London Chapter

Chapter Chairs

Headshot of Simon Borg - Populous, SEGD London Chapter Chair
Simon Borg
Heath Pedrola is a Design Director at Whybrow Limited in London
Heath Pedrola
Explore SEGD content about your city

SEGD Award Winning Projects

The Sound of North, Audi Design Foundation, David Sweeney
The Sound of North
Harrods Store Navigation
Harrods Store Navigation
Here East Wayfinding
Here East Wayfinding
London Mithraeum Bloomberg SPACE
London Mithraeum Bloomberg SPACE
World Architecture Festival Exhibition London
World Architecture Festival Exhibition London
Legible London, Westminster City Council, Applied Information Group, Lacock Gullam
Legible London


Populous Activate
Jason Bruges Studio
Holmes Wood
Nick Bell Design
Ear to the Ground
Cartlidge Levene


Rivermeade Signs
Wood & Wood
Artisan Signs (Dublin)

Design Schools

University of Reading
Central St Martins
AADRL – Architectural Association Design Research Lab


Design Museum
V&A Museum


Simon Borg | (44) 20-8874-7666
Heath Pedrola | 44 (0)20 7703 1428

London, England Blog

Hello and welcome to the new and shiny SEGD London Chapter!
My name is Simon Borg and I've recently taken on the role of Chapter Chair for the Greater London area.

Over the next couple of months I'll be getting in contact with the UK members with an aim to organize a social event in the new year.

Looking forward to meeting you


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