Philadelphia Chapter

Chapter Chairs

Amy Rees
Amy Rees
Sara Pasch, Bluecadet
Sara Pasch
Linzi Eggers, Cloud Gehshan Associates
Linzi Eggers
Explore SEGD content about your city

SEGD Award Winning Projects

Open Source
Open Source
National Constitution Center, Ralph Appelbaum Associates
National Constitution Center
Major Gifts Donor Recognition
Franklin Institute Donor Recognition
Fairmount Park Master Signage, Fairmount Park Commission, Center City District, Cloud Gehshan Associates
Fairmount Park Master Signage
Murals at 22nd & Walnut Streets, The Sun Oil Company, Susan Maxman & Partners, Michael Webb (artist)
Murals at 22nd & Walnut Streets

Philadelphia, PA Blog

The Future of SEPTA: Unpacking Philly's New Transit Wayfinding Master Plan

If you missed this presentation at the November Conference, now's your chance!

In Spring 2020 amidst the onset of COVID-19, the Southeastern Pennsylvania Transportation Authority (SEPTA) set out to improve navigability and increase future ridership of its rail transit network. The solution—a comprehensive overhaul of their rail transit network’s branding and wayfinding—prioritized community input with a focus on those with limited English proficiency and accessibility challenges.

Join SEGD Philly alongside Anna Crider of Entro and Lex Powers of SEPTA as they discuss the process and decision-making behind these monumental changes for Philly's transit system. This event will be hosted on Wednesday, January 26th at 5:30pm. Join us in-person at the Center for Architecture + Design, 1218 Arch Street in Philadelphia, or virtual via zoom. We look forward to seeing you there! 

For more information on this project:


 Real Talk: Welcoming Designers Back to the Office Join SEGD Philadelphia for some Real Talk about welcoming designers back to the office post pandemic. Hear from a few local Philly design firms on how they have been thinking and planning to balance creativity, collaboration, flexibility, and remote work. This will be a panel discussion and open forum to share thoughts, ideas, and challenges.

Panelists include:

Kelly Jennings, Studio Director, Exit Design 
Jenn Richey Nicholas, Owner, Pixel Parlour
Deb Breslow, Principal, Corporate Practice Leader, Meyer Design
Jay Hyun, Project Implementation Coordinator, Cloud Gehshan
Tiffany Ford, Head of People Ops, Bluecadet
Ann Marie Greco, Manager of Human Resources, Ballinger

 We will share any data we collect with all those that participate. We hope you can join us as we all navigate these unprecedented times. To register for the event, sign up using this link:  We’d also like to thank Designtex for supporting all NE Regional Events.

Attention SEGD Philly Members!
We’re planning an exclusive event just for you.

We miss seeing you all so much, so we’re taking our popular Dinner + Discussion event and making it virtual. We want to talk about your pressing questions: what do you want to see in future events, challenges you're facing, things you'd like to see from SEGD, ideas for next year's conference, etc.

Join us for lunch on Wednesday, August 5th from 12:00-1:00pm.

Reserve your spot here:

Use this link to share your questions for the event:

Space is limited so sign up and save your space!

  We can't wait to see all your smiling faces!

We also want to thank to our annual sponsor Icon for their continued support and patience as we have been navigating this new world of events.

The Philadelphia Chapter invites you to join us as we continue the Living Room Lecture Series with our next speaker: Lance Wyman.

Take a break from the work day and join us  from the comfort of your home on Wednesday June 24, 2020 at 12:30pm. Lance will share with us his long relationship and work in Mexico from the Mexico Olympics through to his most recent work.

A little bit about Lance…

His career spans over 50 years. He received his degree in Industrial Design at Pratt Institute in Brooklyn in 1960. His first work was at General Motors in Michigan where he designed the logo and packaging system for the Delco parts divisions. After his US military service he moved back to New York to work at George Nelson where he designed the Chrysler pavilion graphics at the 1964-65 New York World's Fair.

