San Francisco Chapter Header

Chapter Chairs

Ellen Bean Spurlock, Valerio Dewalt Train Associates
Ellen Bean Spurlock
Sarah Szekeresh
Sarah Szekeresh
Explore SEGD content about your city

SEGD Global Design Awards: San Francisco

San Francisco Museum of Modern Art Opening Exhibition Graphics
de Young Museum, Fine Arts Museum of San Francisco, Debra Nichols Design
de Young Museum
Bloomberg San Francisco Tech Hub
Bloomberg San Francisco Tech Hub
San Francisco International Terminal, San Francisco International Airport, Mayer/Reed
San Francisco International Terminal
McSquared Restaurant + Zero°, Propp + Guerin
McSquared Restaurant + Zero°
Metrius Trade Show Booth, ReVerb
Metrius Trade Show Booth

San Francisco Blog

The SEGD SF Chapter welcomes you to join us for a shop tour of New Bohemia Signs, San Francisco’s longest running sign shop dealing exclusively in hand-painted signage. If you’ve spent time around SF, you’ve certainly seen incredible work created by Damon Styer and the team at New Bohemia.

Damon will lead us through the shop, sharing history of American sign painting and his perspective on this art form. With diverse work ranging from hand-painted signs, board and windows, to original art works, to architectural gold leaf and gold leaf on glass, New Bohemia’s work will leave you inspired and thinking differently about how we communicate.

Following the tour, participants have the option to join for a recap at Bloodhound. This tour is open only to SEGD members and friends of SEGD. Space is extremely limited, register now!

Thank you to New Bohemia Signs for generously hosting this tour!

Register Here!

We had a great time kicking off the New Year at Adobe's newly renovated cafe space within the Historic Baker and Hamilton Building. Thanks to all who came out to celebrate, network and make some 2017 resolutions. One more special thank you to our event sponsor, Identity Group!

Check out our Flickr page for more party pics!


Thank you to everyone who attended our last event of 2016, An Evening With Mike Rawlinson. We had an incredibly enthusiastic response, and sold out within a week of announcing the event. It was a great way to wrap the year.

The evening was filled with an inspiring conversation. Mike shared City ID’s in-depth approach to research, management, and design for complex civic wayfinding programs. With case studies ranging from Moscow to New York City, he explained his strategies for mapping, orienting, and changing behavior across platforms. The evening closed with a lively Q&A.


We would again like to thank all who contributed to this event. To our host and sponsors, Gensler and Priority Architectural Graphics, we are grateful for your support and generous contributions. We would also like to thank JJ Beard for his help in organizing this event, and to the IT and support team at Gensler for getting us running. Finally, we would like to thank Mike Rawlinson for such a thoughtful and engaging conversation.


We hope to see you all at our holiday party and at more events through 2017.

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You're invited to kick off 2017 with the SEGD SF chapter and toast to another great year! This year Adobe is hosting us in their newly renovated cafe space within the historic Baker and Hamilton building. We look forward to networking, celebrating and sharing ideas that will push our industry and our chapter into the new year.

Special thank you to our event sponsor, Identity Group!

Ticket sales will go to a donation from our chapter to a local SF non-profit.
Member Tickets - $10 until January 3rd
All Tickets - $15 after January 3rd


Space is limited to 50 tickets, so get them before they sell out.

Additional details below: 
January 12th, 5:30-8:30pm
Hosted at Adobe 
601 Townsend St. San Francisco 

Food and Drinks are provided

Hosted at the offices of Gensler San Francisco

SEGD SF is pleased to welcome Mike Rawlinson,a co-founder of City ID,and designer-planner with over 20 years of working with pedestrian-oriented urban spaces. Based in Bristol, U.K. and New York, City ID is known world-wide for their approach to improving the identity, legibility, integration and user-experience in cities and transit systems. A speaker at SEGD’s 2016 Xlab,Mike will discuss his approach to revisioning space through technology, strategy, and purpose, with examples that include car-free access to the 2012 Olympic games and an impressive Smart City mapping project of New York City. Join us for this incredible opportunity to hear and learn from a thought leader in the field of Urbanism.

Thank you to our generous host and sponsors, Genslerand Priority Architectural Graphics.
RSVP requested. Food and beverages will be served.

