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Raleigh, NC Blog

Conference Perspectives

Austin Neon The 2019 SEGD Conference Experience Austin came to a close on June 8. We know attending an SEGD Conference is an amazing opportunity and not everyone in our industry is able to attend on an annual basis. Your Raleigh Chapter Co-Chairs decided to bring little bits of the conference back to you, by sharing our individual perspectives in a 3-part series, kicking-off today and rolling-out in the next few weeks.

Part 3: Emma 

Integrating Design into the Larger Business Strategy 

Austin pulled out all the stops with their 2019 SEGD Conference speaker line up and many of them touched on how to integrate what we do into the larger business environment.Larry Speck, FAIA, Senior Principal, Page; Lucia Athens, Chief Sustainability Officer, City of Austin; Jana McCann, FAIA, Principal, McCann Adams Studio; Moderator Susan Lambe, Art and Public Spaces Program Manager, City of Austin; Susanne Harrington, Principal, Asterisk; Curtis Roberts, Principal, fd2s; Maija Kreishman, AIA, Partner, Michael Hsu Office of Architecture; Kate Canales, Chair, Department of Design, University of Texas at Austin; Herman Dyal, FAIA, Principal, Page/Dyal; Jennifer Chenoweth, Lead Artist and Executive Director, fisterra studio; Lisa Woods, Curator, Hopscotch Immersive Art Gallery; DJ Stout, Partner, Pentagram Design; Hannah Anderson, Construction Administration Lead, Kolar Design; Joe Lawton, Principal, Media Objectives at Valerio Dewalt Train; Annelle Stotz, Senior Director Experiential Graphic Design, IA Interior Architects; Dan Rossborough, Director of Strategic Projects, NanoLumens; Greg Teffertiller, Vice President of Marketing, IMG; Mike McCarthy, Vice President, DCL; Grif Palmer, Vice President of Sales, disguise; Meriah Garrett, Chief Design Officer, USAA; Erin Hauber, Director, Human-centered Design Practice, USAA; Evan Voyles, Artist and Owner, Neon Jungle; Paula Scher, Partner, Pentagram Design; Timothy White, Lead Designer, USAA; Lacey Engelke, Workplace Designer and Strategist, Adobe Design; Greg Giordano, Director of Design and Strategy, Sensory Interactive; Marty Butler, Founder and Creative Chief, The Butler Bros; Lemke Meijer, Interaction/Concept Designer, Gagarin; Moderator Leslie Wolke, Founder and CEO, MapWell Studio; Chris Calori, Principal, Entro/CVE Design; Lucy Pereira, National Sales Manager, APCO Signs; Ken Ethridge, Business Development Manager, ASI; Moderator Grady Brown, General Manager, Ramsay Signs/Heath Northwest; Wayne McCutcheon, Principal/Founder, Entro; Kathy Fry, Principal, Mayer/Reed; Al Ross, CEO, Al Ross Group; Keith Helmetag, Partner, C&G Partners

SEGD members can power through this line-up of speakers on the SEGD website under the Xplore tab and SEGD Talks, when you’re logged in as a current member. In the meantime, here is a sneak peek into three of the sessions I attended.

Recap of Kate Canales, UT Design Department Chair

- "Where design intersects with other disciplines is where its most impactful"
- “Seek information you need to make great design experiences”
- “The future of design is where design mingles with something else.”

Recap of IBM Tour

- Design researchers = find the right problem to solve. Keep digging until you get to the core.
- Always ask if you don’t understand. Open communication.
- Resources: IBM.com/design/thinking, IBM.com/design/research 

Recap of USAA Talk

- “Creation that affects companies and markets required deep collaboration”
- Design Thinking uncovers the real needs
- Create, test and iterate. 
- USAA Human Centered Design Methods
- Use your methods on yourself: Demonstrate how you integrate, Make propaganda & covetable materials, Create a supporting tail, a guiding practice, Set your teams up for success; and finally, remember that "Intuition is still a good thing" - Paul Klee 

Recap of DJ Stout & Neon Jungle

- These two brought the quintessential Austin culture. DJ has a book full of pin-up girls and Evan Voyles of Neon Jungle is a fantastic storyteller. -
“I don’t have 6 different versions. I have 1 and if you don’t like it we’re screwed.”
- As a sign attorney, it’s illegal. Don’t mention the movement in your permit drawing. 

 

We hope you’ll join us for the 2020 SEGD Conference: Experience Portland June 11-13, 2020 with the Academic Summit and SEGD Welcome Party on June 10. Remember student members and associate members have free conference registration.

- By Emma Wallace, SEGD Chapter Co-Chair, SEGD Member since 2016

 

Sights from the East Austin Art District Tour

Conference Perspectives

The 2019 SEGD Conference Experience Austincame to a close on June 8. We know attending an SEGD Conference is an amazing opportunity and not everyone in our industry is able to attend on an annual basis. Your Raleigh Chapter Co-Chairs decided to bring little bits of the conference back to you, by sharing our individual perspectives in a 3-part series, kicking-off today and rolling-out in the next few weeks.

Next up, Allison:

Part 2: Austin Weird

Many times the annual SEGD Conference has led me to a new city where I don’t know what to expect. This year, however, I was thrilled to return to Austin and have a chance to take in its amazing “Keep Austin Weird” culture. And what better way to take in the weird like a tour of an art district?

The first stops - Broad Studios and Canopy Austin - featured the studios and maker spaces of local artists working in the mediums of textiles, ceramics, fabric dying, metalsmithing, and more. It was so tempting to buy one of everything!

The later stops - Polis, Infinite Monkey Theorem, and Native Hostel - featured vibrant street art and murals. Street art is a great way to discover new artists - don’t forget to look for the artist’s handle! - and find some fun selfie backgrounds. The rainy weather turned our walking tour into a bus tour, but it couldn’t dampen our spirits. I came away from the experience energized and inspired to use these bold graphic styles in my EGD projects this year.

