Portland Chapter

Portland, OR Blog


A showcase of local experiential projects! BCRA, Berger Partnership, B+H

Join the SEGD Portland chapter as they host the first Open Up session of the new year!

Our very own SEGD CEO, Cybelle Jones, will be joined by a special guest and the Portland Chapter Chairs as they discuss what’s new with SEGD.

Today’s conversation will cover something we’ve all been waiting for… SEGD’s the new website! You will also hear from Sara Pasch and Hillary Cleary from Bluecadet, who will be giving an update to SEGD's online presence and website design. SEGD would like to hear feedback from the chapter about what we hope to see and what various tools we seek to be implemented.

11:30 am PT / 2:30 pm ET: New Member Welcome
12:00 pm PT / 3:00 pm ET: Open Up Session


Have you ever wished you could sit down and have lunch with SEGD Fellow Jan Lorenc? Well, mark your calendars and pack a lunch because we are hosting an afternoon Zoom with world-renowned designer Jan Lorenc on Wednesday, June 10th from 12:15-1:00pm. We hope you can join!

A little history: Before establishing Lorenc+Yoo Design in 1978 in Chicago, Jan was already well known for designing the logo and signage guidelines for Target Stores (which are still in use today). In its early days, LYD undertook industrial design projects; they later began work on large-scale signage programs, and in the mid-1990s moved into exhibits, interiors and architecture. LYD has worked in Korea, UAE, Qatar, Saudi Arabia, India and Japan. Currently, half their work is in China where they create the vision and design for brand new towns.

We hope you can join us for this special lunchtime event. Admission is free, but you must register in advance -- follow the link below to register through Zoom. After registering, you will receive a confirmation email with meeting details.


The Bacteria and the Virus: Navigating Healthcare Design


In the past year, SEGD Fellow David Gibson has had two personal experiences with deadly infections. In the fall of 2019, he was attacked by a fast moving strep infection and sepsis, in the spring of 2020, he was infected with the Coronavirus. He survived both and gained personal insight into navigating the dynamics of healthcare as a chronic patient.


David Gibson has 50 years experience as a designer. He has created wayfinding systems for some of the country’s most prominent healthcare institutions, including Boston Children’s Hospital, Cedars-Sinai Medical Center, The Johns Hopkins Hospital, Mount Sinai Medical Center, and Massachusetts General Hospital.


From both sides of the navigational lens, David will share his formula for driving patient-centered wayfinding in healthcare. He will discuss the design tools that make for effective navigation in stressful environments, the institutional will that must drive innovation, and the benefits of a wayfinding system that improves the patient experience.


Register in advance for this meeting:



Event Details:

Wednesday, May 27th

5pm PDT / 6pm MDT / 8pm EDT


SEGD is the smallest, friendliest, most open design association. Join and find out what community really means!.