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Join the San Diego Emerging Museum Professionals and the Society for Experiential Graphic Design as we get a behind-the-scenes tour of San Diego Museum of Man's newest exhibit: "Living with Animals". Erika Katayama, Director of Exhibits, Kate Clyde, Fabrication Manager, and Sarah Crawford, Exhibit Developer, will share insight into the exhibit design process, the players involved and how they achieved the end result. After the tour, join EMP and SEGD for libations at Panama 66.





6pm-7pm - Living with Animals tour
7pm-8pm - Drinks at Panama 66


About the Exhibit
Throughout history, we’ve formed all kinds of relationships with all kinds of animals and encounter them everywhere in our daily lives. They cuddle up with us on the couch, crawl silently through our walls, sit on our dinner plates, and more.

But whether we see an animal as a pet, a pest, or food has changed over time and across cultures, making our relationships with them dynamic and complex to say the least.

Take a journey with us and discover all the surprising, unique, and inspiring ways that we live with animals. You’ll find we’re not human without them!



To put it simply, Andy Austin is a pioneer. His industry-leading work for some of the world's biggest retail clients bridges the gap between the digital and physical worlds, connecting people to place and brand by creating more meaningful exchanges through human-centered experiences in the physical environment. Join us as he shares the wizardry that went behind some of his most groundbreaking brand experience work from his Los Angeles interactive design agency, The Industrious.

Today, when consumers make the decision to leave the comfort of their homes (and browsers) they do not give up their time lightly. Retailers and live spaces need to create an experience that will surprise and delight their customers. The consumer’s multi-faceted, three-dimensional experience is what will create an emotional connection between the customer and the brand, turning the customer into a brand evangelist. But, yet, most brands still simply try to coerce their customers into a one-way conversation based on loss leaders and empty promises. Andy Austin, retail and digital expert, explains why and how integrating digital with the physical will create the two-way conversation your customers deserve and expect that is relevant, entertaining, and immediate. The latest digital innovations seamlessly bridge the gap between the online and offline worlds, creating user experiences that are interactive, socially integrated, and personally tailored – and ingrained in your consumer’s everyday activities. Digital does not replace the physical – in fact, it enhances and amplifies the influence of a live space while immersing the customer in an experience that is unique and consumer-focused. This marriage between the physical and digital will drive brand awareness, initiate a deep emotional connection, and increase sales.

6:00pm - Arrive & Networking
6:30pm - Presentation
7:30pm - Networking
8:00pm - End

Light refreshments will be served.

Parking available at One America Plaza, 600 W. Broadway (ABM parking garage)
$5 flat rate when you enter after 5:00 pm and exit before Midnight.
*Garage main entrance closes at 7:00 PM. After 7:00 PM, enter through the lobby on W. Broadway to parking garage elevators.

Co-hosted by San Diego State University's School of Art+Design and the Society for Experiential Graphic Design (SEGD) at the SDSU Downtown Gallery.



In partnership with AIA San Diego's Archtoberfest, a collaboratively-operated initiative aimed at establishing an annual, month-long program of publicly-accessible events and activities pertaining to architecture, design, planning and sustainability.



Thank you to our refreshment sponsor!


Hello, Weekend!
To kick off your stay in Seattle like a local, you'll need three things: Coffee, Booze, and Good Vibes (maybe some flannel if you're your feeling fancy).

Come as you are (Nirvana pun intended) and hang out with your new found friends and old. No Seattle freeze here, folks. Keep it moving!

Light appetizers served and hosted bar until 8:00P

Palace Ballroom
2100 5th Ave., 
Seattle, WA 98121


THANK YOU to our event sponsors CREO Industrial Arts and Image Mill!


Eventbrite - Flavia Sparacino, The Technology Master Plan

Why Experiential Design Always Needs a Technology Master Plan

Software builds the nervous system of a space. It’s what turns programmed behaviors into physical action. If a technology master plan is missing from the original concept and design stages of a project, the final experience will lack integration. Flavia Sparacino PhD, CEO of creative technology agency Sensing Places, will run through the concepts and designs of her 10,000 ft² Vodafone Customer Experience Center project. Her team provided the experience design, architectural design, and custom-tailored software development and integration that enabled an experiential customer journey.

Flavia Sparacino is a creative inventor, technologist, and entrepreneur. She holds a PhD in Media Arts and Sciences from MIT and was granted 13 technology licenses for her inventions while part of the MIT Media Lab. Her specialities include ambient and body sensors, statistical mathematical models, interactive multimedia, and 3D graphics. As CEO of Sensing Places, a creative technology agency, Flavia and her team build interactive design and technology solutions for brands, retail spaces, and museums. She is also the founder of two SaaS product companies - Presentize and Beam.

