WASHINGTON, D.C. — Bryan Meszaros,award-winning designer and founder and CEO of OpenEye Global—a digital experience design agency with offices in New York, Seattle and London—will lend his leadership talent to the position of President of the Society for Experiential Graphic Design (SEGD).
Meszaros steps into this role as the experiential graphic design community is going through a period of unprecedented development and expansion. Over the last two years, membership in the organization has swelled to over 2,100 members in 30 countries and is represented by 32 local chapters in the U.S., Australia, China, Canada, South Korea, New Zealand and the UK. In addition, SEGD reports its highest-ever numbers for student membership.
Over the past two years, the association has continued its organizational mission to transition to a web-based association model through further development of its tool and content enriched website, SEGD.org. SEGD has built significant valuefor members in SEGD.org through the creation of an extensive video library, new and advanced search functionality and an array of online resources known as the SEGD Toolbox, all of which are available to the membership.
“2018 promises to be another exceptional year for SEGD,” writes Meszaros. “We are experiencing organic growth driven by the enthusiasm and input of all our members, who have increasingly diverse design backgrounds.”
At OpenEye Global, Meszaros and his team craft design solutions using technology, from integrating websites and developing user interfaces to designing interactive wayfinding and creating immersive environments. The OpenEye team has worked with high-profile brands including Nordstrom, Madame Tussaud’s, Westfield and Santander under Meszaros’ direction.
Meszaros’ professional understanding will be advantageous in his new role in the experiential graphic design community. “My experience in bridging the gap between digital and physical design will serve as a solid foundation to help further the vision and initiatives that were established by our past presidents,” states Meszaros.
As SEGD president for 2018–2019, Meszaros follows past presidents John Lutz of Selbert Perkins Design (Chicago), Jill Ayers of AIRSPACE (New York) and Amy Lukas of Infinite Scale (Salt Lake City). Anna Crider-Sharp of TwoTwelve (New York), the current Vice President of SEGD, is expected to succeed Meszaros in 2020–2021. In 2018, SEGD also welcomed two new members to its board: Hannah Andersonof Kolar (Cincinnati) and Lucy Holmesof Holmes Wood (London).
Meet the 2018 SEGD Board of Directors
SEGD members are graphic and information designers, fabricators, architects, exhibition designers, technology integrators, interaction designers, brand strategists, students, wayfinding specialists, teachers and others who have a hand in shaping content-rich, experiential spaces.
Photos: President (top left) New Board Members (bottom left) and 2017 board (right)
- Left (top to bottom, left to right): Bryan Meszaros (President), Hannah Anderson, Lucy Holmes
- Right (back row, left to right): Kris Helmick, Kathy Fry
- Right (middle row, left to right): Mike McCarthy, Paul McConnell, Cynthia Hall, Jill Ayers, Christina Lyons, Julie Vogel, Anna Crider-Sharp (Vice President), Bryan Meszaros (President), John Berry, FSEGD (standing in for Gary Stemler), Patrick Angelel
- Right (front row, left to right): Graham Hanson, John Lutz, Clive Roux (CEO), Stephen Minning