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EcoTrust Atrium + Terrace
721 NW 9th Avenue, Portland, OR

Hello, SEGDers!

The SEGD PDX Chapter is pleased to welcome the global SEGD community to Portland for this year's Business of Designevent!

Join us after a great day of Studio Tours as we invite the local and visiting members to mix-it-up with fellow design professionals and meet new collaborators at the SEGD PDX Chapter Mixer!

Catered appetizers and delicious Portland-made beer, wine and treats will be provided!

This event is free and open to SEGD Members, workshop participants and students - please RSVP through Eventbrite


2017 Sponsor



SEGD Portland is proud to introduce our 2017 Chapter Sponsor, Center Pointe Signs. We look forward to working together to make 2017 an educational and fun-filled year!

"Center Pointe Signshas been dedicated to providing top quality customer service and sign manufacturing since 1999.

As an Oregon-based company, we specialize in architectural signage, project management, consultation and installation. Our team has extensive experience in custom sign fabrication, experiential graphics, wayfinding systems and ADA compliance. We have received our positive reputation by approaching every task as top priority and by working together as a team with hard work, artistic skill and a passion to get the job done right.

Working closely with architects, experiential graphic designers and general contractors…we provide a great architectural sign source for the corporate, healthcare, education and hospitality industries.

We are passionate about our craft and take pride in the relationships we create, the signs we build, and projects we manage."

Stay Tuned!

We are planning a ‘Spotlight’ introduction to our 2017 Chapter Sponsor, Center Pointe Signs, and invite you to join us as we tour their facility and meet the team behind all of the great work.

Event info to follow soon!




Pacific Northwest College of Art, Room 314
511 NW Broadway, Portland OR
Tuesday, January 31 | 6-7:30pm

Join us for a hands-on evening of inspiration and creativity!  Kathy Fry, co-organizer of the Portland Winter Light Festival and Visual Communications Principal at Mayer/Reed, will lead us in a lantern-making workshop.

Each participant will create their own lantern. Starting from one of two basic designs, you are encouraged to make the design your own with color, pattern and LED lights. All supplies and materials are provided and no experience is required - bring any fun ideas you may have to aid in the building process!

Then on February 4 at 6pm, bring your creations and join hundreds of other lantern-makers at the first annual Art Lantern Parade on the last night of the Portland Winter Light Festival.

Please RSVP through Eventbrite as space and materials are limited.

Light refreshments and snacks provided.

Cost: $3 SEGD Members / $5 General




EcoTrust Atrium + Terrace
Wednesday, December 7 | 6-8pm

SEGD PDX invites all Portland SEGD members, friends and supporters to join us as we celebrate the holidays and the end of another great year!

This year's party will be held at Ecotrust's beautiful landmark green building in the Pearl District. We can all look forward to casually connecting with friends while gazing upon the sparkling lights of Portland. We will also be announcing leadership changes, thanking our 2016 sponsors and giving a preview of events to come in 2017.

Hors d'oeuvres, wine, beer and good cheer will be provided!  Feel free to bring a spouse, date or friend - the more the merrier!

A big thank you to everyone who has come to our events this past year to support EGD.  Hope to see you at the party - Cheers!

Please RSVP through Eventbrite.



Join us for drinks and hors d'ouvres at Amri Studio

DATE: Thursday, July 21, 2016
TIME: 5:30-7:00pm
LOCATION: 1826-B NW 18th Ave. Portland, OR 97209

SEGD Portland invites you to reconnect with your peers, meet some new friends and get inspired! If you missed this year's national conference in Seattle, this is a great opportunity to learn more about what SEGD has to offer from local members who attended last month's exciting event.

We'd like to thank SEGD Member Amri Studio for hosting us. Learn more about their stunning glass work here and be at the party for a hands-on demonstration.

Tickets are available though Eventbrite

This event is free to SEGD Members and students - please RSVP throughEventbrite


Thank you to our 2016 Chapter Sponsor Security Signs and our Education Sponsor Center Pointe Signs


Hello, Weekend!
To kick off your stay in Seattle like a local, you'll need three things: Coffee, Booze, and Good Vibes (maybe some flannel if you're your feeling fancy).

Come as you are (Nirvana pun intended) and hang out with your new found friends and old. No Seattle freeze here, folks. Keep it moving!

