Atlanta Chapter Graphic Header

Chapter Chairs

Steve Dubberly, Smallwood, Reynolds, Stewart, Stewart & Assoc
Steve Dubberly
Danny Roberts
Explore SEGD content about your city

SEGD Global Design Awards: Atlanta

The Home Depot - The Legend, Caribiner International
The Home Depot - The Legend
Donut King, Lorenc Design
Donut King
Center for Civil and Human Rights
Center for Civil and Human Rights
Invesco Headquarters, Invesco, Gensler
Invesco Headquarters
airFIELD installation at Atlanta International Airport (UEBERSEE, Inc.)
airFIELD
Platform Summit 2014
Platform Summit 2014

Atlanta Blog

A wonderful turnout in Atlanta for our first project tour of the year. Distinguished leadership, dedicated sponsors, SEGD ATL members and friends alike shared in this informative tour, which highlighted a wonderful diversity of design, fabrication and installation solutions.

Following the tours, we had plenty of time to take in the ballgame and catch up with old friends and colleagues and form new relationships with industry leaders.

Our tour host for the BatteryType Walk was SEGD President and project designer John Lutz, Partner at Selbert Perkins Design. The tour of SunTrust Parkwas guided by Atlanta Braves Creative Director Insung Kim.

“I was extremely happy to see so many old friends and new at the SEGD Atlanta Chapter’s tour of SunTrust Park and The Battery,” said Lutz. “We’re so thankful that Insung Kim from the Atlanta Braves showed us the inner workings of the Braves new ballpark, featuring lots of great branded environments throughout the space.”

Our generous sponsors were:

Denyse Signs
770-942-0688
www.denyseco.com

L&H Signs, Inc.
610-389-2222
www.lhsigns.com

Mungsube
1-862-702-3661
mungsube.com

RECAP: SunTrust Park and the Battery Type Walk Tour

 

  

 

Local members of SEGD Atlanta presented "What is SEGD?" to graphic/web design, illustration and interior design students at The Art Institute of Atlanta on April 26. Chapter co-chair Steve Dubberly of SRSSA reached out to SEGD member and AiA design faculty Sue Youngblood to coordinate the event. Steve provided an overview of SEGD and brought EG magazines to give to students. SEGD members and AiA alumni Danny Roberts ('91), Korinna Hirsch ('00) and Lina Talero ('15) shared personal stories of wit and wisdom learned over their varied career paths in the field along with exemplary project images.

 

Pictured (L-R):

Danny Roberts
VP Design at APCO Signs;
SEGD ATL Chapter Co-Chair

 

Lina Talero
Graphic Designer at SRSSA

 

Korinna Hirsch
Sr. Designer/Project Manager, Perkins + Will

 

Steve Dubberly
Associate, SRSSA; 
SEGD ATL Chapter Co-Chair

 

Sue Youngblood
GWD faculty;
SEGD member

 

Atlanta Chapter Event - Design Conversation with Ken Carbone

MODA and Portfolio Center present Design Conversation with Ken Carbone - True Obsessions : Art, Music and Design and Why They Matter More Everyday

The paintings of Picasso, the opening of Beethoven’s 9th, the Apple iPhone; are among the greatest creative examples of our species behaving beautifully. Art, music and design are dominant cultural drivers that continue to make important and lasting contributions to civilization.
In his presentation, Ken Carbone, Co-Founder of the Carbone Smolan Agency, will reveal how he has juggled these personal obsessions for over five decades to build a rewarding creative career. Including a live guitar performance, he’ll also discuss how art, music and design are becoming more essential in contemporary life as they provide a needed bright spot in an increasingly troubled world.

LOCATION
Museum of Design Atlanta (MODA)
1315 Peachtree Street Northeast
Atlanta, GA 30309

View details and register on Eventbrite.
 

Join your fellow Atlanta SEGD members for a year end social to celebrate, collaborate and ring in the new year!

 

We will be meeting at the Blind Pig in Buckhead. Monday 12/19/2016 6-8 PM

Hors devours and festive beverages served.

http://www.theblindpigparlourbar.com/

 

Tickets available here:

https://www.eventbrite.com/e/segd-atl-holiday-social-tickets-29904419925

SEGD ATL Holiday Social

Join your fellow Atlanta SEGD members for a year end social to celebrate, collaborate and ring in the new year!

