Welcome to SEGD's New York Chapter BLog

New York, NY Blog

Wednesday, June 24, 2015 - 6:30pm to 9:00pm

The SEGD NY Chapter and our 2015 Chapter Sponsor, Designtex, invite you to join us for a night of fast-paced 20x20 presentations and refreshments. Enjoy watching your fellow members beat the clock as they deliver presentations on the topic, "What I Like and Why I Like It: XGD Projects."

200 Varick Street, 8th Floor
New York, New York 10014

About Designtex
Surface Imaging from Designtex offers clients a powerful and affordable set of products and services to create unique spaces, customize environments, and communicate brand and marketing messages. We utilize various digital technologies to enhance materials used in commercial environments. Material solutions include wallcovering, glass films, textiles, resin panels, magnetic substrates and rigid materials including wood, metal and plastics. Well versed in servicing the EGD community and associated markets of healthcare, hospitality, education, corporate and retail, we are a company whose roots are based in material performance, innovation and sustainability. For more information, please contact David Siegel, Director of Surface Imaging at [email protected] or visit www.designtex.com

There are limited spots available so please RSVP though the link below:

Join us for a walking tour to view three digital retail experiences from the perspective of the experts at Reality Interactive. From the simplest installation piece at Juicepress, the augmented reality experience at Lego, to a fully integrated digital in-store experience at Time Warner Cable, we’ll explore the power of digital as a tool to influence, create ambience and energy, and bring brands to life.

After the tours we will meet for drinks and light refreshments.

Douglas Hampton-Dowson, Creative Director, Reality Interactive
Craig Martin, President, Reality Interactive

Wednesday, June 24, 2015
6:30pm to 9:00pm

Please register for your preferred starting location, Time Warner Cable Flagship store or Juicepress. There is limited space available, so starting location preferences will be on a first-come, first-served basis. If your preferred starting location is sold out, then please check the other link for availability. Both tour groups will visit all three locations, but in the opposite order. Tours will start promptly at 6:30pm, so please arrive before this time. If you sign up but cannot make it to the event, please notify us prior to the start of the event.

RSVP for 6:30pm Starting Location at Time Warner Cable Flagship Store
43 West 23rd Street
New York, NY 10010

RSVP for 6:30pm Starting Location at Juicepress
1 West 22nd Street
New York, NY 10011

We will be meeting for drinks and light refreshments after the tours at:
6 West 24th Street
New York, NY 10010

About Reality Interactive
Reality Interactive is a multi-award winning, full service digital specialist. They are experts in creating innovative retail and event experiences using kiosks, digital signage and a full suite of interactive and creative technologies. Over the past 10 years they have created hundreds of dynamic in-store experiences partnering with some of the world's biggest brands and their agencies. Their team is ready to tell your brand's story with award-winning digital environments and custom content, all backed by a goal-based rock-solid strategy. www.realityi.com

About the Presenters
Douglas Hampton-Dowson, Creative Director, Reality Interactive
A multi-award-winning digital retail expert, speaker and lover of design, Doug and his all-star team come up with the big ideas and create the content. From an entrepreneurial background, Doug founded the NYC interactive agency HDNY. He has partnered with some of the top agencies in New York city and for a decade has worked with global brands like American Express, CITI, Merck, TED, MetLife, Pfizer, United Way, Lexus, Toyota, Ford, ING, Coca-Cola, EMI and Disney. Today, Doug is doing the best work of his life as Creative Director at Reality Interactive, specializing in designing real-world interactive experiences and environments.

Craig Martin, President, Reality Interactive
Craig Martin is the President of Reality Interactive and a veteran of the kiosk / Interactive Merchandising marketplace, with over 15 years experience working with both Retailers and Brand marketers across the country. In 1996 Craig was a founder of Interactive Sales Systems and completed his first major interactive project, Wal-Mart’s camcorder merchandising station later that same year. Prior to founding Reality Interactive, Craig held senior business development positions at Media Right and Netkey. Clients over the years have included Revlon, Borders Books and Records, Whirlpool, Airwalk, Reebok, John Deere, and many others.

Special Thanks to Our Sponsors
Post-Tour Reception Sponsor
Reality Interactive

SEGD New York 2015 Ch


The New York Chapter held its first student networking event "The Bridge" on Thursday April 16th. The event was held at Arcadia Contemporary gallery in SoHo where local members had a chance to meet with the next generation of experiential designers as well as catch up with some old friends.

The Bridge is a new event series set up to build a stronger community between students and recent graduates with SEGD members in the New York area. SEGD NYC co-chairs worked with FIT students Maddy Avino and Sasha Klish, who helped organize, spread the word around campus, as well as coined the name for the event. Along with FIT, there were students from Parsons School of Design, Pratt and other local design schools who also attended the event. We would like to thank everyone who attended the event and give a special thanks to Steve Diamant of Arcadia Contemporary for hosting the event at the gallery.


SEGD is the smallest, friendliest, most open design association. Join and find out what community really means!.