Light appetizers served and hosted bar until 8:00P

Palace Ballroom
2100 5th Ave., 
Seattle, WA 98121

RSVP https://segdconf_chapterbash.eventbrite.com

THANK YOU to our event sponsors CREO Industrial Arts and Image Mill!


Principal artisan of the Andrusko Group, Pete Andrusko, has been working with Northwest Artist Scott Murase to develop a unique, iconic sculptural element constructed of locally sourced stone and wood for the reconstruction of the historic Seward Park Torii Gate in Seattle, WA.

2016Apr08 Proposed Seward Park Tori Maquette.jpg

On April 9th, 2016 a 1 in = 1 ft scale maquette was presented to the Friends of Seward Park to show in true, realistic, physical form how the natural basalt columns used in the proposed sculptural element are to be constructed and integrated with the cedar upper cap and nuki elements. A unique feature of the stone column design incorporated into the Torii is that the natural columns are to be milled to the correct diameter and tapered form, but will incorporate portions of the natural basalt crust & polygonal form as an integral part of the finished aesthetic.

The stones used in the construction of the maquette are actual, micro-columnar basalt elements sourced from a quarry in the Pacific NW that are approx. 3-4 inches in diameter. These stone forms were milled and fabricated in the studio by the artisan using a custom-designed complex lathe device; a machine that will need to be recreated in full-scale version to mill the massive single-piece columnar basalt elements proposed for the actual Torii which are expected to be approx. 28-32 inches in diameter & approx. 21 ft in height. All materials used in the construction are to be sourced from a Northwest quarry, the Torii upper and nuki elements are to be fashioned from cedar beams sourced in the NW.

The proposed sculptural design has been accepted by the Friends of Seward Park and is in the final stages of the capitol funding campaign. Construction of this unique, sculptural element is expected to begin in Fall of 2016.

Don't miss this inaugural event!

Inspired by similar festivals in northern Europe, Scandinavia, Canada and beyond, The Portland Winter Light Festival is a free, all ages, community-wide celebration illuminating the city's public spaces with installations by premier light artists and designers.

Join SEGD members and friends for the Light & Science Speaker Series, then tour the festival together.

Speaker Rich Burton will present at 5:15 at Theory inside OMSI: seating will be first come first served. No tickets needed. More info here.

We'll then tour the festival together and maybe get drinks afterward to continue the celebration!

There is no need to RSVP or purchase tickets. This is a free event.


Thanks to everyone who made our Spotlight: Security Signs event a great success!

At our first event of 2016, Security Signs (our 2016 Portland Chapter sponsor) was given the opportunity to introduce themselves to SEGD members and visitors. Kevin Keljo, President and CEO of Security Signs gave a shop tour of the 43,000 Sq. Ft. facility and explained the history of the company from it's earlier years (opened in 1925) and since his he and his parents, Tom and Carol Keljo, purchased the company in 1997.

Security Signs Tour

All of the visitors were impressed with quality of the signs on display as well as the space and equipment used to build the signs. Some were even impressed with the historic signs from yesteryear that were at various stages of restoration or recreation. 

If you missed this event and would like to know more, visit Security Signs here.

Security Signs Shop Tour


(Remember to join SEGD Portland on Tuesday, January 19 for a tour of this important facility. Drinks and hors d'ouvres provided. Tickets can be purchased through Eventbrite)

SEGD Portland is proud to introduce our 2016 Chapter Sponsor, Security Signs. Founded in 1925, Security signs has a longstanding legacy as a prominent sign provider in the Pacific Northwest. When Tom and Carol Keljo purchased the company in 1997, they revitalized it and expanded Security’s repertoire to include monument signs, channel letters, architectural graphics and wayfinding, among others. Under their leadership, and son Kevin Keljo (President/CEO), the company has grown from nine employees in 10,000 sq. ft. to a 48-employee shop that occupies a 43,000-sq.-ft. space.

Security Signs works on many types of projects across the nation and here in the Northwest. Carol notes that often, budget is the leading, or limiting, factor for many of Security’s projects. Value-engineering is always a goal.

