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Chapter Chairs

Phillip Novak, Cygnus Group
Phillip Novak
Headshot of Cynthia Damar-Schnobb, SEGD Toronto Chapter Co-chair
Cynthia Damar-Schnobb
Explore SEGD content about your city

SEGD Global Design Awards: Toronto

Toronto Botanical Garden, Adams + Associates Design Consultants
Toronto Botanical Garden
Lester B. Pearson International Airport, Greater Toronto Airport Authority, Pentagram
Lester B. Pearson International Airport
Dead Sea Scrolls, Royal Ontario Museum, Royal Ontario Museum
Dead Sea Scrolls
Teknion IIDEX Exhibit 2009, Teknion, Vanderbyl Design
Teknion IIDEX Exhibit 2009
Teknion IIDEX Exhibit 2006, Vanderbyl Design
Teknion IIDEX Exhibit 2006
Teknion IIDEX Exhibit 2007, Teknion
Teknion IIDEX Exhibit 2007


Shikatani Lacroix Design Inc.
Forge Media + Design
Kramer Design Associates
Adams + Associates
Reich + Petch
Cygnus Group
Bruce Mau Design


WSI Sign Systems
Zip Signs
Acumen Visual Group
Signalex Inc.

Regional Design Schools

OCAD University
Seneca College
George Brown College
Humber College
Durham College
University of Toronto
Ryerson University
Carleton University
University of Waterloo
Mohawk College
Fanshawe College


Art Gallery of Ontario
Bata Shoe Museum
Royal Ontario Museum


Cynthia Damar-Schnobb | 416-368-6988
Phillip Novak | 416-601-3890

Toronto Blog

After our last successful speakers series, we are back with more! Join us to hear relevant industry speakers discuss this year's topic: CHANGE, in varying contexts. Followed by social networking, snacks and refreshments. Meet other designers, architects, fabrication experts, and students!

Event Schedule:

6:00 Registration & Networking

6:30 Opening Remarks

9:30 Closing Remarks & Networking

Full speakers line-up:

Gary Walker-Kerr, Director. Haley Sharpe Design.

Christopher Moorehead, Director, Information Design. PricewaterhouseCoopers LLP.

Norm Li, Principal. Norm Li.

Melissa Agostino, Creative Director, Partner. Sali Tabacchi Inc.

Nigel Smith & Helen Kerr, Partners. KerrSmith Design.

Stuart Keeler, Chief Curator, Manager. Museums & Traditions – Arts & Culture, City of Mississauga.

For tickets & information:

See you there!

Wall Writers (banner)

You are invited to the Toronto premier of Wall Writers!

Note: RSVP required, limited tickets:

Following graffiti's early days on the streets of NYC and Philadelphia in the 60's and the commercial crossover of street art in the 70's, the art form has since exploded into a global revolution of creative expression. Roger Gastman's documentary reveals the growth of the wall-writing movement that would eventually transform the way we view our cities and redefine the notion of public art around the world. Narrated by legendary filmmaker John Waters, Wall Writers features unprecedented access to the forefathers of graffiti with CORNBREAD, TAKI 183, SNAKE1, and more than two-dozen others, along with testimonies from the journalists, historians and politicians who bore witness to the largest art awakening of the 20th Century.  WALL WRITERS (2016): GRAFFITI IN ITS INNOCENCE
Director: Roger Gastman
Runtime: 78minTrailer: From director Roger Gastman—a producer of the Academy Award-nominated documentary Exit Through the Gift Shop—comes Wall Writers, a documentary on graffiti in its innocence.Through unprecedented access to TAKI 183, CORNBREAD, and a host of other legendary writers, Wall Writers tells the story of a time when underprivileged city kids refused to keep lurking in the shadows, when the streets were so wild that fame and infamy became indistinct, when art became a democracy and self-promotion became an art. And the narration is done by John Waters!  DIRECTOR’S STATEMENTGraffiti has been a part of my life since 1991. When I was just getting into this world as a teenager, I always wondered where it came from and who started it. First, I should define what graffiti is to me: someone writing his or her name over and over in illegal places for the sake of fame. It’s worth mentioning that the media termed this ‘graffiti’ while the people doing it just called themselves writers. I mean American graffiti, not Egyptian hieroglyphics or political murals. So many people have claimed to be “the first” in the US over the years but when you do the math, it turns out they would have been four years old or something. Wall Writers: Graffiti In Its Innocence is my answer to that curiosity. It is an exploration and excavation of the people who started it all, unknowingly launching the biggest art movement of the 20th century, one stroke at a time. Unearthing thesewriters and telling their stories was a challenge — an obsession, even. The film took seven years of hardcore research and I kept the focus on Philadelphia and New York of the 1960s and 70s. This project and the accompanying book involved tracking down people known only by pen names, piecing together shreds of information like a puzzle and trying to document things that have long been erased -- literally. This film is my curation of a form that was widely reviled and largely undocumented. My goal really was to tell the story of the kids who started this movement — many who had been forgotten or are unknowns to the culture of today. I wanted to give them a voice and their rightful place on the historical timeline.-Roger Gastman

