Cincinnati Chapter

Cincinnati, OH Blog

CVG Chapter Welcomes UC DAAP Student Group

In the autumn semester of 2021, SEGD's CVG Chapter kicked off the formation of a student group at the University of Cincinnati's College of Design, Architecture, Art, and Planning (DAAP). Student Groups serve as stewards to further the SEGD’s mission, promote the organization’s vision while adding value to the collective student experience. They serve as a local presence on campus for SEGD and work toward introducing students to the profession of experiential graphic design by creating events geared towards student members.

In its first semester, the new SEGD DAAP student group welcomed 40 new members, hosted 3 member meetings, voted in 2 student leaders, and participated in 1 project tour. DAAP President Loran Sanvido (Masters in EGD) and Vice President / Treasurer Ethan Li (CODE Class of 2025) are currently leading efforts to establish the organization as an official UC Registered Student Organization and programming the upcoming spring semester. Students will be able to participate in portfolio reviews, gain mentorship from professionals during their senior capstone projects, apply for scholarships, join project tours, and more. 

“We are excited to kickstart the DAAP SEGD Student Group! We are really looking forward to connecting with Cincinnati XGD professionals to learn more about the field, and to formulate a better understand of how everything gets built and installed. Can’t wait to get started!” - Loran Sanvido, DAAP Student President

Design students! Want some low pressure, constructive dialogue with practicing designers and design educators? Back by popular demand, the SEGD Cincinnati Chapter is hosting virtual Zoom chats on Thursday, September 30th. Students across disciplines with an interest in graphic design, EGD, exhibit design, wayfinding, and other related fields are encouraged to attend – bring a link or share-screen of your portfolio (in-progress or project excerpts are fine!), and any questions you may have about working in a design career. Reserve your free ticket today by signing up for a session time below. You will receive an email with a private link to log in.

 Thursday, September 30th 6:00-8:00 PM
Zoom – Sign Up for a Time Here

Cincinnati's newest major league sports venue, the TQL Stadium, stands boldly in the West End community as a testimony to the city's love of sports. It is the home of FC Cincinnati, which quickly won the hearts of Cincinnatians as a United Soccer League team and joined Major League Soccer in 2018. TQL Stadium was designed through a collaboration between Populous, MEIS Architects, and Elevar Design Group. Populous, the host of SEGD's second behind-the-scenes tour of 2021, specializes in venues and events with a long history of designing MLB, MLS, NFL, and other large-scale sporting venues. Their experiential graphic design team, led by Jemma Radick (SEGD Kansas City co-chair) and Nick Abele, invited us to explore the "design-nerd" nuances that go into the experience of such a large-scale project.

Tour leaders Nick and Jemma on the pitch.
Nick and Jemma invite the tour onto the pitch to see the stadium from an athlete's perspective.

Our tour started in the Medpace Tunnel Club, where we were struck by the elegant integration of interior finishes and experiential graphics. This space is designed for premium club members, who get the pitch-side experience of the team. At the beginning of the match, both teams flow into the space from the locker rooms and ascend to the stadium, all while the Tunnel Club members cheer them on.

Medpace Tunnel Club
The elegant Medpace Tunnel Club, where players walk past on their way to the pitch.

The FC Cincinnati team locker room mirrors the same level of integration between disciplines with a perforated version of Gary the Lion in the ceiling, a subtle nod to the team's brand.

Gary the Lion on the ceiling of the locker room.
Wherever they could, Populous incorporated the FC Cincinnati brand into playful and unexpected EGD moments. Team mascot Gary appears in the ceiling of the locker room.

The elevated finishes continue through the club spaces, each with its own experiential identity. The CTI Cincinnatus Club uses copper, plants, and white surfaces for an upscale interpretation of the brand. KMK Law Terrace is bright and vibrant, with modern outdoor furniture. The First Financial Club is an ode to Cincinnati breweries, with vintage cans and signs adorning a high brick wall. The Pitch View Club fittingly prioritizes views of the pitch, and its muted materials don't distract from the action outside.

Side-by-side comparison of different club aesthetics.
Club aesthetics, side-by-side: CTI Cincinnatus, KMK Law Terrace, First Financial, and Pitch View.

A mural of Cincinnati with gold painted accents.
Cincinnati architectural icons decorate the cafeteria dining space. The grayscale photos were digitally printed onto wall coverings, with gold paint accents that were painstakingly hand-applied to add texture and dimension.

As one transitions into the general stadium space, the FC Cincinnati and TQL brands are elevated to pump up team pride. The presence of oranges and blues increase the closer you get to the Bailey, a special section for FCC's devoted (and noisy!) fan club.