We will be meeting at the Blind Pig in Buckhead. Monday 12/19/2016 6-8 PM

Hors devours and festive beverages served.

http://www.theblindpigparlourbar.com/

Sign up here: https://www.eventbrite.com/e/segd-atl-holiday-social-tickets-29904419925

 

A little more info on the venue: (It's kinda hard to find, even with all your wayfinding skilz!)

http://sweetsavant.com/2015/10/14/foodie-field-trip-the-blind-pig-parlour-bar/

SEGD Atlanta Summer Social 7.14.16 6-8PM

Join us for the SEGD Atlanta Social Event of the Summer!

 

Click here to register! > https://www.eventbrite.com/e/segd-atlanta-summer-social-tickets-26430463227

 

While you mix and mingle you will have the opportunity the discover the digital photography and fine art of our host, Canon Explorer of Light, Parish Kohanim at his gallery in Midtown Atlanta.

http://parishkohanim.com/     http://www.learn.usa.canon.com/explorers_of_light/eol_home.shtml

About Parish and his work:

Parish Kohanim has been intimately involved with professional photography for over 25 years. Parish, who is a renowned commercial photographer, is now devoting his efforts towards his first love, fine art photography. Parish’s passion for the subtle beauty of life is apparent in his photographs. He has focused on many exquisite subjects, and is able to bring them out of the frame and into the live imagination of the viewer.

After working in San Francisco and New York, he decided to open his professional photography studio in Atlanta. He has been very successful in his commercial endeavors for many years in Atlanta. Advertising agencies, design firms, and Fortune 500 companies have been his primary clients, some of which include IBM, AT&T, Coca-Cola, DeBeers Diamonds, Hanes, Fossil, and Kimberly Clark. His work has repeatedly appeared on pages of such publications as Vogue, Harper’s Bazaar, Forbes, Time and Newsweek.

Enjoy drinks and snacks compliments of our generous sponsor: Parallax: http://www.parallaxdigital.com/

Check out their brochure here! > PDF icon 2016_PLX_II_Portfolio_FINAL_LWRS.pdf

 

Event Location: https://goo.gl/maps/oKGbTjnCriM2

Parking is available in public lots and decks as well as on 12th and 13th streets. Click the link below to view options.

https://www.google.com/maps/search/parking+near+parish+kohanim+gallery/@33.7857353,-84.3883688,18z/data=!3m1!4b1

Click here to register! > https://www.eventbrite.com/e/segd-atlanta-summer-social-tickets-26430463227

 

Hello, Weekend!
To kick off your stay in Seattle like a local, you'll need three things: Coffee, Booze, and Good Vibes (maybe some flannel if you're your feeling fancy).

Come as you are (Nirvana pun intended) and hang out with your new found friends and old. No Seattle freeze here, folks. Keep it moving!

Light appetizers served and hosted bar until 8:00P

Location
Palace Ballroom
2100 5th Ave., 
Seattle, WA 98121

RSVP https://segdconf_chapterbash.eventbrite.com

THANK YOU to our event sponsors CREO Industrial Arts and Image Mill!

 

 

The Mutiny is growing!

Join SEGD Atlanta for a tour and social at Mutiny Artwrx!

Mutiny Artwrx is much more than a “collective” or an art gallery, or a retail store. While artists do have access to an enormous 75,000 sq. ft. studio complex with a truly collaborative environment with shared assets, and mentoring, and education… All the things truly dedicated collectives share in common.... THERE IS MUCH MORE TO CONSIDER

What sets Mutiny Artwrx apart is that the artist or tradesman has access to multiple streams of revenue. Not only do we have have a large Retail Store and Showroom/Gallery on the Beltline here in Atlanta, We also work with restaurants, hoteliers, major film and production studios as well as designers and purchasing agents, and many other industries. Because we offer access to such a variety of talent, we are able to leverage the group as a whole so that everyone benefits on all sides of the transaction. In addition, we have corporate sponsors that offer special discounts to our members, from artists supplies to equipment, as well as marketing partners, and an ongoing You Tube episodic series continually documenting our growth as individuals and as a group and family.

