Welcome to SEGD's New York Chapter BLog

New York, NY Blog

We are excited to announce our upcoming Small Talks. Big Ideas. with Float4 at the LED Lab. These events allow attendees to participate in engaging presentations and dialogues. Light refreshments will be served. 

Alexandre Simionescu, Co-Founder, Managing Partner and Creative Director, Float4
Marcel DeKeyzer, Founder, LED Lab

Tuesday, October 7, 2014
6:30 pm to 8:30 pm

475 Greenwich Street
New York, NY 
About Float4 and Alex Simionescu
Alexandre Simionescu is co-founder of Float4, an experience design and creative technology firm with offices in Montreal, New York and Dubai. Alex graduated from École Polytechnique de Montréal  2006 with a degree in computer engineering which included a session in exchange at the École Polytechnique Fédérale de Lausanne (Switzerland). He was then employed by Ubisoft Montreal, where he worked as a programmer before co-founding Float4 in 2008 with his business partner Sevan Dalkian. Since then, Alexandre has been working as Creative Director on a wide range of immersive and interactive installations for clients including the Cirque du Soleil, NBA Digital and Beats by Dre.

About LED Lab and Marcel DeKeyzer
Marcel brings an enormous amount of experience and expertise to his role as President of IC Technologies. During his time at XL, Marcel grew the company into a worldwide powerhouse with $120M in annual revenue and 13 locations on three continents. XL Clients included GM, The Olympics, Beyonce, Mercedes, The DNC, Madonna, CNN, The US Open, Toyota, and many, many more. Live Nation alone spent over $20 million, including all U2 tours since 1998. While at XL, Marcel developed significant relationships in China and was responsible for the purchase of over 100 million dollars worth of LED equipment for the company. Marcel also started the XL LED Lab in Manhattan in 2008 — an utterly unique LED video 'laboratory' featuring 40+ installations by a variety of different manufacturers, and it was here that he was able to see first-hand the vast potential of permanent LED equipment sales. In November of 2011, Marcel decided to sell his part in XL Video, holding onto both the NYC LED Lab and the US permanent installation division, and IC Technologies was born.

The LED LAB is a community of partners — top-tier product developers, designers, artists, engineers and manufacturers — all centered around an utterly new and unique gallery-style environment.  The mission of the LAB is to educate and inspire about the possibilities of LED technology and to support the business of these partners. Located in an expansive ground-floor space in Tribeca, the LAB sits at the intersection of creativity and technology and provides a breathtaking overview of what is possible at the cutting edge of video and lighting. In addition to serving as a modern art/event space and showroom — home to an ever-changing series of stunning video and light installations — the lab also hosts symposiums, product demos, training, and more. Most importantly, however, the space serves as a true laboratory of LED and it’s associated technologies. So come experiment with the different products, form-factors, software engines, material treatments and resolutions — all in their real-life scale.

There are limited spots available. Please RSVP through the link below: 

The NYC Chapter recently visited the Fashion Institute of Technology (FIT) to introduce students to SEGD and XGD. On Thursday Sept. 4th, Board Member Bryan Meszaros and Chapter Chairs, Anna Sharp and Anthony Ferrara gave a presentation to Christina Lyons' Graduate Exhibition Design course. The presentation consisted of an introduction to SEGD as well as project examples designed by each member that showed the range of XGD from strategy/planning, signage/wayfinding to digital and retail experiences.  

On October 10th, Board President Jill Ayers along with NY members Ben Whitehouse, Harriet Spear and Chapter Chairs Anna Sharp, Rachel Einsidler and Anthony Ferrara gave a similar presentation to Leslie Blum's undergraduate Communication Design class. Again, members discussed SEGD and XGD with the students and showed examples of XGD projects they've developed. Following the presentation, student teams presented ideas for a social awareness campaign group assignment that they will be working on in the upcoming weeks. The SEGD members provided feedback to each team and will be returning to the class on October 8th to participate in the final critique.

We are excited to announce a unique opportunity for SEGD members to meet with Board Members of the Japan Sign Design Association as they celebrate their 50th Anniversary by touring the United States. The Board Members are very interested in meeting members of the SEGD New York Chapter and have organized a venue for this to be possible.  

SEGD CEO, Clive Roux, and President, Jill Ayers, will share a brief presentation about the SEGD. The Japan Sign Design Association Board Members will also provide an overview of their organization. Following both presentations will be an opportunity to network and share knowledge. Join us as we gain knowledge about the evolving design trends in Japan. 


Friday, September 12, 2014
3:00 pm - 4:30 pm

Affinia Manhattan
371 Seventh Avenue, New York, NY 10010


Members, please RSVP through eventbrite here


About the Japan Sign Design Association
The Japan Sign Design Association (SDA) consists of a variety of members such as sign designers, interior designers, graphic designers, lighting designers, architectural designers, landscape designers as well as educational, research, and associated industries. They believe that the inspiration for sign design comes from various fields and attract attention from various design disciplines. 

Currently, the sign design industry in Japan is one of the most active design circles in the world. It is believed that the demand for sign designs will increase in future years as a major factor for the revitalization of local areas an as a key element of image building strategies for corporations. We are excited to announce a unique opportunity to meet with Board Members of the Japan Sign Design Association as they celebrate their 50th Anniversary by touring the United States. The Board Members are very interested in meeting members of the SEGD New York Chapter and have organized a venue for this to be possible.  


To celebrate the uniqueness of the city's signs, WNYC has launched a sign photo contest! Be a part of this great event by taking photo of signs, sharing on instagram, facebook or twittter and tagging the photo #signsofsummer. For more details visit the link to www.wnyc.org

On Thursday August 7th, the New York Chapter hosted an SEGDNY Summer Social where members of the New York Community gathered at Designtex’s showroom for a night of connecting and meeting new friends and colleagues. Special thanks to David Siegel and the entire team at Designtex for being such wonderful hosts as well as Solbeso for being our specialty drinks sponsor.


SEGD is the smallest, friendliest, most open design association. Join and find out what community really means!.