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Caroline Hinrichs' passion for experience design comes from her background in theatre and storytelling that manifested professionally in marketing, branding, business development, client relations, community engagement as well as launching a boutique experiential and event marketing firm. She brings her expertise as the business development director for HOK’s Experience Design team.
Speaking of working with designers, Caroline supports teams in their professional development as it relates to being strong seller-doers (i.e. architects/designers who do business development,) and getting involved in their communities in authentic, impactful ways. A passion and strength of hers is goal-coaching and developing others.