And… the family is growing!

Meet Mutiny Artwrx founder, JP McChesney and hear the journey of creating Atlanta’s largest for profit art collective! Tour the studio, meet the artists in residence and see their work in progress. Enjoy drinks and snacks compliments of our generous sponsors:  Vellum and APCO!  THANK YOU!

The Locksymths will be there to add music to the evening!

Register Today:  https://www.eventbrite.com/e/segd-atlantamutiny-artwrx-tour-tickets-2446...

SEGD/AIGA Porsche Experience Center Tour

One of the World’s Greatest Automotive Brands–Up Close!
This event is a 3 hour tour of the Porsche Experience Center, lead by Porsche Experience interactive designer Russell Huffman.

The Porsche Experience includes:
+ Lunch in the Porsche restaurant business center
+ Facilities tour including: 
   · Human performance center
   · Porsche heritage center & gallery of rare and exotic Porsche cars
   ·  Driving simulator center
   · Personal design Porsche studio- where purchasers can customize their new car
   · Retail store
+ Close up look at the most iconic and admired automobiles in the world
+ Classic center workshop

AND...
A 1 IN 30 CHANCE TO WIN a 1.5 hr Porsche test drive with a racing coach, as well as time on the Porsche racing simulators.

For a look at the Experience Center, visit: www.porschedriving.com

Reservations limited to 30 people - Register now—Don’t delay!
AIGA and SEGD members: $130, Non members $150

Porsche Experience Center - One Porsche Drive, Atlanta, GA 30345

REGISTER:  https://www.eventbrite.com/e/aigasegd-insider-tour-of-the-porsche-experience-center-tickets-23233383676

NanoLumens St. Patrick's Day Madness

Join SEGD Atlanta on St. Patrick's Day (March 17th), 4:00 pm – 8:00 PM, for March Madness at the NanoLumens showroom where we will see the latest in LED digital signage technology. We will also be watching the first round of games in that little March basketball tournament on their 19 foot diagonal 2.5mm pixel-pitch HD LED display.

Location: 4900 Avalon Ridge Parkway, Norcross, Ga 30071

RSVP:  segdatl-nanolumens-stpatricks-madness.eventbrite.com

About NanoLumens

NanoLumens, headquartered in Atlanta, Georgia, creates display visualization solutions that deliver truly immersive customer experiences and great return on investment. We provide unique solutions to problems that haven’t been thought of yet. Our fully custom display solutions provide engaging customer experiences and the ability to realize solid returns on investment. Our brilliant displays, designed and assembled in the USA, are so thin, lightweight and curvable, they fit almost anywhere. With quality backed by an industry leading, Six Year Warranty, NanoLumens is your collaboration partner for visualization solutions that live up to your imagination for more information, visit www.NanoLumens.com.

 

 

Join SEGD Atlanta for fun, food and fellowship at our 2016 Open House at Jones Worley Design to learn about the exciting initiatives planned for our organization this year!

Reconnect with old friends and meet our newest members while enjoying light hors d’oeuvres and libations. Let’s share ideas for new events this year that will get our hearts pumping and rekindle our passion for EGD!

Jones Worley continues to celebrate 25 years of business in 2016 and invites the SEGD Atlanta family to our circa 1910 design studio in Midtown Atlanta to learn about the firm’s EGD work. This will be an event you do not want to miss!

Free parking is available on Piedmont Avenue in front of the building or behind the building in the alley between 3rd and 4th streets.

This Event is free and open to all SEGD members, interested professionals and students.

RSVP:

http://www.eventbrite.com/o/segd-atlanta-amp-jones-worley-design-9574696980

Your Chapter Chairs,
Lynne Bernhardt
Stephen Carlin
Steve Dubberly

Join your fellow SEGD Atlanta members for an informative Lunch & Learn!

 

LED Displays so bright they take your breath away,
so large they immerse you in sensation, so lightweight and curvable you can put them almost anywhere.

 

At NanoLumens, we combine the world’s most powerful LED display platform with an unparalleled array of visual communication services to produce the world’s most engaging customer experiences – for you and your business. That’s bright thinking!

