Cincinnati Chapter Banner

Chapter Chairs

Margaret Vennemeyer, BHDP Architecture
Margaret Lange
Hannah Anderson, Project Manager, Kolar Design, Cincinnati
Hannah Anderson
Explore SEGD content about your city

SEGD Global Design Awards: Cincinnati

Ohio & Erie National Heritage Canalway Communications, Cloud Gehshan Associates
Ohio & Erie Canalway
Duke Energy Center, City of Cincinnati Department of Transportation and Engineering, Sussman/Prejza & Company, LMN Architects
Duke Energy Center
Formica Corporation, Kuhlmann Leavitt
Formica Corporation
Scrabble on the Cincinnati Skyline, Mike Ruehlman, University of Cincinnati College of Design, Architecture, Art, and Planning
Scrabble on the Cincinnati Skyline

Cincinnati Blog

Even in the middle of what some would call rural America (the Midwest), we are collaborating with really brilliant and extraordinarily creative people daily here in our fab shop. Last week a fellow colleague and client wrote on his Instagram "new level of intimidation- when an artist has to draw architectural renderings for an architectural project with an architectural firm...I feel doomed" - of course this led to an outpouring of support from his fans with comments like; "You got this," "ain't no shame in trying," and my favorite, "dancing with the devil!"

When I was asked to write for this issue of the SEGD blog, I thought about my previous blogs, as it was suggested I follow "that" style of writing and subject matter. My previous blogs were inspired by motivation found within our own design community. Lately I have been looking a little beyond the obvious in my own professional development. I admit, I still read every post on our SEGD Listserve because I continue to be amazed at the willingness to share ideas from our knowledgeable community.

As an artist, I am often asked if I paint for a living. (I don't obviously or I would not be writing this blog.) But the thought has entered my mind a time or two. I know the tradeoff would be immense. My ability to communicate daily with others from all professions would significantly be reduced. My cats would have to fill that gap.

I have an interest in learning from you. I want you to share your passions and ideas with me. There is no better place to be than working to help you find answers and solutions. When we collaborate on this level, my expectation is that we will make great things together. This, I believe, is true for most all of us in this industry.

Just like the fabricators on our shop floor learning to operate new equipment, our role of development must be continual. I have been reading so many blogs lately on theory. I'm not sure how this has become an interest but there is probably a theory on that too. My most recent favorite was about color - specifically Chevreul's chart. Chevreul was a French chemist whose work with fatty acids led to early applications in the field of art. Chevreul lived to 102.

As my title at my job now indicates (Sr.) Sales Consultant, I have come to accept that my younger counterparts and colleagues have much more opportunity to learn and experience than I ever have had. That being said, I am just now beginning to realize how much more I can learn when I seek out the opportunities. Perhaps it's the wisdom-with-age thing that allows the mind to be open to new concepts, conversations, or commitments.

My friend who was nervous to sketch last week for his fellow architects: rest easy. I assure you there is no greater story than your own. I will stand beside you and tell you to raise your hand first, put yourself out there and give what you can to others - minus the fear. I wonder if Chevreul was afraid of sharing his thoughts about fat or knew so many years later that people would be interested? If I make it to 102, I hope I will still have the energy to chat with you about your passions. I can assure you I will still be motivated to create. Remember there are great things that come from collaboration and motivation. We must keep growing no matter our stage and not let fear (or fat) stand in our way.

Sharon Brooks
Sr. Sales Consultant, ISF Sign Specialists
[email protected]

What's on your mind? Have you recently learned something new? We'd love to hear your voice on our blog!

Margaret & Hannah
Email Us


When was the last time you were asked the question, “So what do you do?” and your answer began, “I’m a ______”? Whether you thought it consciously or not, your ______ was probably the name of the discipline with which you most closely align in philosophical outlook (i.e. I’m a graphic designer, architect, photographer, etc.) This foundational issue of discipline is so deeply embedded in our origins as designers through our first formal educational experiences that we rarely think to question our allegiances to the intellectual framework we inherited from teachers and mentors. It’s just the way we do things.

But what is a discipline anyway? How is it so powerful that it comes to define our deep identities? And what does it mean to profess discipleship? (After all, that is indeed what pursuing a ‘profession’ involves.) As a ‘professor’ at the University of Cincinnati’s DAAP program in the late 2000s, I spent over six years considering this question as I developed class curricula. And after reviewing the scant academic literature that directly invokes meta-discussions about disciplines, the answers are not entirely clear.

Even after centuries of our best efforts to invent new disciplines—and to manipulate, blend, and destroy them—they seem to have a life of their own once discovered. Their boundaries sometimes shift and overlap with those of other disciplines nearby on the spectrum of knowledge, sometimes become unstable or permeable, and sometimes resist and challenge each other. But, they tend to defy our best efforts to corral them into the shapes we desire. It is the rare thinker whose work is so off the beaten path that the disruption it creates breaks entirely new ground and we classify it as a new discipline altogether. This seems to happen only a few times in any given century across all knowledge areas (think “the great minds” like Newton, Freud, Einstein, Picasso…)

For now, I offer a provisional definition: a discipline is a way. It is useful to imagine your discipline as a path, well-trod by those who came before you, along the same way, addressing similar challenges in the same way, with the same tools, technologies, and accumulated skills. Graphic designers seem to have a particular and identifiable way of reading, writing, thinking, doing, and making. Others with backgrounds in other fields may have also cleared paths to those same challenges, but from a different direction, using different tools and methods. Same destination, different origins and orientations.

