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Chapter Chairs

Kayte Muse, Director of Branded Environments, Spagnolo Gisness & Associates
Kayte Muse
Samuel Pease, Boston Chapter Chair
Samuel Pease
Explore SEGD content about your city

SEGD Global Design Awards: Boston

The Cloud Foundation Sign System, plus design
The Cloud Foundation Sign System
Oxford Street Parking Facility, Harvard Planning and Real Estate, Arrowstreet Graphic Design
Oxford Street Parking Facility
2009 AIGA Bone Show, AIGA Boston Chapter, Brandon Bird, Jeff Stammen, Christine Lefebvre
2009 AIGA Bone Show
AMTRAK's Acela, AMTRAK/National Railroad Passenger Corporation, Calori & Vanden-Eynden
AMTRAK's Acela
United Airlines Hangar Mural, Pentagram
United Airlines Hangar Mural
Massachusetts General Hospital
Massachusetts General Hospital

Boston Blog

Hello, SEGD Boston!

Join us on January 26th, as we welcome 2017 with our first event of the new year! The Society of Arts and Crafts has offered to host our holiday party at their new location at 100 Pier 4 in the Seaport District. The move was an opportunity for this century old organization to re-brand, and recreate itself and step out as an authority in the craft movement.

Sasaki was selected for the interior architecture of the gallery and retail space, as well as the re-brand, and the implementation of the brand in the built environment.  Being in the South Boston Neighborhood, the Society selected its neighbor Design Communications to fabricate and implement signage and brand vehicles. One of which is still in construction and will be being assembled in the shop on the days leading up to the event.

Our event will start with a quick tour of DCL, where we will see the final element in the shop being assembled and readied for installation later this month. Then we will move to the Society of Arts and Crafts space for a quick talk about the project, drinks, hors d'oeuvres, and socialization.

Schedule of Events

6:00-6:45 PM
Shop Tour at Design Communications
25 Drydock Ave, Boston

7:00-9:00 PM
Project discussion, and refreshments at The Society of Arts and Crafts
100 Pier 4, Boston

RSVP through eventbright by January 23th

Sam Pease
[email protected]

Kayte Muse
[email protected]








Join us on November 2, 2016 from 5-8pm to get the inside scoop on LED Manufacturing, and new technologies during a tours, dinner, cocktails and a networking event at Sunrise Systems.

Sunrise Systems has graciously offered to host SEGD and Northeast States Sign Association (NSSA) at their manufacturing facility in Pembroke, MA. This is an opportunity to mingle with SEGD and NSSA members, and make connection with the Sunrise Systems design and manufacturing team. As well as be introduced to some of Sunrise Systems new and emerging technologies.

Tentative schedule is as follows:

5:00 - 6:00pm Cocktails and Tours of Sunrise manufacturing facility

6:00pm Complimentary Buffet Dinner

6:30pm SEGD Announcements and remarks from Co-Chairs

7:00pm NSSA Announcements and remarks from Executive Director, Jean Gavigan

7:30 - 8:00pm More Tours and Q&A with Sunrise Systems Engineering staff

Sunrise Systems, Inc.
720 Washington Street
Pembroke, MA 02359

Please RSVP here or through Eventbright at

Hope to see you there



Saturday, October 29, 2016 - 8:00am to Sunday, October 30, 2016 - 11:00am

Did someone say "Roadtrip?" 

Join the Boston Chapter on an overnight excursion to Longwood Gardens in Kennett Square, PA to experience the latest installment of their evening arts program called "Nightscape" -- a light and sound experience by Klip Collective.

The Boston Chapter will be renting a van to drive down on Saturday morning with an early afternoon arrival at the Gardens. We will then have time to wander the Gardens on our own prior to a talk with Klip Collective designers, before the evening opening of Nightscape. We will depart the gardens between 10-11 pm and stay at a local hotel before departing on our return trip to Boston on Sunday the 30th.

We're working with Klip to arrange for a member of the design team to walk us through Nightscape, and talk about the inspiration and technical details of this light and sound experience.

To get a sneak peak of  the exhibit please visit Longwood Gardens website or their YouTube channel.

Transportation to and from Boston, will be provided by van driven by SEGD Chapter Chair, limited to 10.

Hotels will be on our own, we are working on securing a room block at the Farifield Inn and Suites, in Kennett Square.

We encourage our New York, Philly and DC Chapters to join us after Xlab. A limited number of tickets are available through Eventbrite

Hope to see you there


Hello, Weekend!
To kick off your stay in Seattle like a local, you'll need three things: Coffee, Booze, and Good Vibes (maybe some flannel if you're your feeling fancy).

Come as you are (Nirvana pun intended) and hang out with your new found friends and old. No Seattle freeze here, folks. Keep it moving!