 

NanoLumens AIA Continuing Education Course: Large Format Indoor Display Technologies

Learning Objectives

I. Participants will understand the purpose and goals associated with the addition of large-format indoor display technology to a space.Our instructor will walk through the ROI of adding large format indoor display technology to a space, discussing how and why adding a display increases the revenue generated by a given space and the interest in such a space (i.e. adding ad revenue and marketing options for shows in a convention center could cause a large tradeshow to select that center over others) II. Participants will be able to identify and understand various technologies used for indoor display technology applications.Our instructor will discuss the various technologies available for large-format indoor displays, walking through how each works and how they are applied to a space, as well as how they are distinguished from one another. III. Participants will be able to identify the best-suited technology for an indoor display application in hypothetical and real-world scenarios.After the various technologies are understood, our instructor will walk participants through various scenarios of applications to discuss how each technology behaves in situ. Situational factors, such as the presence of ambient light, heat and noise restrictions, and limited spacing will be explored. IV. Participants will understand the pros and cons of applicable technologies for indoor display applications.The instructor will identify the perks and drawbacks associated with each technology and where there might be pitfalls or needs in application scenarios that could eliminate or enhance the viability of a given technology. OVERALL GOAL: By the end of our course, participants will be able to look at a potential architecture project, identify how signage could enhance the situation, and to understand which available technology would be best suited to the project due to budget, environment, and energy constrictions.

WHEN
Thursday, December 3, 2015 from 12:00 PM to 1:00 PM (EST) - Add to Calendar
WHERE
Smallwood, Reynolds, Stewart, Stewart - 3565 Piedmont Road. One Piedmont Center, Suite 303. Atlanta, GA 30305 - View Map
Presented by NanoLumens and SRSS
Join your fellow SEGD members for an informative Lunch & Learn presented by NanoLumens and SRSS.

Join your fellow SEGD members for an informative Lunch & Learn presented by NanoLumens and SRSS.

 

LED Displays so bright they take your breath away,
so large they immerse you in sensation, so lightweight and curvable you can put them almost anywhere.

Held at Smallwood, Reynolds, Stewart, Stewart - 3565 Piedmont Road. One Piedmont Center, Suite 303. Atlanta, GA 30305
Presented by NanoLumens and SRSS

At NanoLumens, we combine the world’s most powerful LED display platform with an unparalleled array of visual communication services to produce the world’s most engaging customer experiences – for you and your business. That’s bright thinking!

 

SloanLED & Plaskolite Present

SEGD Atlanta is pleased to present SEGD Member Kevin Rourke, specification sales from Davis Marketing Associates, for a presentation on Plaskolite and SloanLED hosted by Perkins+Will.

Location:
Perkin+Will
1315 Peachtree St NE
Atlanta, GA 30309

FORM IT-SHAPE IT-LIGHT IT

The most sophisticated sign fabricators and designers choose acrylic as the substrate of choice due to its endless decoration possibilities and overall durability. Whether incorporating three-dimensional elements for ADA & wayfinding or backlit illuminated signage this type of plastic is a product selected among the top designers in this field.

With the advent of LED’s as a preferred light source for illuminated signage & graphics this makes way for a more creative approach in the field of design. Both l.e.d. & advances in acrylic have dramatically effected sign design. Lower profile cabinets, letters and flush mounted illuminated wayfinding are just a few signage elements that have improved with the advance in these signage materials.

We shall be exploring the latest technologies in both of these materials and how they interact giving a new approach in designing signage for the future.

ACRYLIC:  A clearer approach in proper specification:

  • Quick intro to acrylics & how we use it in day to day applications for our industry.
  • Usages for the sign & graphics industry; ADA, Backlighting, Display, interior/exterior directional
  • Signage-LD light scattering technology, diffusers, acrylics relation to general purpose & specialty lighting/lighting design
  • Clear acrylic, colored acrylic, textures
  • Direct to print OptixDA acrylic (standard/non-glare). Advanced print technology & how it effects these materials
  • Applications “outside the acrylic box” for retail, hospitality. corporate interiors

LEDs:  what & when to use:

  • Quick intro/advancements in led technology (lenses, chip technology, kelvin temperature, size)
  • General understanding of led: pros/cons when to use & what
  • Led used for backlighting applications (signage& graphics, display, fixture)
  • Architectural Lighting (cove lighting, border tubing, general purpose lighting)

