HOK (Chicago) has named Caroline Hinrichs director of business development for its Experience Design practice. Based in Chicago, she will oversee client development and relationships for the global experiential graphics and branding group. Hinrichs brings more than a decade of experience in business development in the architectural and design professions, with special expertise in experiential marketing.
“We’re pleased to have Caroline join our team,” said Hal Kantner, HOK’s director of Experience Design. “She shares our passion for using space to tell powerful stories for all types of organizations, and will play an integral role in the global growth of our practice.”
“HOK’s Experience Design group is devoted to fostering imagination and creating authentic branded experiences that are seamlessly integrated into space,” said Hinrichs. “This new role gives me the opportunity to work across building types and geographic locations to share the benefits of experiential design with all types of potential clients.”
Hinrichs has a Bachelor of Arts degree in Liberal Arts from Colorado College. She is active in community and industry organizations, including the Society of Marketing Professional Services Nebraska chapter.
HOK’s Experience Design group develops branded spaces to enhance human experiences. A multidisciplinary team of strategists and designers create immersive environments that celebrate culture and communicate strategic messages.