Minneapolis Chapter

Minneapolis, MN Blog

Luis Fitch talks retail branding and the overall strategy concept for La Doña

Luis Fitch talks retail branding and the overall strategy concept for La Doña

Join the Minneapolis SEGD chapter in welcoming Luis Fitch back to his creative masterpiece, the charged environment that is La Doña Cervecería. Learn how Luis of Uno Branding, a cross-cultural design agency, amplified this cervecería’s unique mission to, “celebrate the vibrancy, breadth and depth of Latino and Minnesotan culture” via compelling branding strategy.

When: October, 10th 4:30-7:30
5:30 Happy Hour | 6:30 Talk from Luis Fitch | Tour to Follow
Where: La Doña Cervecería | 241 Fremont Ave N, Minneapolis
Only 50 spots available (and this will sell out) so snag your tickets today!

Thanks to the event sponsors - Chandler and Encompass!!


Start with a kick-off happy hour before touring the new home of the MN United soccer team through the experience of the designer.

This exciting evening is hosted by Kara Vana from Minnesota United FC and Jemma Radick representing Populous, the lead experiential graphic design firm for Allianz Field.

Our event will kick-off at 5 pm with an optional happy hour at Augustine’s: 1668 Selby Avenue in St. Paul. 
Drink ticket compliments of Jones Sign!

Tour tickets are free, but required for the first 25 tour goers.
Get your ticket now: Tour Tickets


Parking in lots B and C at Snelling Avenue

7:00 pm - Meet Jemma at the North Plaza for exterior walk of the stadium

7:45 pm - Meet Kara at the Premium Entrance for the interior tour

Tour Route: Brew Hall, Roof Deck, Concourse, Supporters Section, Owner's Suite/Suite Level, Stadium Club, Field Club, Press Conference Room, Home Locker Room, Midfield Tunnel

8:45 pm - Experience the Northern Lights - the exterior facade lighting of the stadium

Hope to see you there! Cheers, Gretta and Jeremiah


An in-depth and behind the scenes experience of the big, bold brand of SKOL that will bring out the fan in all of us!

Tour the newly completed Vikings TCO Performance Center and the new Vikings Museum on the sprawling campus in Eagan led by Jennifer Haag, Founder & President at RISE Design Build Integration. Jennifer is amazing - her extensive experience with the MN Vikings is an exciting adventure with branded environments, wayfinding, and signage for the US Bank Stadium, Super Bowl, and the NFL. She worked with the construction management and real estate development teams on the branding, design and project management of the newly opened Twin Cities Orthopedics Performance Center and the ongoing development of the Viking Lakes campus. She knows all the SKOL secrets!!

The tour is limited to the first 20 People - sign up today! 

After our tour, network with others in our industry close by at the Union 32 Craft House, an experience of craft brews at the Self-Serve Beer Wall—featuring 32 homegrown beers, lagers and ales including their own label brewed right on premise.

The craft house networking is open to all. Please RSVP to the Chapter Chairs, Gretta or Jeremiah if you will be catching up with the tour group for a beer! SKOL!


Bell Museum Guided Tour

Join the SEGD Minneapolis Chapter for a guided tour of the newly opened Perkins+Will designed Bell Museum on the U of M St. Paul Campus.


After being closed for three years the 146-year-old natural history museum has finally opened their doors to their brand new 92,000 sq. ft state-of-the-art facility. Housing more than 1.2 million specimens and 30 painstakingly restored dioramas, the museum and museum planning and design firm Gallagher & Associates (Maryland) set out to change the way we learn about natural history, art, and the environment.


RSVP by 10/18 — we need to provide the Bell with firm numbers for the tour.


Please arrive at the Bell Museum by 2:30 pm. Tour starts promptly at 2:50 pm and runs for 70 minutes.


Directly after the tour we will be hosting a year-end happy hour at Stout's Pub (down the street from the museum). More information on the happy hour to come.

NYE'S Piano Bar

Come join us for the NYE'S Piano Bar Re-opening Party!

Featured speakers, Danielle Farchmin (Architect), Wes Winship & Nick Mamayek (Designers/Muralists).

Learn about the design process on this historic project with deep roots and fond memories of the old Nye's Polonaise Room, which was on the same beloved corner for 66 years.


We look forward to seeing you all there.



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