This is a co-event with our good friends at SDXD.  
Eventbrite - Flavia Sparacino, The Technology Master Plan
Studio V (Five)
at the NewSchool of Architecture & Design
770 Park Blvd.
San Diego, CA 92101

6:00–6:30pm: Arrival, networking
6:30–7:15pm: Presentation
7:15–9:00pm: Q&A, networking

Venue hosted by
Domus Academy School of Design at NewSchool of Architecture & Design

Refreshments sponsored by
The Creative Group

What happens when experiential graphic designers take on the challenge of designing a school? The SEGD San Diego chapter learned first hand from San Diego designers MaeLin and Amy Levine. MaeLin and Amy (of San Diego Design firm Visual Asylum) masterminded the design behind the Urban Discovery Academy, a K-8 charter school in San Diego's burgeoning East Village neighborhood.  

The school's innovative look and feel is consistent throughout the building--from the dazzling exterior all the way down to the signage for the faculty restroom.  Not to mention the curriculum, which encourages its students to learn through discovery and engagement with the community. No real surprise that the school's waiting list is over 200 long! 

If you weren't able to make it to the event, you can catch Amy and Maelin at AIGA's Y-conference this year at the University of San Diego in April. Also, special thanks to 858 Graphics the SEGD SD chapter's slick new banner!

Eventbrite - Urban Discovery Academy Tour & Talk

Friday, February 12 at 5:30pm

There is a new kid on the block in downtown San Diego's growing East Village—the Urban Discovery Academy is a vibrant and innovative new charter school, encouraging its students to learn through discovery and engagement with the community.

Championed and designed by MaeLin Levine and SEGD member Amy Levine of Visual Asylum, the school incorporates a vibrant color palette and energetic environmental graphics and signage. Join us as we take a tour of the facility and follow along as MaeLin and Amy share with us their process in making this dream school come true.

Friday, February 12 at 5:30pm

Urban Discovery Academy
840 14th Street
San Diego, CA 92101

Refreshments provided. Street parking available.

5:30–6pm Arrive, mingle
6pm–7pm Tour & Talk
7pm–8pm Questions, mingle

Eventbrite - Urban Discovery Academy Tour & Talk

MaeLin Levine
Partner / Creative Director

MaeLin Levine is the Partner and Creative Director of Visual Asylum. Her work has been nationally recognized by multiple organizations. She was also awarded the prestigious AIGA Fellow Award in 2008. Originally from Leadville, Colorado, Levine holds a BFA in Graphic Communications Design from the University of Denver and participated in the AIGA professional program at Harvard Business School.

MaeLin served on the board of the San Diego Chapter of AIGA – the professional association of Graphic Artists – for sixteen years and was president for four years. More recently MaeLin has turned her attention toward a new passion project as President of the Board of Trustees of the Urban Discovery Academy (UDA) – a highly successful K-8 charter school. MaeLin is also a design instructor at San Diego City College, where she has served as an adjunct faculty member for nearly twenty years.

Amy Levine
Partner / Design Director

Amy Levine a Partner and Design Director of Visual Asylum. With a Bachelor’s Degree of Fine Arts from Kansas City Art Institute in Missouri, Amy is a Colorado transplant who now considers San Diego her home.

Amy has served on the board of directors for the San Diego Chapter of AIGA –for over 15 years. She is a past president of the organization and during her tenure was appointed chair of the AIGA Y Conference in 2013 and 2014. Amy also teaches Advanced Typography at San Diego City College. Amy’s passion and natural talent for the design of the built environment are pivotal attributes for the studio, from themed restaurant design to museum exhibition graphics. Amy has a refined sense of the art of fine typographic design as well as exposure to fiber arts and product design that influence the work of the studio.

This week, Planar Systems gave SEGD's San Diego Chapter a sneak peak at their latest and greatest display technology. Wow. For starters, the content that displays on the new LED monitors is almost as crisp as HD video. Not to mention the fact that the monitors themselves are gorgeous--which was something of a paradox in the age of tube and even flat screen displays. Planar has practically done away with unsightly bezels and with the transparent OLED monitor (the undisputed star of the show) they've practically done away with monitors as we know them.  Picture a completely transparent display-a la Minority Report- that plays video content digital images and that can overlay text as well. This technology is no longer sci-fi fantasy. It has finally arrived and it's pretty darn cool. 