“One of our project manager’s most important jobs is educating a customer about material choices and processes,” Keljo said. “There are plenty of ways for a dimensional sign to be made attractive, yet economical. For example, if your customer wants chrome letters for an interior sign, pre-fabricated letters with a chrome finish would be much more economical than a set of cast-chrome letters, yet still achieve the goal.”

Penny Diner Sign

The company fabricated a particularly challenging 3-D sign for the Portland Penny Diner, which references the coin that Frances Pettygrove and Asa Lovejoy flipped to determine the city’s name in 1845. To lure people in to try the restaurant’s creative bistro food, owners wanted a bracket-mounted, rotating sign that projected from a corner on its exterior walls.

“When designing a dimensional sign, we balance the client’s wants against code allowances, site conditions and potential installation issues,” Keljo said. “In some cases, such as if the client logo incorporates a narrow font, we tell them that we’ll have to broaden it to properly illuminate it and accommodate serifs and other letter forms.”

In addition to creating new landmark signage, Security Signs has a hand in maintaining some of Portland’s most visible landmarks. The historic Hollywood Theatre was built in downtown Portland’s southeastern Hollywood District. This beautiful and ornate theater opened in 1926. When the theater’s Foundation wanted to revamp its deteriorating marquee, Security Signs was there to help.

Hollywood Marquee Sign Collage

The Hollywood’s marquee was updated during the 1970’s in an effort to “modernize” the theater and help it compete with mushrooming, multi-screen “cineplex” chains. The marquee remained operational, but fell into disrepair and was a poor match to the theater’s ornate Byzantine facade.

Consequently, the theater sought a design inspired by the original 1926 marquee. Fernando Duarte Design (Sacramento, CA), known for crafting marquee-restoration plans, designed the reimagined Hollywood Theatre sign.

Kevin Hallwyler, Security’s project manager for the job, learned of the marquee revitalization during its early planning stages, and established a relationship with Doug Whyte, the foundation’s executive director. Hallwyler’s frequent communication, plus Security’s longstanding local stature, helped our bid be successful. The Hollywood received several renovations, but anticipation was high for the marquee’s rejuvenation.

This community-based project received funding through Kickstarter and local donations. The opportunity to rejuvenate something historic and to be part of the community was enticing – Security Signs contributed to the project with an in-kind donation and was rewarded with the satisfaction of executing a project of this magnitude.

Hollywood Marquee Detail

Please join SEGD Portland on Tuesday, January 19 for a tour of this important facility. Drinks and hors d'ouvres provided.


Tickets can be purchased through Eventbrite


This article was created from two previously published works and reprinted with permission by “Signs of the Times”. Click on the links below to access the full articles.

“Security Signs Takes Portland Diner’s Sign for a Spin” by Steve Aust

“Security Signs Revives Historic Theater With New Marquee” by Carol Keljo.


SEGD Portland on Tuesday, January 19 for a tour of this important facility. Drinks and hors d'ouvres provided. Tickets can be purchased through Eventbrite


2424 SE Holgate Blvd

Portland, OR 97202


Ring in the new year with the Portland Chapter as we introduce our 2016 Chapter sponsor, Security Signs. Join us for a tour of this landmark facility, in operation since 1925.

Ticket info to follow soon!

Connect Holiday Party

Don't miss this year end event!

Please join us to celebrate SEGD Portland's successful second year. SEGD will provide hors d'ouevres, wine, beer and bubbly. 

In addition to connecting with friends, we'll be announcing leadership changes, thanking our sponsors, and giving you a preview of events to come in 2016.

SEGD Memebers are invited to bring a spouse, date or friend for the member price.


Tickets available on Eventbrite - RSVP HERE

Ecotrust Building, Third Floor
721 NW 9th Avenue
Portland, OR 97209

Join us as we partner with AIGA Portland for Digital Dialogues @ Second Story

Second Story Labs
714 N Fremont St., No 200
Portland, OR 97227

RSVP @ Eventbrite

Creating a large scale experiential project to explore diversity and culture is no easy deal. When Second Story got the call, they stepped into one of the most exciting projects around. In partnership with California State Parks, the Angel Island Immigration Station Foundation (AIISF) wanted to create a brand new exhibition in the restored Public Health Service Hospital at the U.S. Immigration Station at Angel Island State Park. This new program — known as the Pacific Coast Immigration Center — would be “a lens through which broad contemporary issues of immigration, diversity, and class conflict can be examined with historical perspective… for personalizing and humanizing the complicated intersections of race, immigration, and American identity.”