And speaking of inspiration, be sure to check out the great work that was featured at this year’s conference:
Achievement Awards Ceremony
Global Design Awards Ceremony
SEGD Talks videos
If you weren’t able to attend the conference, the videos of all the speakers are available here for free to all members as long as they sign into the website.

Links:
Broad Studios: https://www.broadstudiosatx.com/ @broadstudios
Canopy Austin: http://www.canopyaustin.com/ @canopyaustin
Polis: @polis_hq
Infinite Monkey Theorem https://theinfinitemonkeytheorem.com/ @infinite_chimp_atx
Native Hostel: http://hopecampaign.org/ @nativehostel

-By Allison Harris, SEGD Chapter Co-Chair, SEGD Member since 2014.

All photos by the author.

SEGD Raleigh Co-Chairs & Conference Badges

Conference Perspectives


The 2019 SEGD Conference Experience Austincame to a close on June 8. We know attending an SEGD Conference is an amazing opportunity and not everyone in our industry is able to attend on an annual basis. Your Raleigh Chapter Co-Chairs decided to bring little bits of the conference back to you, by sharing our individual perspectives in a 3-part series, kicking-off today and rolling-out in the next few weeks.

First off, Elizabeth:

Part 1: Remember When You Were a Design Student?

The 2019 SEGD Conference Experience Austinwas an informative and inspirational week was filled with tours, presentations, round tables, products and design awards. But did you know that the day before the official conference kicks-off, there is a FREE event that is guaranteed* (in my opinion*) to bring inspiration and a breath of fresh air to your perspective as a designer and design-leader? SEGD’s annual Academic Summitis a forum where trends in design education, research, projects and curriculum, are presented to the SEGD community. These curated presentations are selected through a peer-review process by the SEGD Academic Task Force.

When we were design students, the main parameter we had to adhere to, above anything else, was time – a set deadline for your project as defined by the professor. But typically, the design solution had no budget assigned to it. The possibilities were wide open to be as creative in your proposed solution as your mind would allow, without being limited to the fees associated with technologies, research, data and design.

Obviously, we need a happy medium between being a professional designer (who might feel a bit jaded or limited by tightly bound budgets) compared to a student where the budget is non-existent for proposed concepts allowing high design, research, technologies and extraordinary creativity to flourish. This is the ideal balance what we, as design practitioners, are all aiming for on a regular basis. The Academic Summit brings you back to your roots and offers a reminder of the student-mode of thinking, which is quite liberating.

"You walk away from that day thinking about what little morsels of the expansive design-concept solutions you can take back into your daily design-mode. What new lessons in technology can be tweaked and implemented at an affordable level to create the best design solutions for your clients."

If you already plan to join 2020 SEGD Conference, fly in a day early to be enlightened at the Academic Summit. Whether you have the opportunity to attend the whole day or just a handful of sessions, your mind will thank you for expanding your horizon as a creative.

-By Elizabeth Griswold, SEGD Chapter Co-Chair, SEGD Member since 2005

 

The Dillon Tour Recap

The Dillon Recap

A huge thank you to Modulex Carolinasfor hosting the tour of The Dillon, and Kane Realtyfor being our tour guide. The Dillon has become a pillar of the Raleigh skyline, with an unbeatable view of downtown. It is a vibrant showcase of what architecture can represent in the south, and how historic roots can be preserved in modern design. It was fascinating to see how many elements of the old structure were kept alive, and the authenticity of all the repurposed objects. The stories behind the challenges of construction made it even more meaningful and impactful.

The prominence of keeping the property intact translated to the artwork, graphics, and wayfinding. The original logo of the Dillon remained on the brick of the new structure; creating a nice transition between new and old. As you walk up to the edifice you are guided to beautiful greenery, shading an urban eatery; with signage that sinks into the building as if being a part of a whole. Walking into the lobby of the Dillon, you are greeted with three large pieces of art specifically handcrafted for expressing the history of Raleigh. We then piled into the glass elevators to visit the new office spaces and to experience yet another incredible view of the constant growth of downtown Raleigh. The office entry walls were filled with bright graphic elements, creating a dynamic and new feeling to the entire space.

Overall this tour was very eye opening to the complexity and thought behind each design element; it is always a pleasure to see the purpose guiding these decisions. I have a newfound appreciation for the Dillon and will for sure be back!

Written by: Lydia Richardson, SEGD Raleigh Member, Designer at 310 Architecture

Contact your chapter chairswith any questions or to get on our mailing list.

SEGD Raleigh is committed to educating, connecting, and inspiring the Raleigh-Durham design community, one of the fastest growing in the nation.

EGD Tour at The Dillon

 

Join us as we check out the first mixed-use development of its kind in downtown Raleigh's warehouse district. Hosted by Modulex Carolinas,we will tour The Dillonwhile enjoying some wine, beer and light appetizers. Representatives from Kane Realtywill discuss details of how the project originated and the emphasis on keeping the Dillon property intact.

Event Schedule

Thursday, May 9, 2019

6:00 Social with wine, beer and light appetizers hosted by Modulex Carolinas
6:30 Opening remarks and tour by Modulex Carolinas and Kane Realty
7:45 SEGD announcements
 

Presenters

Tickets

  • Free for SEGD members & full-time design students
  • $5 tickets for non-members

Registration Link Here
 

Location

The Dillon
401 W Hargett St
Raleigh, NC 27603

Contact your chapter chairs,Emma, Allison and Elizabeth with any questions or to get on our mailing list.

SEGD Raleigh is committed to educating, connecting, and inspiring the Raleigh-Durham design community, one of the fastest growing in the nation.

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