Register Here

Thank you to all who attended Explore SFMOMA! We had a wonderful evening discussing the opportunities and challenges unique to a new museum architecture, wayfinding approach, and brand. Our tour leaders, Jennifer Sonderby, Lonny Israel, Jon McNeal, and Dan Maxfield, lead us through the the team's approach to unifying the old and new buildings and partnerships that enabled a successful new launch. A tour highlight included the museum model room, where new exhibits that change artwork, signage, and even wall configurations are studied! SEGD SF would like to extend our gratitude to our tour leaders for sharing their time and expertise, to Jennifer and Lonny for their instrumental role in planning this event, and to SFMOMA for their gracious donation of tickets to our organization.

We know many of you hoped to attend, but were unable due to the immense popularity of this event. Stay tuned; we hope to plan more events like this in the future!

Explore SFMOMA


Explore SFMOMA

SEGD SF Chapter welcomes you for an evening exploration of the San Francisco Museum of Modern Art (SFMOMA) to learn about the ideas and strategies that informed the approach to the design of the architectural signage and exhibition graphics throughout the new museum.

We'll hear from Design Director, Jennifer Sonderby, who leads the SFMOMA Design Studio and served as project lead; Lonny Israel and Dan Maxfield from SOM, who served as the design consultants on the architectural signage; and Jon McNeal, architect, Snøhetta.

Attendees are welcome to explore the museum following the tour. All tickets have been generously provided by SFMOMA.The proceeds from ticket sales for this event benefits the SEGD SF student offerings and future program. Thank you to SFMOMA, SOM, and Snøhetta for their generous donation of time in leading this tour.

This tour is open only to SEGD members and friends of SEGD. Space is very limited, register now! Please meet by the Howard Street Roman Stairs.

Register Here

Hosted by Kate Keating Associates,
1045 Sansome St. #202, San Francisco

SEGD SF is pleased to welcome Steve Bayer, Special Projects Director of Daktronics as a part of our 2016 Learning Series. Steve will provide an introduction to the newest product in the Daktronics family line, a high resolution 1.9mm indoor LED display. Popular among European and Asian markets, this display is perfect for indoor use at close viewing range, such as donor walls and lobby installations. Join us for this unique opportunity to learn more about some of the newest display technology to reach the United States.

We would like to thank Daktronics for sponsoring and Kate Keating Associates for graciously hosting this event. Light refreshments will be served.

Members: Free
Non-Members: $5

Register Here

Summer Social

Hosted by SEGD SF, Gensler Oakland, Martinelli Environmental Graphics, and Moz Designs


Join SEGD SF for our social event of the summer! This is an opportunity to see old friends and meet other local professionals in the field. It’s also a chance to provide feedback on our past few years and share your ideas for our 2016-2017 agenda. We hope to see you all there!

This event is open to members, students, and SEGD active participants. Food and drinks will be provided. We are grateful for the support of our hosts and sponsors, Gensler, Martinelli Environmental Graphics, and Moz Designs.

Gensler Oakland is located at 2101 Webster St #2000, Oakland, a 5 minute walk from the 19th Street BART station. For you SFer’s, that’s a just a quick 15 minute commute from the city!

Thursday, August 4th | 6:00 - 8:30pm



SEGD SF Event Survey

What does SEGD SF mean to you? Is there content you are craving, events you’ve loved, or places you want to visit? This is your chance to share feedback and help craft the next year of events! Open now through August 5th.

Click here to fill out our brief, six question survey.

We’ll discuss some of your feedback at our summer social. We can’t wait to hear your thoughts, and continue to work to make SEGD SF meaningful to you, our members.


For questions, directions, comments, and more, please contact us at [email protected].


On June 6th, SEGD SF hosted 7x7: Perspectives, Placemaking, and Process, a fast-paced conversation with seven diverse speakers. Through the course of the evening, we considered placemaking through the lenses of workplace, urban planning, art, culture and community impacts, food and technology. We were asked to consider the “why” and “how” of creating authentic experiences for individuals and communities in space.