Light appetizers served and hosted bar until 8:00P

Palace Ballroom
2100 5th Ave., 
Seattle, WA 98121


THANK YOU to our event sponsors CREO Industrial Arts and Image Mill!


As part of Boston Design Week:

Join SEGD (Society of Experiential Graphic Design) Boston Chapter for a sneak preview tour of Autodesk’s advanced workshop for research and prototyping digital fabrication methods and construction automation for the AEC (architecture, engineering and construction) industry. This workshop is called the BUILD Space, for Building Innovation Learning and Design, and will support researchers in residence from industry, practice and academia as well as community education and "making". The BUILD Space will officially open this spring.
The tour will highlight the BUILD Space’s areas for large project assembly and design robotics, large CNC equipment of various kinds, areas for hot metal, glass and ceramic work, and for composites and finishing.
As part of The Society of Experiential Graphic Design’s mission to educate, connect, and inspire our global community we invite you to learn how this new maker space will provide a public forum for innovation right here in the Innovation District of Boston.

Free for SEGD Members, $15 for guests.

To RSVP Please visit our eventbrite page

To see other exciting Boston Design Week Events please visit the Design Week Website.

Join SEGD Boston for the neighborhood's best pizza and holiday beverages to celebrate,
connect with friends, talk about local leadership changes, and think big ideas for 2016 events!

We'll toast departing SEGD Boston Co-Chair Michele Phelan, who leaves her post December 31.

Members are welcome to bring a spouse, date or friend. This event includes light dinner and refreshments.

Wednesday, December 30, 2015, 6pm - 9pm

Meet us at:
Aeronaut Brewing Company (See the map!)
14 Tyler Street
Somerville, MA


For questions contact [email protected] or [email protected]

Don't miss this end of 2015 event!

Join us for a rare, behind-the-scenes look at the multi-year design process that went into creating this 10,000 sq. ft blockbuster show at Boston's Museum of Science.

Museum graphic and 3D designers will walk us through the evolution of their designs and describe their close collaboration with Pixar Animation Studios.

After the talk, join us for Q+A and a private, guided tour of this must see, record-smashing exhibit.

Tuesday, October 13, 2015

6:30pm - 7:30pm Design presentation

7:30pm - 8:30pm Q+A, Exhibit tour

Location: Museum of Science, 1 Science Park, Boston, MA 617-723-2500 (travel by T or park vehicle in garage)

Cost: FREE for SEGD members, $10 for students (with ID), $20 for non members. Join SEGD within a week of this event and deduct the event amount from your first year's membership fee! Contact SEGD office for more details.

Sponsored by SEGD and Advanced Imaging.

Register for this event here.


Lawn on D tour and Spring Social

Come join SEGD Boston Chapter and the Sasaki Associates Design Team in our Spring Social event featuring South Boston’s hottest new urban district, the Lawn on D. Anchored by the Boston Convention and Exhibition Center (BCEC), the space occupies a critical mid-point between South Boston, the Innovation District and Liberty Wharf, and the Fort Point and Channel Center neighborhoods. This new district aspires to be interactive, flexible, technologically advanced, inspired by art and events, and inclusive of many constituents (residents, workers, conventioneers, tourists). The Lawn on D demonstrates and pilots these ambitions, testing spatial configurations and programming that will eventually be deployed to a future event space that will become the heart and focus of the new district along D Street.

Composed of two parts—the plaza and the lawn—The Lawn on D is a hub of activity for community events. The Plaza's paths blaze trails from D Street to the side entrance of the BCEC; its signature lights describe a right-sized space for gatherings; and its bright, playful, movable furniture invites visitors to make the space their own. The lawn at The Lawn on D—sited where 4 feet of urban fill used to block views and preclude access—now provides a gracious forecourt to the BCEC along D Street and hosts a range of shorter-term art installations and projects.

After the presentation Sasaki invites you to continue to “Drink” in neighboring Fort Point for refreshments and further discussion.

Date and time:


5pm – meet and greet

5:30pm sharp – presentation

6:30-7:30pm – refreshments nearby


Lawn on D
D Street by Convention Center
Boston, MA

Registration fee:

Where to RSVP: 

RSVP to [email protected], or call 202-638-5555, ask for Nadia Adona


Saturday, Oct. 25th - 6:30PM - 12:00AM

It's the big event! Illuminus is Boston's first “nuit blanche” — a free nighttime festival of creative innovation featuring large-scale projections and light installations alongside immersive sound, performance, and multimedia experiences that reimagine the city at night. Illuminus will transform Boston's streetscapes into a vibrant urban canvas where regional artists, designers, creative technologists, architects, performers and fabricators converge to showcase their most thoughtful, innovative, and imaginative works. The festival will provoke and inspire, celebrating the creative approaches to art, culture, and community that form the foundation of a thriving and dynamic city.