Was Second Story up to the challenge? You bet. Fortunately for us, we’re catching them at the Concept Phase of the project. We’ll look at the assets they’re creating and the ideas they’re developing as the project starts to take shape. This phase makes for one of the most exciting moments, as the ideas and the solutions are still in flux. In partnership with AIGA Portland we invite you to join us for a special glimpse into this inspiring project taking shape for the very first time.

Laura Allcorn: Senior Experience Designer (Creative Lead)
Martha Almy: Senior Producer (Production Lead)


This xChange / Digital Dialogues event is a partnership of SEGD Portland and AIGA Portland - We'd like to thank them for their collaboration on this event.


Second Story

About Second Story

Second Story is a network of design studios that focuses on responsive environments, story-driven experiences, experimentation, and innovation. With studios in Atlanta, New York, and Portland, they’ve created projects from interactive exhibits at the world’s top museums, to art experiences for Coca-Cola and Whole Foods, to a transmedia exhibition in Times Square. Second Story’s work has received hundreds of awards and is included in the Smithsonian’s permanent research collection on information technology.



6:00pm - 7:30pm, Thursday, September 24
Bridgeport, 1313 NW Marshall St, Portland, OR 97209

Join us for a planning meeting. Learn who our current members are, let us know what you liked this year and what type of events you want to see more of. If you have a new project, process or product you would like to share with the SEGD community - come tell us about it!

Summer Kick-off & SEGD National Conference, Chicago Recap 
It's summer! Join us for pizza and beer while you connect with designers and fabricators in Portland. If you attended the national conference in Chicago, come and share your insights and inspiration. If you missed it, this is a great opportunity to learn more about the conference and why you should plan on going next year.

RSVP @ Eventbrite

Pizza & beer provided by King Retail Solutions  THANK YOU!

Pacific Northwest College of Art, 511 Northwest Broadway

Join us for an evening of presentations exploring the landscape of EGD/XGD education in Oregon. Faculty and students will present multidisciplinary coursework preparing students as they emerge into professional practice of way finding, interpretation, and placemaking. Examples include self-directed and collaborative coursework ranging from research to practical application.

Design practitioners, educators, students and makers invested in the next generation of designers are invited to join the discussion to share ideas, successes, challenges and strategies for multidisciplined EGD learning.
RSVP through Eventbrite

5:30   Social

5:55   Introduction

6:00   Self-Directed Studies – Designing Experience
Meredith James, Portland State University
Carinne Urrutia, BFA thesis, Pacific Northwest College of Art

6:30   Wayfinding Research & Practical Applications
Paul Platosh, PhD Scholar, Oregon State University
Perrin Wright, Portland Urban Architecture Research Lab, University of Oregon

7:00   Connecting People to Place
Molly McDonald, Marylhurst University
Rose Bond & Erik Hoofnagle, Animated Arts, Pacific Northwest Collage of Arts

7:30   Wrap-up/social

Tube Art Group Portland Education Sponsor
Supporting the development of the next generation of designers by providing SEGD memberships to presenting students

Meyer Architectural Signs & Graphics 2015 Portland Chapter Sponsor
Supporting all 2015 events

TILT - Handcrafted Food & Drink, Built For The American Workforce
1355 Northwest Everett Street

Join us for a social to connect with like minded designers and fabricators. Connect with others working in the field of Experiential Graphic Design.

Not sure what EGD is? Stop by and strike up a conversation to learn more.
Please RSVP through Eventbrite.

Portland Center Stage
128 Northwest 11th Avenue, Portland, OR 97209

Join us for a round table discussion with artisan Peter Andrusko about the collaborative relationship between designer and artisan.

A designer's vision must be realized by the hands that build it. The designer /artisan relationship can be one of collaboration, mutual respect and inspiration. Peter Andrusko along with with designers Debbie Shaw and Karen Ryan will share case studies demonstrating the power of craft and design collaboration.

Case Studies -
Gerding Theatre at the Armory
Wagner Noel Performing Arts Center
The Confluence Project

Peter is the principal artisan at Andrusko Group with over 20 years of experience in stone, glass, wood and metal work. His work can be found at noted projects throughout the Portland area and the US. 

