Boston Chapter

Chapter Chairs

Samuel Pease, Boston Chapter Chair
Samuel Pease
Kayte Muse, Director of Branded Environments, Spagnolo Gisness & Associates
Kayte Muse
Jessica Grant
Explore SEGD content about your city

SEGD Award Winning Projects

Make Some Room – Unconscious Bias Workshop
Make Some Room – Unconscious Bias Workshop
Levi's Original Spin Store Design, Levi Strauss & Co., Morla Design
Levi's Original Spin Store Design
The Cloud Foundation Sign System, plus design
The Cloud Foundation Sign System
2009 AIGA Bone Show, AIGA Boston Chapter, Brandon Bird, Jeff Stammen, Christine Lefebvre
2009 AIGA Bone Show
Voiceprint at Emerson College
Voiceprint at Emerson College
Remembering Boston's Children, Thomas Starr
Remembering Boston's Children

Boston, MA Blog

Join the Boston chapter for an evening with Steez Design! Recently relocated from Boston's North Shore to southern New Hampshire, Steez Design is a one-stop design house that can dream up concepts, build them, and bring them to life. Steez Design works on everything from branding to interior and exterior design and layout for commercial businesses such as cafes, restaurants, breweries, retail and more.

Founder, artist, and entrepreneur Andrew Bablo will tell us about his work and what led him to his career as a multidisciplinary designer, fabricator, and installator. You've most likely seen his work in the Boston area and beyond, whether it's a mural, new brand identity, or custom signage. He'll also be giving us a photo tour of his newly built home studio space in southern New Hampshire.

Steez Design has collaborated with Visual Dialogue, Bergmeyer, National Development, Jameson, Kristina Crestin Design, North of Boston Studios, Amanda Greaves and Co., Trigger House, Hey Let's Go, University of Northern Colorado, Charles River Esplanade, Hotel Allston, HUBweek and many many others.

His work has received press from; The Boston Globe, Communication Arts Magazine, Northshore Magazine, Big Red and Shiny, The Manual Magazine, The Salem Evening News, The Greeley Tribune, KUNC Public Radio, The Beverly Citizen, Good Morning Gloucester, Creative Salem and more.

Where: via Zoom Mtg
When: January 27, 2022 05:00 PM Eastern Time (US and Canada)

Register/RSVP Here! 

After registering, you will receive a confirmation email containing information about joining the meeting.

We look forward to seeing you there!

Your SEGD Boston Co-Chairs:
Kayte Muse | [email protected]
Jessica Grant | [email protected]
Sam Pease | [email protected]

Every experiential graphic designer or fabricator has a scary story to tell. Maybe the story involves vinyl not adhering properly, discovering dimensions are incorrect, or letters' kerning seems off —we've all been there! 

Now for Halloween, the SEGD Boston Chapter is providing a chance to share your scary story along with lessons learned from the experience. Starting with a short spooky video tour of Bluebird Graphic Solutions, participants will then share their stories with some drinks and revelry. Attendees will vote on the stories and the winner will receive a prize, courtesy of Bluebird Graphic Solutions. We'll end with a quick virtual happy hour.

Interested in sharing a story? Email co-chair Kayte Muse at [email protected] so we can include you! We have a limited number of storyteller spots open.

Scary Stories Guidelines

  • The scary story has to be one from a project you were involved in, contain a lesson learned, and involve your trade. 
  • Be careful about mentioning names and avoid throwing colleagues under the bus! 
  • Stories will be limited to five minutes each.
  • Open to all SEGD members.
  • Costumes are encouraged but not required!


Where: via Zoom Mtg
When: October 27, 2021 05:00 PM Eastern Time (US and Canada)

Register/RSVP Here! 

After registering, you will receive a confirmation email containing information about joining the meeting.

Special thanks to Bluebird Graphic Solutions for co-hosting! 

Bluebird Logo

Thank you to our Regional Sponsor: 


We look forward to seeing you there!

