Boston Chapter

Chapter Chairs

Jessica Grant
Kayte Muse, Director of Branded Environments, Spagnolo Gisness & Associates
Kayte Muse
Samuel Pease, Boston Chapter Chair
Samuel Pease
Explore SEGD content about your city

SEGD Award Winning Projects

Massachusetts General Hospital
Massachusetts General Hospital
Voiceprint at Emerson College
Voiceprint at Emerson College
The Cloud Foundation Sign System, plus design
The Cloud Foundation Sign System
2009 AIGA Bone Show, AIGA Boston Chapter, Brandon Bird, Jeff Stammen, Christine Lefebvre
2009 AIGA Bone Show
Remembering Boston's Children, Thomas Starr
Remembering Boston's Children
United Airlines Hangar Mural, Pentagram
United Airlines Hangar Mural

Boston, MA Blog

Join SEGD Fellow Cliff Selbert of Selbert Perkins Design and SEGD Boston co-chair Kayte Muse 3/19 at noon in a Design Museum Everywhere live podcast with founder and host Sam Aquillano about wayfinding. 

To register, visit the Design Museum website below. SEGD members can register for free by using the promo code SEGD.

From the Design Museum Everywhere event listing

Did you find what you’re looking for? This common customer service question is at the heart of experiential graphic design. The Society for Experiential Graphic Design (SEGD) broadly defines the field as incorporating all of the elements–including wayfinding systems, signage, and branded spaces–that create environments that communicate. This work brings together architects, exhibition designers, brand strategists, and many others who collaborate to ensure that the built environment not only meets its intended purpose, but that it also connects communities through memorable experiences.

How has the rise of technology-based solutions and contactless interactions influenced the future of wayfinding and experiential graphic design? In our monthly virtual Design is Everywhere podcast live show, host Sam Aquillano will welcome guest co-host Kayte Muse, who is a designer, strategist, and co-chair of the Boston Chapter of SEGD. Her experience includes experiential graphic design for Affinivax, Boston University, and Mill Creek Residential. Their guest is Cliff Selbert, who, with collaborator Robin Perkins, has won a myriad of international awards, and created some of the world’s most distinguished landmarks, including the Gateway of Los Angeles Airport in California. Sam, Kayte, and Cliff will discuss how to balance the pressing urgencies of our time with the need for accessible spaces that center human connection. They will also share their Weekly Dose of Good Design. Bring your questions, and ask them live on air.

Kayte Muse is co-chair of the Boston Chapter of SEGD along with Jessica Grant and Sam Pease. Kayte has over 17 years of experience designing communication and experiential graphics. As a designer and strategist she is passionate about creative problem solving, design strategy, storytelling, teaching and mentoring. Now working as an independent consultant, Kayte’s recent experience includes experiential graphic design for Affinivax, Boston University and Mill Creek Residential. Previously, Kayte worked as a practice leader at SGA where she directed the Branded Environments studio. Key clients include PUMA, Monotype, CarGurus, LogMeIn, Oracle, INFINIDAT, Duck Creek Technology, CSpace and Wentworth Institute of Technology. Kayte is an Adjunct Professor at Stonehill College and graduated Cum Laude with a BFA in Communications Design from Syracuse University.

Cliff Selbert, with Selbert Perkins Design Founding Partner Robin Perkins, have created some of the world’s most distinguished landmarks, including the iconic and dramatic Gateway at Los Angeles International Airport in California. Their award-winning work for a diverse array of high-profile clients can be seen on five continents—including the Americas, Asia, India, Middle East, and Africa. Robin and Cliff have developed a visionary approach to art, design and communications in the built environment. Their creativity and strategic approach have resulted in national and international recognition for design excellence. Cliff and Robin have been jurors and guest speakers at conferences around the world, published worldwide, and honored with a myriad of international awards, including the SEGD Fellow Award and Los Angeles Business Journal Innovation Award. Cliff is a licensed landscape architect, current member, and former board member of the Society for Experiential Graphic Design (SEGD) and the American Society of Landscape Architects (ASLA). Cliff studied at Colgate University and the Rhode Island School of Design where he received a BFA and BLA in Landscape Architecture.


Renovating Boston City Hall Plaza

Boston’s City Hall Plaza is undergoing a major renovation to become more welcoming, accessible and sustainable. Please join us during Boston Design Week for a Zoom presentation about the site, landscape, wayfinding signage and environmental graphics changes that are part of this historic renovation. The presentation will be led by the project’s key players, including:

Kara Elliott-Ortega, Chief of Arts and Culture, Mayor's Office of Arts and Culture, City of Boston
Chris Grimley, Principal, Over/Under
Kristen McCosh, Disability Commissioner & ADA Title II Coordinator, Mayor's Commission for Persons with Disabilities, City of Boston
Kate Tooke, Associate Principal and Landscape Architect, Sasaki

The event is free and open to the public. Please register using the link below:


Let’s get together! Join SEGD Boston March 4th at 6:30pm to check out what your design friends have been up to while working from home... or out in the world (at proper social distance). Get a glimpse into what projects got them through 2020, PechaKucha style. In this rapid fire roundtable, each participant will share a quick presentation followed by Q&A, networking and good old fashioned chit chat.

Anthony Clayton, CEO Bluebird Graphic Solutions
William Galligan, Founder, Wayfinder Collaborative
Becky Fong Hughes, Creative Director, Honorcraft
Stephanie Kessler, Creative Director, Triad Advertising
George Restrepo, Founder, Rest Design

Where: via Zoom Mtg
When: March 4, 2021 06:30 PM Eastern Time (US and Canada)

Register/RSVP Here! 

After registering, you will receive a confirmation email containing information about joining the meeting.


We look forward to seeing you there!

Your SEGD Boston Co-Chairs:
Kayte Muse | [email protected]
Jessica Grant | [email protected]
Sam Pease | [email protected]

Earlier this year, member firm Arrowstreet's Graphic Design Studio conducted a “Sustainability in EGD” survey. Please find a message from Arrowstreet below as well as a link to the full article and survey results:

Arrowstreet’s Graphic Design Studio surveyed fellow Boston-area designers to see what, if any, resources they use and how they approach the subject of sustainability in their practice. We interviewed fabricators to learn how they incorporated environmental practices in their shops and took classes to learn more about the use of healthy materials. While there are still no quick and easy answers, we do know the first step is asking questions and sharing information. Our hope is by sharing our findings, we will be able to create a network of interested people to continue the conversation.

Click here to check out Arrowstreet’s “Sustainability in EGD” full article + survey results

This is just the beginning of an important conversation for our members. SEGD Boston would like to thank Lauren Haggerty, Donald Suthard, Jenna Carolan, and Jessica Roach of Arrowstreet for their contribution. 


SEGD is the smallest, friendliest, most open design association. Join and find out what community really means!.