Please RSVP through eventbrite.

Meet our 2015 Sponsor!
Meyer Architectural Signs & Graphics
14975 SW 74th Avenue  Portland, OR 97224

With over 30 years of fabrication and installation experience, Meyer Architectural Signs & Graphics has one of the largest facilities dedicated to the production of quality custom architectural, wayfinding, code, ADA, and safety signage in Portland and the Pacific Northwest. Recent projects include VillaSport in Beaverton OR and Discovery Hall at University of Washington, Bothell.

Our 2015 Portland Chapter Sponsor welcomes us to meet, share and learn more. Please join us to give Meyer a big THANK YOU for their support!

Members and non-members welcome. Please RSVP through Eventbrite.

The Picnic House | 723 SW Salmon St

Downtown Portland streets are lined with twinkling lights and the Christmas tree is up in Pioneer Square. It is that time of year! Take in all the magic on your way to our gathering. It is a causal evening to reconnect before the holidays and thank our sponsor, Tube Art Group, for a wonderful year. Light hors d'oeuvres and first round of drinks provided.

Email [email protected] with questions. RSVP through Eventbrite.

As the sun set on October 7th, hundreds of Portlanders joined us for our largest event of the year held during Design Week Portland.

SEGD Portland invited seven design teams, two of which were student groups, to create temporary installations along the Portland Open Space Sequence, designed by Lawrence Halprin and constructed between 1966 and 1970. Typography, color, image, form, light and sound converged for one magical, moon lit evening to raise public awareness about this historic cultural resource comprised of four interconnected parks, fountains and civic spaces. The event explored and promoted inter-disciplinary design thinking, collaboration and placemaking in public spaces.

A magical evening transpired...

Design Week Portland event map

The Ira Keller Fountain - "We Are All in This Together"
Installation by: Mayer/Reed

River Sculpture

Revolution in the Landscape

Water pattern

Following the river

We are all in this together

Promenade 1 - "Words that Flow"
Installation by: Portland State University, Graphic Design

waterfall of words

words that flow

Pettygrove Park - "Dancers in the Park"
Installation by: Sticky Co.

Dancers in the park

Promenade 2 - "Against the Current"
Installation by: Pacific Northwest College of Art, Animated Arts Department



Lovejoy Fountain - "Perform"
Installation by: Second Story

Lovejoy Fountain

Luminecent string


Promenade 3 - "Urban Nature"
Installation by: Stefan Lesueur

The Source - "Begin/End"
Installation by: Gamut Arts & Third Angle New Music

Begin/End at the Source

Thank you to all the design teams for an amazing evening and thank you to our sponsors for making this happen!
Planar - Event Sponsor
Tube Art Group - 2014 Sponsor

Photos: Bruce Forster

Seven design teams bring temporary installations to the Portland Open Sequence. We explore the role of EGD and XGD in public space and push our creatively with temporary solutions. Come watch the installation during the day, and come back for the 'happening' starting at 6:30pm.   

Revolution in the Landscape: Re-experience Halprin's Fountains
Tuesday, October 7, 6:30pm – 8:30pm
RSVP through Eventbrite.


Begin your night with the discovery of a re-imagined landscape where typography, form, and light converge to promote playful interactions between people, nature, and architecture. Follow the river through the landscape—notice the roar of the water, the blowing wind, and moments of quiet, still waters. Become part of the changing landscape “...as you play in this garden please try to remember we’re all in this together...” - Lawrence Halprin

Design by: Mayer/Reed
Mayer/Reed is a multi-disciplinary studio providing urban design, landscape architecture, product design and graphic design services for the environments in which people live, learn, work and play. Our studio’s work in creating places for human activity explores the social, cultural, ecological and historic contexts that shape these environments.


Words—a continuous stream of thought— flow like a river to our next destination. Words often create a connection to place and each other. What is your connection to this place, the river, and northwest landscapes? Join the flow and the creation of shared meaning.

Design by: PSU GD: Words That Flow
Sharing, stimulating, narrating: Human communication involves the telling of ideas and themes that resonate with meaning, and inspiring designers understand this and practice it within their work. The Portland State’s graphic design program fosters approaches for meeting the needs of the larger design community. Research, concept, storytelling, craft, collaboration, and process are the key principles of our educational approach.