For members of SEGD, the topic of discipline has caused considerable collective debate. For decades, the organization has struggled to define precisely what it is ‘environmental graphic designers’ do, how they do it, and how one should be educated to do it. The recent name change of the organization to shift ‘environmental’ to ‘experiential’ reveals a perceived shift in the disciplinary boundaries of its practitioners. While empirically recognizing that many practitioners of the EGD arts come from varying disciplinary backgrounds, we have settled on the notion that the true work of EG designers lies between all of them. In other words, we believe that EGD is an interdisciplinary field (stopping short of being its own discipline).

The problem with being interdisciplinary is that it’s hard work to hack your way through a jungle of ideas with a machete when everyone around you has it easier, walking on comfortable paths that simply don’t go where you want. One senses that becoming a radically successful EG designer requires a serious examination of your disciplinary allegiances: shedding at least some of the core tenets with which you were first baptized, overcoming feelings of inadequacy about the breadth of your training, summoning the willpower to claim expertise, and reveling in the uncertainty and messiness of path making. Not for the faint-hearted or those without entrepreneurial spirit!

The schism between academia and practice couldn’t be much more evident here. For one thing, practice moves much faster. In practice, when a client needs a specific outcome to which there is no one pure disciplinary path, you simply hire specialists who have the broad range of skills to get you there, put them in a room like cats in a box, and pour money on the problem until something happens! This cannot happen in academia, where knowledge must be validated through the slow process of research, writing, and peer review before it’s considered a solid foundation on which to build.

I’ve read no more brilliant account of this conundrum than Louis Menand’s The Marketplace of Ideas: Reform and Resistance in the American University. Menand spends almost a fourth of the book developing this thesis on interdisciplinarity: the anxiety surrounding the topic of disciplinarity in American schools is really a displaced malcontent among professors with the intellectual system they collectively devised and a feeling of irrelevance within the larger culture.

He asserts that in the gradual shift from liberal arts education toward professional programs of study, American intellectuals created an institutional structure of clearly defined disciplines that could provide relative job security for professors within myriad fields of study (“Garbage may be garbage, but the History of Garbage is a discipline!”). But, that kind of specialization has also led to a professoriate with narrow boxes in which to operate and an ever-diminishing ability to engage in meaningful fights that can affect society: the proverbial Ivory Tower trap.

And so, this is the thicket from which SEGD practitioners emerge, degree from some field in hand, ready to tackle big complex design problems, but without much understanding of how to navigate into the cracks between the established disciplines. To help put a more detailed point on SEGD’s existential crisis, Julie Buckler of Harvard University provides the following dictionary to the prefix soup of disciplinary approaches:

Multidisciplinary work draws upon knowledge from more than one discipline, but preserves the disciplinary identities of these multiple disciplinary elements. Certain objects of study—opera and the city, to give two of my favorite examples—seem naturally suited to multidisciplinary investigation.

Crossdisciplinary work, in contrast, illuminates the subject of one discipline from the perspective of another, as when, for an example, a physicist discusses the acoustics of music production or a literary-studies specialist performs a “close reading” of a legal contract.

In contrast to multidisciplinary and crossdisciplinary work, interdisciplinary work ideally produces knowledge that integrates two or more disciplines, contributing to a new foundational unity of understanding, perhaps even a new hybrid field. Interdisciplinary work thus both creates knowledge and redraws the boundaries of that which can, in theory, be known, but interdisciplinary work also entails an understanding of the disciplinary norms that are being challenged.

To continue with our survey of disciplinary evolution: The term postdisciplinarity evokes an intellectual universe in which we inhabit the ruins of outmoded disciplinary structures, mediating between our nostalgia for this lost unity and our excitement at the intellectual freedom its demise can offer us. Is the era of postdisciplinarity upon us now?

Finally, transdisciplinarity refers to the highest level of integrated study, that which proposes the unity of intellectual frameworks beyond the disciplinary perspectives and points toward our potential to think in terms of frameworks, concepts, techniques, and vocabulary that we have not yet imagined. It must be acknowledged, however, that the very notion of transdisciplinarity may strike many of us as chimerical, sinisterly monolithic, or as a ruse for smuggling back in old dreams of objectivity and universal knowledge. Are we then right back where we started, or does our investigation of disciplines and the nature of knowledge maintain our historical perspective?

—Julie A. Buckler, Harvard University
“Towards a New Model of General Education at Harvard College”

This reminds me of the often-quoted model of the ideal design employee proposed by Tom Kelley of the design firm IDEO: he looks for what he calls “T-Shaped People” (perhaps the best model for EG designer?) They are people with broad understandings of the context in which design occurs but who also approach individual problems from a deep disciplinary perspective coupled with hard-won expertise. T-Shaped people can form teams that surround a challenge with interconnected cultural sensitivities and a formidable array of pragmatic skill sets. It looks like this:

IDEO's idea designerTeam Building

…which leads me to propose an expanded system of Kelley’s thinking using typography as a base for addressing disciplinary issues:

Undergrad / Grad

It has always seemed a bit overambitious to expect undergraduate design programs to produce truly T-Shaped people, hence I propose they instead shoot for “lowercase-t shaped” people and expect them to grow into Kelley’s ideal through graduate study and presumably a few years of practical work experience.


Those with purely disciplinary training (‘pure’ theory heads, master-apprenticeships, trade education) may take years to develop broad understandings of the interconnectedness of their skills with culture at either high or low levels while Interdisciplinarians attempt to occupy the areas between established fields and exploit their overlaps.


