Raleigh Chapter Header

Chapter Chairs

Emma Wallace is an Experiential Graphic Designer at Little in Raleigh, NC
Emma Wallace
Elizabeth Griswold is a Senior Graphic Designer at Ewing Cole in Raleigh, NC
Elizabeth Griswold
Allison Harris, Architect, 310 Architecture + Interiors, Raleigh-Durham, North Carolina
Allison Harris
Explore SEGD content about your city

SEGD Award Winning Projects

Donut King, Lorenc Design
Donut King

Raleigh, NC Blog

SEGD Raleigh 2 Year Event-iversary

Join Us for a Winter Holiday Celebration!

The evening kicks-off with a 45-minute presentation from Colite,discussing their capabilities within the signage industry as well as a brief description of their new companies signalytixand Colite Technologies.We’ll then break-off into an end of year celebration with libations and appetizers, hosted by Colite,to share ideas for our Chapter’s 2020 events calendar and door prizes!



Event Details

Wednesday, December 11
6:00 - 8:00 pm

  • Social: 6:00 - 6:15 pm
  • Presentation: 6:15 - 7:00 pm
    Clint Kohls, Regional Account Manager, Colite
  • Celebration & Door Prizes: 7:00 - 8:00 pm


HQ Raleigh
310 S Harrington St
Raleigh, NC 27603


Raleigh street meters or nearby parking garages. Be sure to check signs for parking fees and hours!

How many lucky winners will walk home with a coveted door prize?

If you have any questions, reach out to your SEGD RDU co-chairs, Allison, Emma and Elizabeth.

SEGD Raleigh is committed to educating, connecting, and inspiring the Raleigh-Durham design community, one of the fastest growing in the nation.

SEGD Raleigh had the opportunity to talk with North Carolina State University College of Design seniors about Experiential Graphic Design on Wednesday, October 16, 2019. SEGD Raleigh representatives educated the students on unique career paths they could explore with their future graphic design degrees.

EGD Intro

Chapter co-chair Emma Wallace offered a big-picture overview of Experiential Graphic Design(EGD), defining the design field and showing striking examplesof the various avenues of EGD, such as placemaking, wayfinding, brand activation and installations. She explained how EGD is integrated into a built environment and the most successful EGD solutions are those that are seamless with the architecture and interior design.

SEGD Offerings

Fellow co-chair Liz Griswold followed-up by outlining the plethora of educational resources available at SEGD.org,ranging from the basic educational fundamentals to advanced professional practice modules. Liz reviewed information about the annual conference and eventslike the Young Designers Summit(YDS), as well as the mini-conferences offered throughout the year by this global design organization.

Young Professional Insights

Lydia Richardson, a recent NCSU College of Design graduate and SEGD member offered insight into her experience of transitioning from her college degree into a full-time design job that combines print and digital design alongside Experiential Graphic Design, and how SEGD has offered the mentorship and educational resourcesto support her growth.

College Senior Insights

Erin Delahunty, a current NCSU College of Design senior, was integral in the coordination with NCSU faculty for this event. As an SEGD summer intern in 2018, and current SEGD member, she graciously shared with her classmates her positive experiences with SEGD and SEGD Raleigh. She pointed out that the free SEGD member bio listingoffered with a membership is an extremely useful benefit that easily connects you to future employers and potential network connections.

Paying it Forward

Experiential Graphic Design is a highly sought-after and unique design service. There are very few higher educational programsin America that offer degrees or specialization in this niche design field. SEGD Raleigh believe it’s important to share insight and strategies into breaking into this field – paying forward the efforts our own mentors have offered in our personal growth as Experiential Graphic Design practitioners.

Reach Out!

If you, or someone you know, are interested in learning more about this design field, or would like a similar presentation at your regional educational institution, please reach out to the SEGD Raleigh Co-ChairsEmma, Allison and Elizabeth.

SEGD Raleigh is committed to educating, connecting, and inspiring the Raleigh-Durham design community, one of the fastest growing in the nation.


