and museums. She is also the founder of two SaaS product companies - Presentize and Beam.

This is a co-event with our good friends at SDXD.  
Eventbrite - Flavia Sparacino, The Technology Master Plan
Studio V (Five)
at the NewSchool of Architecture & Design
770 Park Blvd.
San Diego, CA 92101

6:00–6:30pm: Arrival, networking
6:30–7:15pm: Presentation
7:15–9:00pm: Q&A, networking

Venue hosted by
Domus Academy School of Design at NewSchool of Architecture & Design

Refreshments sponsored by
The Creative Group

What happens when experiential graphic designers take on the challenge of designing a school? The SEGD San Diego chapter learned first hand from San Diego designers MaeLin and Amy Levine. MaeLin and Amy (of San Diego Design firm Visual Asylum) masterminded the design behind the Urban Discovery Academy, a K-8 charter school in San Diego's burgeoning East Village neighborhood.  

The school's innovative look and feel is consistent throughout the building--from the dazzling exterior all the way down to the signage for the faculty restroom.  Not to mention the curriculum, which encourages its students to learn through discovery and engagement with the community. No real surprise that the school's waiting list is over 200 long! 

If you weren't able to make it to the event, you can catch Amy and Maelin at AIGA's Y-conference this year at the University of San Diego in April. Also, special thanks to 858 Graphics the SEGD SD chapter's slick new banner!

Eventbrite - Urban Discovery Academy Tour & Talk

Friday, February 12 at 5:30pm

There is a new kid on the block in downtown San Diego's growing East Village—the Urban Discovery Academy is a vibrant and innovative new charter school, encouraging its students to learn through discovery and engagement with the community.

Championed and designed by MaeLin Levine and SEGD member Amy Levine of Visual Asylum, the school incorporates a vibrant color palette and energetic environmental graphics and signage. Join us as we take a tour of the facility and follow along as MaeLin and Amy share with us their process in making this dream school come true.

Friday, February 12 at 5:30pm

Urban Discovery Academy
840 14th Street
San Diego, CA 92101

Refreshments provided. Street parking available.

5:30–6pm Arrive, mingle
6pm–7pm Tour & Talk
7pm–8pm Questions, mingle

Eventbrite - Urban Discovery Academy Tour & Talk

MaeLin Levine
Partner / Creative Director

MaeLin Levine is the Partner and Creative Director of Visual Asylum. Her work has been nationally recognized by multiple organizations. She was also awarded the prestigious AIGA Fellow Award in 2008. Originally from Leadville, Colorado, Levine holds a BFA in Graphic Communications Design from the University of Denver and participated in the AIGA professional program at Harvard Business School.

MaeLin served on the board of the San Diego Chapter of AIGA – the professional association of Graphic Artists – for sixteen years and was president for four years. More recently MaeLin has turned her attention toward a new passion project as President of the Board of Trustees of the Urban Discovery Academy (UDA) – a highly successful K-8 charter school. MaeLin is also a design instructor at San Diego City College, where she has served as an adjunct faculty member for nearly twenty years.

Amy Levine
Partner / Design Director

Amy Levine a Partner and Design Director of Visual Asylum. With a Bachelor’s Degree of Fine Arts from Kansas City Art Institute in Missouri, Amy is a Colorado transplant who now considers San Diego her home.

Amy has served on the board of directors for the San Diego Chapter of AIGA –for over 15 years. She is a past president of the organization and during her tenure was appointed chair of the AIGA Y Conference in 2013 and 2014. Amy also teaches Advanced Typography at San Diego City College. Amy’s passion and natural talent for the design of the built environment are pivotal attributes for the studio, from themed restaurant design to museum exhibition graphics. Amy has a refined sense of the art of fine typographic design as well as exposure to fiber arts and product design that influence the work of the studio.


SEGD is the smallest, friendliest, most open design association. Join and find out what community really means!.