Perhaps postdisciplinarity is about connecting directly to the larger culture (‘popular’ scholarship) at several depths within a discipline while transdisciplinarity requires a broad interconnectedness of very deep disciplinary skills and perspectives…probably only possible with networks of coordinated specialists rather than within any one designer’s education.

Finally, I propose a new word, Diversciplinarity, to satisfy our collective bloodthirst to constantly commoditize new fields of study, and I end with a question: what shape should EG designers of the future look like?



Darrin Scott Hunter
Dish Design
[email protected]



Better Luck Next Time

Our rain date is threatening to be another wash-out, and so we regret to inform you that our Spring Social  at the Cincinnati Zoo has been cancelled.

We will reschedule a happy hour at a later date. Meanwhile, please keep an eye out for our next event, Documentation: Exterior Signage, coming late Spring (Date TBD).


Margaret & Hannah

Email Us
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I’ve been musing over the ability to provide “original” thought versus harnessing great ideas. As designers and creatives, we put a lot of effort into forming innovative solutions for our clients and communities. Take a moment and visit a handful of design firm websites. Spoiler Alert: repetitive buzz words abound. We market our profession however necessary to reach our audience, but how do you as a person get down to the business of designing something that is meaningful? Something that is great?

If innovation is one key component to growth as a designer or a firm, is original thought the only true vehicle? I would guess that a great number of us consider innovation to be a completely new method, idea or product. Tasking yourself with the goal of bringing a brand new concept into the world is a tall order. In our fast-paced digital lives we would be hard pressed to form a truly first-of-its-kind, original idea. What about the process of innovating? Creating a transformation or a breakthrough? These actions do not happen without first following the footsteps of an existing process or harnessing a great idea.

Think about it in terms of an early design process. First you go through a period of research and gathering of information. Primarily, you are getting to know your client and defining a project. Then you start to seek inspiration and a framework in order to conceptualize the possibilities. What is the existing or future space like, what assets does the client have to work with, what is their budget? Maybe you made your way over to the SEGD website to review the Global Design Awards profiles. Maybe you’ve started a Pinterest board to gather concepts and solutions that might echo the idea you are starting to form in your mind. If you seek to explore a new technology for your client, where have you seen this technology used? Who has pioneered the way? Stop Here: Think about how important it is to have content and great ideas available to you. Even after something hits screen or paper, becomes refined and is approved, great ideas must be sought out and explored in order to bring the solution to life. “Great” does not mean “most expensive” or “most different from anything seen before.” It simply has to solve and honor the reason the design problem was identified in the first place. When it fits perfectly, tangibly and intangibly, it becomes great design.

I love promoting great design. It’s what grows me and helps me innovate. It’s about soaking up inspiration from all around me, even when I’m not actively thinking about a design problem. I read about all kinds of topics. A piece of internet click bait leads me down a digital “rabbit hole” of content. I get involved in activities and events. I often joke about starting a collaborative blog called “Weird Shit Designer’s Do,” because I am that person who is walking through the Detroit Auto Show, not only observing the marketed content laid in front of me, but crawling into the exhibit sets to see what’s going on inside. In doing so I get to make discoveries for myself and see a different world.

How do you innovate?

Hannah Anderson, SEGD Cincinnati Co-Chair
Kolar Design

Interested in contributing to our blog? Email us at: [email protected]

CVG Blog Image

As soon as I volunteered to post something to the SEGD Cincinnati blog with the goal of reinvigorating our members, I started panicking. For weeks, I’ve been agonizing over what I should write about, fearful that it wouldn’t be the inspirational spark of our members’ next big ideas. The SEGD community has been so valuable to me, and I often think about how I can better contribute as a member. This blog, I hoped, would be a good opportunity to get more momentum and conversation in our local chapter.

I found myself, full of lofty goals, trying to think of something brilliant to share with you all – a project that changed the world, a new material that wowed a client, an Illustrator tip that would blow your mind… I asked my husband, an architect and avid reader of all things design, what I should write about. He responded with lots of ideas – legibility of highway signs, alleys as public spaces, whether buildings should be branded for their purpose or their neighborhood… all interesting things. So why was I anxious? I started to worry, am I a good designer if I’ve never even considered these things, let alone formed an opinion around them? He could sense my anxiety and followed up with, “Just write about whatever is interesting to you.”

I started to think about all the things piquing my interest these days: minimalism, politics, the right way to brew coffee, my new baby and how she’s learning new things every day, and, of course, the new typeface from Hoefler & Co. The defining characteristic of SEGD is our diversity – a diversity of expertise, surely, but this extends beyond the walls of our disciplines. The broad nature of our organization is such that there will be topics within it that don’t interest you, and that’s okay. I hope that this blog post is a kickoff point for anyone out there who is worried that their perspective isn’t worth anything because they don’t go home and think about the next Adobe update or the best way to organize a sign schedule. And if you do think about those things as you fall asleep at night, we want to hear from you too.

What makes you a valuable designer? Is it your love of typefaces, your knowledge of materials and fabrication techniques, or is it the mad storytelling skills you’ve mastered while putting an ornery 3-year-old to bed? The change of ‘E’ in SEGD from “environmental” to “experiential” has caused much debate and discussion within the SEGD community. Whatever your stance, know that the goal of that subtle shift was to be profoundly more inclusive. Whatever your interests, there is a place for you here, and we want to hear from you. As EG designers, we are tasked with taking a great interest in people’s every thought and experience. We extend this interest and empathy to our clients every day, why not to our own community?