Facebook event:

540 Harrison Ave
Boston, MA 02118

For more information, go to

Design Exchange Boston (DxB) is a two-day design and innovation conference dedicated to celebrating the impact of design. The DxB experience explores the ideas, work and strategies currently shaping our culture.

SEGD Boston members will present a branded environment at this second annual innovative conference. This year's theme: Start Experimenting

Whether in music, art, design, tech, architecture, medicine, fashion, travel, government, science, or education, there are some more willing to experiment than others. There are some that lead the way with bold ideas, fierce determination, and the courage to see things differently. They share a willingness to try, and more importantly, a willingness to fail. Ultimately, they share the will to succeed.

For more information, schedule, and tickets, go to:


Boston Public Library New Wayfinding: Unveiled

On Monday, June 16, 2014, join SEGD Boston for an educational event!

Learn about the new wayfinding program and take a tour including the amazing art & architecture at the Boston Public Library’s Central Library in historic Copley Square. This event will be open to the public, so forward to friends and colleagues!

Refreshments sponsored by APCO Signs.

Speakers: Bob Lowe and Lauren Haggerty of Arrowstreet Graphic Design, Nathan Hall of APCO Signs

Location: Orientation Room, Boston Public Library, Central Library at Copley Square, 700 Boylston Street, Boston, MA 617.536.5400

Special Instructions: Please use the McKim Entrance (on Dartmouth Street, directly across from Copley Square). An accessible entrance is available at 700 Boylston Street (Johnson Building Entrance). As this is an event about wayfinding within the Library, we’re deliberately witholding additional information as to the room’s location. Here’s hoping you find the room quickly and easily!


5:30 meet and greet

6:00-6:45pm Presentation, Q+A

6:45-7:30pm Tour of McKim and Johnson Buildings

Admission: free for SEGD members and students, friends and general public

Directions, by MBTA:

Green Line to Copley Station. 

Orange Line to Back Bay/South End Station. Walk down Dartmouth Street to Copley Square.

Directions, by CAR:

Interstate 93 (from north or south) Take Storrow Drive exit. Take Copley Square exit off of Storrow Drive. The exit deadends at a signal light. The cross street is Beacon. Take a right on Beacon Street. While on Beacon Street, you will cross Berkeley, Clarendon, and Dartmouth Streets. The next street is Exeter. Take a left onto Exeter (it is a one-way street). While on Exeter, you will cross Marlborough Street, Commonwealth Avenue, and Newbury Street. The next cross street is Boylston. The Library is on the corner of Exeter and Boylston Streets.

Mass Pike (Interstate 90) Come all the way into the city on the Mass Pike. Take the Copley Square exit (the sign will read: Prudential Center, Copley Square). The exit road will split, follow the Copley Square (right) lane. You will exit the tunnel onto Stuart Street. You will be on the right hand side of the street. Move to the lane furthest left. Take the left at the next light, Dartmouth Street (approximately 500 feet from the tunnel exit). The Library is on the left of Dartmouth Street, after the next light (approximately 500 feet).

RSVP to: [email protected]

Email questions to: [email protected]

Susan Szenasy, Design Advocate

Join longtime Editor-in-Chief of Metropolis Magazine ( for a reception and signing of her new book, "Susan Szenasy, Design Advocate" at Boston Architectural College. BAC president Ted Landsmark and Ms. Szenasy will discuss her writings and history at Metropolis over the years. following the book signing.

This event is being held at Boston Architectural College, 320 Newbury Street, Boston, MA.

6pm: ReceptionBook Signing in McCormick Gallery

7:15pm: Conversation with Susan S. Szenasy and Ted Landsmark in Cascieri Hall

Link to event page on Boston Architectural College website:

RSVP: [email protected]

Cost: free and open to the public


Fantastic award winning documentary following students through the concept, design, development and implementation of a very personal project.

Kendall Theater in Cambridge, Massachusetts will be showing the film.

Time shown is approximate - check the theater for evening show time on February 28, 2014.

Tix can be purchased on-site at the theater, or online, ahead of time.

Those who can make it are encouraged to up at nearby "four-square" for a quick hello and drink beforehand.


Tour of New LogMeIn Headquarters

Kayte Muse, EGD Team Leader at SG&A and Jason Fredette, Director of Sales at Poyant Signs will host an event that gives an overview of the design process, materials and methods that went into creating a branded environment for LogMeIn’s new headquarters in the Innovation District. This project was a true collaborative effort between architecture, interiors and environmental graphics.

Located in a former textile mill, this “brick and beam” headquarters is comprised of over 8 floors including a dramatic mezzanine level and roof deck all linked through integrated wayfinding graphics. An open workstation plan allows for the constant collaboration required among employees of all functions. Supported by various meeting rooms, collaborative spaces and an open floor plan, the office workflow embraces LogMeIn's culture and core concept of connectivity, always keeping company resources within reach.

