Charlotte Chapter

Charlotte, NC Blog

Come and join SEGD Charlotte for a tour of Charlotte’s newest (and largest) project, the Bank of America Tower! We’ll meet in the main lobby at 5:30 and hear the story of the project from the architects and designers that worked on it, go on a walking tour of some key areas, check out the signage and graphics, then we’ll finish up with a look at the space’s main feature – the world’s largest 4K LED display wall and we’ll hear from those that designed and installed it. Afterwards, we’ll head to Halcyon for drinks, appetizers and discussion.

Thanks to our partners at Southwood and PhotoWorks Group for sponsoring this event!

Hope to see you there!

Scott, Regina and Santiago


SEGD Charlotte had our largest turnout in years for the Railyard South End tour and happy hour!  

Our group heard from the project architect, Chris Allred with RBA Group about the factors that drove his decision making on the overall design and materials used.  We also heard from the owners, Matt Lucarelli and Amanda Skinner from Beacon Partners regarding the thought that went into the location selection, the challenges faced and overcome, and the process for having the project's iconic mural designed and completed.  Then Scott Muller with Trademark Visual filled us in on the project signage and graphic design, planning and execution.

We followed the tour up with a happy hour across the street from the project!  Great times had by all!


Please join us at 5:30 pm on Thursday, September 19th for a tour of South End’s newest mixed use project, The Railyard! 

The Railyard is approximately 330,000 square feet of Class A office, restaurants and retail located on S. Tryon street just outside of uptown Charlotte. The project draws an aesthetic reference that echoes Charlotte’s rich rail history while incorporating a palette of masonry, ornamental steel and glass into a cohesive and contemporary design.

We’ll be joined by the project developers (Beacon Partners), the architect (RBA Group) and the signage and graphics designer / fabricator (Trademark Visual) for a tour of the overall property, a discussion of the challenges faced and a look at some of the key project design elements. We’ll follow up the tour with some drinks and appetizers at The Gin Mill across the street.

Parking is available in the Railyard parking deck (entrances on Winona St or Bland St) and we’ll meet in “Grand Central”, the public space on the lower level of the project.

We’re looking forward to seeing you all there!


Santiago, Regina and Scott

Jan Lorenc, acclaimed Polish-American designer, SEGD Fellow and author is coming to Charlotte to share his life story and design philosophy.

Come join us April 18 for an inspirational evening where Jan will take us through a journey from his early life in rural Poland to design legend, leading of a thriving team of architects, graphic designers, sculptors, interior designers, and industrial designers in Atlanta.

Lorenc immigrated with his parents to the United States from rural Poland at age eight. He earned bachelor’s and master’s degrees in industrial design and visual design from the Illinois Institute of Technology, and a master’s degree in architecture from the Georgia Institute of Technology. He has taught design at the university level, most recently as a professor at the Savannah College of Art and Design (SCAD) in Atlanta and an adviser to the School of Design at Georgia Tech. He is a frequent lecturer in the United States, China and Korea.

Lorenc is a co-author of the definitive museum and exhibit design textbook — “What Is Exhibition Design?” — which has been translated and published in ChineseRussianKorean, and his native tongue Polish.

In 2017, Lorenc was named by the Society for Experiential Graphic Design (SEGD) as its 2017 SEGD Fellow. According to SEGD, “SEGD Fellows are the laureates of environmental graphic design, recognized for creating a body of work that epitomizes the highest standards of practice in the field.”

His international accolades include being named one of the “Twenty-Five Monuments to Environmental Graphics” by the Society for Experiential Graphic Design (SEGD).



Let's give back to the community we call “home” while having fun and building friendships along the way!

SEGD Charlotte has been invited by the City of Charlotte - Urban Planning Department to make suggestions on how to activate Polk Park (105 N Tryon St, Charlotte, NC 28202) and bring energy back to this central location in our city's core.

The City has outlined their objectives in the attached Polk Park 1 Page Summary and LandDesign has developed a 3-stage plan (attached) for reviving the park. SEGD Charlotte would like to recommend a dash of Experiential Graphics to make the planned improvements more vibrant and engaging.

Come to this event and let's have fun and brainstorm together over refreshments and cheer.

After this workshop, we would like to offer a few suggestions to the City of Charlotte along with creative ideas on how these could be implemented. 


Polk Page Summary -!AkG9BWM5-bm8g80wTLHWMjmo3OtrUg
16104 - Polk Park-Ph2_sm -!AkG9BWM5-bm8g80xFQ4xFOwgLYEWHA
Site photos -!AkG9BWM5-bm8g99JUYYPdf2lmysqsg


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