C&G's New Partner, Alin Tocmacov, Focuses on the Phygital

C&G's New Partner, Alin Tocmacov, Focuses on the Phygital

C&G Partners is thrilled to announce that Associate Partner, Alin Tocmacov, has been promoted to the role of Partner of the firm, joining studio Partners Jonathan AlgerMaya Kopytman, and Amy Siegel

Alin is an exhibit and experience designer with over two decades’ background leading multi-disciplinary creative teams for clients in Europe, the Middle East, Canada, and the United States. His projects focus on the “phygital,” the intersection between physical and digital design experiences.

Alin joined C&G Partners in 2014, where he has managed major award-winning projects for the firm’s cultural and non-profit clients, including The Bill and Melinda Gates Foundation, Memorial Sloan Kettering, National Archives and Records Administration, and Little Island.

Originally from Switzerland, Alin has a Master's of Architecture from the École Polytechnique Fédérale de Lausanne, Switzerland. His career began with the founding of his own design studio, aiming to bridge the gap between the two dimensional world of visual media and spatial environments. After a half-decade based in the United Kingdom as a senior exhibit designer with Haley Sharpe, he relocated to the United States in 2006. Prior to joining the firm, Alin worked at Rockwell Group on some of the world's most renowned brands, including Google, Coca-Cola, and Swarovski, creating experiences that translate brands' core values into inspiring environments. Alin is a member of the Society of Experiential Graphic Design and the American Alliance of Museums. 

Along with the other studio Partners, Alin will lead key projects and be a voice to steer the future of the company. This promotion is part of the continuing evolution of the firm, bringing the power of design to mission-driven organizations.

About Us: C&G Partners is a multi-specialty creative studio, dedicated to design for culture — from cultural organizations to organizational culture. Past clients of the firm include the US Holocaust Memorial Museum, Smithsonian, Library of Congress, MoMA, Rockefeller University, the 9/11 Memorial Museum and others.

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