The 2019 SEGD Conference Experience Austin came to a close on June 8. We know attending an SEGD Conference is an amazing opportunity and not everyone in our industry is able to attend on an annual basis. Your Raleigh Chapter Co-Chairs decided to bring little bits of the conference back to you, by sharing our individual perspectives in a 3-part series, kicking-off today and rolling-out in the next few weeks.
Part 3: Emma
Integrating Design into the Larger Business Strategy
Austin pulled out all the stops with their 2019 SEGD Conference speaker line up and many of them touched on how to integrate what we do into the larger business environment.Larry Speck, FAIA, Senior Principal, Page; Lucia Athens, Chief Sustainability Officer, City of Austin; Jana McCann, FAIA, Principal, McCann Adams Studio; Moderator Susan Lambe, Art and Public Spaces Program Manager, City of Austin; Susanne Harrington, Principal, Asterisk; Curtis Roberts, Principal, fd2s; Maija Kreishman, AIA, Partner, Michael Hsu Office of Architecture; Kate Canales, Chair, Department of Design, University of Texas at Austin; Herman Dyal, FAIA, Principal, Page/Dyal; Jennifer Chenoweth, Lead Artist and Executive Director, fisterra studio; Lisa Woods, Curator, Hopscotch Immersive Art Gallery; DJ Stout, Partner, Pentagram Design; Hannah Anderson, Construction Administration Lead, Kolar Design; Joe Lawton, Principal, Media Objectives at Valerio Dewalt Train; Annelle Stotz, Senior Director Experiential Graphic Design, IA Interior Architects; Dan Rossborough, Director of Strategic Projects, NanoLumens; Greg Teffertiller, Vice President of Marketing, IMG; Mike McCarthy, Vice President, DCL; Grif Palmer, Vice President of Sales, disguise; Meriah Garrett, Chief Design Officer, USAA; Erin Hauber, Director, Human-centered Design Practice, USAA; Evan Voyles, Artist and Owner, Neon Jungle; Paula Scher, Partner, Pentagram Design; Timothy White, Lead Designer, USAA; Lacey Engelke, Workplace Designer and Strategist, Adobe Design; Greg Giordano, Director of Design and Strategy, Sensory Interactive; Marty Butler, Founder and Creative Chief, The Butler Bros; Lemke Meijer, Interaction/Concept Designer, Gagarin; Moderator Leslie Wolke, Founder and CEO, MapWell Studio; Chris Calori, Principal, Entro/CVE Design; Lucy Pereira, National Sales Manager, APCO Signs; Ken Ethridge, Business Development Manager, ASI; Moderator Grady Brown, General Manager, Ramsay Signs/Heath Northwest; Wayne McCutcheon, Principal/Founder, Entro; Kathy Fry, Principal, Mayer/Reed; Al Ross, CEO, Al Ross Group; Keith Helmetag, Partner, C&G Partners
SEGD members can power through this line-up of speakers on the SEGD website under the Xplore tab and SEGD Talks, when you’re logged in as a current member. In the meantime, here is a sneak peek into three of the sessions I attended.
Recap of Kate Canales, UT Design Department Chair
- "Where design intersects with other disciplines is where its most impactful"
- “Seek information you need to make great design experiences”
- “The future of design is where design mingles with something else.”
Recap of IBM Tour
- Design researchers = find the right problem to solve. Keep digging until you get to the core.
- Always ask if you don’t understand. Open communication.
- Resources: IBM.com/design/thinking, IBM.com/design/research
Recap of USAA Talk
- “Creation that affects companies and markets required deep collaboration”
- Design Thinking uncovers the real needs
- Create, test and iterate.
- USAA Human Centered Design Methods
- Use your methods on yourself: Demonstrate how you integrate, Make propaganda & covetable materials, Create a supporting tail, a guiding practice, Set your teams up for success; and finally, remember that "Intuition is still a good thing" - Paul Klee
Recap of DJ Stout & Neon Jungle
- These two brought the quintessential Austin culture. DJ has a book full of pin-up girls and Evan Voyles of Neon Jungle is a fantastic storyteller. -
“I don’t have 6 different versions. I have 1 and if you don’t like it we’re screwed.”
- As a sign attorney, it’s illegal. Don’t mention the movement in your permit drawing.
We hope you’ll join us for the 2020 SEGD Conference: Experience Portland June 11-13, 2020 with the Academic Summit and SEGD Welcome Party on June 10. Remember student members and associate members have free conference registration.
- By Emma Wallace, SEGD Chapter Co-Chair, SEGD Member since 2016