SEGD

At the Art Institute of Chicago, architects and visual designers work together as part of the museum's Experience Design studio. Creative Directors Leticia Pardo and Kirsten Southwell will present on the evolving collaboration between their teams for designing exhibitions, reimagining permanent spaces, and crafting the brand and visitor experience for the museum.

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Leticia Pardo, Creative Director of Exhibition Design at the Art Institute of Chicago, holds a BArch by the National Autonomous University of Mexico, and a Masters Degree in Interior Design by Pratt Institute. Prior to her role at AIC, Leticia was part of the Ralph Appelbaum Associates team in New York City, where she collaborated on the conceptualization of different museums such as the National Museum of Energy and Technology and the mining museum, Museo Ruta de Plata. In Mexico City, she was part of the exhibition design team at the Museo Universitario Arte Contemporáneo, and was part of the team developing the conception and inaugural project for the Centro Cultural Universitario Tlatelolco. Leticia has designed exhibitions for multiple institutions such as the Detroit Institute of Art, Museo Amparo, Museo Nacional de Arte, Museo del Objeto del Objeto and the Museo Nacional de la Revolución, in Mexico City.

Kirsten Southwell, Creative Director of Visual Design, attended North Carolina State University where she received her Bachelors in Graphic Design. Before joining the Art Institute of Chicago over five years ago as an Interaction Designer, Kirsten worked at Second Story Interactive Studios in Portland, Ore. where she did experience design work for institutions such as the World of Coca-Cola, the College Football Hall of Fame, and the National Archives.