SEGD RDU at ASI North Carolina

Thank you ASI North Carolina

A huge applause is earned by ASI North Carolinafor being such generous hosts! ASI North Carolina invited SEGD Raleighto their largest manufacturing shop in the country, located just 20 minutes southwest of downtown Raleigh, on Wednesday, September 25, 2019. The event kicked-off with a low-key social featuring local southern food and quenching libations. After a brief introduction by the SEGD Co-Chairsand an update on upcoming events, the team handed it off to John Dalpe, ASI North Carolina’s COO. John gave a warm welcome and presentation about the extensive history of ASI, their expertise, and wide-range of manufacturing capabilities locally and nationally. SEGD Raleigh was also fortunate to meet Jim Wolfe, CEO of ASI, who was conveniently in town from Texas at the same time as our event.

The Tour

John handed the presentation off to Brynn Knight, Creative Director and Scott Mozingo, Regional Manager, leading us on an extensive tour of the 45,000 SF facility. We were intrigued by all the specialized equipment and witnessed a cool piece of equipment in action, routing lettering and logos into a piece of high-density foam. We heard about some great strategies and value-engineer ideas that not only look as great as the high-end product, but cost just a small percentage of the original design-material. It was beneficial to do an in-person comparison of the material-types to visually see and feel the differences, as well as test the weight and densities. Without trying to pick them up, it was almost impossible to determine the difference from a visual stand-point.

Your Friendly Neighborhood Fabricator

This was a good reminder that your fabricators are experts in fabrication. Even if you have your heart set on a certain material, it is wise to seriously consider the modified options and understand the reason for the recommended change. Is it cheaper, safer, a longer life-span, a better product for the fine-details; or is it because the fabricator has overstock they are trying to use up? It’s always good to be up front and ask many questions of your fabrication partner to ensure you’re making an informed decision with value-engineering selections. We also saw a range of lighting techniques such as halo, edge lit, face-lit and back-lit, as well as the differences in LED qualities, spacing and temperatures.

Door Prizes & Attendee Gifts

The evening ended with three door-prize drawings. Two of the drawings were fantastic gifts from ASI, with Emma Wallace and Michele Graner being the lucky recipients. The third prize, sponsored by SEGD Raleigh, was won by Lydia Richardson.

The biggest surprise of all was the parting gift to each attendee. ASI fabricated mini, internally illuminated sign-boxes featuring the SEGD logo for each of us, packaged alongside an ASI branded pack of note paper and ASI pen. ASI also generously shipped one off to SEGD’s CEO Clive Roux,to enjoy as new desk bling.

A big ‘Thank You’ goes out to the entire ASIteam including John Dalpe, Jim Wolfe, Brynn Knight, Scott Mozingo, Silas Bass, Rhonda Lee, and Joe Casale.

Join Us!

Contact your chapter chairs, Emma, Allison and Elizabethwith any questions or to get on our mailing list.

SEGD Raleigh is committed to educating, connecting, and inspiring the Raleigh-Durham design community, one of the fastest growing in the nation.

Join us at ASI for some tips and tricks on manufacturing sign designs followed by a behind-the-scenes tour. We’ll get to see how it’s all made while enjoying some wine, beer and light appetizers.  

Event Schedule

Wednesday, September 25, 2019
6:00 Social with wine, beer and light appetizers hosted by ASI
6:30 Overview of Design through Fabrication
7:00 Touring the Fabrication Floor


Free for SEGD members & full-time design students
$5 tickets for non-members


ASI Signage, North Carolina
600 Irving Parkway
Holly Springs, NC 27540

More Details

The Overview:

  • The processes ASI follows from design concepts to installation
  • How local manufacturing complements design
  • Common materials: why and how they are used

The Tour:

  • Computerized Cutting: The X, Y, and Z
  • Fabulous Fabrication
  • Finishing is not the End:  The 3 P’s (Prep, Prime, Paint)
  • Illumination: Bringing it into the light
  • Graphics: Digital Printing, Direct Printing, Laminating
  • ADA: Photopolymer, Raster, Laser



Register for the event > 

Contact your chapter chairs, Emma, Allison and Elizabeth with any questions or to get on our mailing list.

SEGD Raleigh is committed to educating, connecting, and inspiring the Raleigh-Durham design community, one of the fastest growing in the nation.


Austin Neon The 2019 SEGD Conference Experience Austin came to a close on June 8. We know attending an SEGD Conference is an amazing opportunity and not everyone in our industry is able to attend on an annual basis. Your Raleigh Chapter Co-Chairs decided to bring little bits of the conference back to you, by sharing our individual perspectives in a 3-part series, kicking-off today and rolling-out in the next few weeks.

