Brothers Marketplace Waltham Wins at the 2019 design:retail Spectrum Awards

Brothers Marketplace Waltham Wins at the 2019 design:retail Spectrum Awards (image: woman checks out at store)

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The design for Brothers Marketplace, a next-generation concept, gourmet grocer, won a design award for POP/Signage & Graphics at the design:retail Spectrum Awards competition on Friday, March 1, 2018. This 12,000 sf project located in Waltham, Massachusetts, includes a complete store design that emphasizes the customer journey, interior/exterior design and experiential graphic design.

The graphics, created by BHDP Architecture in collaboration with Roche Bros. Supermarkets, showcases the culture and identity of Brothers as it reinvents the corner grocery with a focus on fresh and local artisan foods. Celebrating the culinary craft, the store design highlights the history and heritage of the neighborhood and delivers on the brand promise: “Eat. Drink. Be Local.”

BHDP’s design team conducted a “neighborhood audit” to gain a deep understanding of the neighborhood’s unique community, heritage and demographics. “Brothers Marketplace pays homage to the unique qualities and characteristics of each community in which they reside,” said Heather Storer, the lead BHDP designer on the project.

The store also features a hand-painted mural that illustrates local, iconic architecture, along with the bold graphics that capture the essence of Waltham and depict the “up and coming” neighborhood with nods to its modern-day vibe. The Waltham store is situated within a transit-oriented, urban neighborhood.

A key feature of the design is offering amenities to customers that provide a one-stop grocery shopping and dining experience, whether grabbing a coffee and groceries to go or staying for a meal. “We enjoyed working with Roche Bros to bring their ideas to life,” said Andrew McQuilkin, retail market Leader at BHDP, “The graphics throughout the space reflect the community and tell a story that is unique to the industrial history of Waltham.”

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