Your SEGD Boston Co-Chairs:
Kayte Muse | [email protected]
Jessica Grant | [email protected]
Sam Pease | [email protected]

Join SEGD Fellow Cliff Selbert of Selbert Perkins Design and SEGD Boston co-chair Kayte Muse 3/19 at noon in a Design Museum Everywhere live podcast with founder and host Sam Aquillano about wayfinding. 

To register, visit the Design Museum website below. SEGD members can register for free by using the promo code SEGD.

From the Design Museum Everywhere event listing

Did you find what you’re looking for? This common customer service question is at the heart of experiential graphic design. The Society for Experiential Graphic Design (SEGD) broadly defines the field as incorporating all of the elements–including wayfinding systems, signage, and branded spaces–that create environments that communicate. This work brings together architects, exhibition designers, brand strategists, and many others who collaborate to ensure that the built environment not only meets its intended purpose, but that it also connects communities through memorable experiences.

How has the rise of technology-based solutions and contactless interactions influenced the future of wayfinding and experiential graphic design? In our monthly virtual Design is Everywhere podcast live show, host Sam Aquillano will welcome guest co-host Kayte Muse, who is a designer, strategist, and co-chair of the Boston Chapter of SEGD. Her experience includes experiential graphic design for Affinivax, Boston University, and Mill Creek Residential. Their guest is Cliff Selbert, who, with collaborator Robin Perkins, has won a myriad of international awards, and created some of the world’s most distinguished landmarks, including the Gateway of Los Angeles Airport in California. Sam, Kayte, and Cliff will discuss how to balance the pressing urgencies of our time with the need for accessible spaces that center human connection. They will also share their Weekly Dose of Good Design. Bring your questions, and ask them live on air.

Kayte Muse is co-chair of the Boston Chapter of SEGD along with Jessica Grant and Sam Pease. Kayte has over 17 years of experience designing communication and experiential graphics. As a designer and strategist she is passionate about creative problem solving, design strategy, storytelling, teaching and mentoring. Now working as an independent consultant, Kayte’s recent experience includes experiential graphic design for Affinivax, Boston University and Mill Creek Residential. Previously, Kayte worked as a practice leader at SGA where she directed the Branded Environments studio. Key clients include PUMA, Monotype, CarGurus, LogMeIn, Oracle, INFINIDAT, Duck Creek Technology, CSpace and Wentworth Institute of Technology. Kayte is an Adjunct Professor at Stonehill College and graduated Cum Laude with a BFA in Communications Design from Syracuse University.

Cliff Selbert, with Selbert Perkins Design Founding Partner Robin Perkins, have created some of the world’s most distinguished landmarks, including the iconic and dramatic Gateway at Los Angeles International Airport in California. Their award-winning work for a diverse array of high-profile clients can be seen on five continents—including the Americas, Asia, India, Middle East, and Africa. Robin and Cliff have developed a visionary approach to art, design and communications in the built environment. Their creativity and strategic approach have resulted in national and international recognition for design excellence. Cliff and Robin have been jurors and guest speakers at conferences around the world, published worldwide, and honored with a myriad of international awards, including the SEGD Fellow Award and Los Angeles Business Journal Innovation Award. Cliff is a licensed landscape architect, current member, and former board member of the Society for Experiential Graphic Design (SEGD) and the American Society of Landscape Architects (ASLA). Cliff studied at Colgate University and the Rhode Island School of Design where he received a BFA and BLA in Landscape Architecture.


Renovating Boston City Hall Plaza

Boston’s City Hall Plaza is undergoing a major renovation to become more welcoming, accessible and sustainable. Please join us during Boston Design Week for a Zoom presentation about the site, landscape, wayfinding signage and environmental graphics changes that are part of this historic renovation. The presentation will be led by the project’s key players, including:

Kara Elliott-Ortega, Chief of Arts and Culture, Mayor's Office of Arts and Culture, City of Boston
Chris Grimley, Principal, Over/Under
Kristen McCosh, Disability Commissioner & ADA Title II Coordinator, Mayor's Commission for Persons with Disabilities, City of Boston
Kate Tooke, Associate Principal and Landscape Architect, Sasaki

The event is free and open to the public. Please register using the link below:



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