I’ll end these 500 words with a plea: If you’re interested in contributing to this blog, or just looking for a way to stretch and put yourself out there, please reach out to SEGD Cincinnati. We know there are a lot of great folks out there with stuff to say, so let’s get to know each other, learn lots, and reinforce the inclusivity, support, and inspiration that SEGD is known for.


Margaret Lange, SEGD Cincinnati Co-Chair
BHDP Architecture

Email us: [email protected]


*Inkblot vector artwork provided by Freepik


Clive Roux, CEO of SEGD, recently visited the Cincinnati Chapter, which was a valuable opportunity for everyone to ask what may not be FAQ, but were definitely QTSBFA (Questions That Should Be Frequently Asked).


What can SEGD do to increase the industry and an individual’s “interdisciplinary” thinking and teamwork skills? Does SEGD risk losing focus or relevance when members access core disciplinary engagement through specialist professional organizations that align with their training like the AIGA or the AIA?

SEGD encourages collaboration and cross disciplinary thinking in almost every article and event we produce. By its very nature, Experiential Graphic Design is interdisciplinary. Our vision to create a community of practitioners who create experiences that connect people to place means that all our programming is tailored towards demonstrating how this interdisciplinary community operates to create the integrated solutions that represent excellence in the profession.

Members would like information such as roles, wages, benefits, industry trends, reliable rates, service agreements, job descriptions, etc. for the field of XGD. What is SEGD doing to produce that?

We have been working for 18 months to describe the business of XGD and now have a comprehensive overview of the field. All this work has been done in the SEGD membership database (integrated with the SEGD website), which means it will be available to enrich the content on the website and will also be searchable by members by the end of this year. Starting with minimal information on each member and firm, now all firms are categorized and connect to their websites; we’re still updating contact information. So for the first time, we can show a profile of the XGD industry and where XGD designers work. This was shown to the board for the first time in October. We’re also working on the first-ever industry profile for XGD, which will be distributed to the community.

This is now an on-going intelligence gathering activity. Members will be to access the information for free in the Business of Design section under the Xplore tab on the SEGD website.


How about competencies tied to training opportunities that you can find easily on the website?

This already exists!

Click on the Xplore tab at to see the SEGD Index. The first section consists of practice areas: Wayfinding, Placemaking, Exhibition, Public Installations and Strategy, Research, Planning. Click on one and you will find all the content—feature articles, member news, member bios, firm listings, weblinks, videos, sketchbooks and SEGD courses and events—for each practice area.

Also under the Xplore tab, you can see all SEGD content by Industry Vertical (like Healthcare or Retail) or Design Fundamental (like ADA or Branding).


With the valuable info you now collect using Leadfeeder on search and visits on the website, can firms review or purchase it for their own use?

We embarked on this intelligence gathering as a form of behavior research to learn what potential clients are seeking on our website. Knowing, for example, they will search for signage when they really need a wayfinding solution, helps us fine tune our tags and indexes. That allows potential clients to connect to you and your firm on much more effectively.

As this work is completely manual data mining - much like working with Google Analytics - we don’t have the staff resources to offer it as a service. But we will be producing summary information for the membership.

The work has proved our underlying assumption in the design of the new website that there were thousands of clients or potential clients visiting the site to look for designers, fabricators and vendors. This is true and we can now see over 170 City and Government Institutions visiting a month, over 700 universities and similar numbers of Museums, Healthcare facilities, transportation utilities etc. With over 40,000 visits a month, that should be no surprise given we only have 1750 members. If you are not on you are missing a huge opportunity.

Understanding the behavior of our site’s visitors also helps us design the information flow so they reach their search goals easier and more efficiently. It will also help us better describe what the site can do for members, and enable us to create new valuable member benefits.


Finding and retaining excellent fabrication partners continue to be a challenge. Is there opportunity for open dialogue about designers and fabricators helping each other execute with excellence?

There are many opportunities for open dialog. A series of conversations - possibly at the chapter level - and outcomes in an article outlining expectations from both sides would be a good start.

We are looking for a way to describe or index the criteria that designers seek in a fabricator. This would help tremendously in matching fabricator and designer on

Making a match between designer and fabricator is definitely not easy yet and we are working on ways to help facilitate the partnerships necessary for great projects. Right now, you can start by looking at SEGD Sponsors, all of whom are very well respected partners in the profession. These firms are deeply involved with the organization, the profession and awarded for their excellent work.


As experiential graphic designers, how can we educate multi-disciplinary or non-design focused firms to let us solve the bigger, meaningful problem vs. providing the off-the-shelf solution they ask for?

The simple answer is that SEGD already promotes design excellence through the Global Design Awards and the regular weekly feature articles on By ensuring that everything we produce online is search optimized, we’ve grown website visitors by 200% and pages views by 300% over the past three years. That is generating a lot of awareness for design excellence already!

The long answer is that we recognize the issue and we’re tackling it head on. Kate Heller, our Director of Content, is constantly looking for deeper dives for our articles. It is not enough to write a description of the project; we need to present in-depth details on the challenges the designer tackled, the thoroughness of their design process and the skill and craft of the fabrication. We ask about the ROI of each project we write about. We ask what criteria are used to measure the success of a project and what user research was done to determine the real issues to be solved.