In 1966 he married Neila Cohalan. They moved to Mexico City in November 1966 where he designed the MEXICO68 logo and graphics for the 1968 Olympics. He designed 39 Mexican postage stamps, 30 of them for the Mexico Olympics.

In 1969, following the Olympics, he designed the graphics for the Mexico City Metro. He is currently designing the graphics system for Movilidad Integrada, the entire Mexico City integrated public transportation system 

Lance returned to New York in 1971 with Neila and daughter Stacey (born 1969 in Mexico).  He established Wyman & Cannan with Bill Cannan (1971-79). He now works independently (Lance Wyman Ltd. 1979-present).

Other notable graphic systems for institutions include:
Washington DC Metro map in 1975, redesigned in 2013. Branding and signage systems for the National Zoo and National Mall, Washington DC,  the American Museum of Natural History, New York, and the Minnesota Zoo, Apple Valley, MN

Wayfinding systems for cities include:
Albuquerque, Calgary, Detroit, Edmonton, Hoboken, San Antonio, Santa Cruz, Santa Fe, Mexico City, New York and Trenton

Lance has taught Graphic Design at Parsons School of Design for 40 years

He has four major books published on his work.

When: June 24, 2020 12:30 PM Eastern Time (US and Canada)
After registering, you will receive a confirmation email containing information about joining the meeting.

We look forward to continuing to work together with the Boston, New York, Washington DC and Richmond Chapters to continue to provide a platform for us to all come together, learn, and share in this evolving multipart series. 

We look forward to seeing everyone on the 24th!


We are beyond excited announce that we'll be offering our first virtual event in collaboration with SEGD Boston and our other Northeast neighbors: SEGD New York and SEGD DC.  Please join all of us for this great event!

SEGD Boston is excited to kick off a new era of programming for our chapter and SEGD overall with The SEGD Fellows Northeast Regional: Living Room Lecture Series beginning with one of the key individuals responsible for the creation of our organization!

Join us from the comfort of your own living room, Thursday April 30, 2020 at 6:30pm for the start of this informative series with our first speaker Rich Burns, Co-Founder of SEGD and the first SEGD Fellow. 

Have you ever wondered how SEGD was founded? What was the initial plan? What were the future goals for this as once fledgling organization? Is SEGD living up to those dreams, or are we surpassing them? What it was like to foster a new professional organization while running a fledgling EGD practice? These questions and more will be answered during this intimate virtual discussion.

Rich Burns, served as our third president, as a longtime member of the board of and in 1987 along with Jim Glass, was selected as one of the Society’s first Fellows. His firm, the GNU Group was an offshoot of his position as an in-house graphics group within the landscape architectural firm, the SWA Group. The firm’s early entry into the world of signage came about when SWA was asked to design the sign program for a new master planned community. Recognizing that he knew precious little about sign program design and invited by his old classmate, John Berry to attend the first ad-hoc meeting of what would become SEGD, he was compelled to attend. The rest as they say is history, which Rich will share in this first of our virtual meetings.

Rich will join us live from the West Coast as we watch his recent SEGD Talk from the Branded Environments Conference. He will share stories from SEGD’s history including how things ramped up for the organization right here in Harvard Square! We will wrap up with a live Q&A session. 

Where: via Zoom Mtg
When: Apr 30, 2020 06:30 PM Eastern Time (US and Canada) 

Register/RSVP link
After registering, you will receive a confirmation email containing information about joining the meeting.

*This special event will also be an opportunity to join with our fellow chapter members in New York, Philadelphia, and Washington DC as it's the first virtual regional chapter event of a series that will continue to bring us together and highlight our Fellows, even when we are finally able to come together again in person. Each session will be “hosted” by a new city and will help to keep us all connected in these uncertain times.*

Up next in The SEGD Fellows Northeast Regional: Living Room Lecture Series will be Chris Calori and David Vanden-Eynden of Entro.

Looking forward to seeing everyone Thursday April 30, 2020 @ 6:30pm!

In good health, 
SEGD Boston, SEGD New York, SEGD Philadelphia & SEGD Washington DC


SEGD is the smallest, friendliest, most open design association. Join and find out what community really means!.