Halprin described his vision in a sketchbook as “a choreographed sequence of open spaces.” His comparison, no doubt, was inspired by his wife Anna, a choreographer and dancer, who helped her husband conceive of architectural spaces in terms of the human body and how it moves through those spaces. As a visitor in the park, your movements will bring “dancers” to life—twirling in reaction. Come, play, and dance.
Design by: Sticky Co.
We're a curious lot. Geeky. And arty.  Which is why we work at the intersection of creative design and technical development. That's where we can be most inventive. We like the intrigue of thinking about what's next. What hasn't been tried yet. What we can create if we push a few boundaries and challenge some assumptions.


A metaphoric river connecting Pettygrove Park to Lovejoy Fountain, you will be traveling against the current toward the source of the river. With a bit of adventure and a sense of humor, visitors will encounter a series of animated characters and their efforts to make it upstream.
Design by: PNCA: Animated Arts
The Animated Arts concentration within the Media Arts major embraces the hybrid-moving image by combining fine art practice and digital technologies. At a time when the boundaries between live action, animation, painting, photography, illustration, and design are dissolving, an interdisciplinary fine art approach encourages students to reimagine and create frame-based work for multiple contexts.

Halprin’s vision of a civic space that is choreographed for movement provides the inspiration for this installation. The Lovejoy Fountain is designed for participation and performance. Come together with others and share your experience of the sequence—and you will be invited to become the performer.
Design by: Second Story
We are storytellers, collaborators, and innovators creating bespoke interactive experiences in physical places. We engage audiences with touch, sight, and sound, inviting them to participate and weave their own story. The Second Story.


The river becomes a mere stream as it meanders through the mountain forest near its source. Seasons pass, leaves fall—these patterns highlight the natural and urban relationship that is prevalent throughout Halprin’s sequence and inspire Stephan Leseueurs installation. Follow a narrowing, delicate path as you wind to the water's origin.
Design by: Stefan Lesueur
Stefan Lesueur’s interest in space and environmental relationships create theme to his artistic practice. He engages a range of media, including painting, photography and installation, to communicate his observations and develop a narrative examining the ways in which time and human presence influence the nature of our surroundings.


This quiet space, hidden from view, could go unnoticed. In this unassuming moment, it is hard to imagine the rivers, streams, mountains, and cities that this water feeds—constantly moving, evolving and always connected. Words from Halprin and his wife, Anna, echo as the source of inspiration for the sequence and tonight’s experience where you have become audience, participant and performer.
Design by:
Third Angle New Music
We are devoted to creating and presenting musical events, works and collaborations that reflect the highest artistic expressions of our time, to instigating a creative dialogue through the works and artists presented, and to reinforcing the necessity for the voice of the living composer in our cultural heritage.

Gamut Arts
Out of the box graphic solutions to turn your big ideas into a reality.

How does experiential graphic design connect people and place? SEGD invites you to explore the possibilities at a one-night installation along the Lawrence Halprin Open Space Sequence.

Discover a re-imagined landscape where typography, color, imagery, form, light and sound converge to promote playful interactions between people, nature, and architectural form. Each team of multi-disciplinary designers will interpret Halprin’s original concept and explore the significance of interactions in public space.

Begin at the Keller Fountain and follow the path to Pettygrove Park, Lovejoy Fountain, and the Source Fountain. End the evening with a gathering, treats and performance at the Lovejoy Fountain.

PNCA Animated Arts
PSU GD: Words that Flow
Second Story
Stefan Lesueur

Grand Central Bakery
Baker & Spice
Cupcake Jones
Ruby Jewel

Tube Art Group

Halprin Landscape Conservancy

Please reserved a ticket through Eventbrite to let us know you are coming. Tickets are not required for entry.

Terry Schrunk Park, SW 3rd & Morrison

Join us for a round table discussion of how Experiential Graphic Design connects people and place.

Interpretation, wayfinding, and art contribute to our experience of public place. Should it be secondary to the landscape and architecture? Should it make a statement? Bring examples of a favorite project in Portland or from afar.

We will also discuss the design concepts planned for our Design Week Portland event.

Snacks provided. RSVP through Eventbrite.