London Chapter

Chapter Chairs

Heath Pedrola is a Design Director at Whybrow Limited in London
Heath Pedrola
Headshot of Simon Borg - Populous, SEGD London Chapter Chair
Simon Borg
Explore SEGD content about your city

SEGD Award Winning Projects

Brick Lane Threads
Brick Lane Threads
World Architecture Festival Exhibition London
World Architecture Festival Exhibition London
London Mithraeum Bloomberg SPACE
London Mithraeum Bloomberg SPACE
King's Cross Plimsoll
King's Cross Plimsoll
Here East Wayfinding
Here East Wayfinding
Any > Which > Way
Any > Which > Way


Populous Activate
Jason Bruges Studio
Holmes Wood
Nick Bell Design
Ear to the Ground
Cartlidge Levene


Rivermeade Signs
Wood & Wood
Artisan Signs (Dublin)

Design Schools

University of Reading
Central St Martins
AADRL – Architectural Association Design Research Lab


Design Museum
V&A Museum


London Chapter Email: [email protected]

Simon Borg | (44) 20-8874-7666
Heath Pedrola | 44 (0)20 7703 1428

London, England Blog

London Chapter Event

Your SEGD London Event Invitation

The London Chapter of SEGD is up and running and holding a free launch event, and you are invited...

We are excited to be a supporter of the Experience United Social Club for their London Digital Signage Week event happening in London on 16th May. Details and tickets below.

Taking place at The London Shuffle Club, this one of a kind of experience will have you eating and drinking while creating relationships with socialites from all over the UK, Europe and North America. 

The event is FREE and tickets are available here: BOOK TICKETS

We look forward to seeing you on 16th May, 6pm–9pm.  Come and say hello!

Heath Pedrola & Simon Borg, Co-Chapter Chairs


Hello and welcome to the new and shiny SEGD London Chapter!
My name is Simon Borg and I've recently taken on the role of Chapter Chair for the Greater London area.

Over the next couple of months I'll be getting in contact with the UK members with an aim to organize a social event in the new year.

Looking forward to meeting you


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