The presentation will be followed by a Q&A and social hour, drinks and food will be provided. Kevin will have samples of various acrylics(color, clear, direct to print acrylics, acrylic mirror, textured) along with samples of LEDs for architectural lighting, backlighting, display/lightbox

Please register at http://segdatl-sloan-led-plaskolite-presentation.eventbrite.com

Nova Polymer Lunch & Learn

SEGD Atlanta is pleased to present Nova Polymers at a Lunch & Learn hosted by Cooper Carry. Learn about the latest ADA requirements and how Nova Polymer products can help meet your project goals.

Wednesday, October 28, Noon-1:00pm

Cooper Carry, Inc.
191 Peachtree St. NE
Suite 2400
Atlanta, Georgia 30303

Accessibility & The ADA – 2010 Standard For Room Identification Signs

This course will cover all current US & International ADA/Accessibility requirements (including the 2010 Standard (SAD) as it relates to room identification signs, and will provide education about the technical characteristics (geared toward helping specifiers) concerning the most commonly used material (photopolymer) for Accessible/ADA compliant signage. A/V Needs: Electrical power and screen for the PowerPoint slide presentation. The CES facilitator will supply the laptop and projector. Learning Objectives: After completion of this course, participants will be able to:

  • What Is ADA?
  • Regulations Relating To ADA Compliance
  • 2010 Standard – Standard for Accessible Design (SAD)
  • California Building Standards Code – Title 24
  • Access To Premise Standards - Australia
  • International Accessibility Standards - Canada
  • Understanding Terminology
  • Sign Design Restrictions
  • Areas That Require Accessible/ADA Compliant Signage
  • Technical Specifications of Photopolymer

The presentation is ideal for all EG Designers, Architects, specifiers, interior designers, owners and other design professionals.Credits: 1AIA CES LU, HSW: Yes

Space is limited to 35 people. Please register for this free event at https://segdatl-novapolymer.eventbrite.com.

 

Sign Painter Screening, Sept 30, 7PM at SCADshow

SEGD Atlanta in association with SCAD, Savannah College of Art and Design, is proud to present:

Sign Painters, directed by Faythe Levine and Sam Macon

When:  Wednesday, September 30, 7:00 PM
Where:  SCADshow, 173 14th St., Atlanta, GA 30309

We see them almost every day without a second thought. Weathered by time, distinct characteristics shining through, hand-painted signs are a product of a fascinating 150 year-old American history. What was once a common job has now become a highly specialized trade, a unique craft struggling with technological advances. Sign Painters, directed by Faythe Levine & Sam Macon, stylistically explores this unacknowledged art form through anecdotal accounts from artists across the country including Ira Coyne, Bob Dewhurst, Keith Knecht, Norma Jeane Maloney and Stephen Powers. These vanguards of unseen originality are leading a renaissance with a keen creative purpose and exemplify the working class American success story. Sign Painters celebrates those keeping the tradition intact with a bespoke approach and appreciation for a balance between art and commerce.

Click here for tickets. SCAD Students, Faculty/Staff, and SEGD Members Free!

Sponsored by

Trademark Visual

Trademark Visual is a turnkey supplier of design-intensive architectural graphics nationwide.  Utilizing our state-of-the-art facilities & equipment, our experienced team has been providing custom solutions to happy clients for over 24 years.

During Spring Quarter students from The Art Institute of Atlanta's Interior Design and Graphic/Web Design departments benefitted from SEGD Atlanta's outreach to educate students on what EGD is, what skill sets are required and what career opportunities exist. While some students may have heard of EGD most are not familiar with the depth and breadth of opportunities that exist within the field nor its collaborative nature between many disciplines.

Long time SEGD member and AiA faculty Sue Youngblood welcomed both students and professionals to the event and shared some personal experiences in the industry. SEGD Atlanta's chapter co-chair Steve Carlin, Associate at Cooper Carry, kicked off the presentations with an SEGD provided powerpoint covering examples of project types. AiA alum Danny Roberts, Advertising & Design Director for APCO Graphics, shared his experiences working at APCO and general career development tips, including to continually expose oneself. Students saw first hand how life can be disruptive—yet the show goes on—when Steve Dubberly, Associate at SRSS, stepped in at the last minute for AiA alum Korinna Hirsh, Designer for Perkins & Will Branded Environments Division who had a family emergency. (We're looking forward to her presentation at a later date!) Steve shared process steps for the design and implementation of signage and graphics at the Chick-fil-A headquarters.