SG&A (Spagnolo Gisness & Associates) is a full service architectural, interior design, planning and environmental graphics firm. SG&A offers comprehensive design and planning services to corporations, educational institutions, healthcare organizations, and commercial real estate developers for a variety of project types.

Poyant Signs Poyant’s award winning team of signage professionals  is behind some of the most recognized brands. We collaborate to bring our unique talents to each project and achieve extraordinary results. From custom signs to all-encompassing sign programs, we are committed to providing superior quality to all of our clients...on time and on budget.

LogMeIn  A rapidly growing and inventive technology company, LogMeIn designs products that allow customers to remotely access their computers, networks and mobile devices from anywhere around the globe.

Date and time
Thursday, May 8, 2014
5:30 – meet and greet
6pm sharp – presentation

320 Summer Street
Boston, MA

Registration fee
Free for SEGD members, $10 for guests

Where to RSVP 
RSVP to [email protected], or call 202-638-5555, ask for Nadia Adona

Image of the SEGD presentation at DxBOSTON 2013

5 – October 11, 2013 – DXBOSTON 2013

Friday, 12pm – 1:30pm

Attendees: 30

Description: DxB (Design Exchange Boston) is a week of events and experiences celebrating the impact of design. Our goal is to explore the ideas, work, and strategies currently shaping our culture as we brand Boston as a 21st-century city shaped by the creative economy.

Participants: AIGA, AIA, IIDA, ASID, DMB, BSA, IFDA, IDSA, SEGD, IxDA, and others — 

DxB welcomes a diverse audience of entrepreneurs, professionals, students, educators, retailers, makers & manufacturers, tourists, and the design-savvy public.

Event Goals:

  • Demonstrate design as an integral component of our social and economic communities
  • Showcase Boston as a city led by design, thereby attracting and retaining top creative talent
  • Encourage collaboration among design organizations
  • Educate the public on the diverse ways design affects day-to-day life
  • Share the design work of innovative individuals, organizations, and businesses
  • Facilitate our creative economy and stimulate growth in our region
  • Create opportunities for networking, dialogue, and access across disciplines and communities

Special presentation on Friday, October 11 at noon by Denise Lugar and Andrew Barresi of Roll Barresi, Cambridge, MA.


Image of the group working at the Boston Summer Charette

3 – June 22, 2013 – Summer Charette Report

Saturday, 4pm – 7pm

Free for members, tickets purchased thru Eventbrite

Attendees: 17


Design Museum Boston and SEGD present Summer Charette, your chance to get off the grid, meet other designers and get your creative juices flowing. Participants will be assigned a team at the beginning of the event. You’ll have a chance to check out the space and mingle a bit before getting down to business. Each team will be given a station to brainstorm and build conceptual models. Tools and materials will be provided but feel free to bring sample materials to share.

The challenge: Transform the second floor of 12 Channel St. from blank canvas into creative workspace. The second floor is currently an open plan industrial space with little to no indication of its creative tenants when you walk off the elevator. Help envision how to create a sense of place for the entire floor and transform it into flexible workspace for young creatives. Results to be featured on Design Museum Boston website. Models will be on exhibit at 12 Channel Street.


May 2, 2013 

Thursday, 5pm – 6:30pm

Free for members, $10 for guests

Attendees: 1


In September 2012 Design Museum Boston invited individuals and teams from around the world to design an iconic bench or ‘street seat’ for the Fort Point Channel in South Boston’s up and coming Innovation District. The goal of the challenge is to improve the livability of this burgeoning urban area, using design, while being socially and environmentally conscious.

They received over 170 entries from all over the world — 23 countries in all were represented. The judges selected 20 semi-finalists that best met the design criteria including: innovation, durability, sustainability, aesthetics, and comfort. The winning entries were inspired by the rich history of the Fort Point community and the possibilities of Boston’s Innovation District. The semi-finalists receive a grant from Design Museum Boston and the Street Seats sponsors to fabricate their full-scale bench for an outdoor design exhibition and walking tour around the Channel.


January 14, 2013 

Monday, 5:30-7pm

Free for members, $10 for guests

Attendees: 20


Dayton “Joe” Deetz, President of Visual Magnetics, and Gary D’Ercole of Seaport Graphics will host an event that will give us a glimpse into state of the art printing materials and adhering methods for a wide variety of design applications.

Visual Magnetics ( is a patented large-scale graphic system that matches magnetic-receptive technologies with the highest quality print media – it allows designers to create dynamic wall graphics that can be easily changed when needed.

Seaport Graphics ( evolved from Chroma Copy (the first Cibachrome photo lab in Boston) into one of the premier specialty printing shops in the region, allowing designers to choose from over 20 printing substrates and techniques.