Portland Chapter

Portland, OR Blog

Thanks to everyone who made our Spotlight: Security Signs event a great success!

At our first event of 2016, Security Signs (our 2016 Portland Chapter sponsor) was given the opportunity to introduce themselves to SEGD members and visitors. Kevin Keljo, President and CEO of Security Signs gave a shop tour of the 43,000 Sq. Ft. facility and explained the history of the company from it's earlier years (opened in 1925) and since his he and his parents, Tom and Carol Keljo, purchased the company in 1997.

Security Signs Tour

All of the visitors were impressed with quality of the signs on display as well as the space and equipment used to build the signs. Some were even impressed with the historic signs from yesteryear that were at various stages of restoration or recreation. 

If you missed this event and would like to know more, visit Security Signs here.

Security Signs Shop Tour


(Remember to join SEGD Portland on Tuesday, January 19 for a tour of this important facility. Drinks and hors d'ouvres provided. Tickets can be purchased through Eventbrite)

SEGD Portland is proud to introduce our 2016 Chapter Sponsor, Security Signs. Founded in 1925, Security signs has a longstanding legacy as a prominent sign provider in the Pacific Northwest. When Tom and Carol Keljo purchased the company in 1997, they revitalized it and expanded Security’s repertoire to include monument signs, channel letters, architectural graphics and wayfinding, among others. Under their leadership, and son Kevin Keljo (President/CEO), the company has grown from nine employees in 10,000 sq. ft. to a 48-employee shop that occupies a 43,000-sq.-ft. space.

Security Signs works on many types of projects across the nation and here in the Northwest. Carol notes that often, budget is the leading, or limiting, factor for many of Security’s projects. Value-engineering is always a goal.

“One of our project manager’s most important jobs is educating a customer about material choices and processes,” Keljo said. “There are plenty of ways for a dimensional sign to be made attractive, yet economical. For example, if your customer wants chrome letters for an interior sign, pre-fabricated letters with a chrome finish would be much more economical than a set of cast-chrome letters, yet still achieve the goal.”

Penny Diner Sign

The company fabricated a particularly challenging 3-D sign for the Portland Penny Diner, which references the coin that Frances Pettygrove and Asa Lovejoy flipped to determine the city’s name in 1845. To lure people in to try the restaurant’s creative bistro food, owners wanted a bracket-mounted, rotating sign that projected from a corner on its exterior walls.

“When designing a dimensional sign, we balance the client’s wants against code allowances, site conditions and potential installation issues,” Keljo said. “In some cases, such as if the client logo incorporates a narrow font, we tell them that we’ll have to broaden it to properly illuminate it and accommodate serifs and other letter forms.”

In addition to creating new landmark signage, Security Signs has a hand in maintaining some of Portland’s most visible landmarks. The historic Hollywood Theatre was built in downtown Portland’s southeastern Hollywood District. This beautiful and ornate theater opened in 1926. When the theater’s Foundation wanted to revamp its deteriorating marquee, Security Signs was there to help.

Hollywood Marquee Sign Collage

The Hollywood’s marquee was updated during the 1970’s in an effort to “modernize” the theater and help it compete with mushrooming, multi-screen “cineplex” chains. The marquee remained operational, but fell into disrepair and was a poor match to the theater’s ornate Byzantine facade.

Consequently, the theater sought a design inspired by the original 1926 marquee. Fernando Duarte Design (Sacramento, CA), known for crafting marquee-restoration plans, designed the reimagined Hollywood Theatre sign.

Kevin Hallwyler, Security’s project manager for the job, learned of the marquee revitalization during its early planning stages, and established a relationship with Doug Whyte, the foundation’s executive director. Hallwyler’s frequent communication, plus Security’s longstanding local stature, helped our bid be successful. The Hollywood received several renovations, but anticipation was high for the marquee’s rejuvenation.

This community-based project received funding through Kickstarter and local donations. The opportunity to rejuvenate something historic and to be part of the community was enticing – Security Signs contributed to the project with an in-kind donation and was rewarded with the satisfaction of executing a project of this magnitude.

Hollywood Marquee Detail

Please join SEGD Portland on Tuesday, January 19 for a tour of this important facility. Drinks and hors d'ouvres provided.


Tickets can be purchased through Eventbrite


This article was created from two previously published works and reprinted with permission by “Signs of the Times”. Click on the links below to access the full articles.

“Security Signs Takes Portland Diner’s Sign for a Spin” by Steve Aust

“Security Signs Revives Historic Theater With New Marquee” by Carol Keljo.


SEGD Portland on Tuesday, January 19 for a tour of this important facility. Drinks and hors d'ouvres provided. Tickets can be purchased through Eventbrite


2424 SE Holgate Blvd

Portland, OR 97202


Ring in the new year with the Portland Chapter as we introduce our 2016 Chapter sponsor, Security Signs. Join us for a tour of this landmark facility, in operation since 1925.

Ticket info to follow soon!

Connect Holiday Party

Don't miss this year end event!

Please join us to celebrate SEGD Portland's successful second year. SEGD will provide hors d'ouevres, wine, beer and bubbly. 

In addition to connecting with friends, we'll be announcing leadership changes, thanking our sponsors, and giving you a preview of events to come in 2016.

SEGD Memebers are invited to bring a spouse, date or friend for the member price.


Tickets available on Eventbrite - RSVP HERE

Ecotrust Building, Third Floor
721 NW 9th Avenue
Portland, OR 97209

Join us as we partner with AIGA Portland for Digital Dialogues @ Second Story

Second Story Labs
714 N Fremont St., No 200
Portland, OR 97227

RSVP @ Eventbrite

Creating a large scale experiential project to explore diversity and culture is no easy deal. When Second Story got the call, they stepped into one of the most exciting projects around. In partnership with California State Parks, the Angel Island Immigration Station Foundation (AIISF) wanted to create a brand new exhibition in the restored Public Health Service Hospital at the U.S. Immigration Station at Angel Island State Park. This new program — known as the Pacific Coast Immigration Center — would be “a lens through which broad contemporary issues of immigration, diversity, and class conflict can be examined with historical perspective… for personalizing and humanizing the complicated intersections of race, immigration, and American identity.”

Was Second Story up to the challenge? You bet. Fortunately for us, we’re catching them at the Concept Phase of the project. We’ll look at the assets they’re creating and the ideas they’re developing as the project starts to take shape. This phase makes for one of the most exciting moments, as the ideas and the solutions are still in flux. In partnership with AIGA Portland we invite you to join us for a special glimpse into this inspiring project taking shape for the very first time.

Laura Allcorn: Senior Experience Designer (Creative Lead)
Martha Almy: Senior Producer (Production Lead)


This xChange / Digital Dialogues event is a partnership of SEGD Portland and AIGA Portland - We'd like to thank them for their collaboration on this event.


Second Story

About Second Story

Second Story is a network of design studios that focuses on responsive environments, story-driven experiences, experimentation, and innovation. With studios in Atlanta, New York, and Portland, they’ve created projects from interactive exhibits at the world’s top museums, to art experiences for Coca-Cola and Whole Foods, to a transmedia exhibition in Times Square. Second Story’s work has received hundreds of awards and is included in the Smithsonian’s permanent research collection on information technology.




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