We’d like to extend a huge thank you to everyone who made this incredible event happen: to Joanne Rarangol and Kay Illenden and the entire Steelcase and Designtex families for their support of SEGD SF, and for hosting us in their beautiful space; to Kim Alter and her entire wonder team for an amazing menu and service, to Taylor Loutsis and Crystal Adams for their photography; our volunteers Nick Ross and Casey Bills; to SF Design Week; to our fabulous members and attendees, and to all of our speakers, who graciously donated their time and for sharing so much with us--- David Mayman, Jane Kim, Kim Alter, Natalie Engels, Kiley Arroyo, Jon Stich, and Geeti Silwal.

For additional photos, please visit our flickr page. Photo credits to Taylor Loutsis and Crystal Adams.

David Mayman, Method, Senior Interaction DesignerDavid Mayman is a multidisciplinary interaction designer driven by his passion for pushing possibilities and his curiosity of the unknown. He is interested in bridging the gap between technology and space through rich user-focused experiences.
Geeti Silwal, Perkins + Will, Associate Principal, Urban Design
Geeti Silwal is an Associate Principal at Perkins+Will, San Francisco. She leads the western region Cities+Sites discipline of the firm with a strong belief in the role of urban designers/planners as advocates of healthy cities and as diplomats facilitating dialogue across various agencies and stakeholders to inspire integrated, multi-purpose solutions of innovation and beauty. Over her fifteen-year career as an urban designer/planner, she has worked with numerous urban communities to develop a vision that at its core emphasizes placemaking and regenerative urban environments that promote healthy living.
Jane Kim, InkDwell, Science Illustrator, Artist
Ink Dwell is dedicated and passionate about the power of visuals and through thoughtful interaction of place, time and space, we can continue to inspire people to have a deeper connection with their surroundings.
Jon Stich, Illustrator & Painter
Jon has been creating pictures since the young age of nine, when his father took him to a Red Lobster and he scrawled all over the menu. Since then, he has turned drawing and painting into a career. Through Jon's decade long tenure as an illustrator, he has taken up teaching art courses at California College of the Arts, and the University of California at Berkeley. Some of his clients include Bloomberg Businessweek, Chronicle Books, Pandora Radio, Mother Jones, MTV, Smithsonian Magazine, The San Francisco Chronicle, Buzzfeed, Adult Swim, Charles Schwab, Variety, and The San Francisco Chronicle. Photo by George Baker.
Kiley Arroyo, Executive Director, Cultural Strategies Council
Transforming the cultural infrastructure through interdisciplinary research, strategy, and creative collaborations.
Kim Alter, Nightbird Restaurant, Chef & Owner
Kim Alter moved to the Bay Area in the late 90's and started cooking at the top restaurants, including Aqua, Manresa and Acquerello. For the past few years she has been running Daniel Patterson's restaurants. In early summer 2016, Nightbird, her first owned and operated restaurant, will open with a tasting menu format that changes daily.  
Natalie Engels, Gensler, Design Director and Senior Associate, Interior Design, IIDA Past President Nor. Cal.
Natalie is Gensler’s Technology Practice Area leader for the Northwest Region where she uses her deep knowledge of the Tech Sector to design Authentic workspaces for clients, bringing their culture to life and enriching the human experience from the moment they enter work to the time they leave.



Hello, Weekend!
To kick off your stay in Seattle like a local, you'll need three things: Coffee, Booze, and Good Vibes (maybe some flannel if you're your feeling fancy).

Come as you are (Nirvana pun intended) and hang out with your new found friends and old. No Seattle freeze here, folks. Keep it moving!

Light appetizers served and hosted bar until 8:00P

Palace Ballroom
2100 5th Ave., 
Seattle, WA 98121


THANK YOU to our event sponsors CREO Industrial Arts and Image Mill!


7x7 : Placemaking, Perspectives, and Process.

7x7: Seven speakers, seven minutes, only in SF.

Join the SEGD SF Chapter for an engaging evening as we explore placemaking, and how place and being inform process, authenticity, and experience.

We’ll consider what makes place successful through a broad range of lenses, including urban planning, community engagement, culinary, technology, art, and workplace.

Seven leading San Francisco-based creatives will share their perspectives for seven minutes each, showing how their diverse backgrounds inspire unique perspectives and processes through their work.

