Boston Chapter

Boston, MA Blog

Design Exchange Boston (DxB) is a two-day design and innovation conference dedicated to celebrating the impact of design. The DxB experience explores the ideas, work and strategies currently shaping our culture.

SEGD Boston members will present a branded environment at this second annual innovative conference. This year's theme: Start Experimenting

Whether in music, art, design, tech, architecture, medicine, fashion, travel, government, science, or education, there are some more willing to experiment than others. There are some that lead the way with bold ideas, fierce determination, and the courage to see things differently. They share a willingness to try, and more importantly, a willingness to fail. Ultimately, they share the will to succeed.

For more information, schedule, and tickets, go to:


Boston Public Library New Wayfinding: Unveiled

On Monday, June 16, 2014, join SEGD Boston for an educational event!

Learn about the new wayfinding program and take a tour including the amazing art & architecture at the Boston Public Library’s Central Library in historic Copley Square. This event will be open to the public, so forward to friends and colleagues!

Refreshments sponsored by APCO Signs.

Speakers: Bob Lowe and Lauren Haggerty of Arrowstreet Graphic Design, Nathan Hall of APCO Signs

Location: Orientation Room, Boston Public Library, Central Library at Copley Square, 700 Boylston Street, Boston, MA 617.536.5400

Special Instructions: Please use the McKim Entrance (on Dartmouth Street, directly across from Copley Square). An accessible entrance is available at 700 Boylston Street (Johnson Building Entrance). As this is an event about wayfinding within the Library, we’re deliberately witholding additional information as to the room’s location. Here’s hoping you find the room quickly and easily!


5:30 meet and greet

6:00-6:45pm Presentation, Q+A

6:45-7:30pm Tour of McKim and Johnson Buildings

Admission: free for SEGD members and students, friends and general public

Directions, by MBTA:

Green Line to Copley Station. 

Orange Line to Back Bay/South End Station. Walk down Dartmouth Street to Copley Square.

Directions, by CAR:

Interstate 93 (from north or south) Take Storrow Drive exit. Take Copley Square exit off of Storrow Drive. The exit deadends at a signal light. The cross street is Beacon. Take a right on Beacon Street. While on Beacon Street, you will cross Berkeley, Clarendon, and Dartmouth Streets. The next street is Exeter. Take a left onto Exeter (it is a one-way street). While on Exeter, you will cross Marlborough Street, Commonwealth Avenue, and Newbury Street. The next cross street is Boylston. The Library is on the corner of Exeter and Boylston Streets.

Mass Pike (Interstate 90) Come all the way into the city on the Mass Pike. Take the Copley Square exit (the sign will read: Prudential Center, Copley Square). The exit road will split, follow the Copley Square (right) lane. You will exit the tunnel onto Stuart Street. You will be on the right hand side of the street. Move to the lane furthest left. Take the left at the next light, Dartmouth Street (approximately 500 feet from the tunnel exit). The Library is on the left of Dartmouth Street, after the next light (approximately 500 feet).

RSVP to: [email protected]

Email questions to: [email protected]

Susan Szenasy, Design Advocate

Join longtime Editor-in-Chief of Metropolis Magazine ( for a reception and signing of her new book, "Susan Szenasy, Design Advocate" at Boston Architectural College. BAC president Ted Landsmark and Ms. Szenasy will discuss her writings and history at Metropolis over the years. following the book signing.

This event is being held at Boston Architectural College, 320 Newbury Street, Boston, MA.

6pm: ReceptionBook Signing in McCormick Gallery

7:15pm: Conversation with Susan S. Szenasy and Ted Landsmark in Cascieri Hall

Link to event page on Boston Architectural College website:

RSVP: [email protected]

Cost: free and open to the public


Fantastic award winning documentary following students through the concept, design, development and implementation of a very personal project.

Kendall Theater in Cambridge, Massachusetts will be showing the film.

Time shown is approximate - check the theater for evening show time on February 28, 2014.

Tix can be purchased on-site at the theater, or online, ahead of time.

Those who can make it are encouraged to up at nearby "four-square" for a quick hello and drink beforehand.


Tour of New LogMeIn Headquarters

Kayte Muse, EGD Team Leader at SG&A and Jason Fredette, Director of Sales at Poyant Signs will host an event that gives an overview of the design process, materials and methods that went into creating a branded environment for LogMeIn’s new headquarters in the Innovation District. This project was a true collaborative effort between architecture, interiors and environmental graphics.

Located in a former textile mill, this “brick and beam” headquarters is comprised of over 8 floors including a dramatic mezzanine level and roof deck all linked through integrated wayfinding graphics. An open workstation plan allows for the constant collaboration required among employees of all functions. Supported by various meeting rooms, collaborative spaces and an open floor plan, the office workflow embraces LogMeIn's culture and core concept of connectivity, always keeping company resources within reach.

SG&A (Spagnolo Gisness & Associates) is a full service architectural, interior design, planning and environmental graphics firm. SG&A offers comprehensive design and planning services to corporations, educational institutions, healthcare organizations, and commercial real estate developers for a variety of project types.

Poyant Signs Poyant’s award winning team of signage professionals  is behind some of the most recognized brands. We collaborate to bring our unique talents to each project and achieve extraordinary results. From custom signs to all-encompassing sign programs, we are committed to providing superior quality to all of our clients...on time and on budget.

LogMeIn  A rapidly growing and inventive technology company, LogMeIn designs products that allow customers to remotely access their computers, networks and mobile devices from anywhere around the globe.

Date and time
Thursday, May 8, 2014
5:30 – meet and greet
6pm sharp – presentation

320 Summer Street
Boston, MA

Registration fee
Free for SEGD members, $10 for guests

Where to RSVP 
RSVP to [email protected], or call 202-638-5555, ask for Nadia Adona


SEGD is the smallest, friendliest, most open design association. Join and find out what community really means!.