Working with Poleshek Partnership Architects, the Brooklyn Museum of Art is building a new entrance to its main facade, with two years of construction scheduled. Pentagram helped turn this potential eyesore into an opportunity to show the community what the building, vaguely municipal in appearance and not frequently visited, actually housed inside.

A big, bold hoarding was designed, featuring an image of eyes taken from a sarcophagus in the museum's world-class collection of Egyptian antiquities. Adding visual personality, the construction hoarding unmistakably announces the building as an art museum and draws visitors in with its gaze.