Of course, no San Francisco event would be complete without food and drinks!
Chef Kim Alter, of the much anticipated Nightbird Restaurant in Hayes Valley, will lead us through a hors d'oeuvre tasting menu, as she pairs senses with experience and place. Beer and wine will also be provided through the evening.


Featured Presenters:

- David Mayman, Method, Senior Interaction Designer

- Geeti Silwal, Perkins + Will, Associate Principal, Urban Design

- Jane Kim, InkDwell, Science Illustrator, Artist

- Jon Stich, Illustrator & Painter

- Kiley Arroyo - Executive Director, Cultural Strategies Council

- Kim Alter, Nightbird Restaurant, Chef & Owner

- Natalie Engels, Gensler, Design Director and Senior Associate, IIDA Past President Nor. Cal.


Monday, June 6th, 2016

475 Brannan Street, at the Steelcase HQ - 475 Brannan St # 110, San Francisco, CA 94107


Sponsored by Designtex & Steelcase



Space is limited, so please reserve your tickets early.

SEGD Members and Students (with verification): $5

Non-Members: $15

Parking is available in the garage of the building.
Cars will need to be moved before parking attendant leaves at 8:30.



On April 8th, SEGD SF hosted a tour of San Francisco Airport, Terminals 2 and 3, with discussion around the architecture and signage, wayfinding, and art programs implemented in these spaces. We began in the Terminal 2 ticketing lobby, and traveled post-security to discuss gates and amenities, and rounded out the tour in the new Terminal 3 bag claim. We had a great group in attendance—thanks to all for your participation!

This tour would not have been possible without the help of our leaders and co-planners. A huge thanks to Vicki Sundstrom, Tim Huey, Melissa Mizell, J.J. Beard, and Tom Horton for your time and sharing your expertise. We’d like to extend a special thank you to Joe Walsh of SFO for gracious escorting us for the tour. Thanks to Taylor Loutsis for photography; for more, visit Flickr

We hope to see you all out for Design Week—stay tuned for more details on the event!

Join SEGD SF on a tour of SFO’s Terminals 2 and 3 for a discussion on designing an airport signage program and considering what it takes to make an airport work. Completed in 2011, Terminal 2 was designed as a representative of the Bay Area’s culture and aesthetic and is the United States’ first LEED Gold-certified terminal. We’ll discuss SFO's hospitality-driven approach, sustainability goals, and the integration of architecture, art, identity, and wayfinding as we walk Terminal 2 and parts of the newly completed Terminal 3, completed in 2014.


Presented By:
Vicki Sundstrom, Ross and Baruzzini
Tom Horton, Gensler
Tim Huey, Sky Design
Melissa Mizell, Gensler


Space is limited, so please reserve your tickets early. We ask that all attendees arrive promptly at 12:30pm, as the tour will move post-security and late arrivals will be unable to join.


SEGD Members and Students: FREE

Non-Members: $15


Eventbrite - SEGD SF Holiday Party



Collaborative Platforms

Collaborative Platforms
Integrating Digital & Physical Environments

From the interactive to the immersive, integration of digital and physical design has never been closer. Join SEGD SF as we discuss the limitless intersection of technology, space, and collaboration that can shape and transform a user’s experience. Presented by:

Paul Anderson, VP of Design and Development at SenovvA

Noah Venekasen, Principal of Muse & Co

Mike Millar, Applications Engineer at Planar

We welcome all experiential graphic designers, UI/UX designers, architects, interior designers, contractors, AV geeks and anyone interested in digital experiences to this event, held at the inspiring new WeWork Civic Center location.

Cost: FREE
Refreshments and beverages will be provided.

Register early. Space is limited.

Eventbrite - SEGD SF Holiday Party

The SEGD SF Chapter Chairs want to give a sincere thanks for all our our sponsors, volunteers, members and supporters for a great year of events in 2015. We learned about neon, detailing, graphic films, braille and smart spaces from a variety of incredible presenters. Through SF Design Week, we were able to outreach to design professionals outside of SEGD. We also hosted a student tour of some of the best EGD studios in the nation, all located in downtown San Francisco. Thank you!

