Xlab, SEGD’s technology and innovation conference for the experiential graphic design community, was held two weeks ago on October 27 and 28.
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Chad Hutson is a Member of the 2020 SEGD Board and has been on the SEGD Board since 2019.
Chad Hutson is co-founder and CEO of Leviathan, a conceptual design company that creates engaging narrative content and experiences for brands and entertainers worldwide.
Chad Hutson is a liaison between creative teams, brands and entertainers, with strong background in business operations & strategy. This experience resonates through various industries including advertising, music, television, themed entertainment, tradeshows/events, online marketing and broadcast production/post-production. His current focus is running Leviathan, a conceptual design company that creates engaging narrative content and experiences for brands and entertainers worldwide.
Chad is responsible for managing company's business affairs overall, including developing and implement new business strategies, leading all marketing, advertising and public relations efforts, and overseeing production and project management teams. His brand experience includes Microsoft, Lowe's, Disney, BMW, Ubisoft, Fox Sports, Starz, Whirlpool, Deere, HP, Chrysler, Northern Trust, Nike, Disney, Universal, Microsoft, T-Mobile, Verizon, Airbus and McDonald's.
Chad Hutson previously co-founded digital creative agency eatdrink in 2002, which merged with Leviathan in 2012. Over the years, that firm produced breakthrough broadcast and interactive work for an amazing roster of brands and agencies. His prior experience includes highly productive stints with experiential marketing firm MC2 as an entertainment and technology project manager, and with leading Hollywood post-production sound company Soundelux as operations manager. A native of the Southeastern United States, Chad earned his Bachelors of Recording Industry Management at MTSU.