Calgary Co-op was the first supermarket located in the region and now boasts more than 440,000 members and 3,700 employees. Member refunds totaled $34.6 million in fiscal 2014; $10.6 million in share equity and $24 million in cash.
The company has 24 food centers, 28 gas bars, 24 liquor locations, eight travel offices and two home healthcare operations. In an effort to remain relevant to the growing Millennial population and to better reflect its new position, Calgary Co-op retained Shikatani Lacroix to develop a store of the future for its Auburn Bay community.
The repositioning program was lead by Level5’s Ian Madell, which created a clearer value proposition and personality. SLD was retained to personify the new position as part of a customer retail experience that was more immersive and spoke to the fun emotional needs of customers who live hectic lives. The design stage explored different floor plans, department layouts, exterior and interior signing, overall décor and store personality, in addition to key merchandising areas.
“We are very pleased with our latest store design, which we brought to market with some outstanding design work from Shikatani Lacroix,” said Ken Keelor, CEO of Calgary Co-op. “Our customers and our team members are loving the cheerful new store at Auburn Bay. All the elements of our briefing, together with SLD’s experience and expertise are reflected here.”