It is challenging to get this information from firms. But we persist so that we can determine if there is really a commitment among the profession to solve the bigger problems or not. Graphic and Product Design have used Design Thinking as a language to ratchet themselves effectively into the C suite. I hear very little discussion about the use of Design Thinking as a process to get to the C suite in our community and I believe that is where the real issue lies. As we keep researching, we have a hunch that Wayfinding for instance is a cornerstone of the customer experience. We applied for a grant to try to do some research on that topic this year. However, it is customer experience that will be discussed in the C suite, not wayfinding, a component of it. Language is everything in getting to a strategic level.


I would find it rewarding to work with students in my community more, as a member of SEGD, not as a manufacturer or fabricator—but as a mentor.

Last year, we encouraged all Chapters to increase their outreach to schools in their cities, with a goal of creating stronger connections between students and our community. Mentorship would be a great addition to that outreach, probably at the local level, as it is far more effective over a cup of coffee than via email.


What has SEGD done to facilitate designer/fabricator interaction? What aspects of SEGD are most beneficial to fabricators?

We emphasize the equal importance of designers and fabricators in the partnership and standing within SEGD whenever we can. We have substantially improved sponsorship and advertising opportunities and benefits to ensure good value for fabricators and designers and a high profile in how we present our sponsors, including showing a headshot of the sponsor rep at events so people know who to connect with. We’ve been working to ensure that SEGD provides 50% physical benefits (through our events) and 50% benefits(through our website; that includes a big firms listing section - one of the top 20 pages on our website. On-line, we have implemented member bios and firm listings so the community can get to know each other more quickly, more effectively and in greater depth. None of this existed 3 years ago.

At a deeper level, there are effectively two types of fabricators. Those who view what they do as a craft and focus on producing excellence, and those who are volume producers more interested in small batch runs and volume. We don’t have a complete picture of what business model each fabricator works on as it is never even one or the other. SEGD allocates a lot of time and effort to highlighting excellence in the profession. Use the Awards and the listings of the partners who produced the excellence in every awards article to look for quality partners. That is where you will find this sort of information.


What trends are prevalent with digital technology for the built environment?

SEGD hosts Xlab every November in New York specifically to highlight what is happening at the cutting edge of digital. The Digital Technology link from the Xplore page on the SEGD website contains all the information that has been published about new trends in technology over the past few years: new applications of technology to create experiences in projects, how people are experimenting with new technologies such as digital mapping, Smart Cities, Virtual Reality and more. Another fantastic member resource is the collection of 50 videos from leading practitioners in the use of digital technology that can be accessed on the SEGD Talks page at These videos from Xlab and other events provide a very clear picture of where the profession is in the implementation of digital technology into their projects.


How does SEGD report material developments and trends? What are some examples?

We have the mechanism: Member News. Once an item is posted on the home page, it cycles off into the appropriate Xplore tab as part of those indexed archives. We rely on members to submit their news and it’s tough to get them to think about as a news outlet. But with over 420,000 visitors every year, we are definitely a very good place to launch your newest project!


Many thanks to Kolar Design for hosting SEGD's first “Conversations with Clive” event with the Cincinnati Chapter. On November 10, a collective of thirty designers, fabricators, educators, and digital media representatives engaged in conversation with SEGD CEO Clive Roux, and each other, about where the organization's focus has led the community thus far, in addition to what is happening in the design schools and the professional community. Clive presented the organization’s “what’s next?” goals and gave insights into the model for our future website. The SEGD Strategic Plan 2015-2018, outlined by Clive and the Board, states that SEGD should “Become a vital tool for the profession.” In order to educate and inspire, 50% of the focus should be on network / face-to-face events and 50% focus on informing, through the website. A lot of time and research has gone into understanding our membership base, how we currently use the website and tools, and the “specialties” that our member firms are marketing themselves as offering. (It’s more diverse than you think!) A good portion of the conversation was geared toward Experiential Design and cross-disciplinary education as well. Q+A forms were filled out by many attendees during the event for Clive to respond to on behalf of SEGD. The Q+A feature will be posted on the SEGD Cincinnati page for all to read. The format of this event was so well received that Clive took the presentation and ‘Conversation’ to Singapore the very next week as he met with their chapter chair and design community / students at Tongji University.

November 11 was the 20th Annual Cincinnati Design Awards banquet and the project submissions did not disappoint. Clive Roux sat on the jury panel and had this to say about the  experience: “They are called the Cincinnati Design Awards, but the Experiential Graphic Design work we reviewed was simply world class and considering the number of entries it was great to see how many were winners. I also felt that the awards make for a really fun day of judging given the number of different professionals present in the room.” The Cincinnati Design Awards (CDA) program recognizes the best built-environment design produced by Cincinnati area creative firms and promotes the social and economic value of good design in our community. Each year, a distinguished nationwide jury of design thought leaders and eminent practitioners presents the awards to submitted projects created by local architecture, interiors, landscape, and experiential graphic designers.

Congratulations to all of the 2016 CDA20 Award Winners, including the following in the SEGD category:

Honorable Mention – Cincinnati Children’s Liberty Expansion (Kolar Design)
Honorable Mention – RAMTEC Center at Scarlet Oaks (MSA Architects)
Merit Award – Cincinnati Children’s Proton Therapy Center (Kolar Design)
Honor Award – Procter & Gamble, Geneva Business Center (Kolar Design)


SEGD Members and distinguished guests, please join us for an informal luncheon with SEGD CEO, Clive Roux. Since 2012, Clive has been responsible for running SEGD and collaborating with the SEGD Board of Directors to ensure the organization is producing the best value for the profession. Clive Roux brings significant experience in building and running global multi-disciplinary creative and business groups. Prior to serving as IDSA's CEO from 2009 to 2012, he spent 15 years leading creative units for Philips Design, the Design Division of Royal Philips Electronics, The Netherlands. During his time there he spent two years in the Netherlands, seven in Hong Kong, and six in Atlanta, Georgia, leading the New Business Development and Design Research activities of Philips Design in the USA, consulting to Fortune 500 companies such as Coca-Cola, Procter & Gamble, Microsoft, and GM.

