Los Angeles Chapter Header

Chapter Chairs

Kris Helmick
Kris Helmick
Mo Khalfan
Mo Khalfan
Simon Majarian is a Project Manager with SKA DESIGN in South Pasedena, California
Simon Majarian
Explore SEGD content about your city

SEGD Award Winning Projects

Tango with Cows: Book Art of the Russian Avant-garde, Getty Research Institute, J. Paul Getty Museum Exhibition Design
Tango with Cows
Universal Studios AMC Cinema Graphics, Universal Studios Hollywood, Sussman/Prejza & Company
Universal Studios AMC Cinema Graphics
LAPD Memorial, Los Angeles Police Foundation, Gensler
LAPD Memorial
Van Nuys Flyaway, Los Angeles World Airports, Sussman/Prejza & Company
Van Nuys Flyaway
Gilmore Bank, Newsom Design
Gilmore Bank
Getty Museum Wayfinding Program, Getty Museum Exhibition Design Department
Getty Museum Wayfinding Program


BRC Imagination Arts
CA State Teachers' Retirement System
Chick Russell Communications
Davies Associates
Design Goes (DG)
DLR Group
EGG Office
Isenberg & Associates
Newsom Gonzalez
Pernot & Tatlin
pub creative
Rios Clementi Hale Studios
Shook Kelley
Synergy Design Inc.
Tom Earnist Art & Design
SKA Design
Hunt Design
Image Options
Selbert Perkins Design


AAA Flag & Banner
Neiman & Company

Design Schools

Art Center College of Design 
California Lutheran University, Creative Media 
California State University Long Beach 
California State University, Fullerton
California State University, Long Beach 
Chapman University 
Loyola Marymount University 
Otis College of Art and Design 
Saddleback College 
University of California, Los Angeles (UCLA) 
Woodbury University 


A+D Museum
Armand Hammer Museum of Art
Autry National Center
Barnsdall Art Park
California Science Center
Chinese American Museum
Craft and Folk Art Museum
Fowler Museum
Getty Center
Getty Villa
Grammy Museum
Japanese American National Museum
Los Angeles County Museum of Art
Museum of Contemporary Art
Museum of Neon Art
Museum of the Academy of Motion Picture Arts and Sciences
Natural History Museum of Los Angeles County
Norton Simon Museum
Page Museum (La Brea Tar Pits)
Petersen Automotive Museum
Skirball Cultural Center
Southwest Museum of the American Indian
USC Fisher Museum of Art


Los Angeles Chapter Email: [email protected]

Los Angeles, CA Blog

Get in the holiday spirit and celebrate with the SEGD LA Chapter! Join us at the Arts District Brewery starting from 6pm. Don't forget to wear your favorite holiday sweater.

The best sweater voted by your peers will win a deluxe special edition of Richard Poulin's book "Rational Simplicity: Rudolph de hark, Graphic Designer". There will also be a FREE raffle for additional prizes! 

Arts District Brewery is located at 828 Traction Ave, Los Angeles, CA 90013.
There is a small paid parking lost adjacent to the Brewery but there is also limited street parking available and other paid lots nearby.


We hope to see you all there!


Mo, Kris and Simon

SEGD Los Angeles members join us for an exciting tour of SoFi Stadium and Downtown Culver City!!

The SoFi tour will start at 12pm in front of SoFi Stadium (1001 Stadium Dr, Inglewood, CA 90301) and should last approx. 2 hours. Afterwards the group will meet back in Culver City for the walking tour and mixer.

The walking tour will start at 3pm in front of the WarnerMedia building (8840 National Blvd, Culver City, CA 90232).

RSVP Today!! https://www.eventbrite.com/e/segd-la-downtown-culver-city-egd-tour-ticke...

About this event Join us Thursday, August 4th at 12:00pm for an exciting in-person walking tour throughout SoFi Stadium and the new wayfinding and placemaking projects in Downtown Culver City.

IMPORTANT NOTE Transportation is not provided from SoFi Stadium to Downtown Culver City. All attendees must arrange their own transportation to get from SoFi to Culver City

Chapter Update & Mixer
February 17th at 4:00pm(PST)

Hello Los Angeles! Join us on February 17th at 4pm (PST) for a virtual gathering to reset, catch up and talk about upcoming chapter events in 2022.

It’s been a while but we’re ready to move forward together. We’ll be discussing upcoming IN PERSON events, sharing ideas and simply catching up with our friends and colleagues.
We look forward to seeing you there.
Simon Majarian & Mo Khalfan, LA Chapter

Click Here to register in advance for this gathering


SplashView by Image Options

March 25 at 4:00pm(PST)

Hello SEGD Los Angeles!
We've joined forces with the West Coast region and put together an exciting event that features the ultimate EGD visualization tool and you don't want to miss it!

Most companies spend a lot of time budgeting, designing and value engineering their projects. Often, this leaves fabricators with very little time to produce, print and install your wonderful creations. David Payne, a longtime SEGD member, decided to take on the challenge of streamlining the process so that ample time would be available to meet the high quality standards we demand while keeping the project within budget. 

The result of his efforts led him to develop software that allows clients to collaborate virtually within 360° photos to quickly develop a space plan, create a budget, and augment photos to create 360° renderings. Another great advantage to the software is the ability to minimize site visits, never more relevant than now.
Though developed specifically for internal use, David has agreed to share some of his insight and discoveries. Hear how David and his team at Image Options have used SplashView on projects for several marquis accounts in Silicon Valley. If you like what you see, David and his team will share access to SplashView so you can try it out for yourself. If you would like a sneak peek of SplashView, please check out this 3 minute video and register to join us March 25!
Watch this demo video of SplashView in action! 
The presentation starts at 4pm on March 25th but the virtual lobby will be open at 3:45pm. Sign on early for a little bit of networking before we begin!

We look forward to seeing you there.
Mo Khalfan & Simon Majarian, LA Chapter

Register Here!

About the Speakers
David Payne is a designer turned fabricator. He has a degree in Graphic Design from San Jose State University. He founded Cannonball Graphics in 1987, eventually to become Splash. Splash was acquired by Image Options in 2018. David currently oversees the EGD division of Image Options as well as continuing to develop SplashView. The relatively recent explosion of EGD in the workplace continues to inspire him. He has worked on large projects for Amazon, Ebay, Epson, Google, LinkedIn and Uber.
Joining David will be Joyce Pekala, National Accounts Director, based at the Image Options design, fabrication and manufacturing facility in Southern California. Originally from Chicago, Joyce graduated from The Chicago Academy of Fine Arts with a Graphic Design degree. This has enabled her to collaborate with her clients to produce outstanding results. Her passion for the industry has been demonstrated while on the Board of the American Institute of Graphic Arts in the Los Angeles and San Diego Chapters. She is now applying that same energy into her involvement with SEGD.  


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