Part 3: Emma 

Integrating Design into the Larger Business Strategy 

Austin pulled out all the stops with their 2019 SEGD Conference speaker line up and many of them touched on how to integrate what we do into the larger business environment.Larry Speck, FAIA, Senior Principal, Page; Lucia Athens, Chief Sustainability Officer, City of Austin; Jana McCann, FAIA, Principal, McCann Adams Studio; Moderator Susan Lambe, Art and Public Spaces Program Manager, City of Austin; Susanne Harrington, Principal, Asterisk; Curtis Roberts, Principal, fd2s; Maija Kreishman, AIA, Partner, Michael Hsu Office of Architecture; Kate Canales, Chair, Department of Design, University of Texas at Austin; Herman Dyal, FAIA, Principal, Page/Dyal; Jennifer Chenoweth, Lead Artist and Executive Director, fisterra studio; Lisa Woods, Curator, Hopscotch Immersive Art Gallery; DJ Stout, Partner, Pentagram Design; Hannah Anderson, Construction Administration Lead, Kolar Design; Joe Lawton, Principal, Media Objectives at Valerio Dewalt Train; Annelle Stotz, Senior Director Experiential Graphic Design, IA Interior Architects; Dan Rossborough, Director of Strategic Projects, NanoLumens; Greg Teffertiller, Vice President of Marketing, IMG; Mike McCarthy, Vice President, DCL; Grif Palmer, Vice President of Sales, disguise; Meriah Garrett, Chief Design Officer, USAA; Erin Hauber, Director, Human-centered Design Practice, USAA; Evan Voyles, Artist and Owner, Neon Jungle; Paula Scher, Partner, Pentagram Design; Timothy White, Lead Designer, USAA; Lacey Engelke, Workplace Designer and Strategist, Adobe Design; Greg Giordano, Director of Design and Strategy, Sensory Interactive; Marty Butler, Founder and Creative Chief, The Butler Bros; Lemke Meijer, Interaction/Concept Designer, Gagarin; Moderator Leslie Wolke, Founder and CEO, MapWell Studio; Chris Calori, Principal, Entro/CVE Design; Lucy Pereira, National Sales Manager, APCO Signs; Ken Ethridge, Business Development Manager, ASI; Moderator Grady Brown, General Manager, Ramsay Signs/Heath Northwest; Wayne McCutcheon, Principal/Founder, Entro; Kathy Fry, Principal, Mayer/Reed; Al Ross, CEO, Al Ross Group; Keith Helmetag, Partner, C&G Partners

SEGD members can power through this line-up of speakers on the SEGD website under the Xplore tab and SEGD Talks, when you’re logged in as a current member. In the meantime, here is a sneak peek into three of the sessions I attended.

Recap of Kate Canales, UT Design Department Chair

- "Where design intersects with other disciplines is where its most impactful"
- “Seek information you need to make great design experiences”
- “The future of design is where design mingles with something else.”

Recap of IBM Tour

- Design researchers = find the right problem to solve. Keep digging until you get to the core.
- Always ask if you don’t understand. Open communication.
- Resources: IBM.com/design/thinking, IBM.com/design/research 

Recap of USAA Talk

- “Creation that affects companies and markets required deep collaboration”
- Design Thinking uncovers the real needs
- Create, test and iterate. 
USAA Human Centered Design Methods
- Use your methods on yourself: Demonstrate how you integrate, Make propaganda & covetable materials, Create a supporting tail, a guiding practice, Set your teams up for success; and finally, remember that "Intuition is still a good thing" - Paul Klee 

Recap of DJ Stout & Neon Jungle

These two brought the quintessential Austin culture. DJ has a book full of pin-up girls and Evan Voyles of Neon Jungle is a fantastic storyteller. -
“I don’t have 6 different versions. I have 1 and if you don’t like it we’re screwed.”
- As a sign attorney, it’s illegal. Don’t mention the movement in your permit drawing. 


We hope you’ll join us for the 2020 SEGD Conference: Experience Portland June 11-13, 2020 with the Academic Summit and SEGD Welcome Party on June 10. Remember student members and associate members have free conference registration.

- By Emma Wallace, SEGD Chapter Co-Chair, SEGD Member since 2016



SEGD is the smallest, friendliest, most open design association. Join and find out what community really means!.