Thursday, 30 June 2016 from 5:30 PM to 7:00 PM (EDT)
Kingsway Theatre - 3030 Bloor Street West, Toronto, ON M8X


Hello, Weekend!
To kick off your stay in Seattle like a local, you'll need three things: Coffee, Booze, and Good Vibes (maybe some flannel if you're your feeling fancy).

Come as you are (Nirvana pun intended) and hang out with your new found friends and old. No Seattle freeze here, folks. Keep it moving!

Light appetizers served and hosted bar until 8:00P

Palace Ballroom
2100 5th Ave., 
Seattle, WA 98121


THANK YOU to our event sponsors CREO Industrial Arts and Image Mill!


We had a great charette session this morning at Sheridan College with such creative group of students from various disciplines, incl.: Illustration, Industrial Design, Interaction Design, Business & Accounting, Architecture, Furniture - to develop the content/design of the walls at the Creativity Commons area of the new Hazel McCallion Campus 2 building. Thanks to all of the students who participated!


With a record breaking 70+ attendance, the SEGD Toronto’s Speakers Series on Placemaking was a great success last night at Artscape Youngplace. A panel of four speakers explored the topic from their varying perspectives and industry experience. Speakers included Tom Keogh, Bruce Mau Design; Barb Spanton, Macadamian Technologies; Christopher Arnold, FORREC Ltd.; and Paul Kulig, Perkins+Will. Thanks to everyone who came out!


The last speakers series on Placemaking was such a great success that we are back with more! 

We hope you can join us on the evening of May 5th, 2016 at the Artscape Youngplace, Studio 106, for the 2016 TORONTO SPEAKERS SERIES: PLACEMAKING.

Hear relevant industry speakers discuss their areas of expertise in relation to the creation of places in varying contexts. This will be followed by social networking, snacks and refreshments. Meet other designers, architects, fabrication experts, and students!

Event Speakers: 
Hunter Tura, President & CEO. Bruce Mau Design
Barb Spanton, Principal Designer. Macadamian Technologies
Christopher Arnold, Practice Leader, Graphics Studio. FORREC Ltd. 
Paul Kulig, Principal, Urban Design + Transportation. Perkins + Will

For more information on location & to RSVP:

Hope to see you there!

Special thanks to our sponsor: 
Cityscape Displays



Happy Summer, Toronto!

Hope everyone is having a great summer! We have moved our movie night to September 17th. SEGD Toronto is pleased to bring to you this film as part of our education series. 

This event offers an opportunity to network, share knowledge, and connect with fellow EGD practitioners. The movie is free to both Non-members and members and will be featured at Entro Communications’ design studio at 33 Harbour Square, Suite 202.

Space is limited, read about it and RSVP here:


The Sign Association of Canada (SAC - ACE) and the Society for Experiential Graphic Design (SEGD) would like to invite you to the CONSAC 2015!

