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Atlanta, GA Blog

During Spring Quarter students from The Art Institute of Atlanta's Interior Design and Graphic/Web Design departments benefitted from SEGD Atlanta's outreach to educate students on what EGD is, what skill sets are required and what career opportunities exist. While some students may have heard of EGD most are not familiar with the depth and breadth of opportunities that exist within the field nor its collaborative nature between many disciplines.

Long time SEGD member and AiA faculty Sue Youngblood welcomed both students and professionals to the event and shared some personal experiences in the industry. SEGD Atlanta's chapter co-chair Steve Carlin, Associate at Cooper Carry, kicked off the presentations with an SEGD provided powerpoint covering examples of project types. AiA alum Danny Roberts, Advertising & Design Director for APCO Graphics, shared his experiences working at APCO and general career development tips, including to continually expose oneself. Students saw first hand how life can be disruptive—yet the show goes on—when Steve Dubberly, Associate at SRSS, stepped in at the last minute for AiA alum Korinna Hirsh, Designer for Perkins & Will Branded Environments Division who had a family emergency. (We're looking forward to her presentation at a later date!) Steve shared process steps for the design and implementation of signage and graphics at the Chick-fil-A headquarters.

After a short Q & A, students were provided the opportunity to see project design documents and SEGD magazine samples up close. The event wrapped up with a drawing for a year-long SEGD student membership with one student from each department selected.

Thanks to SEGD and local members who supported this education outreach to the next generation of designers.

SEGD Atlanta had the unique opportunity to tour the Chick-Fil-A Headquarters IT Department called “The Deck.”  SEGD member and Graphic Designer Steve Dubberly with Smallwood, Reynolds, Stewart, Stewart & Associates, Inc. (SRSSA) along with Valerie Walker at APCO Signs and Franklin Cook with Chick-Fil-A Corporate Environments led the tour through the parking deck basement that was re-purposed to house Chick-Fil-A’s growing IT department.

From the entry, we are met with a large branded wall with the Chick-Fil-A red dimensional logo. The lobby utilized an overall monochromatic color scheme with modern accents alongside natural wood elements. Steve and Franklin touched on inspiration of the details in the design of the space and signage such as the “binary code pattern” used in a laminated glass wall graphics and signage backers, a special concrete wall with the entire company’s hand prints, a large wallcovering graphic installation designed with verbiage compiled from employees thoughts of what Chick-Fil-A meant to them and the projected wall wayfinding signage similar to that of street signs to allow for a simple way for employees to find each other in this large office. 

Valerie described the challenges that were met through the manufacturing and installation process of the room and wayfinding signage in this expansive space with high ceilings. As a pleasant surprise, Frank offered to continue our tour on to a more recent project where the signage, designed by Steve Dubberly and manufactured by APCO, was implemented in early 2015.  Our SEGD Atlanta group of about 25 were picked up by the Chick-Fil-A Campus buses and escorted across the main road to their Lincoln 100 building.  This warehouse facility was created for the new development and marketing for the company. The design in the overall space as well as the signage was much more colorful, graphic and playful, creating a very creative space for its occupants and visitors.  Accents such as bold painted orange duct work, skateboard inspired tiles, graffiti-like graphic backer in the room signage, and spaces such as “The Caboose,” “Squawk Box” or the “Ponder Pad” are there solely to inspire creative group activity or solo mind searching.  This event was a special treat for our SEGD Atlanta members with many thanks to Chick-Fil-A, SRSSA and APCO. APCO sponsored further networking over appetizers and drinks on the breezy porch at the nearby The Pig & The Pint.

Design Improv(e) Update

News from the Design Improv(e) Emmaus House project initiated at the 2014 SEGD Conference in Atlanta, sponsored by Archetype:

See Blog:

After a meeting with the new leadership at Emmaus House (Joseph Mole and Beverly Banks-Greene) to gain design and functionality direction, a design charette was held at the offices of Cooper Carry on Feb. 4, 2015. SEGD design participants included Steve Dubberly, Chad McLeroy (Smallwood, Reynolds, Stewart, Stewart & Associates, Inc.), Danny Roberts (APCO), Barry Atwood (Atwood Consulting), Lynne Bernhardt (L.Bernhardt Design), Steve Carlin (Cooper Carry) and Alex Meiser (SBS).  Creativity, camaraderie and a wealth of knowledge abounded! Everyone contributed to a well-developed direction based on client input and logistical needs.

The design direction included components of many of the fantastic concepts developed by the teams who participated in the Improv(e) during the 2014 SEGD Conference in Atlanta.

2014 SEGD Conference Atlanta Design Improv(e) Sketch 12014 SEGD Conference Atlanta Design Improv(e) Sketch 1

Design sketches from Design Improv(e) 2014 SEGD Conference

After the charette, each team member then took ownership of specific tasks to fully develop the system: Lynne Bernhardt and Steve Carlin (SEGD Atlanta Co-Chairs) developed the sign location plan and message schedule. Steve Dubberly and Chad McLeroy proceeded with design development.

Emmaus House Sign Location PlanEmmaus House Design Development Main IDEmmaus House Design Development Secondary IDEmmaus House Design Development Secondary IDEmmaus House Design Development Secondary ID 2

We are now ready to present the client with a finalized design. Once design is approved by Emmaus House, Steve Reinisch (The Great Detail Guy) will generously donate his great detailing skills so the package will be ready to move into Construction Documents.

Thanks to all for making this a reality for Emmaus House!

The Atlanta Chapter members had the pleasure to tour the Ponce City Market project, graciously hosted by Jill Ayers, Rachel Einsidler (Design 360), Anna Marissa Fetz and Jessica Walburn (Jamestown) on October 27, 2014.  The tour’s 25 slots were snapped up in a record 2 hours - a very popular tour!  Fabricators Henry International (Grant Henry, Josh Wolfe and Jennifer Wolfe)) were on hand to answer questions regarding construction and logistics of making and installing over 2400 signs, including 2,000 feet of neon tube, 16 foot tall illuminated channel letters to be mounted rooftop and a spectacular 71 foot tall blade sign. 

The wayfinding design harkens to the storied history of the original Sears & Roebuck building with nostalgic use of color palettes, materials and images from some of the original catalogues and products.  The decidedly low-tech approach is a refreshing change in the world of constant digital media.

When Travel + Leisure magazine recently released its list of the World’s Coolest New Tourist Attractions, Atlanta’s Ponce City Market made the list even though it’s still under construction.

The magazine summed it up perfectly: “Just off the BeltLine—Atlanta’s network of trails and parks that follow former rail lines—a $250 million redevelopment is turning a massive Sears, Roebuck & Co. into a multiuse beacon of regenerative cool.”

Coming up on November 13, 2014 12PM, please join SEGD ATL for a presentation by Convergent Media hosted by Perkins + Will. Sign up today!

The 2014 SEGD Conference:Convergence in Atlanta was a great success!  We had fantastic speakers, vendors - a great time to reconnect and converge.  Participants enjoyed true southern hospitality with mild weather and fun tours to World of Coke, Atlanta Botanical Gardens, Piedmont Park, MLK Center and Pnce City Market to name a few.  Keynote speakers included Hense, Andreas Uebele, Per Mollerup, Cliff Selbert, and John Muhlhausen.

Special thanks goes out to our local members who helped make this conference so special:  Barry Atwood, Sue Youngblood, Danny Roberts, Teresa Cox, Korinna Hirsch and Alex Mieser.

Good luck to the Chicago Chapter host of the 2015 Conference in Chicago! See you there!


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