After a short Q & A, students were provided the opportunity to see project design documents and SEGD magazine samples up close. The event wrapped up with a drawing for a year-long SEGD student membership with one student from each department selected.

Thanks to SEGD and local members who supported this education outreach to the next generation of designers.

SEGD Atlanta had the unique opportunity to tour the Chick-Fil-A Headquarters IT Department called “The Deck.”  SEGD member and Graphic Designer Steve Dubberly with Smallwood, Reynolds, Stewart, Stewart & Associates, Inc. (SRSSA) along with Valerie Walker at APCO Signs and Franklin Cook with Chick-Fil-A Corporate Environments led the tour through the parking deck basement that was re-purposed to house Chick-Fil-A’s growing IT department.

From the entry, we are met with a large branded wall with the Chick-Fil-A red dimensional logo. The lobby utilized an overall monochromatic color scheme with modern accents alongside natural wood elements. Steve and Franklin touched on inspiration of the details in the design of the space and signage such as the “binary code pattern” used in a laminated glass wall graphics and signage backers, a special concrete wall with the entire company’s hand prints, a large wallcovering graphic installation designed with verbiage compiled from employees thoughts of what Chick-Fil-A meant to them and the projected wall wayfinding signage similar to that of street signs to allow for a simple way for employees to find each other in this large office. 

Valerie described the challenges that were met through the manufacturing and installation process of the room and wayfinding signage in this expansive space with high ceilings. As a pleasant surprise, Frank offered to continue our tour on to a more recent project where the signage, designed by Steve Dubberly and manufactured by APCO, was implemented in early 2015.  Our SEGD Atlanta group of about 25 were picked up by the Chick-Fil-A Campus buses and escorted across the main road to their Lincoln 100 building.  This warehouse facility was created for the new development and marketing for the company. The design in the overall space as well as the signage was much more colorful, graphic and playful, creating a very creative space for its occupants and visitors.  Accents such as bold painted orange duct work, skateboard inspired tiles, graffiti-like graphic backer in the room signage, and spaces such as “The Caboose,” “Squawk Box” or the “Ponder Pad” are there solely to inspire creative group activity or solo mind searching.  This event was a special treat for our SEGD Atlanta members with many thanks to Chick-Fil-A, SRSSA and APCO. APCO sponsored further networking over appetizers and drinks on the breezy porch at the nearby The Pig & The Pint.

Design Improv(e) Update

News from the Design Improv(e) Emmaus House project initiated at the 2014 SEGD Conference in Atlanta, sponsored by Archetype:

See Blog: https://segd.org/blog/design-improve-gives-back-atlanta

After a meeting with the new leadership at Emmaus House (Joseph Mole and Beverly Banks-Greene) to gain design and functionality direction, a design charette was held at the offices of Cooper Carry on Feb. 4, 2015. SEGD design participants included Steve Dubberly, Chad McLeroy (Smallwood, Reynolds, Stewart, Stewart & Associates, Inc.), Danny Roberts (APCO), Barry Atwood (Atwood Consulting), Lynne Bernhardt (L.Bernhardt Design), Steve Carlin (Cooper Carry) and Alex Meiser (SBS).  Creativity, camaraderie and a wealth of knowledge abounded! Everyone contributed to a well-developed direction based on client input and logistical needs.

The design direction included components of many of the fantastic concepts developed by the teams who participated in the Improv(e) during the 2014 SEGD Conference in Atlanta.

2014 SEGD Conference Atlanta Design Improv(e) Sketch 12014 SEGD Conference Atlanta Design Improv(e) Sketch 1

Design sketches from Design Improv(e) 2014 SEGD Conference

After the charette, each team member then took ownership of specific tasks to fully develop the system: Lynne Bernhardt and Steve Carlin (SEGD Atlanta Co-Chairs) developed the sign location plan and message schedule. Steve Dubberly and Chad McLeroy proceeded with design development.