Use promo code "SEGD" to get complimentary admission to the tradeshow floor on Friday, September 25 and Saturday, September 26 for free. The promo code can be used to register online here:


With over 50 people in attendance, the SEGD Toronto’s Speakers Series on Placemaking was very well received last night at Ryerson’s DMZ (Digital Media Zone). A panel of four speakers explored the topic from their varying perspectives and industry experience. Speakers included Tara O’Neil, xylem+loom; Tim Kocur, Toronto Financial District BIA; Natasha Mytnowych, Artscape Youngplace & Artscape Sandbox; and Udo Schliemann, Entro Communications. The event was sponsored by Signalex Inc. Thank you to everyone who took part!

Check out our pictures:


SEGD Toronto Speakers Series 1: Placemaking

SEGD Toronto Speaker Series 1: Placemaking

Placemaking is the creation of a communal space that embraces local community's assets, inspiration, and potential. Placemaking is a process as well as a philosophy. It is a multi-faceted approach to the planning, design and management of public spaces. 

Join us to hear relevant industry speakers discuss their areas of expertise in relation to the creation of places in varying context.
Followed by social networking, snacks and refreshments.

Event Schedule:
5:30 Registration & Networking
6:30 Opening Remarks
8:30 Closing Remarks & Networking

Event Speakers:

Tara O'Neil  |  xylem+loom
Tara O’Neil is a designer, strategist, and foresighter at xylem+loom, a retail innovation firm based in Toronto. She was formerly a VP of Retail Strategy & Design at Figure3. Prior to this role, Tara was Chief Creative Officer at Perennial Inc. With more than 20 years in the industry, Tara has worked on everything from grocery to courier services, from 100,000 sq. ft. stores to kiosks and for multi billion dollar corporations and one- man entrepreneurs. Tara provides her clients with experience, knowledge, insights and ideas as they relate the complex realities of modern retailing. She makes complicated things simple. She knows retail.
Topic: What it Takes to Win at Retail - Connecting People to Place

Tim Kocur  |  Toronto Financial District BIA
Tim Kocur is Communications Manager for the Toronto Financial District BIA, an organization that advocates on behalf of businesses in its office towers and PATH underground walkway on priority issues, improves public spaces, and promotes daily business activity online. Tim’s background has found him preparing communications for everyone from pre-schoolers to senior executives and in areas as varied as metal fabrication and art gallery management.
Topic: Building Community in the Towers and Tunnels of the Financial District  

Natasha Mytnowych  |  Artscape Youngplace & Artscape Sandbox
Natasha Mytnowych is the inaugural Managing Director of Artscape Youngplace, and is responsible for the overall management and implementation of the vision of this vibrant new cultural centre located at Queen Street West and Shaw Street. The facility is the largest cultural institution in West Queen West and Artscape’s fourth building in the neighbourhood. Artscape Youngplace serves as an anchor for arts and the community in West Queen West, one of the country’s most creative neighbourhoods. 
Topic: Creative Placemaking at Artscape Youngplace 
Udo Schliemann  |  Entro Communications
Udo has over 30 years of experience in corporate design and signage programs. A native of Germany, Udo was Studio Manager for one of Germany’s leading design firms, Stankowski + Duschek in Stuttgart. There, he developed corporate identity programs for the German Stock Exchange in Frankfurt, the development for Germany’s bid for the Winter Olympics ’92 and Leica Cameras.
In 1999, he immigrated with his family to Canada where he started at Gottschalk+Ash International. In 2011 he joined Entro Communications as Principal Creative Director. The last 4 years his work has focused on integrated wayfinding systems and branded environments for clients such as Artscape, RBC, Rotman, SickKids, Daniels Spectrum and the Weston Family Learning Centre. 
Topic: Looking Beyond the Sign Panel