Clive will travel to Cincinnati on Thursday, November 10 to have an open dialogue about the present focus of SEGD and what the organization is looking forward to in the future. This is an exciting opportunity to share our experiences in the Experiential Graphic Design community regionally, nationally, and internationally, and to hear directly from leadership in our organization. On Friday, November 11, Clive will sit on the distinguished jury of design thought leaders and eminent practitioners for the Cincinnati Design Awards. (More on that here)

Secure your seat for the "Conversations with Clive" luncheon by reserving your free ticket on Eventbrite.

Thank you to our event host, Kolar Design, 807 Broadway, 5th Floor, Cincinnati, OH 45202

Hannah & Margaret, SEGD Cincinnati Co-Chairs

Cincinnati Chapter MakerSpace Meet Up

Calling all SEGD members and makers:

Please join us for a guided tour of the Main Library's MakerSpace, a place where creative people can gather, create, invent, and learn. Enjoy access to 3D printers, audio and visual equipment, laser cutters and engravers, sewing machines, cameras and other hardware and software tools to create pretty much anything you can imagine. SEGD will provide materials for everyone to make an SEGD keychain that will involve a live demonstration of the laser cutter. If you haven't seen this inspirational space, it's worth checking out. If you have, come hang out anyway and catch up. It's been a while! MakerSpace is located in the Second Floor, North Building of the Main Library.

The Public LIbrary of Cincinnati and Hamilton County, 800 Vine Street, Cincinnati, OH 45202 - View Map

Join us for an informal happy hour after the event from 6:00 to 7:00 pm at Taqueria Mercado, 100 E 8th Street.

Attend Event


Hello, Weekend!
To kick off your stay in Seattle like a local, you'll need three things: Coffee, Booze, and Good Vibes (maybe some flannel if you're your feeling fancy).

Come as you are (Nirvana pun intended) and hang out with your new found friends and old. No Seattle freeze here, folks. Keep it moving!

Light appetizers served and hosted bar until 8:00P

Palace Ballroom
2100 5th Ave., 
Seattle, WA 98121


THANK YOU to our event sponsors CREO Industrial Arts and Image Mill!


Please join us for the rescheduled presentation being offered at the University of Cincinnati by Ruedi Baur, an environmental designer specializing in identity and wayfinding. As the principal at intégral Ruedi Baur Paris, Baur is known for high-profile identity, signage and wayfinding work for institutions and civic spaces including the Louvre, Centre Pompidou, the Köln Bonn Airport and the BMW Museum.

Baur will present work from a diverse, international portfolio and discuss his conceptual approach to design as described in his book, Intégral.

Ruedi Baur
Wednesday, March 9
DAAP, Room 4400


Free and open to the public. For more information, contact Oscar Fernández at [email protected]

See you there!

On February 4, Cincinnati's SEGD members and friends had a great time mingling, catching up on the latest news from SEGD and learning about digital wayfinding and display technologies at our recent chapter event. Held at Taft's Ale House in the historic Over the Rhine neighborhood, this impressive, complete renovation of an 1850s church pays tribute to our local born, 27th President of the United States, William Howard Taft. Folks who stuck around to the very end of the event were led on a behind the scenes tour of the brewery and Ale House. Approximately 40 people were in attendance, with lots of new faces in an energizing mix of students, design professionals and industry professionals. All event guests were treated to drinks, appetizers, free SEGD tote bags, copies of the latest eg Magazine and participated in a raffle give-away for design related books.

Please allow us to extend a large THANK YOU to our event sponsor, Harmon Sign Company for supporting the cost of this event and for joining us in the fun.

Thanks are also in order for our industry partners, 22Miles Digital Signage and Wayfinding and Zebra for displaying their technology and talking to our members about the possibilities in digital wayfinding and display technologies.

Thank you to Pat Matson Knapp with SEGD for providing our chapter with all give-away items and design books.

Hannah and Margaret

Hello SEGD Cincinnati

Join SEGD Cincinnati and friends for food, drinks, and a brief tour of this amazing space, recently named one of the Top 33 New US Breweries in 2015. As if free drinks, appetizers and a backstage brewery tour weren't enough incentive to get signed up, we are excited to provide our members and guests access to an exclusive group of fabrication and digital signage and wayfinding industry partners, who will be available to show a quick overview of their offerings. Tickets are free to all SEGD members and just $5 for non-members.

Please allow us to extend a big "THANK YOU" to our event sponsor: Harmon Sign Company

22Miles Digital Signage and Wayfinding will feature their digital signage and wayfinding software platform.

ELO Touch will be sending a large format display to interact with. Elo Touch is touchscreen digital signage made easy. They provide professional-grade touchscreens managed with cloud-based software – powered by your content.

A global leader respected for innovation and reliability, Zebra offers technologies that give a virtual voice to an organization's assets, people and transactions, enabling organizations to unlock greater business value.  The company's extensive portfolio of marking and printing technologies, including RFID and real-time location solutions, illuminates mission-critical information to help customers take smarter business actions.