Emmaus House Sign Location PlanEmmaus House Design Development Main IDEmmaus House Design Development Secondary IDEmmaus House Design Development Secondary IDEmmaus House Design Development Secondary ID 2

We are now ready to present the client with a finalized design. Once design is approved by Emmaus House, Steve Reinisch (The Great Detail Guy) will generously donate his great detailing skills so the package will be ready to move into Construction Documents.

Thanks to all for making this a reality for Emmaus House!

The Atlanta Chapter members had the pleasure to tour the Ponce City Market project, graciously hosted by Jill Ayers, Rachel Einsidler (Design 360), Anna Marissa Fetz and Jessica Walburn (Jamestown) on October 27, 2014.  The tour’s 25 slots were snapped up in a record 2 hours - a very popular tour!  Fabricators Henry International (Grant Henry, Josh Wolfe and Jennifer Wolfe)) were on hand to answer questions regarding construction and logistics of making and installing over 2400 signs, including 2,000 feet of neon tube, 16 foot tall illuminated channel letters to be mounted rooftop and a spectacular 71 foot tall blade sign. 

The wayfinding design harkens to the storied history of the original Sears & Roebuck building with nostalgic use of color palettes, materials and images from some of the original catalogues and products.  The decidedly low-tech approach is a refreshing change in the world of constant digital media.

When Travel + Leisure magazine recently released its list of the World’s Coolest New Tourist Attractions, Atlanta’s Ponce City Market made the list even though it’s still under construction.

The magazine summed it up perfectly: “Just off the BeltLine—Atlanta’s network of trails and parks that follow former rail lines—a $250 million redevelopment is turning a massive Sears, Roebuck & Co. into a multiuse beacon of regenerative cool.”

https://segd.org/ponce-city-market-environmental-graphics-and-placemaking

Coming up on November 13, 2014 12PM, please join SEGD ATL for a presentation by Convergent Media hosted by Perkins + Will. Sign up today!

The 2014 SEGD Conference:Convergence in Atlanta was a great success!  We had fantastic speakers, vendors - a great time to reconnect and converge.  Participants enjoyed true southern hospitality with mild weather and fun tours to World of Coke, Atlanta Botanical Gardens, Piedmont Park, MLK Center and Pnce City Market to name a few.  Keynote speakers included Hense, Andreas Uebele, Per Mollerup, Cliff Selbert, and John Muhlhausen.

Special thanks goes out to our local members who helped make this conference so special:  Barry Atwood, Sue Youngblood, Danny Roberts, Teresa Cox, Korinna Hirsch and Alex Mieser.

Good luck to the Chicago Chapter host of the 2015 Conference in Chicago! See you there!

A dozen curious participants experienced seeing and hearing about Atlanta from a fresh perspective following tour stops determined by interesting examples of letters, graphics and architecture found in the downtown area. Starting at historic Five Points and meandering through the Fairlie-Poplar District to uptown-downtown, walkers viewed lettering on buildings, street signs, wayfinding signs, plaques, and abandoned signs. The walk traveled time from the lettering on the historic Flatiron Building (1897) to the most recent sign (2014) for Gallery 72 which is located in the lobby of the old Atlanta Journal Constitution Building and pays homage to the past tenant by mimicking a newspaper printing press shape. 

The tour was guided by Sue Youngblood, SEGD member and faculty at The Art Institute of Atlanta, as a practice run for the type walk to be given at the 2014 SEGD Conference, Convergence, in June. This is just one of seven tour options for the conference. Hope to see you there!

Let’s celebrate an exciting new year for SEGD Atlanta with fellowship and some good beer at Monday Night Brewing. Thanks to Scott Muller with Trademark Visual for sponsoring the event. This event is free for Members and $5 for Non-members. We are trying something new for RSVPs. Click on the Eventbrite link and select the correct ticket.

Don’t forget your tie to hang on the wall!

 

Sponsored by

Trademark Visual

Trademark Visual is a turnkey supplier of design-intensive architectural graphics nationwide.  Utilizing our state-of-the-art facilities & equipment, our experienced team has been providing custom solutions to happy clients for over 23 years.