Carbone Smolan Agency

Carbone Smolan Agency (New York) translated “wellness” into a visual identity when designing a visual identity system for Stay Well®, which provides a medically backed, measurable standard for wellness in hospitality spaces.

Their design solution includes a logo that captures the forward energy of Stay Well’s mission: to create spaces that enhance a guest’s well-being. With clean typography and photography applied to a hotel room guide and their website, CSA’s design distills Stay Well’s message and work in an impactful way.

The Museum of Design Atlanta welcomed Ken Carbone this month for their "Design Conversations" series. In addition to his "live and uncensored" talk, he conducted a workshop with Portfolio Center students, asking them to craft commercials in anticipation of this weekend's Superbowl. Fast Company covered the results!

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