Thanks for all you do to make SEGD Cincinnati such a vibrant professional community. We’re looking forward to seeing you all.

Margaret & Hannah

Organizers at the University of Cincinnati College of DAAP wish to inform you all that Ruedi Baur's visit this week has been understandably canceled. We received word early this morning that with the horrific events taking place Friday in Paris, it is not surprising of Mr. Baur’s decision.

Mr. Baur wishes to convey his gratitude to the students, professors, administrators, and members of the professional community involved in organizing and planning to attend his now postponed visit. It is a difficult time for his family, his practice, and the Ecole Nationale Supérieure des Arts Decoratifs (ENSAD) where he teaches. He and his family live near the neighborhoods affected. As details emerge about the extent of the casualties, he and others await news that may impact them directly. While he regrets that he is not able to be with us this week, but he looks forward to continued involvement with UC, including a rescheduling of the workshop, presentations and other forms of collaboration.  

Please pass along this information regarding Ruedi Baur’s UC visit. Rescheduling updates will be forthcoming. Tentatively, these may take place in early Spring Semester 2016 (February).

Graphic Design All-Stars to Visit University of Cincinnati



Please join us for a presentation being offered at the University of Cincinnati by Ruedi Baur, an environmental designer specializing in identity and wayfinding. As the principal at intégral Ruedi Baur Paris, Baur is known for high-profile identity, signage and wayfinding work for institutions and civic spaces including the Louvre, Centre Pompidou, the Köln Bonn Airport and the BMW Museum.

Baur will present work from a diverse, international portfolio and discuss his conceptual approach to design as described in his book, Intégral.

Ruedi Baur
Wednesday, November 18
DAAP, Room 5401

Free and open to the public. For more information, contact Oscar Fernández at [email protected], or visit the DAAP event page.


On Friday, Nov. 20 at 6 p.m., the School of Design and the UC chapter of AIGA will welcome alumnus and designer Michael Bierut, whose career includes 10 years working with Massimo Vignelli and 25 years as a partner at Pentagram. An AIGA Medalist, Bierut has worked with clients including Saks Fifth Avenue, Mohawk Paper Mills, the Walt Disney Company, The New York Times and the Yale School of Architecture.

Michael Bierut
Friday, November 20
DAAP, Room 4400

Free and open to the public. For more information, contact Emily Verba at [email protected], or visit the DAAP event page.

Join SEGD Cincinnati, fellow designers, industry professionals,
and students for an informal social event.

Now that we've returned from the SEGD National Conference in Chicago,
it is time to get together and share what we have learned and experienced.
As part of this informal presentation, SEGD Cincinnati would like to invite
all who are interested to a wine and beer tasting at Everything's d'Vine,
in downtown Cincinnati.

Admission includes four wine or beer tasings, light hors d'oeurves,
and non-alcoholic beverages for our guests under 21 years of age.

Thursday, July 16
4:30 pm to 7:00 pm

Presentation at 5:00 pm
Tastings begin at 5:30 pm

SEGD Members: FREE
Non-members: $10
Students 21 and over: $5
Students under 21: FREE



Everything's d'Vine
320 W 4th Street
Cincinnati, OH 45202

Public parking lot and garage is available between 4th and 5th Streets.
Metered parking available on Plum Street and Central Avenue

The American Sign Museum, in partnership with SEGD Cincinnati, present
Dinner and the Sign Painters Movie

The American Sign Museum will screen the movie “Sign Painters” on Wednesday January 28, 2015. Included in the admission price of $20.00 is dinner provided by Camp Washington Chili and a selection of beer, wine and sodas, as well as free parking. Museum Founder, Tod Swormstedt – who is in the movie – will introduce the movie and will be on hand to informally answer questions.

Tickets must be purchased in advance, and space is limited.

Get your tickets today!

The American Sign Museum
1330 Monmouth Street
Cincinnati, Ohio 45225

About the movie:

We see them almost every day without a second thought. Weathered by time, distinct characteristics shining through, hand-painted signs are a product of a fascinating 150 year-old American history. What was once a common job has now become a highly specialized trade, a unique craft struggling with technological advances. Sign Painters, directed by Faythe Levine & Sam Macon, stylistically explores this unacknowledged art form through anecdotal accounts from artists across the country including Ira Coyne, Bob Dewhurst, Keith Knecht, Norma Jeane Maloney and Stephen Powers. These vanguards of unseen originality are leading a renaissance with a keen creative purpose and exemplify the working class American success story. Sign Painters celebrates those keeping the tradition intact with a bespoke approach and appreciation for a balance between art and commerce.

Get your tickets today!

We look forward to seeing you there!

Hannah and Margaret, SEGD Cincinnati

A big "thank you" to those who braved the sub-zero wind chill and came out to our first event in 2015!

About 15 designers and industry professionals got together at Rhinegiest Brewery in Cincinnati's historic Over-the-Rhine brewery district to share some pizza, candy, and beer and to get back in touch with one another after the hustle and bustle of the holiday season.

Faces new and old were in attendance, which we always love to see. Hannah's 10-week old daughter was even in attendance as SEGD Cincinnati's "honorary member"! Hannah and Margaret gave a brief presentation of what the chapter had accomplished in 2014, shared information about SEGD national events, membership news, and promoted our next event being held at the end of the month.

