We are excited to announce our upcoming Small Talks. Big Ideas. with Float4 at the LED Lab. These events allow attendees to participate in engaging presentations and dialogues. Light refreshments will be served.
Alexandre Simionescu, Co-Founder, Managing Partner and Creative Director, Float4
Marcel DeKeyzer, Founder, LED Lab
Tuesday, October 7, 2014
6:30 pm to 8:30 pm
475 Greenwich Street
New York, NY
About Float4 and Alex Simionescu
Alexandre Simionescu is co-founder of Float4, an experience design and creative technology firm with offices in Montreal, New York and Dubai. Alex graduated from École Polytechnique de Montréal 2006 with a degree in computer engineering which included a session in exchange at the École Polytechnique Fédérale de Lausanne (Switzerland). He was then employed by Ubisoft Montreal, where he worked as a programmer before co-founding Float4 in 2008 with his business partner Sevan Dalkian. Since then, Alexandre has been working as Creative Director on a wide range of immersive and interactive installations for clients including the Cirque du Soleil, NBA Digital and Beats by Dre.
About LED Lab and Marcel DeKeyzer
Marcel brings an enormous amount of experience and expertise to his role as President of IC Technologies. During his time at XL, Marcel grew the company into a worldwide powerhouse with $120M in annual revenue and 13 locations on three continents. XL Clients included GM, The Olympics, Beyonce, Mercedes, The DNC, Madonna, CNN, The US Open, Toyota, and many, many more. Live Nation alone spent over $20 million, including all U2 tours since 1998. While at XL, Marcel developed significant relationships in China and was responsible for the purchase of over 100 million dollars worth of LED equipment for the company. Marcel also started the XL LED Lab in Manhattan in 2008 — an utterly unique LED video 'laboratory' featuring 40+ installations by a variety of different manufacturers, and it was here that he was able to see first-hand the vast potential of permanent LED equipment sales. In November of 2011, Marcel decided to sell his part in XL Video, holding onto both the NYC LED Lab and the US permanent installation division, and IC Technologies was born.
The LED LAB is a community of partners — top-tier product developers, designers, artists, engineers and manufacturers — all centered around an utterly new and unique gallery-style environment. The mission of the LAB is to educate and inspire about the possibilities of LED technology and to support the business of these partners. Located in an expansive ground-floor space in Tribeca, the LAB sits at the intersection of creativity and technology and provides a breathtaking overview of what is possible at the cutting edge of video and lighting. In addition to serving as a modern art/event space and showroom — home to an ever-changing series of stunning video and light installations — the lab also hosts symposiums, product demos, training, and more. Most importantly, however, the space serves as a true laboratory of LED and it’s associated technologies. So come experiment with the different products, form-factors, software engines, material treatments and resolutions — all in their real-life scale.
There are limited spots available. Please RSVP through the link below: