Portland Chapter

Portland, OR Blog

As the sun set on October 7th, hundreds of Portlanders joined us for our largest event of the year held during Design Week Portland.

SEGD Portland invited seven design teams, two of which were student groups, to create temporary installations along the Portland Open Space Sequence, designed by Lawrence Halprin and constructed between 1966 and 1970. Typography, color, image, form, light and sound converged for one magical, moon lit evening to raise public awareness about this historic cultural resource comprised of four interconnected parks, fountains and civic spaces. The event explored and promoted inter-disciplinary design thinking, collaboration and placemaking in public spaces.

A magical evening transpired...

Design Week Portland event map

The Ira Keller Fountain - "We Are All in This Together"
Installation by: Mayer/Reed

River Sculpture

Revolution in the Landscape

Water pattern

Following the river

We are all in this together

Promenade 1 - "Words that Flow"
Installation by: Portland State University, Graphic Design

waterfall of words

words that flow

Pettygrove Park - "Dancers in the Park"
Installation by: Sticky Co.

Dancers in the park

Promenade 2 - "Against the Current"
Installation by: Pacific Northwest College of Art, Animated Arts Department



Lovejoy Fountain - "Perform"
Installation by: Second Story

Lovejoy Fountain

Luminecent string


Promenade 3 - "Urban Nature"
Installation by: Stefan Lesueur

The Source - "Begin/End"
Installation by: Gamut Arts & Third Angle New Music

Begin/End at the Source

Thank you to all the design teams for an amazing evening and thank you to our sponsors for making this happen!
Planar - Event Sponsor
Tube Art Group - 2014 Sponsor

Photos: Bruce Forster

Seven design teams bring temporary installations to the Portland Open Sequence. We explore the role of EGD and XGD in public space and push our creatively with temporary solutions. Come watch the installation during the day, and come back for the 'happening' starting at 6:30pm.   

Revolution in the Landscape: Re-experience Halprin's Fountains
Tuesday, October 7, 6:30pm – 8:30pm
RSVP through Eventbrite.


Begin your night with the discovery of a re-imagined landscape where typography, form, and light converge to promote playful interactions between people, nature, and architecture. Follow the river through the landscape—notice the roar of the water, the blowing wind, and moments of quiet, still waters. Become part of the changing landscape “...as you play in this garden please try to remember we’re all in this together...” - Lawrence Halprin

Design by: Mayer/Reed
Mayer/Reed is a multi-disciplinary studio providing urban design, landscape architecture, product design and graphic design services for the environments in which people live, learn, work and play. Our studio’s work in creating places for human activity explores the social, cultural, ecological and historic contexts that shape these environments.


Words—a continuous stream of thought— flow like a river to our next destination. Words often create a connection to place and each other. What is your connection to this place, the river, and northwest landscapes? Join the flow and the creation of shared meaning.

Design by: PSU GD: Words That Flow
Sharing, stimulating, narrating: Human communication involves the telling of ideas and themes that resonate with meaning, and inspiring designers understand this and practice it within their work. The Portland State’s graphic design program fosters approaches for meeting the needs of the larger design community. Research, concept, storytelling, craft, collaboration, and process are the key principles of our educational approach.


Halprin described his vision in a sketchbook as “a choreographed sequence of open spaces.” His comparison, no doubt, was inspired by his wife Anna, a choreographer and dancer, who helped her husband conceive of architectural spaces in terms of the human body and how it moves through those spaces. As a visitor in the park, your movements will bring “dancers” to life—twirling in reaction. Come, play, and dance.
Design by: Sticky Co.
We're a curious lot. Geeky. And arty.  Which is why we work at the intersection of creative design and technical development. That's where we can be most inventive. We like the intrigue of thinking about what's next. What hasn't been tried yet. What we can create if we push a few boundaries and challenge some assumptions.


A metaphoric river connecting Pettygrove Park to Lovejoy Fountain, you will be traveling against the current toward the source of the river. With a bit of adventure and a sense of humor, visitors will encounter a series of animated characters and their efforts to make it upstream.
Design by: PNCA: Animated Arts
The Animated Arts concentration within the Media Arts major embraces the hybrid-moving image by combining fine art practice and digital technologies. At a time when the boundaries between live action, animation, painting, photography, illustration, and design are dissolving, an interdisciplinary fine art approach encourages students to reimagine and create frame-based work for multiple contexts.

Halprin’s vision of a civic space that is choreographed for movement provides the inspiration for this installation. The Lovejoy Fountain is designed for participation and performance. Come together with others and share your experience of the sequence—and you will be invited to become the performer.
Design by: Second Story
We are storytellers, collaborators, and innovators creating bespoke interactive experiences in physical places. We engage audiences with touch, sight, and sound, inviting them to participate and weave their own story. The Second Story.


The river becomes a mere stream as it meanders through the mountain forest near its source. Seasons pass, leaves fall—these patterns highlight the natural and urban relationship that is prevalent throughout Halprin’s sequence and inspire Stephan Leseueurs installation. Follow a narrowing, delicate path as you wind to the water's origin.
Design by: Stefan Lesueur
Stefan Lesueur’s interest in space and environmental relationships create theme to his artistic practice. He engages a range of media, including painting, photography and installation, to communicate his observations and develop a narrative examining the ways in which time and human presence influence the nature of our surroundings.


This quiet space, hidden from view, could go unnoticed. In this unassuming moment, it is hard to imagine the rivers, streams, mountains, and cities that this water feeds—constantly moving, evolving and always connected. Words from Halprin and his wife, Anna, echo as the source of inspiration for the sequence and tonight’s experience where you have become audience, participant and performer.
Design by:
Third Angle New Music
We are devoted to creating and presenting musical events, works and collaborations that reflect the highest artistic expressions of our time, to instigating a creative dialogue through the works and artists presented, and to reinforcing the necessity for the voice of the living composer in our cultural heritage.

Gamut Arts
Out of the box graphic solutions to turn your big ideas into a reality.

How does experiential graphic design connect people and place? SEGD invites you to explore the possibilities at a one-night installation along the Lawrence Halprin Open Space Sequence.

Discover a re-imagined landscape where typography, color, imagery, form, light and sound converge to promote playful interactions between people, nature, and architectural form. Each team of multi-disciplinary designers will interpret Halprin’s original concept and explore the significance of interactions in public space.

Begin at the Keller Fountain and follow the path to Pettygrove Park, Lovejoy Fountain, and the Source Fountain. End the evening with a gathering, treats and performance at the Lovejoy Fountain.

PNCA Animated Arts
PSU GD: Words that Flow
Second Story
Stefan Lesueur

Grand Central Bakery
Baker & Spice
Cupcake Jones
Ruby Jewel

Tube Art Group

Halprin Landscape Conservancy

Please reserved a ticket through Eventbrite to let us know you are coming. Tickets are not required for entry.

Terry Schrunk Park, SW 3rd & Morrison

Join us for a round table discussion of how Experiential Graphic Design connects people and place.

Interpretation, wayfinding, and art contribute to our experience of public place. Should it be secondary to the landscape and architecture? Should it make a statement? Bring examples of a favorite project in Portland or from afar.

We will also discuss the design concepts planned for our Design Week Portland event.

Snacks provided. RSVP through Eventbrite.


SEGD is the smallest, friendliest, most open design association. Join and find out what community really means!.