What's Next:

Our chapter, in partnership with the American Sign Museum, will be screening the "Sign Painters" documentary on January 28, 2015. $20 admission grants attendees entry into the Sign Museum, viewing of the film with an introduction by museum owner and film contributor, Tod Swormstedt, catered dinner by Camp Washington Chili, drinks, and valet parking. Doors open 5:15 pm. Formal event information to be posted on SEGD's events page soon.

Tickets must be purchased in advance. Register here.

Questions? Contact SEGD Cincinnati.

Hello SEGD Cincinnati,

We hope that each of you is beginning to wind down to a relaxing holiday. With Christmas right around the corner, I know everyone’s social calendar is brimming over! Hannah and I would like to invite you all to an informal happy hour next year (post-Christmas craziness) on January 8, 2015. In addition to re-connecting and enjoying your company, we would like to share our 2014 year-end report and give you a glimpse of the events already in store for 2015.
Happy Hour Details:
January 8, 2015 | 5:00-8:00pm
            6:00 – Informal presentation
            6:30 – Dinner
*SEGD will provide pizza and a first round.
Please RSVP if possible!
Thank you for your past, present, and future support of SEGD and our local chapter. We’re optimistic about the vitality of our organization and look forward to doing great things together in the coming year.
Have a restful and very happy holiday!
Margaret & Hannah

October for SEGD Cincinnati starts off with an invitation from our friends at AIA Cincinnati, who have invited us to join them for a fun and relaxing 3-hour riverboat cruise on Celebrations Cruise Line "The Queen". No lectures, no presentations. Just a great evening of fellowship and camaraderie on the river.

Tickets are $55/person and include an open bar (beer, wine, soda) and a sit-down dinner. Related industry professionals/organizations are encouraged to join the fun, and all guests are welcome with the purchase of their own ticket.

Saturday, October 4
6:00 boarding, 6:30-9:30 cruise.

Make your reservations today!

Blue Ash Golf Course, 4040 Cooper Road, Blue Ash, OH 45241

AIA Cincinnati is generously offering their discounted membership fee to our local SEGD members!

Join AIA Cincinnati members, associates and guests at the beautiful Blue Ash Golf Course for an enjoyable day of lunch, golf, refreshments, and dinner. The format is a shotgun start and best ball scramble. A variety of exciting prizes will be awarded. Make your paid reservation early as space is limited to the first 128 golfers. Paid reservations are the basis for entry. Raffle, mulligan, and move-up tickets are also available for purchase on the day of the event.

Choose your plan:
Plan “A” Lunch, Full Round of Golf, Refreshments & Dinner – $125/member

Plan “B” Group Golf Lesson & Dinner – $50/member

Lunch starts at 11:00 am; shotgun start at 12:00 pm; and dinner at 6:00 pm

Please contact me here if you would like to register for the golf outing. Each entrant is allowed to register their own team of four, or be randomly assigned to a team.

Hannah Anderson
Chapter Co-Chair

Town Hall Meeting

May 7, 2014

Attendance: 20

SEGD Cincinnati gathered together for a successful Town Hall Meeting at Kaze OTR to reconnect and share ideas about how our chapter can be inspired and more involved over the next year. Attendance was equally split between designers and industry professionals, members and non-members, and exceeded expectations in number. Suggestions for future presentations and topics of discussion as well as project tours of interest were brought to the table during the live discussions. Printed feedback forms were distributed to allow for additional comments and ideas.

As we pause briefly to prepare for the SEGD Conference in Atlanta, (have you registered yet?), please be sure to check back in the next few weeks to learn more about our future line-up of events. If you were not able to join us at the Town Hall Meeting and would like to receive a digital copy of the feedback form, please email me here.

Hannah Anderson
Chapter Co-Chair

Wednesday, May 7 - 5:30 to 7:00 pm
RSVP via email by Wednesday, April 30

Mark your calendars for our first Town Hall Event of 2014 and get excited to catch up with our local designers, fabricators, and educators. Members and non-members, who are interested in learning more about SEGD, are welcome to join and attendance is free. Around 6:00 we will sit down for an informal discussion about how our Cincy chapter will become more involved over the next year. Please arrive ready to share an idea or two about the work you would like to discover and what topics you would like to see addressed through our local involvement.

Wednesday, May 7 - 5:30 to 7:00 pm

Kaze OTR
1400 Vine Street, Cincinnati, OH 45202

We will meet in the Back Bar. There are numerous opportunities for public parking along Vine Street, including the new Mercer Garage directly next door to the restaurant.

Please send your RSVPs to [email protected] by Wednesday, April 30 in order to attend. The venue will need a final head count prior to the event.

Hope to see you there!

Hannah Anderson

On the back of the successful SEGD Well event in our city, I would like to officially introduce myself as your new chapter co-chair and welcome you to the revamped Cincinnati chapter page. You may read more about Hannah Anderson here. Please allow me to extend a big thank you to our past and present chapter chairs for keeping SEGD Cincinnati together through the years.

Our chapter is going through an exciting reboot and I am personally eager to jump back into the mix with our local designers and professional community in an effort to help our chapter move forward and thrive.

Be sure to check back often for the latest news about our chapter and upcoming events, so that we may continue to provide a valuable asset to our local and regional experiential design community.

Stay Tuned: Our first event in 2014 will be a "Town Hall" gathering. This casual event will allow members and non-members alike to get together in a social setting to reconnect and discuss what work we would like to discover and what topics we would like to see addressed over the next year. Location and date, TBD. Start gathering your ideas now!


Hannah Anderson
SEGD Cincinnati Chapter Co-Chair