Special thanks to our event sponsor: Signalex Inc.
Signalex Inc. is a leader in the development of component systems for the sign industry, with over 40 years experience as a proven manufacturer of quality, cost efficient sign products. Signalex designs, develops, extrudes and distributes, nationwide, Aluminum extruded sign box systems. With an inventory of over 200 custom extrusions, and our mainstream Signpro®, PHPlus®, Flipframe and Slim Brite extrusion systems have design and engineering specifications that have set a standard in the industry. SIGNALEX Inc.’s commitment to sign buyers and fabricators is to keep designers, engineers and architects informed of the latest developments in sign box production materials with excellent aesthetic appearance, durability, efficient fabrication and reduced maintenance costs. For more information, visit: 
Check out our Blog:


Save the date! We have secured an event on November 13 from 4-6PM. The event is free, however, space is limited to 25 and RSVP via Eventbrite is required:

We will gather at Lavazza Espression café at Harbourfront Centre at 4PM. We will tour Harbourfront Centre's studio space and learn about their resources, mentorship, exhibition, etc.

Craft & Design at Harbourfront Centre is a dynamic axis point for contemporary expression in Canada and an integral part of the country’s largest public multi-disciplinary arts complex. It is a unique post-graduate artist-in-residence programme supporting emerging talent in glass, ceramics, textiles, jewellery and design as it relates to object making. They have been in existence for 40 years and advocate collaboration between art, craft and design.

Non-Members are welcome!

What a successful evening! Thanks again to all who attended the Sign Painters documentary film screening. 


On Thursday, September 25th, 2014 at 6:30-8:30PM, SEGD Toronto opens its doors for an intimate, one-night only screening of Faythe Levine and Samuel Macon's beautiful 80 minutes documentary: Sign Painters. Sign Painters celebrates the hand-painted sign industry, an American tradition. This documentary explores a fascinating insight into a highly specialized underground trade, emphasizing an appreciation for a balance between art and commerce. 

Ticket Information:

Special Thanks: Acumen Visual Group. For more information about Acumen Visual Group, visit  


Hi SEGD Toronto members and friends! We are planning an event for September 2014, where we can mingle and network, and also watch an 80 minute new documentary showcasing the past, present and future of the hand painted sign industry in the USA. It's an amazing film directed by Faythe Levine and Sam Macon and features legends such as Keith Knecht and Bob Dewhurst to contemporaries like Ira Coyne in Washington, Gary Martin in Austin and Colossal Media in NYC. 

Movie trailer: To be able to coordinate with the digital distributor for the event, we would like to see how many people are interested in attending. Please email us at: [email protected] to let us know if you are interested, so that we can plan for the venue accordingly. This will be a paid presentation, we will try to set up the ticketing through Eventbrite. The cost of a ticket is estimated to be in the $5-10 range/person (maybe less, depending on the number of interested attendees). Non-members & past-members are welcome.   

A system built around acute care, where patients passively receive treatments, is slowly adapting and realizing the importance of the user experience. This means going beyond the “expert perspective” and into the trenches of real world contexts. Without engaging real people in a design process, without learning about them and their everyday lives, it is unlikely the process, service or product created will be successful.

Join us to discuss varying perspectives on how and why the patient perspective can be useful to healthcare solutions. Hear relevant industry speakers discuss their areas of expertise within the design and health care realms — each speaker will have about 5 minutes to present 5 ideas using just 5 images.

Then, mix & mingle over snacks and refreshments.

Event Speakers: 

Jennifer Johannesen

Author of No Ordinary Boy and Principal at Low to the Ground Consulting

Jennifer Johannesen is an author, blogger and speaker about healthcare ethics,particularly as it relates to substitute decision-making. Jennifer is currently pursuing an MSc in Bioethics.

Katie W. Robinette

Katie W. Robinette joined Healthy Minds Canada in January of 2013 after a long career in government relations (both for-profit and non-profit) and leadership roles in campaigns and elections in Canada and the US.

Topic: Doctors are from Mars – Patients are from Venus

Laura Mitchell

RN, BA, BScN, MN, CON(C), Clinical Nurse Specialist, Adolescent and Young Adult (AYA) Program

Laura is a Clinical Nurse Specialist in the Adolescent and Young Adult (AYA) Program at Princess Margaret Cancer Centre and an Adjunct Lecturer with the Lawrence S. Bloomberg Faculty of Nursing, University of Toronto. Laura received her BScN and MN degrees from the University of Toronto and has a BA degree from McGill University.