On this note, we would like to extend a huge thank you to Danielle Lindsay and Tim Huey for the incredible work they have done these past two years. Through their dedication and leadership, SEGD SF has become a vibrant and active chapter. 2016 is shaping up to be another great year. We are excited to officially introduce ourselves as your new chapter chairs, and are eager to keep the momentum going. Our growing list of events includes some very special tours, lectures, SF Design Week events, student events, and a range of continued learning events. Be on the lookout for more details and join us to make 2016 our best year yet!

Ellen Bean Spurlock & Sarah Szekeresh

An Evening With Despina Macris, Managing Co-Director at DotDash

SEGD SF is pleased to welcome Despina Macris, co-founder/managing co-director of the leading design studio DotDash.Based in Brisbane, Australia, DotDash is an interdisciplinary design practice focused on wayfinding strategy. Founded over 25 years ago, DotDash has executed 4000+ projects and has won numerous awards for their work. Despina will discuss what she sees as trends in Australian design, her studio’s approach to the design process, and her experiences as a woman in the design field. Join us for this unique opportunity to meet one of the pioneers of EGD and welcome her on her first visit to San Francisco.

Hosted at the offices of SOM, One Front Street, Suite 2400, San Francisco


SEGD Members and Students: FREE

Non-Members: $10

Register early. Space is limited.

Eventbrite - SEGD SF Holiday Party



Now that the euphoria of the Gingerbread Competition has worn off, we’d like to thank everyone who made it out to the 2015 SEGD SF Holiday Party. We had a great group together who traveled near and far to celebrate our awesome Bay Area community!

Thank you to Shannon Hackley and her team at Shannon Leigh for hosting the evening. Kacey Bills did a remarkable job of organizing the venue, food and drinks for the night.
A special thank you to Identity Group for sponsoring the festivities. The amazing food and drinks were courtesy of their generous contribution.
And finally, a big thanks to SloanLED for sponsoring the Gingerbread Competition. This group activity added the “experiential” element that made the night fun.

For those of you who missed it, the Gingerbread Competition was a nail biter but was ultimately clinched by the team from Thomas Swan. Their icing and sugar bead fabrication skills won top prize! Congratulations!!!

Before we forget, we’d like to recap what a great year 2015 has been. The SF Chapter hosted 7 events:
1. Learning Session with 3MTM with Tina Dominguez
2. Wayfinding Workshop Happy Hour and Neon Walking Tour with authors Al Barna and Randall Homan (Sponsored by SOM)
3. Physical + Digital: The Emergence of Smart Spaces courtesy of Stimulant and Electrosonic
4. San Francisco Neon at Herman Miller (SF Design Week)
5. Detailing Digital Signage with Boyd Sign Systems and Gensler
6. Student Studio Tours with UC Davis Department of Design (Kate Keating Associates, Gensler, Media Objectives at VDTA, Rapt Studio, SOM and Volume Inc.)
7. Holiday Party w/Shannon Leigh, Identity Group and SloanLED
The local chapter is wholly volunteer run and is supported by the generous donations of EGD related firms and individuals like you who attend these events. Let’s maintain the momentum and keep spreading the word about the great work that we all do!
Feel free to drop us a line if you have any suggestions about future topics, projects or events you think would be valuable to the group.
Happy Holidays Everyone!
Danielle, Ellen, Tim

Calling all East Bay SEGD Members, Friends and Supporters! Please join SEGD SF as we celebrate the end of another great year! We realize that most of our events are held downtown San Francisco, which is why we are mixing things up and hosting our year end party in your neck of the woods.

The event will start with cocktails and a reception at the studio of Shannon Leigh, followed by food and entertainment at Drake's Brewing Company.

Register early. Space is limited.

Eventbrite - SEGD SF Holiday Party

Thanks to everyone who has come out to our events this past year to support SEGD. Hope to see you at the party. Cheers!

On October 23, students from UC Davis will be visiting San Francisco for a full day of studio tours, graciously hosted by local SEGD Members.

The students, most of whom will be graduating in 2016, are currently focused on wayfinding, signage and graphics, and their final project is an in-depth assignment to design a wayfinding and sign system for the Davis Bike Loop with the City of Davis.