Special thanks to Planar Systems and One Touch Living in San Diego for hosting the event. Good times were had by all, especially the lucky attendee who won the raffle and went home with a brand new 28" 4K LCD monitor. Congratulations!

Eventbrite - Mixing in New Display Tech by Planar Systems

If you've seen the movie Minority Report, you know the future is transparent touchscreen displays and ubiquitous information. The former may have seemed a bit far-fetched, but not any more. Planar Systems has just introduced transparent OLED displays, and they are giving us the opportunity to come try it for ourselves!

Come see all of Planar's newest and hottest integrated display technology in one place, while mixing and networking with San Diego's brightest design professionals. Planar's Gabe Carruana will guide us through each display and highlight its greatest features; from architectural signage to interactive and UX design possibilities.

Planar products on display:

  • Planar LookThru OLED Transparent Display
  • Planar DirectLight LED Video Wall System
  • Clarity Matrix LCD Video Wall System with G2 Architecture
  • Planar Mosaic™ Architectural Video Wall
  • Planar UltraRes Series
  • Planar Simplicity Series LCD Displays


Refreshments and light eats will be provided by Planar Systems.

One Touch Living
15932 Bernardo Center Drive
San Diego, CA 92127

6–6:30pm Arrival and Networking
6:30–8:00pm Presentation and Demos by Gabe Carruana
8–9pm Networking

Eventbrite - Mixing in New Display Tech by Planar Systems

In addition to Wednesday night's event, Planar will be hosting an Open House and Certified Training Course on Thursday, 12/10 at same location.

Open House:
Thursday, December 10
10:00 AM - 3:00 PM

Certified Training Course:
AIA Designing Media Walls*
Thursday, December 10
11:00 AM- 12:00 PM

*Seating at Training session is limited. Advanced registration is required. Lunch will be provided .

RSVP for Training by Friday, December 4 to:
Danielle Cole
[email protected]


Eventbrite - Interaction Design at Architectural Scale with Michael Fox


Interaction Design + Architecture: what better topic for another event cohosted with our friends at SDXD?  

Michael Fox, cofounder and principal of FoxLin Architecture, will talk about his work in designing interactive experiences at architectural scale. FoxLin is a San Clemente-based architecture firm that bridges the worlds of art and design. The office has completed numerous site-specific large-scale art projects centered on issues of social interaction. All of the projects have a social agenda, working to actively engage people over time.

Light food and beverages courtesy of Vitamin T.

Mitchell International
6220 Greenwich Drive, San Diego, CA 

6:00-6:30 pm Networking and socializing
6:30-6:45 pm Announcements and introduction
6:45-7:45 pm Presentation
7:45-8:00 pm Q&A
8:00-9:00 pm Networking and socializing

About Michael Fox
Michael Fox is the author of the book Interactive Architecture by Princeton Architectural Press and the upcoming book entitled: IA: Adaptive World. After graduation, Fox founded the Kinetic Design Group at MIT as a sponsored research group to investigate interactive architecture. His practice, teaching and research are centered on interactive architecture. He is the President of ACADIA (Association for Computer Aided Design in Architecture) and has lectured internationally on the subject matter of interactive, behavioral and kinetic architecture. Michael has won numerous awards in architectural ideas competitions and his masters’ thesis at MIT received the outstanding thesis award for his work on computation and design processes. Fox’s work has been featured in numerous international periodicals and books, and has been exhibited worldwide. His work has been funded by NASA, the Annenberg Foundation, the Graham Foundation, the Space Grant Foundation and others. Fox is an Associate Professor of Architecture at Cal Poly Pomona and has taught previously at MIT, The Hong Polytechnic University, the Art Center College of Design in Pasadena and Southern California Institute of Architecture (SCI_ARC) in Los Angeles as well as numerous international workshops. He is also very involved with his local community and serves on the Board of Directors for the Dana Point Chamber of Commerce and on the City Homeless Task Force.

Food and Beverage Sponsor

Special thanks to our generous food and beverage sponsor, Vitamin T

Venue Sponsor

Special thanks to Mitchell International for graciously opening its doors to our group. 

San Diego Experience Design (SDXD) is a vibrant local network of professionals working in UX design, UX research, interaction design, visual design, prototyping, and other disciplines all in service to designing effective, intuitive, and captivating experiences. (

The Society for Experiential Graphic Design (SEGD) is a global, multidisciplinary community of professionals creating experiences that connect people to place. We are an association of design professionals, industry experts, educators, and artists. Our work creates a sense of place, helps people find their way, communicates important information, and fuels a dialogue between users and the spaces they inhabit. (

RSVP ONLINE, space is limited. 