Topic: A New Program for Adolescents and Young Adults with Cancer

Francie Kendal

Team Lead for the Apotex Family Mentor Program

As co-chair of the Family Advisory Council for the Apotex Jewish Home for the Aged at Baycrest, Francie Kendal participated in a multi-disciplinary review of the admissions process. To address gaps in service identified during the review, the Apotex Family Mentor Program was created in 2012. She is currently Team Lead for the Mentor Program which offers one-to-one peer support for family members of new residents to the home.

Topic: Family Member Collaboration During Admission

Cynthia Damar-Schnobb

Associate & Design Director at Entro

Cynthia is an Associate at Entro and currently serves as a Chapter Chair at the Society for Experiential Graphic Design. With a background in industrial design, experiential graphic design, and user-experience design, Cynthia has contributed her expertise to the development of a number of local and international wayfinding and signage programs, including the most recent world-class medical facility in Qatar.

Topic: Hospital Wayfinding: Design for Clarity

Frank Wang

Project Lead, Dept of Diagnostics Imaging, SickKids

Frank leads skunkworks projects for the Dept of Diagnostic Imaging at SickKids. As a firm believer in using soft-power, he creates better patient experiences to promote compliance in children at the hospital.

Topic: Play-based Training for Young Patients


Wednesday, May 7th - Design industry consultation for professionals designers such as graphic designers, industrial designers, architects, and landscape architects

City of Toronto Wayfinding Strategy Consultation on May 7 from 5:00 PM to 7:00 PM at Metro Hall, 55 John Street in downtown Toronto. Toronto's Wayfinding Strategy ( is in phase 2, pilot implementation in the financial district before the 2015 Pan/ParapanAm Games. From May 5-9, model wayfinding signs and maps will be on display in the Metro Hall Rotunda (on the main floor). The project team is keen to receive feedback from the design community and invite designers to attend this event to comment on the design development. Attendees are invited to meet in the Rotunda at 5:00 PM, and then head to Room 304 for a brief presentation by Fiona Chapman, Manager - Pedestrian Projects for the City of Toronto, and Phil Berzcuk, Director of Design at Steer Davies Gleave, and then an opportunity to offer feedback.


On Thursday January 23, the Toronto Chapter visited the CUMTR11 exhibit. SEGD members and friends met to network at Toronto's biggest alternative design event. 

About Come Up to My Room event (CUMTR11): 60 artists and designers are give full reign over Toronto's iconic heritage hotel, the Gladstone Hotel, creating 25 provocative installations. Staying true to its distinguishing off-the-cuff curatorial process rooted in urgency, risk, discovery and trust. CUTMR 11 encourages exhibitors to bend their discliplinary boundaries. Above all, CUTMR 11 celebrates the surprise of what's revealed in the final moments - the 11th hour - of the creative process.  



SEGD Toronto Stairmasters Event Dec13


Stairmasters Exhibit and Networking  


A visit to the Stairmasters exhibit, followed by an opportunity to connect and network with SEGD Toronto members afterwards at a nearby pub. Discussions around the upcoming events for 2014.  


Artscape Youngplace (Meet at the Youngplace Coffee Pub at 3:30).180 Shaw Street., Toronto, ON M6J 2W5 



About the exhibit:

Announcing a new era of creative intervention at 180 Shaw Street, the North, South and West stairwells at Artscape Youngplace have been transformed into site-specific installations. Often-overlooked architectural zones, the liminal, in-between and connective qualities of these spaces are expanded upon by artists with wide-ranging practices spanning animation, design, sculpture, book and film making. Using vinyl as their medium, these “stairmasters” playfully explore the material’s associations with signage, temporality and mutability, inviting viewers on an experiential ascent or descent as they explore Artscape Youngplace in its inaugural season. Photo: Debbie Adams, SEGD