Carol Wade is the Senior Director of Marketing at display manufacturer Watchfire Signs.
Watchfire Signs is a manufacturer of video displays for outdoor and indoor use. As the senior director of marketing, Carol Wade manages product and channel marketing as well as the creative services team responsible for developing graphics and animation content used by customers. Carol’s team develops digital screen content for national chains such as McDonald’s and Dairy Queen, as well as a library of animations for use by any brick and mortar business.
Carol brings an analytical approach to marketing and project management, and over her tenure at Watchfire has developed the company's digital marketing strategy, including website development and design, lead generation and content library. Key projects include an annual printed catalog, factory tour experience and environmental graphics within the physical plant, and assisting with user experience within the company's suite of software. She has a background in digital marketing, healthcare marketing, and broadcasting.
Carol Wade is a member of the board of directors of the Danville YMCA and will lead the board as its Chief Volunteer Officer in 2019. She is a volunteer swim official and coaches archery to elementary and middle school students.