Carbone Smolan Agency

Carbona Smolan Agency (New York) completed an all-staff pro bono project for Greenmarket Co., a new initiative from nonprofit GrowNYC, the not-for-profit that operates New York City’s Greenmarket farmers markets. The goal for Greenmarket is to extend the markets’ reach by bringing fresh produce to everyone through wholesale delivery.

Carbone Smolan created a 360-degree identity system that includes four logos (one for each season), a brand pattern for the Greenmarket truck, and an in-store signage system.

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