The walking route will cover firms located in the Financial District and South of Market Area and will include Kate Keating Associates, Gensler, Media Objectives at VDTA, Rapt Studio, Skidmore, Owings & Merrill, and Volume Inc.

Firms will discuss their design process and how it has been applied to recent projects. Lunch will be hosted by SEGD SF.

A sincere thank you to Professor Tim McNeil at UC Davis for helping us organize the event and the participating firms for opening their doors to the next generation of designers. We hope it is the first of many student-focused initiatives!

If your class would like to organize a studio tour or if your studio would like to participate in future tours, feel free to contact us:
[email protected]


On Sept 17 SEGDSF hosted a happy hour learning session with Boyd Sign Systems focused on detailing digital signs. We were pleased to see some new faces among the crowd and some that we have not seen for awhile. Thanks to everyone who attended - especially those who braved Dreamforce traffic and came all the way from Lafayette and Sonoma.

We hope the workshop was helpful and we look forward to seeing you again on December 3 for the holiday party, hosted this year at the studios of Shannon Leigh Associates.

Thank you to Sarah Szekeresh for coordinating the food and beverages and the team at Gensler for opening their studios and hosting the event.

And finally a great big thanks to Paul Lafstoka and Mike Dye of Boyd Sign Systems for supporting the local chapter and for taking time to share their expertise with us.


Join SEGD SF and Paul Lastofka of Boyd Sign Systems for an evening dedicated to all things digital signage. Learn current trends in the industry and improve your technical know-how with a wealth of best practices and tips from the fabrication pros.


What you will learn:

• ADA requirements of digital signage;
• Enclosures 101: some important elements to include in your drawings such as cooling, power and data requirements, screen types, hard-copy printers, players, wireless components, Power Over Ethernet (POE);
• Pros/Cons of vertical vs. horizontal screen orientation;
• Key roles you should consider to bring a project from concept through to installation;
• How to set expectations and gather the right information from your clients;
• What to ask your fabricator and what are the best ways to detail your design intent.

Food and beverages provided.

Thank you to Gensler for hosting the event and to Boyd Sign Systems for generously sponsoring the SF Chapter!

We had a full house for the SEGD SF event "Phyiscal + Digital” on May 20, 2015. Darren David and Morgan Scorpetto inspired the audience with new ways of thinking about technology in public environments. We learned that smart spaces are those that are intuitive, provide a sense of wonder and bring people together in meaningful ways. This was a great learning session and SEGD SF would like to thank the hosts of the evening, Stimulant and Electronic, for going above and beyond to share their insights and experiences. Thanks to all the members and new friends who participated!

SEGD SF is pleased to welcome Randall Homan and Al Barna, authors of San Francisco Neon: Survivors and Lost Icons for a Design Week presentation focused on the appeal and increasing appreciation of neon. Their recently published book sheds new light on the backdrop and the history of the city’s neon signs, the luminous beacons that help tell the story of the town’s neighborhoods, its nightlife and its fun-loving nature.

This event will be held at the Herman Miller showroom, which has an amazing view of the neon Palace Hotel roof sign. Thank you to Herman Miller for generously opening their space for SF Design Week.

This event is sure to sell out, so register early.


The intersection of physical space and virtual space creates some of the most profound design challenges of our time. It also creates tremendous opportunities. Join Darren David of Stimulant, and Morgan Scopetto of Electrosonic, as they discuss how merging the PHYSICAL+DIGITAL in architecture can heighten people’s engagement with social space, energize their relationships with each other and add tangible value to projects.
We will also be featuring live technology demos of large-scale interactive digital installations.
5:30 - 6:30pm Happy Hour Social Mixer
6:30 - 7:00pm Presentation: “Physical + Digital”
7:00 - 8:00pm  Q&A and Technology Demos


About Stimulant
Stimulant uses emerging technologies to transform static physical spaces into dynamic interactive environments. We craft any-scale, site-specific digital experiences that tell stories in unique ways, drive face-to-face interaction, and create lasting brand impressions.

About Electrosonic
Electrosonic is an international audio-visual company that creates tailored, state-of-the-art solutions. Electrosonic specializes in interpreting project requirements and turning audio-visual and media needs into integrated systems that engage, excite, and operate reliably in every environment.