Images of the Bailey, FC Cincinnati's cheering section
Left: Nick conveys to our group just how loud the Bailey is on game nights. A native Cincinnatian, he was responsible for incorporating many local history cues into the EGD. Right: Tasked with creating noise warnings for the Bailey, the Populous team decided to have some fun and turn the messaging positive.

Environmental graphics aligned with the structural steel of the stadium.
Stadiums and their many layers can be complicated to navigate, so the wayfinding system is bold and consistent. The arrows are meant to evoke the forward momentum of the new team. Further strengthening this language, Populous aligned the graphics with the stadium's structural supports.

Tour group seated in stadium press box
The group got a bird's-eye view from the press box.

Chapter chairs Lisa Bambach and Blake Kishler
SEGD Cincinnati co-chairs Lisa Bambach and Blake Kishler with the city skyline, from the open-air KMK Law Terrace.

Looking up at LED fins on the outer structure of the stadium.
The stadium's iconic fins, edged with programmable LEDs.

Group photo of SEGD Cincinnati tour in front of TQL Stadium
Group photo!

The LED fins of TQL Stadium seen at night.
We closed the evening watching lighted animations on the fins of the stadium from The Pitch, a new bar across the street. Shout-out to Michael Costa of Paramount & Co., lead fabricator on the project, who graciously picked up the tab!

Join us for a special behind the scenes tour of the brand new TQL Stadium. Jemma Radick (SEGD Kansas City co-chair) & Nick Abele from Populous will lead the stadium tour and share what went into the design and brand integration. The 26,000 seat stadium features 4 different premium clubs, 2 levels of suites, and 2.65 miles of animated building lighting. After the tour we’ll grab a beer at The Pitch, and have a Q&A with the designers, ending just in time to see the stadium's fin animations come to life against the night sky.

Only 20 spots are available, so RSVP today to secure yours:

COVID-19 protocols: SEGD follows national, state, and local requirements. For vaccinated individuals, masks are no longer required in most settings in Ohio and Cincinnati. However, please take any and all personal precautions that would make you feel more comfortable attending. Some portions of this event will take place indoors.

The Cincinnati Chapter's first 2021 event, first in-person gathering since February 2020, and first event for new co-chair Lisa Bambach was a success. Around 20 professionals and students attended the tour of Lick Run Greenway, which was amplified through social media and email, with registration hosted on Eventbrite.

After introductions by co-chair Blake Kishler, four speakers – Deb Leonard (Cincinnati Metropolitan Sewer District), Kevin Pape (Gray & Pape), Nicole DiNovo (Human Nature), and Joell Angel-Chumbley (Kolar Design) – gave a background on the multi-year collaborative development of the site along the waterway before leading a walking tour and Q&A. 

Tour group listening to speakers next to Lick RunSEGD's CVG Chapter hosted its first in-person tour of 2021 at the Lick Run Greenway.

The tour explored how an infrastructure project can be elevated to a community asset. The impetus of the project was a federally mandated sewer project, in which MSD was required to separate the combined sewer overflow (CSO) of sewage and storm water run-off within the neighborhood of South Fairmount. This gave Cincinnati the opportunity to reintroduce the original watershed, which had been located in the valley for centuries prior to modern development. The project itself cost over $2 billion, making it one of the largest public works projects Cincinnati has seen in its history. 

Tour group walking and looking at wildflowers.A corridor of native planting blooms alongside Lick Run, creating an urban wildlife haven.

The multidisciplinary team capitalized on the opportunity to not only solve the environmental challenge at hand, but found opportunities to introduce native green infrastructure, highlight the history of the community, and integrate assets to make the space a community destination. A multi-use trail winds along the creek bed and wildflower meadows, welcoming cyclists and pedestrians alike to traverse the milelong greenway from the western headwaters (where the stream emerges from an underground system) to the eastern retention pond. The story of the community, stretching from its time as a Native American trading route to its modern history as an urban residential community, is etched along the pathways, captured in historic markers, and reflected in the design of the greenway's identity. Existing recreation space has been enhanced with new playgrounds and basketball courts, which have also been made more accessible with improved sidewalks, shelters, and new parking lots. Tour group viewing a gateway feature.SEGD Member and Creative Director Joell Angel-Chumbley explains how a brand was developed for the greenway to build connection to the South Fairmount community.

Man viewing an interpretive panel overlooking a stream.An informational panel integrated into the railing system overlooks Lick Run and explains the technology and green infrastructure behind the design of the greenway.

Students posing in front of a railing at a park.Seniors from the School of Design at UC's DAAP pose for a photo opp at the headwaters.

The Lick Run Greenway is a prime example of how engineering and designing with experience in mind can make a positive, lasting impact on the health and vibrancy of a community. We look forward to visiting Lick Run again in the years to come to learn how the greenway has grown and flourished as part of the South Fairmount and Cincinnati communities.


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