Calori & Vanden-Eynden Design Consultants (New York) announced that its Woodward Avenue Tributes program received a 2011 National Scenic Byways award.
C&VE was commissioned by the Woodward Avenue Action Association to design a branding and placemaking program for Woodward Avenue, Detroit's famed thoroughfare and a National Scenic Byway. The result is a series of illuminated towers that tell the story of Woodward Avenue and its compelling history in the Motor City region––from its origin as an Indian trail to its role as the heart of the automobile industry.
Two Tributes have been installed and two more are slated for installation in Spring 2012. Tributes are planned in each of the 11 communities along the 27-mile length of Woodward Avenue.