Wednesday, April 22 at 6pm

MJD Interactive
4667 Cass Street
San Diego, CA 92109


Refreshments provided.


Mix one part food truck, one part libation (OK, several parts for some of you), and one part local award-winning interactive agency and you have the makings of our next exciting event. Come join us at the offices of MJD Interactive to hear co-founder and CEO Jeremy Duimstra talk about how user experience is critical to their success, ranging from projects for Oakley, ProFlowers, the Grammys, Disney, Yelp, Matuse, and more.

Gone are the days when a hot new technology was the only requirement for success. In today’s marketplace the products that win are the ones where UX and design have magically made the technology disappear. Things just work. Jeremy will touch upon the UX techniques (such as user research, personas, information architecture, sketching, prototyping, and user testing) that make this possible. No MJD presentation would be complete without giving the audience a slew of cool tools to use, and this one will not disappoint. Jeremy will cover the best of breed tools to create game changing user experiences.

As if that were not enough, this event is also a special collaboration between SEGD and SDXD. Come meet and connect with some new faces working in cool areas you may not even have known existed. Special thanks to MJD for graciously opening its doors to us and generously hosting food and beverages.

About Jeremy Duimstra

Jeremy is the Co-Founder and CEO of MJD, a digital innovation agency based in San Diego. The agency crafts award winning digital experiences across web, mobile and experiential platforms that engage, inform and drive results. MJD’s unique combination of digital strategy, user experience, creative and technology innovation has enabled them to partner with some of the world’s best known brands and cutting edge start-ups in verticals that include: Entertainment, Lifestyle, Medical Device, Retail, Gaming, Action Sports, Hospitality, and Technology. MJD has created pioneering digital work for the Grammys, Oakley, Disney, Red Bull, Legendary Pictures, Vail Resorts, SDG&E, Titleist, ProFlowers, Riot Games, Qualcomm and many others. This work has led to a variety of highly acclaimed industry awards including honors from the Webby Awards, OMMA, W3 Awards, and the American Advertising Awards. An avid public speaker, as well as an Adjunct Professor at the University of California, San Diego, Professor Duimstra speaks nationally to groups to help them harness the power digital innovation to achieve real, measurable results. He focuses these discussions on a mix of best practices, case studies and the real nuts & bolts howto information that are required to take actionable items away from the event.

Join us for a hands-on evening of discovery and play. Urban planner James Rojas will lead us in a model-building workshop to explore and define how San Diego communities are identified by their landmarks, public art, and environmental graphics. All materials are provided, but you are encouraged to bring any building blocks, toys, action figures, whirligigs, or gizmos to aid in the building process.

Register online by 4/23, as space is very limited.

Cost: $10 General / $5 SEGD Members / Students FREE

Thursday, April 24 at 6pm

Bread & Salt Artist Gallery & Workspace
1955 Julian Avenue
San Diego, CA 92113

Refreshments provided.

Come join us for a guided tour through San Diego's newest landmark, the Central Library. Designed by local architects Rob Wellington Quigley, FAIA and Tucker Sadler Architects, the new library is nearly 500,000 sq.ft. of library, meeting rooms, educational space, and public art gallery. We will be led by one of the library staff throughout the building. Afterwards, we will meet at The Corner restaurant across the street for happy hour and discussion.

PLEASE RSVP by sending an email to [email protected], as we have limited space. This event is FREE.
Plan to arrive early to allow time for parking. We will meet in the main lobby. Tour starts promptly at 4pm.

San Diego Central Library
330 Park Blvd.
San Diego, CA 92101
Parking available in underground lot, 2 hours free with validation.

The Corner (for happy hour after the tour)
369 10th Ave
San Diego, CA 92101

Our first event of the year is an opportunity to reflect on 2013 and discuss what we hope to accomplish in 2014. There will be an opportunity to meet and talk with colleagues over refreshments, followed by presentations by local professionals sharing their experiences from the last year.

Presentations by:
Amy Levine
Principal/Design Director at Visual Asylum, Graphic Design Instructor at San Diego City College, and AIGA Y Conference Chair

Brian Dyches
Sr. Digital Strategist & Experience Designer at OpenEye Global

Roderick Treece
Sign Painter and Owner of Custom Glass Signs in Encinitas, CA

Event Info:
Wednesday, Jan. 29, 2014
6pm, presentations at 7pm
Refreshments and snacks provided.

Located at PreFab at The Headquarters
789 W. Harbor Dr., San Diego, CA 92101

Cost: $7 General (non-members), FREE for SEGD Members & Students
Please RSVP by registering at the link below:
Registration available at the door.