SEGD

Cincinnati's newest major league sports venue, the TQL Stadium, stands boldly in the West End community as a testimony to the city's love of sports. It is the home of FC Cincinnati, which quickly won the hearts of Cincinnatians as a United Soccer League team and joined Major League Soccer in 2018. TQL Stadium was designed through a collaboration between Populous, MEIS Architects, and Elevar Design Group. Populous, the host of SEGD's second behind-the-scenes tour of 2021, specializes in venues and events with a long history of designing MLB, MLS, NFL, and other large-scale sporting venues. Their experiential graphic design team, led by Jemma Radick (SEGD Kansas City co-chair) and Nick Abele, invited us to explore the "design-nerd" nuances that go into the experience of such a large-scale project.

Nick and Jemma invite the tour onto the pitch to see the stadium from an athlete's perspective.

Our tour started in the Medpace Tunnel Club, where we were struck by the elegant integration of interior finishes and experiential graphics. This space is designed for premium club members, who get the pitch-side experience of the team. At the beginning of the match, both teams flow into the space from the locker rooms and ascend to the stadium, all while the Tunnel Club members cheer them on.

The elegant Medpace Tunnel Club, where players walk past on their way to the pitch.

The FC Cincinnati team locker room mirrors the same level of integration between disciplines with a perforated version of Gary the Lion in the ceiling, a subtle nod to the team's brand.

Wherever they could, Populous incorporated the FC Cincinnati brand into playful and unexpected EGD moments. Team mascot Gary appears in the ceiling of the locker room.

The elevated finishes continue through the club spaces, each with its own experiential identity. The CTI Cincinnatus Club uses copper, plants, and white surfaces for an upscale interpretation of the brand. KMK Law Terrace is bright and vibrant, with modern outdoor furniture. The First Financial Club is an ode to Cincinnati breweries, with vintage cans and signs adorning a high brick wall. The Pitch View Club fittingly prioritizes views of the pitch, and its muted materials don't distract from the action outside.

Club aesthetics, side-by-side: CTI Cincinnatus, KMK Law Terrace, First Financial, and Pitch View.

Cincinnati architectural icons decorate the cafeteria dining space. The grayscale photos were digitally printed onto wall coverings, with gold paint accents that were painstakingly hand-applied to add texture and dimension.

As one transitions into the general stadium space, the FC Cincinnati and TQL brands are elevated to pump up team pride. The presence of oranges and blues increase the closer you get to the Bailey, a special section for FCC's devoted (and noisy!) fan club.

Left: Nick conveys to our group just how loud the Bailey is on game nights. A native Cincinnatian, he was responsible for incorporating many local history cues into the EGD. Right: Tasked with creating noise warnings for the Bailey, the Populous team decided to have some fun and turn the messaging positive.

Stadiums and their many layers can be complicated to navigate, so the wayfinding system is bold and consistent. The arrows are meant to evoke the forward momentum of the new team. Further strengthening this language, Populous aligned the graphics with the stadium's structural supports.

The group got a bird's-eye view from the press box.

SEGD Cincinnati co-chairs Lisa Bambach and Blake Kishler with the city skyline, from the open-air KMK Law Terrace.

The stadium's iconic fins, edged with programmable LEDs.

Group photo!

We closed the evening watching lighted animations on the fins of the stadium from The Pitch, a new bar across the street. Shout-out to Michael Costa of Paramount & Co., lead fabricator on the project, who graciously picked up the tab!
 

The Cincinnati Chapter's first 2021 event, first in-person gathering since February 2020, and first event for new co-chair Lisa Bambach was a success. Around 20 professionals and students attended the tour of Lick Run Greenway, which was amplified through social media and email, with registration hosted on Eventbrite.

After introductions by co-chair Blake Kishler, four speakers – Deb Leonard (Cincinnati Metropolitan Sewer District), Kevin Pape (Gray & Pape), Nicole DiNovo (Human Nature), and Joell Angel-Chumbley (Kolar Design) – gave a background on the multi-year collaborative development of the site along the waterway before leading a walking tour and Q&A. 

SEGD's CVG Chapter hosted its first in-person tour of 2021 at the Lick Run Greenway.

The tour explored how an infrastructure project can be elevated to a community asset. The impetus of the project was a federally mandated sewer project, in which MSD was required to separate the combined sewer overflow (CSO) of sewage and storm water run-off within the neighborhood of South Fairmount. This gave Cincinnati the opportunity to reintroduce the original watershed, which had been located in the valley for centuries prior to modern development. The project itself cost over $2 billion, making it one of the largest public works projects Cincinnati has seen in its history. 

A corridor of native planting blooms alongside Lick Run, creating an urban wildlife haven.

The multidisciplinary team capitalized on the opportunity to not only solve the environmental challenge at hand, but found opportunities to introduce native green infrastructure, highlight the history of the community, and integrate assets to make the space a community destination. A multi-use trail winds along the creek bed and wildflower meadows, welcoming cyclists and pedestrians alike to traverse the milelong greenway from the western headwaters (where the stream emerges from an underground system) to the eastern retention pond. The story of the community, stretching from its time as a Native American trading route to its modern history as an urban residential community, is etched along the pathways, captured in historic markers, and reflected in the design of the greenway's identity. Existing recreation space has been enhanced with new playgrounds and basketball courts, which have also been made more accessible with improved sidewalks, shelters, and new parking lots. SEGD Member and Creative Director Joell Angel-Chumbley explains how a brand was developed for the greenway to build connection to the South Fairmount community.

An informational panel integrated into the railing system overlooks Lick Run and explains the technology and green infrastructure behind the design of the greenway.

Seniors from the School of Design at UC's DAAP pose for a photo opp at the headwaters.

The Lick Run Greenway is a prime example of how engineering and designing with experience in mind can make a positive, lasting impact on the health and vibrancy of a community. We look forward to visiting Lick Run again in the years to come to learn how the greenway has grown and flourished as part of the South Fairmount and Cincinnati communities.