SEGD

A big thanks to Nanolumens for sponsoring SEGD Raleigh Chapter's October 2022 event at The Longleaf Hotel.

We couldn’t have a tour of @thelongleafhotel without showing you some of our favorite details. The brand story is a nod to midcentury modern design, as a way to honor the building’s history, as well as the whimsy and rich texture of the longleaf pine, an iconic NC tree. The resulting aesthetic is cool yet approachable, thoughtful with touches of the unexpected. Enjoy snapshots of some of our favorite details (top left to bottom right)

-paper goods bearing the hotel logo - can you spot the pine needles and breeze block motif? (1)

-Nelson pendants that are a quintessential MCM fixture, but also play on the theme of pine needles (2)

-breeze block walls, original to the building and exposed during the renovation (3)

-hand painted wayfinding (4)

-letterpress coasters (5)

-custom pine needle wallpaper (6)

- classic Southern snacks served in dishes that feel like your Grandma’s kitchen (7+8)

See all this, and more, on your next visit!

@thelongleafhotel is perfect spot for an overnight getaway and there’s no better spot for drinks than @thelongleaflounge! @segddesign #segd #brandedenvironments #hospitalitydesign #hoteldesign #midcenturylounge

Members of the SEGD Raleigh Chapter had a fantastic time in Portland. As always, it was wonderful to spend time with our friends (old and new), see inspiring projects, and explore a new city. This year was extra special because our Chapter Chairs, Emma Wallace, Allison Harris and Elizabeth Griswold, were honored with the SEGD 2022 Chapter Chair Award. Haven't met your Chapter Chairs? Join us at our next event. We're planning some great activities for the second half of 2022!